Hotel Kryb i Ly Kro

What Hotel Kryb i Ly Kro does

Hotel Kryb i Ly Kro is a traditional Danish inn (storkro) operating under the Danske Hoteller A/S chain, situated between Fredericia and Kolding at Kolding Landevej 160, Taulov. The property claims historical records dating to 1243, with the current thatched building constructed in the 1600s as part of the former Høneborg Slot; the company markets itself as one of Denmark's royal privileged inns. The asset comprises 77 rooms across multiple categories (double, comfort, single, family, twin, business and superior), 11 flexible meeting and banquet rooms with a largest capacity of 150–200 guests, an on-site restaurant serving classical Danish cuisine (60–90% organic ingredients), pool and sauna wellness facilities, and free parking with EV charging.

The business operates a multi-stream hospitality model spanning accommodation, restaurant and take-away dining, private events (weddings, baptisms, anniversaries, memorials), conferences and day meetings, wellness stays bundled with Dronning Dorotheas Badstue in Kolding, and packaged seasonal stays (summer Lyse Nætter, Christmas, New Year, Mortensaften, Vildtaften, Sunday Roast). Pricing is published in DKK with VAT included and varies by season, with weekend supplements and event stays bookable only by phone. Go-to-market is direct-to-consumer through the hotel's own website (krybily.dk), the centralized Danske Hoteller booking platform, and dedicated corporate sales — supplemented by inclusion in the SKI (Statens Indkøbsaftale) government procurement framework and partnerships with Experience Fredericia, Bridgewalking, Koldinghus, Trapholt museum, Fredericia Golf Club and various team-building operators. The hotel is privately held as a subsidiary of Danske Hoteller A/S, which operates 27 hotels and inns across Denmark, holds Green Key environmental certification and the Danish Økologisk Spisemærke (Silver).

Name

Hotel Kryb i Ly Kro

Legal name

Hotel Kryb i Ly Kro

Website

https://krybily.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Kryb i Ly Kro is a traditional Danish inn and subsidiary of Danske Hoteller A/S operating 77 rooms, 11 meeting rooms, a restaurant and wellness facilities between Fredericia and Kolding, serving leisure travelers, corporate clients, event hosts and government guests.

Ownership category

akta.pro rank

Product category

Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Sustainability/Green Certified Conference Hotels (THAGALAN)

Keywords

• Hotel accommodation
• Conference services
• Event catering
• Wellness hospitality
• Restaurant services

Headquarters

HQ city

Fredericia

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodation: Revenue from overnight stays across 77 rooms of various categories including double rooms, comfort rooms, single rooms, family rooms, twin rooms, business rooms, and superior rooms. Check-in from 14:00, check-out by 11:00.
2. Restaurant Services: Revenue from lunch (daily 12:00-15:00) and dinner (daily 17:30-21:00) service. Restaurant known for classic Danish cuisine with homemade specialties, fresh Danish ingredients, and seasonal menu. Also includes take-away service.
3. Events and Celebrations: Revenue from private events including weddings, parties, baptisms, anniversaries, and memorial services. Hotel offers 11 banquet rooms accommodating 10-200 guests, plus catering services (mad ud af huset).
4. Conference and Meeting Services: Revenue from conference and meeting facilities including day meetings, conference overnight stays, and team building packages. 11 meeting rooms with capacity up to 150 persons. Includes AV equipment rental.
5. Wellness Services: Revenue from wellness stays including pool and sauna access, plus combination packages with Dronning Dorotheas Badstue in Kolding for extended wellness experiences.
6. Corporate Packages: Revenue from business overnight packages, craftsman packages, and corporate agreements. Hotel participates in SKI (Statens Indkøbsaftale) government procurement agreement.
7. Gift Cards: Revenue from gift cards sold through Danske Hoteller A/S platform and danskedeals.dk. Gift cards valid across all 27 hotels and inns in Denmark.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hotel Kryb i Ly Kro is a historic Danish roadside inn (storkro) operating 77 guest rooms and 11 conference/banquet rooms, with a full-service restaurant serving traditional Danish cuisine using 60-90% organic ingredients. The hotel provides overnight accommodation, conference and meeting facilities, wellness packages partnered with Dronning Dorotheas Badstue, private event hosting for weddings and celebrations, and corporate/government stays including participation in the SKI procurement framework. The property is part of the 27-hotel Danske Hoteller A/S chain and holds Green Key environmental certification.

Product overview

Hotel Kryb i Ly Kro is a traditional Danish inn (storkro) offering accommodation, dining, wellness, and event services. The property features 77 rooms and operates as part of Danske Hoteller A/S with 27 hotels across Denmark. Core offerings include hotel accommodation (ophold), on-site restaurant serving traditional Danish cuisine, wellness facilities with pool and sauna, conference and meeting services (11 meeting rooms, capacity up to 150), event hosting for celebrations, and packaged stays including summer (Lyse Nætter), Christmas, and New Year offerings. Add-on services include teambuilding activities, local experience partnerships, golf green fee agreements, gift cards, and take-away dining.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Hotelophold)
• Restaurant KRYB I LY KRO
• Take Away
• Wellness Stays (Wellness-ophold)
• Events & Celebrations (Selskaber)
• Meeting & Conference Packages (Mødepakker)
• Team Building Activities
• Gift Cards (Gavekort)
• Business Accommodations (Erhvervsovernatninger)
• Off-Site Catering (Mad Ud af Huset)
• Golf Packages (Greenfee Aftaler)
• Local Experiences (Lokale Oplevelser)
• Christmas Stay (Juleophold)
• New Year's Stay (Nytårsophold)
• Summer Stay - Lyse Nætter (Midsummer Nights)

Quantifiable outcome

• 60-90% organic ingredients used in restaurant
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Danske Hoteller A/ScoreStrategic or Co-development PartnerParent company operating 27 hotels and inns across Denmark. Hotel Kryb i Ly Kro is part of this chain, benefiting from shared marketing, centralized booking platform, loyalty programs, and corporate agreements. The group enables cross-selling and unified brand management.
• Danske Konferencecentre (DKBS)minorGTM or Marketing PartnerCollaboration with Danish Conference Centres for conference and meeting business development and referrals.
• Experience FredericiaminorGTM or Marketing PartnerLocal tourism partnership helping plan and execute inspiring meetings, conferences, exhibitions and events in the Fredericia area.
• Trolden BryghuscoreStrategic or Co-development PartnerExclusive collaboration with Kolding's Trolden Bryghus for tailored meeting packages combined with gin, whisky, or beer tastings. Offers Ølsmagning (beer tasting), Ginsmagning (gin tasting), and Whiskysmagning (whisky tasting) as team building activities.
• Robin Hoods Eftf. (Ann Dorthe Pedersen)minorStrategic or Co-development PartnerTeam building partnership offering bow shooting activities led by Ann Dorthe Pedersen, archer and team coach. Includes Little John Event and special events for groups of 10-25+ people.
• Get OutdoorminorStrategic or Co-development PartnerOutdoor activity provider for team building experiences combined with meetings at the hotel.
• Fredericia Golf ClubminorGTM or Marketing PartnerGreen fee partnership as part of Danske Hoteller's golf package offerings. Hotel participates in golf partnerships with clubs across Denmark.
• Dronning Dorotheas BadstuecoreGTM or Marketing PartnerWellness partnership offering combined wellness stays including entrance to Dronning Dorotheas Badstue in Kolding, featuring sauna, relax pool, steam bath, light therapy, fragrance pool, saltwater pool, and cold water pool.
• Statens Indkøbsaftale (SKI)coreChannel Partner/ Reseller/ DistributorGovernment procurement framework agreement for hotel overnight stays. 25 of Danske Hoteller's properties are included, making Hotel Kryb i Ly Kro available to government organizations for public procurement.
• Fredericia HåndboldklubminorOthersPlatinum sponsor supporting local sports club and community engagement.
• FC FredericiaminorOthersSponsor supporting local football club as part of community outreach.
• Fredericia Musical TeaterminorOthersSponsor for theatrical productions, including special theater stay packages combining accommodation with theater performances.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMYfnmyY13BN6xn1O5t7D2A
• Facebookfacebook.com/krybily
• LinkedInlinkedin.com/company/hotel-kryb-i-ly-kro
• Instagraminstagram.com/krybily/?hl=da

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Kryb i Ly Kro