KSIB Radio
KSIB Radio is a locally-owned Creston, Iowa FM broadcaster operating since 1946, running KSIB 101.3 FM and KOOL 102.1 FM to deliver hyperlocal news, weather, sports, agricultural coverage, and community programming to southwest Iowa across seven counties, monetized through local SMB advertising.
- Company typePrivate
- Founded1946
- HeadquartersCreston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What KSIB Radio does
KSIB Radio is a privately-held, locally-owned AM/FM radio broadcaster headquartered in Creston, Iowa, operating continuously since 1946. The company operates two FM stations: KSIB 101.3 FM, which delivers hyperlocal news, weather, sports, and community programming to southwest Iowa, and KOOL 102.1 FM, an FM translator launched in January 2020 broadcasting classic hits (70s, 80s, 90s) within an approximate 25-mile radius covering Diagonal, Arispe, Afton, Lenox, and Greenfield. Distribution channels include over-the-air FM broadcast, a free iOS/Android mobile application, website streaming at ksibradio.com, and social media presence on Facebook, Twitter, and Instagram. Additional products include Panther TV (a video streaming service for Creston school events), Grapevine (community announcements), Trading Post (weekday classifieds), Job Search (employment listings), Radio Ranch (agricultural programming via 21st Century Cooperative), and an online merchandise storefront.
The underlying technology stack is conventional media infrastructure: FCC-licensed FM transmission, a mobile streaming app, and a WordPress-based website. No proprietary AI/ML, APIs, SDKs, or integrations beyond a standard AccuWeather weather data feed are documented. The station is owned and managed by General Manager Chad Rieck, with a staff of approximately 8-10 including a Program Director, three Account Executives, traffic/billing personnel, and office staff. All listed contact domains use ksibmedia.com, and the headquarters is located at 1409 Hwy 34 W, Creston, Iowa 50801.
KSIB's business model is entirely advertising-based, with revenue generated from local commercial airtime, classified listings (Trading Post), employment advertising (Job Search), and community event sponsorships. Pricing is quote-based with no publicly disclosed rate card. The customer base consists of local and regional SMBs and institutions including Greater Regional Health (healthcare), Southwestern Community College (education), Creston Livestock Market, ISSB Bank, and Union County Iowa Tourism. The company has no documented funding rounds, no institutional investors, no parent company, and no M&A activity.
KSIB Radio firmographics
Firmographics- Name
- KSIB Radio
- Legal name
- KSIB Radio
- Website
- https://ksibradio.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KSIB Radio is a locally-owned Creston, Iowa FM broadcaster operating since 1946, running KSIB 101.3 FM and KOOL 102.1 FM to deliver hyperlocal news, weather, sports, agricultural coverage, and community programming to southwest Iowa across seven counties, monetized through local SMB advertising.
- Ownership category
- akta.pro rank
KSIB Radio industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Independent Local Radio Stations (MPABACAD)
- akta.pro secondary industries
- Local News & Weather Stations (MPABACAJ), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In) (MPABACAM)
Keywords
Where KSIB Radio is headquartered
LocationHeadquarters
- HQ city
- Creston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KSIB Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: Radio advertising sold to local businesses including job listings, community announcements, and commercial airtime
- Trading Post Program: Classified listings program airing weekdays 8:35am-9:00am featuring community marketplace items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trading Post listings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
KSIB Radio product offering
Product offeringCore offering
KSIB Radio operates two FM radio stations in southwest Iowa: KSIB 101.3 FM, which delivers local news, weather, sports, and community programming, and KOOL 102.1 FM, a classic hits translator station playing 70s, 80s, and 90s music. The station extends its reach through a free mobile app for iOS and Android, website streaming, and supplemental programming including Panther TV video streaming, Grapevine community announcements, Trading Post classifieds, Job Search employment listings, and Radio Ranch agricultural programming.
Product overview
KSIB Radio operates as a local radio broadcasting company offering two FM stations (KSIB 101.3 FM and KOOL 102.1 FM) with complementary programming formats. KSIB 101.3 FM serves as the primary station delivering local news, weather, sports, and community content, while KOOL 102.1 FM provides classic hits music from the 70s, 80s, and 90s. The company extends its reach through a free mobile app enabling streaming access to both stations. Additional services include Panther TV (video streaming), Grapevine (community announcements), Trading Post (classifieds), Job Search (employment listings), and Radio Ranch (agricultural programming).
Differentiator
Problem solved
Functional benefit
Products and services
- KSIB 101.3 FM Main FM radio station broadcasting local news, weather, sports, agricultural news, and community programming to listeners in Creston and surrounding southwest Iowa communities.
- KOOL 102.1 FM Classic hits FM translator station playing 70s, 80s, and 90s music, extending KSIB's coverage to communities including Diagonal, Clearfield Road, Arispe, Afton, Lenox, and Greenfield in southwest Iowa.
- KSIB Radio App Free mobile application for iOS and Android enabling listeners to live stream KSIB 101.3 FM and KOOL 102.1 FM broadcasts from any location.
- Panther TV Video streaming service featuring live and archived video content including school sports events and community programming for southwest Iowa audiences.
- Grapevine Community announcements and event listings program featuring local organizations, theater productions, and community events broadcast on KSIB Radio.
- Trading Post Classified listings program aired weekdays 8:35am-9:00am featuring items for sale, garage sales, and community notices for individuals in the southwest Iowa area.
- Job Search Employment listings program broadcast multiple times daily featuring local job opportunities in the southwest Iowa area, sponsored by regional employers including Greater Regional Health and Southwestern Community College.
- Radio Ranch Agricultural programming featuring 21st Century Cooperative and farm-related content, airing Wednesdays 9:05-10:00am, serving the farming community in southwest Iowa.
Companies that use KSIB Radio
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
KSIB Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KSIB Radio partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
KSIB Radio competitors and assessment
Company assessmentDirect peers
- Relevant Radio: Catholic talk radio network with many small-market affiliates and locally produced content. Comparable in scale, format, and community-anchored programming to KSIB.
- Bott Radio Network: Network of small-market AM/FM stations focused on religious and talk formats across the Midwest and Great Plains. Directly comparable in market size and content strategy to KSIB.
- Townsquare Media: Public operator focused specifically on small- and mid-market local radio stations, with similar community-information, country, and classic-hits formats. Closest scaled public proxy for KSIB's go-to-market.
- Emmis Communications: Radio broadcasting group with locally focused small-market stations in addition to larger markets. Comparable in operational philosophy and reliance on local ad sales.
- Midwest Communications: Family-owned operator of mid- and small-market radio stations across the Upper Midwest. Closely comparable to KSIB in mission (local news, sports, ag programming) and operating model (private, multi-station, regional cluster).
- Salem Communications: Operator of small-market radio stations with niche content orientation (talk, news, religious). Comparable to KSIB in scale of cluster and reliance on local/community ad revenue.
- Alpha Media: Private operator of small- and mid-market radio stations across the U.S. with similar format breadth (news/talk, classic hits, country) and dependence on local SMB advertisers.
Broad incumbents
- iHeartMedia: Largest U.S. radio operator with thousands of stations and a national digital ad platform. Competitor for advertiser attention in the broader audio market but not in KSIB's hyperlocal niche.
- Cumulus Media: Large national radio broadcaster with hundreds of stations including small-market local properties. Overlaps with KSIB in format (news/talk, classic hits, country) but operates at far greater scale.
- Audacy: Major U.S. radio broadcaster with significant sports, news, and music programming. Comparable in product (radio + digital) but at national scale vs. KSIB's single-market focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KSIB Radio social profiles
Digital presenceKSIB Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
KSIB Radio leadership team
Management profileNumber of profiles
Profiles1 record
KSIB Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KSIB Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KSIB Radio
What does KSIB Radio do?
KSIB Radio operates two FM radio stations in southwest Iowa: KSIB 101.3 FM, which delivers local news, weather, sports, and community programming, and KOOL 102.1 FM, a classic hits translator station playing 70s, 80s, and 90s music. The station extends its reach through a free mobile app for iOS and Android, website streaming, and supplemental programming including Panther TV video streaming, Grapevine community announcements, Trading Post classifieds, Job Search employment listings, and Radio Ranch agricultural programming.
Is KSIB Radio a public or private company?
KSIB Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KSIB Radio founded?
KSIB Radio was founded in 1946. It employs 1 to 10 people.
Where is KSIB Radio based?
KSIB Radio is headquartered in Creston, United States, in the North America region.
How does KSIB Radio make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are trading Post Program.
Who are KSIB Radio's main competitors?
Direct peers on record are Relevant Radio, Bott Radio Network, Townsquare Media, Emmis Communications, Midwest Communications, Salem Communications and Alpha Media. Broad incumbents are iHeartMedia, Cumulus Media and Audacy.
Does KSIB Radio have an API?
No public API is recorded for KSIB Radio.
What industry is KSIB Radio in?
KSIB Radio's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAD, Independent Local Radio Stations, with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516110 and its SIC code is 4832.