KSWT News 13

What KSWT News 13 does

KSWT News 13 (legal entity NPG of Yuma-El Centro Broadcasting) is a local broadcast television station operating under the unified brand KYMA / CBS 13 / KECY from Yuma, Arizona, serving viewers in Yuma County, Arizona and Imperial County, California. Founded in 1963, the station produces regional news, weather, sports, traffic, and community content across multiple sub-brands: a CBS-affiliated flagship (CBS 13 / 13 On Your Side), a Fox-affiliated secondary channel (KECY Fox 9), and a Spanish-language Telemundo-affiliated service (Noticias 3 / T3 Noticias). Distribution spans traditional over-the-air, cable, and satellite broadcast, plus digital extensions including a website (kyma.com), livestreamed newscasts (News 11 and 13 On Your Side), email newsletters, native iOS/Android applications, and active social channels.

The product portfolio is structured as a traditional media platform with digital appendages rather than a SaaS or technology product. Core verticals include News (Crime, Immigration, Imperial County, Mexico, Military, Politics, Yuma County), Weather Authority (with dedicated alert days, heat awareness, and monsoon coverage), Sports, Desert Southwest Living (lifestyle, health, consumer, local business), and election-specific portals (Decision 2026). The underlying technology is conventional web CMS plus streaming video and mobile app delivery; there is no disclosed API, SDK, proprietary model, or AI capability.

Revenue is generated almost entirely through advertising, indicated by an explicit 'Advertise With Us' page; no subscription, paywall, or transactional pricing is offered to viewers, and no public pricing or revenue figures are disclosed. The customer base is geographically concentrated: local residents of the Yuma-Imperial Valley DMA on the viewer side, and an unstated mix of regional SMB and political advertisers on the buyer side. Headcount is small (16 employees) and ownership sits with NPG of Yuma-El Centro Broadcasting; no private equity, venture capital, or institutional investor signals are present.

Name

KSWT News 13

Legal name

NPG of Yuma-El Centro Broadcasting

Website

https://kswt.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KSWT News 13 (NPG of Yuma-El Centro Broadcasting) is a long-standing local TV broadcaster serving Yuma County, Arizona and Imperial County, California with news, weather, and sports via CBS 13, KECY Fox 9, and Spanish-language Noticias 3, monetized through local and political advertising across broadcast, web, streaming, and mobile.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast news
• Television news programming
• Weather forecasting
• Spanish-language news
• Digital news streaming

Headquarters

HQ city

Yuma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

KSWT News 13 (operating as KYMA/CBS 13/KECY) is a local broadcast television news station that produces and distributes regional news, weather, sports, and lifestyle programming for viewers in Yuma County, Arizona and Imperial County, California. Its offering combines traditional on-air newscasts (CBS 13, News 11, KECY Fox 9) with a Spanish-language affiliate (Noticias 3/Telemundo) and digital extensions including live streaming, mobile apps, and the kyma.com website.

Product overview

KYMA/CBS 13/KECY is a local broadcast television news station operating as a unified platform with multiple sub-brands and content verticals. The core offering is local television news broadcasting serving Yuma County (Arizona) and Imperial County (California). The product portfolio includes News 11 and CBS 13 On Your Side newscast livestreams, T3 Noticias (Telemundo-affiliated Spanish-language news), Weather Authority forecasting services, and Desert Southwest Living lifestyle content. The station also offers mobile applications for iOS and Android, Fox 9 secondary channel, and provides video content through embedded players. The architecture is a traditional broadcast/media platform with digital extensions (streaming, apps, and web content) rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Products and services

• KYMA/CBS 13/KECY Local News Broadcast Primary local television news broadcasting service delivering regional news, weather, sports, and community coverage to viewers in Yuma County, Arizona and Imperial County, California.
• News 11 Newscast Livestream Live streaming video feed of the News 11 newscast broadcasts, available through the website's Videos and Galleries section.
• 13 On Your Side Newscast Livestream Live streaming video feed of the CBS 13 newscast broadcasts, available through the website's Videos and Galleries section.
• Noticias 3 (Telemundo) Spanish-Language News Spanish-language local news service affiliated with Telemundo, providing local news, weather, politics, and community coverage in Spanish for the Yuma and Imperial Valley regions.
• Weather Authority Local weather forecasting and alert service providing forecasts, Weather Alert Days, an insider blog, heat awareness, and monsoon awareness coverage for the Desert Southwest region.
• Desert Southwest Living Lifestyle content section covering health tips, consumer news, local health, technology, business features, Top Mealz food content, and A Cut Above lifestyle programming.
• KYMA Mobile Applications (iOS and Android) Native mobile applications available for iOS and Android platforms for consuming news, weather, livestreams, and receiving notifications on mobile devices.
• KECY Fox 9 Secondary Channel Secondary broadcast channel available through KYMA, providing Fox-affiliated programming and additional news coverage for the Yuma-Imperial County market.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Nexstar Media Group: Nexstar is the largest US television broadcast operator (~200 stations) and a key industry comparable on revenue mix, network affiliation structure, retransmission fee economics, and digital expansion strategy — though it operates at dramatically larger scale than KYMA.
• Gray Television: Gray Television operates a large portfolio of local TV news stations, focused heavily on mid-size and small markets that closely resemble KYMA's Yuma/Imperial footprint. Its small-market-focused portfolio strategy is a direct comparability point for station economics.
• Sinclair Broadcast Group: Sinclair is one of the largest US local-TV station groups. While at much larger scale, it is broadly comparable in business model (network-affiliated local TV news, digital extensions, regional duopoly structures), making it an industry-level benchmark for revenue trajectory and digital monetization.
• TEGNA: TEGNA operates a large portfolio of Big Four network-affiliated local TV stations. While significantly larger than KYMA, its station-level monetization model (ad revenue + retransmission fees + digital) provides a benchmark for what a multi-affiliate local TV operation can generate at scale.

Direct peers

• KYMA's sibling NPG stations: Other stations operated by NPG of Yuma-El Centro Broadcasting under shared newsroom and sales infrastructure represent the closest operational comparables — same ownership, similar cost structure, shared content verticals (Noticias 3, Weather Authority pattern).
• KGUN 9 (Tucson): KGUN is the ABC-affiliated local TV news station in Tucson, operated by Sinclair Broadcast Group. While owned by a much larger group, its product offering (network-affiliate local news in a Desert Southwest market) and audience profile closely overlap with KYMA.
• KOLD News 13 (Tucson): KOLD is a CBS-affiliated local TV news station serving Tucson, Arizona — a similar Desert Southwest mid-size market. It directly compares to KYMA in format (network-affiliate, news-led), climate-driven weather vertical, Spanish-language content on sub-channels, and Hispanic border-region demographics.
• Entravision Communications: Entravision is a US Spanish-language media company operating Univision/UniMás-affiliated TV stations and radio stations with concentrated US-Mexico border market presence. It is comparable to KYMA on Hispanic-market focus, border-region coverage priorities, and small-mid market station economics.
• KVOA 4 (Tucson): KVOA is the NBC-affiliated local TV news station in Tucson, Arizona, owned by Quincy Media/Standard Media. Like KYMA, it is a single-market network-affiliate news operation in the Desert Southwest with comparable audience size and bilingual content extensions.
• KESQ News Channel 3 (Palm Springs): KESQ is a local ABC/CBS-affiliated TV news station serving the Coachella Valley in Southern California. It is comparable to KYMA as a small-market California/Arizona border-region broadcaster with Spanish-language sister operations, similar climate-driven weather needs, and a similar Hispanic demographic profile.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kswt-news-13

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSWT News 13