KTM X-BOW
KTM X-BOW is a Graz, Austria-based sports-car product entity within the broader KTM motorcycle group, leveraging motorcycle-derived engines and lightweight construction. The parent business is a global manufacturer of high-performance motorcycles sold through an authorized dealer network across 20+ countries.
- Company typePublic
- Founded-
- HeadquartersMattighofen, Austria
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What KTM X-BOW does
KTM X-BOW, as referenced in the firmographic data, is a Graz, Austria-based entity associated with the KTM X-BOW lightweight, open-cockpit sports car platform that leverages motorcycle-derived engines and lightweight construction. The broader operating entity, KTM Sportmotorcycle GmbH (parent: publicly listed KTM AG, Vienna Stock Exchange ticker KTAG), is a global high-performance motorcycle manufacturer headquartered in Mattighofen, Austria, with regional operations in the United States and a presence across Europe, North America, Latin America, Asia, Oceania, the Middle East, and Africa.
KTM's product portfolio spans 50cc youth models through 1390cc adventure machines, organized across motocross (SX-F 4-stroke and SX 2-stroke), enduro (XC-W, EXC-F dual sport), cross-country (XC-F), electric (FREERIDE E, SX-E youth range including balance bikes), adventure (1390/890/390 Adventure), naked bikes (Duke series), supersport (RC series, including the new 990 RC R), supermoto, and the 1290 Super Duke GT sports tourer. Supporting the hardware are PowerParts aftermarket components, PowerWear apparel, the KTM CONNECT connected-motorcycle app, and a Factory Edition tier of race-ready upgrades. Core technology centers on internal combustion 4-stroke and 2-stroke engines with motorcycle-derived chassis and suspension engineering, plus an expanding electric powertrain line for off-road and youth applications.
KTM monetizes the business primarily through hardware sales of complete motorcycles via an authorized global dealer network, supplemented by PowerParts/PowerWear aftermarket revenue and Power Deals retail financing (transaction-fee revenue from retail finance, first-time buyer programs, and outdoors enthusiast cards). The go-to-market is direct-to-consumer through dealers with digital support (configurator, spare parts finder, test-ride booking) at ktm.com. Brand and product credibility are anchored by the Red Bull KTM Factory Racing program across MotoGP, Moto3, Moto2, Motocross/Supercross, Enduro, and Rally competitions, with multi-year Red Bull sponsorship renewal announced in July 2026 for 2027 onward.
KTM X-BOW firmographics
Firmographics- Name
- KTM X-BOW
- Legal name
- KTM Sportmotorcycle GmbH
- Website
- https://ktm-x-bow.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KTM X-BOW is a Graz, Austria-based sports-car product entity within the broader KTM motorcycle group, leveraging motorcycle-derived engines and lightweight construction. The parent business is a global manufacturer of high-performance motorcycles sold through an authorized dealer network across 20+ countries.
- Ownership category
- akta.pro rank
KTM X-BOW industry classification
Industry- Product category
- Lightweight Performance Sports Cars
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industries
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where KTM X-BOW is headquartered
LocationHeadquarters
- HQ city
- Mattighofen
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
KTM X-BOW business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Motorcycle Sales: Primary revenue from sale of complete motorcycles across motocross, enduro, adventure, naked bike, supersport, and dual sport categories ranging from entry-level to professional racing models.
- PowerParts and PowerWear: Aftermarket parts, accessories, and branded apparel including spare parts, protective gear, and performance components sold through dealer network and online spare parts finder.
- Retail Financing and Power Deals: Financial services including retail finance programs, first-time buyer programs, and outdoors cards that facilitate motorcycle purchases and generate financing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Motorcycle pricing varies by model, displacement, and specification level |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
KTM X-BOW product offering
Product offeringCore offering
KTM X-BOW manufactures and sells a lightweight, open-cockpit sports car that uses motorcycle-derived engines and lightweight construction techniques. The vehicle targets driving enthusiasts seeking a track-focused, minimalist sports car experience. It is sold through KTM's authorized global dealer network alongside the broader KTM motorcycle lineup.
Product overview
KTM is a motorcycle manufacturer offering a diverse portfolio of performance motorcycles across multiple categories. The product lineup includes Motocross (SX-F 4-stroke and SX 2-stroke series), Enduro (XC-W and EXC-F dual sport models), Cross Country (XC-F series), Electric motorcycles (FREERIDE E and SX-E kids series), Adventure touring bikes (1390/890/390 Adventure), Naked bikes (Duke series), Supersport (RC series), Supermoto, and Sports Tourer (Super Duke GT). Supporting the motorcycles are PowerParts (aftermarket components) and PowerWear (riding apparel). The company also offers digital services including the KTM CONNECT App for connected motorcycle features. KTM competes in MotoGPTM, Motocross/Supercross, Enduro/Offroad, and Rally racing disciplines.
Differentiator
Problem solved
Functional benefit
Brands
- Red Bull KTM Factory Racing: Factory racing team competing in MotoGP world championship
- KTM PowerParts
- KTM PowerWear
- KTM Motohall
Products and services
- KTM X-BOW The KTM X-BOW is a lightweight, open-cockpit sports car that uses motorcycle-derived engines and lightweight construction techniques. It is designed for driving enthusiasts seeking track-capable performance and a minimalist sports car experience. Sold through the global KTM authorized dealer network.
- KTM FREERIDE E Electric enduro motorcycle for recreational off-road riding.
- KTM SX-F (4-Stroke Motocross) Competition-ready 4-stroke motocross bikes including 450 SX-F, 350 SX-F, and 250 SX-F in various model years.
- KTM SX (2-Stroke Motocross) 2-stroke motocross competition bikes including 300 SX, 250 SX, 150 SX, 125 SX, 85 SX, 65 SX, and 50 SX.
- KTM XC-W (Enduro) Competition enduro bikes including 450 XCF-W, 300 XC-W, 250 XC-W, and 150 XC-W with Factory Edition variants.
- KTM XC-F (Cross Country) Cross country competition bikes including 450 XC-F, 350 XC-F, 250 XC-F with Factory Edition options.
- KTM EXC-F (Dual Sport) Street-legal dual sport bikes including 500 EXC-F, 350 EXC-F with 6DAYS special editions, and 690/390 Enduro R models.
- KTM Adventure Series Long-distance adventure touring bikes including 1390 Super Adventure S EVO, 1390 Super Adventure R, 890 Adventure R Rally, 390 Adventure models.
- KTM Duke (Naked Bike) Street naked bikes including 1390 Super Duke R EVO, 990 Duke R, 990 Duke, 790 Duke, 390 Duke, and 250 Duke.
- KTM RC (Supersport) Sport bikes including 990 RC R, RC 8C, and RC 390 for track and street riding.
- KTM Supermoto Street-focused supermoto bikes including 450 SMR, 690 SMC R, and 390 SMC R.
- KTM 1290 Super Duke GT Sport touring motorcycle combining performance and long-distance comfort.
- KTM PowerParts Aftermarket parts and components for KTM motorcycles.
- KTM PowerWear Riding gear, apparel, and protective equipment for motorsports.
Quantifiable outcome
- Red Bull KTM Factory Racing achieved 4th place finish in 2026 MotoGP championship mid-season at German Grand Prix
Companies that use KTM X-BOW
Customer profileSegments4 records
Ideal customer profiles2 records
KTM X-BOW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KTM X-BOW partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Red BullflagshipRed Bull serves as KTM's primary MotoGP program partner through Red Bull KTM Factory Racing. The partnership includes visual branding on RC16 prototype motorcycles, team sponsorship, and rider support. A contract renewal announced in July 2026 secures continued partnership from 2027 onwards. Red Bull KTM also competes in Moto3 and Moto2 championships with factory support.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
KTM X-BOW competitors and assessment
Company assessmentDirect peers
- Ducati Motor Holding: Ducati competes with KTM in premium naked (Monster, Streetfighter), supersport (Panigale), and adventure (Multistrada) segments and operates a similar racing-led brand strategy anchored by MotoGP/WorldSBK programs.
- Husqvarna Motorcycles: Husqvarna sits within the broader KTM AG group and competes directly across motocross, enduro, and dual sport segments with overlapping platforms and dealer channels, functioning as KTM's closest portfolio peer.
- GasGas: GasGas is a sister brand under Pierer Mobility/KTM AG competing in motocross, enduro, and trials segments with a similar off-road racing identity and dealer footprint in Europe.
- BMW Motorrad: BMW Motorrad competes across KTM's core categories — adventure (R GS), naked (F/R series), and supersport (S/RR) — with comparable premium pricing and a stronger touring bias.
- Triumph Motorcycles: Triumph directly competes in adventure (Tiger), naked (Speed/Scrambler), and supersport (Daytona) segments with similar premium positioning and is a fellow European premium manufacturer.
- Honda Motor Co. Honda's motorcycle division competes directly with KTM across motocross (CRF), enduro, adventure (Africa Twin), naked, and supersport categories, with a significantly larger global dealer footprint and broader commuter-segment presence.
- Suzuki Motor Corporation: Suzuki competes with KTM in motocross (RM-Z), enduro, naked (GSX-S), and supersport (GSX-R) categories and shares exposure to the same dealer-driven, racing-led performance motorcycle market.
- Yamaha Motor Co. Yamaha competes head-to-head with KTM in motocross (YZ-F/YZ), enduro (WR), naked (MT series), supersport (R-series), and adventure (Ténéré) segments and shares a similar racing-heritage-led brand identity.
- Kawasaki Motors: Kawasaki's Ninja supersport, KLR/Versys adventure, and KX motocross lineups compete directly with KTM RC, Adventure, and SX/SX-F ranges respectively, and Kawasaki has a similar high-performance off-road and street racing heritage.
Broad incumbents
- Polaris Inc. Polaris is a broader powersports incumbent offering Indian motorcycles alongside off-road vehicles (RZR, Ranger), snowmobiles, and boats — overlapping with KTM in off-road motorsports retail and dealer distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
KTM X-BOW social profiles
Digital presenceKTM X-BOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
KTM X-BOW leadership team
Management profileNumber of profiles
KTM X-BOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KTM X-BOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KTM X-BOW
What does KTM X-BOW do?
KTM X-BOW manufactures and sells a lightweight, open-cockpit sports car that uses motorcycle-derived engines and lightweight construction techniques. The vehicle targets driving enthusiasts seeking a track-focused, minimalist sports car experience. It is sold through KTM's authorized global dealer network alongside the broader KTM motorcycle lineup.
Is KTM X-BOW a public or private company?
KTM X-BOW is a public company. It is classified as corporate owned and is currently operating.
When was KTM X-BOW founded?
KTM X-BOW was founded in -1. It employs 1 to 10 people.
Where is KTM X-BOW based?
KTM X-BOW is headquartered in Mattighofen, Austria, in the Europe region.
How does KTM X-BOW make money?
Three revenue lines are on record. Motorcycle Sales are the primary driver. The others are powerParts and PowerWear and retail Financing and Power Deals.
Who are KTM X-BOW's main competitors?
Direct peers on record are Ducati Motor Holding, Husqvarna Motorcycles, GasGas, BMW Motorrad, Triumph Motorcycles, Honda Motor Co., Suzuki Motor Corporation, Yamaha Motor Co. and Kawasaki Motors. Polaris Inc. is listed as a broad incumbent.
Does KTM X-BOW have an API?
No public API is recorded for KTM X-BOW.
What industry is KTM X-BOW in?
KTM X-BOW's product category is Lightweight Performance Sports Cars. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 336991 and its SIC code is 3751.