山东跨界国际贸易有限公司

What 山东跨界国际贸易有限公司 does

Shandong Cross-Border International Trading Co., Ltd. operates the "ob Sports" (ob体育) platform, a Chinese-language online sports information and entertainment service targeting global Chinese-speaking sports enthusiasts. Despite its trade-oriented legal name, the company's primary business is a digital sports platform offering real-time match scores, sports news, in-depth editorial analysis, live streaming coverage, and community features across football (Premier League, La Liga, Bundesliga, Serie A, Champions League, CBA), basketball (NBA, WNBA, CBA), tennis, esports (DOTA2, LOL), and cricket (IPL). The platform operates on a freemium model with a paid VIP membership tier offering features such as a dedicated customer manager, personalized recommendations, birthday rewards, and priority customer service.

The platform is built on commercial cloud infrastructure (AWS, Google Cloud), Cloudflare for CDN and DDoS protection, MongoDB for data storage, Stripe for payment processing, and SendGrid for email delivery, with 256-bit SSL encryption and ISO/IEC 27001:2013 certification. Distribution is digital-first via the web platform and native mobile apps for iOS, Android, and HarmonyOS, with social media presence on Weibo, WeChat, and QQ. The company employs 38 people, claims 5M+ app downloads, a 4.9 user rating, and tens of millions of registered users, and holds multiple offshore compliance certifications (European, Philippine, Caribbean, Gibraltar). Importantly, the combination of VIP services with dedicated customer managers, a "fast payment" channel processing orders in minutes, offshore gaming-jurisdiction certifications, and a link-exchange section referencing gambling-adjacent sites (九游j9, 爱体育, 欧博官网) is a pattern consistent with online sports betting or gaming operations layer-monetized on top of a sports content surface, rather than a pure content/media business.

Name

山东跨界国际贸易有限公司

Legal name

ob体育-中国有限公司

Website

https://kuajieguomao.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shandong Cross-Border International Trading Co., Ltd. operates the ob Sports (ob体育) Chinese-language platform, delivering real-time sports scores, news, editorial analysis, live streaming, and community features to global Chinese-speaking sports fans across football, basketball, tennis, esports, and cricket.

Ownership category

akta.pro rank

Product category

Sports Information Services

NAICS

Spectator Sports (7112), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industries

Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Sports news platform
• Real-time score updates
• Sports data analytics
• Mobile sports app
• Fan community platform

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. VIP会员订阅服务: VIP membership program offering exclusive benefits including dedicated customer manager, personalized recommendations, birthday rewards, and priority customer service access
2. 极速支付通道: Payment services supporting dozens of mainstream payment methods with fast activation (seconds for membership, 3 minutes for order processing)
3. 平台服务: Comprehensive sports information platform covering competitive events, sports news, and event information

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ob体育 operates a comprehensive online sports information and entertainment platform delivering real-time match scores, editorial news coverage, in-depth tactical analysis, and live streaming across global leagues including the Premier League, La Liga, Bundesliga, NBA, CBA, DOTA2, LOL, IPL, and tennis. The platform is accessible via web and native mobile apps (iOS, Android, HarmonyOS), supplemented by VIP subscription services offering dedicated customer managers, personalized recommendations, and priority payment processing.

Product overview

ob体育 operates as a single unified platform offering comprehensive sports information and entertainment services. The core product is the ob体育 web platform, complemented by a native ob体育APP mobile application available on iOS, Android, and HarmonyOS. The platform provides real-time match scores, sports news coverage, in-depth tactical analysis, and community interaction services across global sports leagues including football (Premier League, La Liga, Bundesliga, Champions League, CBA), basketball (NBA, WNBA, CBA), tennis, esports (DOTA2, LOL), cricket (IPL), and swimming. The mobile app enhances the experience with HD live streaming, instant notifications, offline reading, and social features.

Differentiator

Problem solved

Functional benefit

Products and services

• ob体育 Web Platform

Quantifiable outcome

• 99.92% service availability rate maintained
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• CloudflarecoreTechnology or IntegrationProfessional network performance and security solutions provider serving millions of websites globally. Provides DDoS protection, CDN, and web security infrastructure for the platform.
• Amazon Web ServicescoreTechnology or IntegrationGlobal leading cloud computing service platform providing stable and reliable infrastructure support for the platform's digital operations.
• Google CloudcoreTechnology or IntegrationLeading intelligent cloud service provider enabling digital business transformation with advanced AI and machine learning capabilities.
• StripecoreTechnology or IntegrationIndustry-leading online payment processing technology platform enabling secure payment collection and transaction processing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 雷速体育 (Leishi Sports): Chinese-language sports data platform providing real-time scores, odds, and match data across global leagues. Directly comparable to ob体育's real-time data and score-update focus.
• Sina Sports (新浪体育): One of the largest Chinese-language sports news and live-score platforms, covering football, basketball, and other global leagues with editorial content. Direct competitor to ob体育 for the same global Chinese-speaking sports fan audience.
• Hupu (虎扑): China's leading sports fan community platform with deep user engagement around NBA, football, and other leagues. Comparable to ob体育 in combining editorial content with community features.
• Flashscore: Global real-time sports scores and data platform with strong mobile presence across football, basketball, tennis, and other sports. Comparable to ob体育 in delivering fast, multi-league live data.
• 球探体育 (BallHunter / Qiutan): Long-standing Chinese-language sports data and scores service for football and basketball leagues. Closely mirrors ob体育's core real-time data proposition for Chinese-speaking fans.
• 360体育 (360 Sports): Chinese sports scores and news aggregator operated by Qihoo 360, covering global football and basketball leagues. Direct peer to ob体育 in the Chinese-language sports information space.

Broad incumbents

• Sohu Sports (搜狐体育): Sports news and live content vertical of Sohu, a major Chinese portal. Operates broadly in the same Chinese sports media space as ob体育 with overlapping league coverage.
• ESPN: Global English-language sports media giant offering news, scores, analysis, and live coverage across all major leagues. A broad incumbent benchmark for ob体育's editorial ambitions.
• NetEase Sports (网易体育): Sports news and scores portal operated by NetEase, covering global leagues and complemented by NetEase's broader media ecosystem. Competes for the same Chinese-language sports news audience.
• Tencent Sports (腾讯体育): Major Chinese sports content and rights platform operated by Tencent, with proprietary NBA and other rights. Broad incumbent covering the same global leagues as ob体育 but with far larger resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%B1%B1%E4%B8%9C%E8%B7%A8%E7%95%8C%E5%9B%BD%E9%99%85%E8%B4%B8%E6%98%93%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 山东跨界国际贸易有限公司