Küchenpartner Schubbach GmbH

What Küchenpartner Schubbach GmbH does

Küchenpartner Schubbach GmbH is a second-generation, family-owned kitchen studio headquartered in Kriftel near Frankfurt, Germany. The company sells, designs, and installs bespoke kitchens for individual homeowners and families across the Rhein-Main region, having served over 2,200 households cumulatively and approximately 220 families per year. Its offering combines cabinetry from Schüller (including the Contur and premium next125 lines), built-in appliances from BORA, Miele, Siemens, NEFF, Berbel, and Falmec, sinks and faucets from Blanco, Quooker, Franke, and SCHOCK, and work surfaces in quartz, ceramic, stainless steel, and natural stone. The business also offers "Ganzheitliche Wohnlösungen" (holistic living solutions) extending into custom pantries, home offices, and storage for the whole home.

The core production technology is industry-standard 3D CAD-based kitchen planning software used to produce photorealistic renderings that allow customers to visualize the finished kitchen prior to construction. Installation is performed by in-house mounting teams following proprietary millimeter-precision measurement processes, rather than contracted third-party fitters. The Kriftel showroom serves as the primary sales, consultation, and experiential venue, and additionally hosts paid Kitchen Events (cooking workshops, tastings, and pizza courses co-branded with taglio) that function as both a customer acquisition channel and a community engagement touchpoint.

The business operates a quote-based, project-by-project revenue model with no published pricing. Each transaction is a single high-ticket sale bundling consultation, 3D planning, supplier coordination, delivery, and on-site installation. Customers are acquired through a mix of SEO-optimized web content, Instagram, the showroom, events, and word-of-mouth referrals. The company is privately held with no external investors, no subsidiaries, and no public funding history, employing approximately 6 staff across the Kriftel headquarters and an Idstein assembly base. Leadership transitioned to the second generation under Masha Schubbach (Geschäftsführerin) in 2021; the founder Winfried Schubbach passed away in October 2025.

Name

Küchenpartner Schubbach GmbH

Legal name

Küchenpartner Schubbach GmbH

Website

https://kuechenpartner-schubbach.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Küchenpartner Schubbach GmbH is a second-generation, family-owned kitchen studio in Kriftel near Frankfurt that designs, sells, and installs bespoke premium kitchens for individual homeowners and families across the Rhein-Main region.

Ownership category

akta.pro rank

Product category

Kitchen Design & Installation Services

NAICS

Interior Design Services (54141)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

Keywords

• Custom kitchen design
• Kitchen installation services
• Kitchen studio
• Built-in appliances
• Premium kitchen cabinetry

Headquarters

HQ city

Kriftel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Kitchen Sales: One-time sale of bespoke kitchens combining furniture (Schüller, next125, Contur), built-in appliances (Siemens, Bora, Miele, NEFF), sinks, faucets (Blanco, Quooker, Franke, SCHOCK), and work surfaces (Cosentino/Silestone, Systemceram, Systemo, Naturstein). Revenue is generated as a single high-ticket transaction per customer, with the full project encompassing consultation, design, production, delivery, and installation.
2. Professional Services (Consultation, Planning & Installation): Full-service accompaniment from initial 3D consultation through to final installation, including on-site measurement, project coordination, and after-sales support. Services are bundled into the kitchen project price.
3. Kitchen Events & Private Bookings: Revenue from paid cooking events, workshops, and private bookings hosted at the Kriftel studio, including partner-led events (e.g., taglio pizza courses).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Küchenpartner Schubbach GmbH is a family-run kitchen studio that designs, sells, and installs custom kitchens for individual homeowners in the Rhein-Main region near Frankfurt. The offering combines in-store consultation, photorealistic 3D kitchen planning, exclusive partner-brand cabinetry and appliances (Schüller, next125, Contur, Siemens, BORA, Miele, NEFF), and millimeter-precise installation by the company's own mounting teams.

Product overview

Küchenpartner Schubbach GmbH is a family-run kitchen studio offering a comprehensive, unified kitchen sales and installation service. The core offering combines personalized consultation with 3D CAD planning, custom manufacturing, and precision on-site assembly by the company's own in-house teams. The product portfolio spans kitchen cabinetry from Schüller/Contur and the premium next125 line, built-in appliances from Siemens, BORA, Miele, Berbel, Falmec and NEFF, sinks and faucets from Blanco, Quooker, Systemceram, Franke and SCHOCK, and worktops in ceramic, quartz, stainless steel and natural stone. Beyond kitchens, the company provides holistic living solutions for the whole house, and hosts cooking events at its studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Consultation & 3D Planning

Quantifiable outcome

• 220+ families served per year
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Schüller Möbelwerk (Contur, next125)coreOthersExclusive long-term supplier of kitchen furniture. Schüller is the parent company behind the Contur (mid-premium) and next125 (premium) kitchen brands sold exclusively through select partners. Küchenpartner Schubbach is listed as a partner dealer on the Schüller website and has been collaborating for 30+ years. The partnership covers the full range of Schüller cabinetry, Smartglas fronts, and accessories.
• BORAcoreOthersExclusive partner status for BORA's revolutionary cooktop extraction technology. BORA Professional is sold and installed as part of complete kitchen projects. The partnership is highlighted as 'exklusiver BORA-Partner'. BORA's patented downdraft extraction system replaces traditional hoods and is a key differentiator in open-plan kitchen designs.
• MielecoreOthersPremium appliance partner providing built-in kitchen appliances (ovens, cooktops, refrigerators) for high-end kitchen projects. Miele's 20-year lifespan guarantee aligns with the company's quality positioning. The partnership has been active for over 20 years.
• SiemenscoreOthersSupplier of built-in kitchen appliances including the iQ700 series and induction technology. Siemens appliances are featured in mid-to-premium kitchen configurations. The partnership spans 20 years of collaboration.
• Cosentino (Dekton, Silestone)minorOthersSupplier of premium work surfaces (Dekton ultra-compact surface and Silestone quartz). Cosentino materials are offered as high-end countertop options through the company's kitchen projects, fabricated to measure via the Cosentino network.
• BlancominorOthersSupplier of premium kitchen sinks and faucets (in stainless steel, Silgranit, and ceramic). Blanco products are included in standard and premium kitchen configurations as part of the complete kitchen offering.
• QuookerminorOthersSupplier of the instant boiling water tap (5-in-1 faucet providing boiling, chilled sparkling, and still water). Quooker is offered as a premium kitchen addition, positioned as a modern convenience feature.
• SystemceramminorOthersGerman manufacturer of ceramic sinks and work surfaces. Systemceram products are featured as German-made, high-durability surface options in kitchen projects, particularly for customers seeking hygienic ceramic solutions.
• FrankeminorOthersSwiss manufacturer of kitchen sinks and faucets with over 110 years of history. Franke products (stainless steel, engineered stone) are offered as premium sink and faucet options. Additionally, Franke stainless steel work surfaces are available for professional or minimalist kitchen designs.
• SCHOCKminorOthersGerman manufacturer and inventor of the quartz composite sink (Quarzkomposit). SCHOCK sinks ( scratch-resistant, heat-resistant) are offered as premium granite composite sink options, positioned as 'Made in Germany' with strong brand heritage.
• BerbelminorOthersGerman manufacturer of filter-less extractor hoods using centrifugal force technology. Berbel hoods are offered as an alternative to BORA for kitchen ventilation, particularly for customers seeking German engineering with quiet operation.
• NEFFminorOthersGerman appliance manufacturer known for Slide&Hide ovens, CircoTherm convection, and FlexInduction cooktops. NEFF products are offered as a mid-premium appliance option, particularly valued for culinary innovation features.
• FalmecminorOthersItalian designer extractor hood manufacturer. Falmec hoods combine Italian design aesthetics with premium extraction technology. Each hood is individually manufactured to order, offering highly customized solutions for design-conscious customers.
• American Express (Business Stories)minorGTM or Marketing PartnerMasha Schubbach was featured in American Express Business Stories (Episode 6), a content series profiling entrepreneurs. American Express also published a second feature article on successful family business succession. This represents earned media/marketing exposure rather than a commercial partnership.
• taglio (Pizza Course Partner)minorGTM or Marketing Partnertaglio is a pizza cooking class provider that co-hosts pizza-making events at the Küchenpartner Schubbach studio. Events are promoted on the Schubbach website and booked through taglio's SumUp store. This is a co-marketing arrangement where taglio brings cooking expertise and participants, and the studio provides the venue and appliances.
• Hoffmann & Ruppertz (Local Stone Workshop)minorOthersLocal stone workshop/manufacturer used for bespoke natural stone work surface projects. Customers select their slab directly from the raw stone at the workshop, enabling highly personalized results. Serves as a local supplier for unique stone selections beyond the standard surface partners.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Höffner: One of Germany's largest furniture and kitchen retailers with mega-stores offering kitchen departments, design services, and installation. Significant overlap in kitchen category but at much larger scale and broader assortment.
• Segmüller: Major German furniture and kitchen retailer with flagship stores that include kitchen planning, brand assortments, and installation services. Overlaps in the premium kitchen category but is a much broader home furnishings incumbent.
• Bulthaup: Premium German kitchen manufacturer with brand showrooms. Comparable because its premium positioning and dealer network overlap with Schubbach's customer base, though Bulthaup sells its own brand rather than multi-brand projects.
• XXXLutz: European furniture and kitchen retail giant with extensive kitchen studio offerings, including design services and installation. Targets the same homeowner customer but at significantly larger scale and broader portfolio.
• Poggenpohl: Luxury German kitchen manufacturer with premium brand showrooms. Competes for the same high-end homeowner in the Frankfurt/Rhein-Main area as the premium tier of Küchenpartner Schubbach's portfolio.

Direct peers

• Möbel Martin: Regional furniture and kitchen retailer in the Rhein-Main/Rheinland-Pfalz region with showrooms, in-house kitchen planning, and installation. Direct competitor for the same regional homeowner demand.
• Plana Küchenland: Germany's largest kitchen studio franchise network with hundreds of locally-owned studios selling premium kitchen brands. Operates with the same showroom-led, design-and-installation model as Küchenpartner Schubbach, making it the closest direct comparability in terms of channel and customer experience.
• KüchenTreff: Cooperative kitchen specialist network with member studios across Germany. Competes with Küchenpartner Schubbach for the same regional homeowner customer via in-store consultation, 3D planning, and full-service installation.
• Marquardt Küchen: Premium kitchen studio franchise with 50+ locations in Germany. Targets the same premium mid-to-high-end homeowner segment with showroom-based consultation, 3D planning, and full installation services.
• Knecht Wohndesign: Regional premium kitchen and interior design studio in the Frankfurt/Rhein-Main area. Comparable showroom-led, premium-brand (Schüller, Miele, BORA) positioning with custom design and installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kuechenpartnerschubbach
• LinkedInlinkedin.com/company/k%C3%BCchenpartner-schubbach-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Küchenpartner Schubbach GmbH