Kümin Group AG

What Kümin Group AG does

Kümin Group AG is a privately-held Swiss holding company (aktiengesellschaft) founded in 2016 by Andreas Kümin and headquartered in Wollerau, Schwyz, to centralize Finance, IT, Human Resources, and Marketing functions across a portfolio of wholly-owned subsidiaries operating in the Swiss stationery, gift, and office supplies sector. The group's operating subsidiaries are Mc PaperLand (retail chain for paper, stationery, and office supplies, acquired 1995), BIDO AG (stationery retail/wholesale, acquired 2010), PENTA Vertriebs AG (wholesale distribution of gift and stationery articles to resellers in Switzerland and Liechtenstein, acquired 2011), Alfa Kartos SA (Swiss publisher of calendars, agendas, and greeting cards and official Swiss distributor of the LEGAMI MILANO brand, acquired 2024), EDA AG (installation, interior fitting for indoor playgrounds and store spaces, and transport/moving services, founded 2002), and H. Siegrist – Import AG (Swiss importer and wholesaler of writing, creative, plush, and gift items with exclusive representations for selected European brands, acquisition announced 2026). A non-profit affiliate, Stiftung Lichtblick für Kinder, supports the integration of children with disabilities, primarily funding the Daniel Center in Romania.

The group generates revenue across four distinct mechanics: (1) retail sales of stationery and office supplies to end consumers through Mc PaperLand and BIDO AG storefronts; (2) wholesale distribution of paper, stationery, gift, plush, and creative articles to independent Swiss and Liechtenstein retailers via PENTA Vertriebs AG and Siegrist Import AG; (3) publishing and exclusive brand distribution of calendars, agendas, and greeting cards through Alfa Kartos SA, including the LEGAMI MILANO brand partnership; and (4) installation, interior fit-out, and logistics services via EDA AG. Marketing and customer acquisition are channeled primarily through individual subsidiary websites (mcpaperland.ch, bido-ag.ch, penta-vertrieb.ch, alfa-kartos.ch, eda-ag.ch, siegristimport.ch) and a corporate LinkedIn page; pricing is not publicly disclosed.

Kümin Group AG is owner-controlled: Andreas Kümin serves as Chairman (VRP) and Marco Cantele as CEO, with no external investors, private equity backing, or public listing indicated. The holding company itself reports 6 employees, with operational staff housed within the individual subsidiaries. Geographic footprint is limited to Switzerland and the Principality of Liechtenstein, with no global expansion claims. Growth strategy is executed as a Swiss specialty-retail roll-up via opportunistic acquisitions of established brands, with the most recent transactions being Alfa Kartos SA (2024) and the announced H. Siegrist – Import AG deal (2026).

Name

Kümin Group AG

Legal name

Kümin Group AG

Website

https://kuemin-group.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kümin Group AG is a Swiss privately-held holding company operating Mc PaperLand, BIDO AG, PENTA Vertriebs AG, Alfa Kartos SA, EDA AG, and Siegrist Import AG, providing stationery, gifts, calendars, and office supplies via retail and wholesale channels in Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Headquarters

HQ city

Wollerau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels3 records

Marketing channels2 records

Core offering

Kümin Group AG is a Swiss holding company whose subsidiaries sell paper, stationery, gift items, calendars, agendas, greeting cards, plush and creative articles, and office supplies through retail stores (Mc PaperLand) and wholesale distribution (PENTA Vertriebs AG, BIDO AG, H. Siegrist – Import AG) to customers in Switzerland and Liechtenstein. The group also publishes and distributes calendars, agendas and greeting cards under Alfa Kartos SA (including the Swiss LEGAMI MILANO partnership), and offers installation, interior fit-out, transport and moving services through EDA AG. The holding centralises Finance, IT, HR and Marketing for these subsidiaries and supports the affiliated Lichtblick für Kinder foundation.

Product overview

Kümin Group AG is a Swiss holding company that operates a diversified portfolio of retail and wholesale businesses in the stationery, gift, and creative products sector. The group comprises Mc PaperLand (retail stationery chain), BIDO AG (wholesale), PENTA Vertriebs AG (wholesale gift/stationery distribution), Alfa Kartos SA (publisher/distributor of calendars and LEGAMI MILANO products), EDA AG (assembly and logistics services), and Siegrist Import AG (importer/wholesaler of writing and gift articles). The group also operates the charitable Lichtblick für Kinder Foundation. The holding company was founded in 2016 to centralize Finance, IT, Human Resources, and Marketing across its subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Mc PaperLand: Retail chain for paper and stationery products
• BIDO AG
• PENTA Vertriebs AG
• Alfa Kartos
• EDA AG
• Siegrist Import AG
• Stiftung Lichtblick für Kinder

Products and services

• Mc PaperLand Retail chain operating multiple physical branches in Switzerland that sell paper, stationery and office supplies to end consumers.
• BIDO AG Swiss stationery wholesale brand supplying writing, creative, plush and gift items to specialty retailers.
• PENTA Vertriebs AG Wholesale distributor of gift and stationery articles of all kinds, serving resellers throughout Switzerland and the Principality of Liechtenstein.
• Alfa Kartos SA Swiss publisher of calendars, agendas and greeting cards, and official Swiss distribution partner of the LEGAMI MILANO brand for calendars, agendas and greeting cards.
• EDA AG Service company providing assembly work and interior fitting for indoor playgrounds and store spaces, as well as transport and moving services.
• H. Siegrist – Import AG Swiss importer and wholesaler of writing, creative, plush and gift articles with long-standing exclusive representations for selected European brands.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• LEGAMI MILANOminorChannel Partner/ Reseller/ DistributorAlfa Kartos SA is the official sales partner (official distributor) of LEGAMI MILANO brand in Switzerland, distributing calendars, agendas, and greeting cards.
• Daniel Center (Romania)coreOthersKümin Group AG supports the Daniel Center in Romania through its Lichtblick für Kinder foundation, enabling children with neuromuscular diseases to receive outpatient treatment and social integration.

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Flying Tiger Copenhagen: Danish variety/gift retailer with European store footprint. Comparable to Mc PaperLand's physical stationery/gift retail format and similar price-point gift assortment positioning.
• Office Depot: Global office supplies retailer/distributor. Comparable product categories to Mc PaperLand and BIDO AG retail banners, but at much larger scale and with deeper e-commerce penetration.
• Staples: Global office supplies retailer and wholesaler. Overlaps with Mc PaperLand's retail assortment and the group's wholesale office-supply categories, but operates at vastly greater scale and broader geographic scope.

Direct peers

• Lyreco: France-headquartered European leader in B2B office supplies distribution with comparable wholesale distribution model. Operates across multiple European countries and competes with the group's PENTA Vertriebs AG and Siegrist Import AG wholesale arms.
• Soennecken eG: German office products and stationery cooperative serving SMB resellers and dealers. Highly comparable channel model to PENTA Vertriebs AG's reseller distribution to Swiss/Liechtenstein retailers.
• Gebr. Hammermann GmbH (Carletto): German brand-licensing and distribution company for toys, gifts, and stationery representing European brands. Directly comparable to Siegrist Import AG's and Alfa Kartos SA's role of holding exclusive European brand distribution rights.
• Herlitz Group: German paper and stationery products group; it was the previous owner of McPaper&Co. that Andreas Kümin acquired in 1995. Highly comparable product portfolio in school/office/paper stationery and similar wholesale-to-retail model in the DACH region.
• DEPOT (Gries Deco Company): German lifestyle/gift/home retail chain with strong presence in Germany, Austria, and Switzerland. Directly comparable to Mc PaperLand and BIDO AG's gift/home/stationery retail concept and similar Swiss footprint.
• Brunnen-Verlag: German publisher of stationery, school supplies, calendars, and notebooks with a strong wholesale-to-retail presence in DACH. Comparable in publishing (calendars, agendas) and in serving stationery resellers.

Regional players

• Durable Hunke & Jochheim: German office products manufacturer and wholesaler. Comparable in office and stationery product categories but primarily serves the German market rather than Switzerland.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/k%C3%BCmin-group-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kümin Group AG