Kuma Outdoor Gear

What Kuma Outdoor Gear does

Kuma Outdoor Gear is a privately held Canadian outdoor equipment manufacturer founded in 2014 and headquartered in Jasper, Alberta (operating from Edmonton per firmographic data), with product design rooted in the rugged conditions of the Canadian Rockies. Originally named Grizzly Outdoor Gear and rebranded to Kuma — meaning 'bear' — the company sells a diversified portfolio of comfort-oriented outdoor products spanning folding chairs (including heated variants such as the Lazy Bear Heated Chair and Bear Buddy Double Heated Chair), tents and shelters (e.g., Bear Den 3 Tent, gazebos), drinkware (double-wall vacuum-sealed stainless steel), apparel (hoodies, crewnecks, hats), pet products (Lazy Bear Dog Chair, collars, leashes, collapsible bowls), and accessories (tables, fire bowls, coolers, cots, sleeping bags). Core technology features include a partnership with ADDHEAT Control Systems for three-tier 5V lithium-ion heated seating, 600D polyester construction, and double-wall vacuum-sealed drinkware.

The company's go-to-market is a hybrid direct-to-consumer and retail-partner model. Sales are driven through its own e-commerce storefront (kumaoutdoorgear.com) alongside an authorized retailer network across Canada and the USA, supplemented by a B2B wholesale portal sub-brand called Kuma Kave. Pricing is one-time perpetual across all SKUs, with drinkware priced at $12–$35, apparel at $20–$75, pet accessories at $12–$120, and select premium items like the Lazy Bear Dog Chair at $120. The customer base is fragmented across outdoor enthusiasts, RV and road travelers, pet owners, and festival/event goers, with no disclosed enterprise anchor accounts.

The team is small (approximately 8 employees), the company is privately held with no external institutional investment or funding rounds disclosed, and there is no indication of acquisitions, leadership changes, or M&A activity. Marketing is multi-channel and community-led, anchored on the #KumaKommunity hashtag, an active social presence across Instagram, TikTok, Facebook, YouTube, Pinterest, and LinkedIn, and proprietary content via the Kuma Kronicles online magazine and a regular blog. Kuma holds a registered trademark for the KUMA brand identity and has been in continuous operation since founding.

Name

Kuma Outdoor Gear

Legal name

Kuma Outdoor Gear

Website

https://kumaoutdoorgear.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuma Outdoor Gear is a privately held Canadian outdoor equipment manufacturer (founded 2014, Jasper, Alberta) selling comfort-oriented chairs, tents, drinkware, apparel, and pet products directly to consumers and through retail partners across Canada and the USA.

Ownership category

akta.pro rank

Product category

Outdoor Equipment

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), Other Leather and Allied Product Manufacturing (31699)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor furniture
• Camping equipment
• Drinkware products
• Pet outdoor gear
• Outdoor apparel

Headquarters

HQ city

Jasper

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Revenue generated from selling outdoor gear products directly to consumers through the company website and through authorized retail partners. Products include chairs, tents, drinkware, pet products, apparel, and accessories. Mix of one-time purchase items with varying price points from $12 to $120+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Kuma Outdoor Gear manufactures and sells a diversified line of outdoor comfort products, including folding chairs (including heated variants), tents and shelters, drinkware (t travel mugs, coffee tumblers, wine tumblers, bottles), pet products (dog chairs, collars, leashes, bowls), and apparel (hats, hoodies, crewnecks). Products are designed in Canada for outdoor enthusiasts seeking durable, comfort-focused gear that extends time spent outdoors.

Product overview

Kuma Outdoor Gear is a Canadian outdoor equipment manufacturer offering a diversified product portfolio focused on comfort and durability for outdoor enthusiasts. The company produces folding chairs (including heated variants like the Lazy Bear Heated Chair), outdoor living essentials (drinkware, blankets, pillows, camp tech, lights/lanterns), outdoor accessories (tables, fire bowls, stoves, coolers/iceboxes, sleeping bags, cots, games), tents/shelters (including Bear Den 3 Tent and gazebos), and pet products (dog chairs, collars, leashes, accessories). The product line spans core outdoor furniture, lifestyle accessories, apparel, and companion pet gear—all designed to extend comfort from indoor spaces to outdoor environments. The company emphasizes thoughtful product development, interoperability between products (e.g., tent power bank pockets for Galaxy Lights), and sustainable manufacturing practices.

Differentiator

Problem solved

Functional benefit

Brands

• Kuma Kave: A B2B portal for business customers offering wholesale access.

Products and services

• Travel Mug

Quantifiable outcome

• Products designed to keep users comfortable and outside longer, extending outdoor experience duration
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ADDHEAT Control SystemscoreTechnology or IntegrationTechnology partnership for heated chair components. ADDHEAT provides ultra-safe heating elements specifically designed for coats, mittens, boots, outdoor heaters, and wearable or personal items. Powers the Lazy Bear Heated Chair and Bear Buddy Double Heated Chair with three-tier warming system.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Kuma_Gear
• YouTubeyoutube.com/channel/UC7Y6qzwBIycejCnu7kL8M0w
• Facebookfacebook.com/61565679720952
• LinkedInlinkedin.com/company/kuma-outdoor-gear
• Instagraminstagram.com/kumaoutdoor
• TikToktiktok.com/@kumaoutdoorgear
• Pinterestpinterest.ca/Kuma_Gear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuma Outdoor Gear