Kunsmann GmbH

What Kunsmann GmbH does

Kunsmann GmbH is a privately held B2B wholesale distributor of paints, lacquers, and construction materials headquartered in Wittlich, Germany, and operating as a subsidiary of DAW SE, the third-largest manufacturer of construction paints in Europe. The company is part of the CMS Gruppe, the wholesale and distribution arm of the DAW group, which maintains operations across multiple European countries. Kunsmann sells a catalog of more than 1,773 products spanning interior and exterior paints, industrial lacquers, ETICS/WDVS thermal insulation systems, drywall construction materials, plasters and fillers, floor and wall coverings, professional tools, consumables, workwear, and accessories, drawing on a brand portfolio that includes parent-group brands Caparol, Alligator, Alpina, and the proprietary M-Plus line, alongside distributed brands such as Ardex, Gori, Festool, Graco, Wagner, Mirka, and Hesse Lignal.

The business model is sales-led and B2B-focused, targeting trade professionals — painters, plasterers, and specialist dealers — through a password-protected online webshop restricted to registered commercial customers under §14 BGB. Pricing is net of VAT and visible only after login, with a 2025 logistics and service price list governing delivery. Revenue is generated primarily through one-time product sales (paints, lacquers, building materials, tools) supplemented by an equipment rental service (Leihservice) and a custom color mixing service (Farbmisch-Service). Beyond transactional commerce, the company operates a physical pickup location in Wittlich, a delivery service, and a digital consultation center (Digitales Beratungscenter), and participates in the Caparol PowerPoints loyalty program. The company is managed by Geschäftsführer Michael Hamacher and Tobias Kniep, with a reported headcount of approximately five employees.

Name

Kunsmann GmbH

Legal name

Kunsmann GmbH

Website

https://kunsmann-wittlich.de

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Short description

Kunsmann GmbH is a German B2B wholesale distributor of paints, lacquers, and construction materials serving trade professionals — painters, plasterers, and specialist dealers — via a registered online webshop, physical pickup, delivery, and equipment rental services, operating as a subsidiary of DAW SE within the CMS Gruppe distribution network.

Ownership category

akta.pro rank

Headquarters

HQ city

Wittlich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials and Paint Wholesale: Sale of paints, lacquers, building materials, tools, and related products to trade professionals. Revenue generated through product sales with net prices plus VAT. B2B model targeting painters, plasterers, and specialist dealers.
2. Equipment Rental Service: Leihservice (rental service) for equipment lending to customers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kunsmann GmbH is a B2B wholesale distributor of professional paints, lacquers, building materials, tools and related construction supplies serving trade customers such as painters, plasterers and specialist retailers. The company operates a registered-trade webshop with over 1,773 products across categories including colors, ETICS insulation systems, drywall, plasters/fillers, floor coverings, wall coverings, tools and consumables, complemented by color-mixing, equipment rental, delivery and digital advisory services.

Product overview

Kunsmann GmbH is a B2B paint and construction materials wholesale business operating as part of the CMS Gruppe and DAW SE group. The company offers a comprehensive product portfolio organized into categories: Colors/Lacquers (Farbe/Lacke), WDVS thermal insulation systems, drywall construction, plasters and fillers, floor coverings, wall and ceiling coverings, tools and machines, consumables, workwear/safety, and accessories. Key brands include own-brand M-Plus (floorings/wallpapers), Caparol (premium paints), ALLIGATOR (mid-range paints), Ardex (construction materials), and Gori (wood stains). The company serves professional tradespeople including painters, plasterers, and specialist dealers with services including color mixing, delivery, equipment rental, and digital consultation. The online shop offers 1,773 products for commercial customers.

Differentiator

Problem solved

Functional benefit

Brands

• M-Plus: Own brand product line including floor coverings, wallpapers, and building materials.

Products and services

• Farbe (Colors) — paints and lacquers range Range of interior and exterior paints, primers, wood stains, facade paints, tinting concentrates, wood oils/waxes, and industrial lacquers (e.g. Capacryl PU-Satin) for professional painting applications. Sold to trade professionals via the B2B webshop.
• WDVS / ETICS thermal insulation systems External Thermal Insulation Composite Systems including facade insulation boards, adhesive and smoothing compounds, interior insulation systems, renders, facade profiles, and fastening systems for trade installers.
• Trockenbau (Drywall construction materials) Drywall panels, glass products, acoustic solutions and screed for interior building construction, sold to drywall and interior finishing trades.
• Putze & Spachtelmassen (Plasters & Fillers) Interior and exterior plasters, plaster profiles, interior fillers and exterior fillers for professional construction applications.
• Bodenbeläge (Floor coverings) Design floorings, textile floorings, elastic floorings, parquet and laminate, cork, skirtings, profiles, underlays, entrance mats and accessories, including the M-Plus own-brand lines (e.g. Akkord 2024, SilentComfort).
• Wand- & Deckenbeläge (Wall & ceiling coverings) Home textiles, wallpapers (including M-Plus Rauhfaser and Glattvlies), decorative profiles and accessories for wall and ceiling finishing applications.
• Werkzeug & Maschinen (Tools & machines) Professional painting and construction tools including brushes, rollers, airless equipment (Graco, Wagner), wallpapering tools, power tools (Festool), measuring tools, ladders and scaffolding, flooring installation tools and safety equipment.
• Verbrauchsmaterialien (Consumables) Joint sealants, thinners, covering and adhesive materials, grinding and cutting products, cleaning agents and paint removers.
• M-Plus (own brand) Own-brand product line including floor coverings (e.g. Akkord 2024 design floorings, SilentComfort underlays) and wallpapers (Rauhfaser, Glattvlies smooth fleece) sold through the B2B shop.
• Caparol brand products Premium paint and coating brand product lines including Indeko-plus, CapaMaXX, ThermoSan NQG, Capacryl and Capadur distributed to professional painters.
• ALLIGATOR brand products Mid-range paint brand product lines including Presto, Spritzspachtel, Kieselit-Bio-Mineral and ALLFAtexx AQUATECH.
• Ardex brand products Professional building materials from Ardex (e.g. A 828 Ardumur wall filler) for construction applications.
• Schreiner-Produkte (Joinery / woodworking products) Wood finishing and joinery products from suppliers including Hesse Lignal, Saicos, Gori, Mirka, Ekamant, Koralan, Jowat, Flex, Festool, Sigma and Pallmann for carpentry and woodworking customers.
• Kleidung & Arbeitsschutz (Workwear & safety) Work clothing and protective equipment for tradespeople, including the Excess workwear brand, plus work shoes, work clothing and occupational safety items.
• Zubehör (Accessories) Accessories and finishing products from suppliers including 3M, Dr. Schutz, Henkel, Kip, Kluthe, Kobau, M-Plus and Pufas.
• Farbmisch-Service (Color mixing service) Professional custom color mixing service using ColorExpress technology, allowing customers to order custom tinted paints and coatings in desired colors.
• Lieferservice (Delivery service) Logistics and delivery service for orders placed by commercial customers, with a 2025 logistics and service price list available.
• Leihservice (Equipment rental service) Rental service for professional tools, machines and equipment (e.g. airless sprayers, scaffolding) to trade customers on a project basis.
• Digitales Beratungscenter (Digital consultation center) Online advisory service providing digital consultation to customers on product selection, applications and project support.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• DAW SEcoreOthersParent company of Kunsmann GmbH. DAW SE is an independent family-owned company (fifth generation) and Germany's third largest paint manufacturer. Develops, produces, and distributes innovative coating systems since 1895. Market leader in Germany and Austria.
• CMS Gruppe (DAW Group of Companies)coreOthersKunsmann is part of the CMS Gruppe which is the wholesale and distribution arm of the DAW group. The CMS Gruppe comprises wholesale companies and specialist dealers across Europe. Comprehensive list of group companies includes operations in Germany, Austria, Switzerland, Netherlands, Belgium, France, Italy, Spain, Poland, and other European countries.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Caparol: Premium paint brand under DAW SE and Kunsmann's flagship distributed brand. Comparable as the underlying product franchise whose positioning underpins Kunsmann's value proposition for trade professionals.

Broad incumbents

• DAW SE: Parent company of Kunsmann and Europe's third-largest manufacturer of construction paints. Comparable as the originating brand and manufacturing entity whose products Kunsmann distributes, but operates at far broader scale across multiple geographies.
• Raab Karcher: Saint-Gobain-owned German building materials distributor offering a broader portfolio beyond paints (including construction materials, tools, and sanitary). Comparable as a B2B trade-distribution channel but with broader category scope.

Direct peers

• MEG Maler-Einkauf Gruppe eG: Germany's leading paint purchasing cooperative for trade professionals, offering paints, lacquers, and building materials to member painters and plasterers. Comparable customer base and wholesale distribution model.
• Bäurle GmbH: German B2B paint wholesale distributor and CMS Gruppe (DAW SE) member. Direct comparable in terms of customer base, brand portfolio, and service model (color mixing, delivery, equipment rental).
• Farben-Schäfers: Independent German B2B paint and coatings wholesaler serving trade professionals in the Rhine-Ruhr region. Comparable in customer segment and product focus on professional paints and coatings.
• Megerle GmbH: Sister company within DAW SE's CMS Gruppe, also operating as a B2B paint and building materials wholesale distributor to trade professionals in Germany. Directly comparable business model, customer base, and product portfolio.
• Maza Farben GmbH: Regional German B2B paint wholesale distributor serving painters, plasterers, and specialist dealers. Directly comparable in product mix and customer profile.
• Stiegler & Söhne GmbH: DAW SE group member operating as a paint wholesale distributor serving trade professionals in Germany. Directly comparable in scale, customer segment, and product mix.
• Heinrich Frieberger GmbH: Austrian-affiliated paint and building materials wholesaler in the DAW SE/CMS Gruppe network. Comparable as a regional trade-focused paint distributor serving painters and plasterers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kunsmann-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunsmann GmbH