Kuopion Reipas ry

What Kuopion Reipas ry does

Kuopion Reipas ry is a Finnish non-profit athletics (track and field) club registered under Finnish association law, founded in 2011 and headquartered at Siikaranta 9 C in Kuopio, Eastern Finland. The club provides year-round athletics programming across the full age spectrum, including athletics schools for children aged 3–9, hobby and training groups for ages 10–17, competition groups, adult athletics school, running school, and an ELLI para-athletics group for organ transplant recipients. It also runs branded events (Hannes Junior Games, Itsenäisyysmaraton, Hippo-kisat, Kuopio Marathon) and a corporate wellness vertical branded "Reipas Business." The club is led by three named staff — Executive Director Jonna Kettunen, Club Coach Matti Haatainen, and Youth Coordinator Riia Tanninen — supplemented by seasonal summer youth instructors.

The club has no proprietary technology stack. Member registration, licensing, fee collection, and billing are handled through Suomisport, the Finnish Olympic Committee's shared member-services platform. Pricing is modular and subscription-based: junior membership 25 EUR/year, adult 30 EUR/year, athletics school 41–81 EUR/month depending on group and duration, competition groups 95–120 EUR/month, and summer camps 150 EUR/week or 40 EUR/day. A 2.50 EUR Suomisport service fee is added per invoice, and ePassi, Edenred, and Smartum benefit vouchers are accepted for running school and adult athletics school. The marketing mix is predominantly organic: Instagram, the club website, a monthly newsletter, local school outreach, and community events.

The revenue model is a hybrid of recurring subscriptions (membership and training fees) and one-time payments (summer camps, event-day kiosk, competition entries). Distribution is single-country, domestic-only, concentrated in the Kuopio region with limited satellite activity in surrounding Pohjois-Savo. Customer segments are highly diversified across children, youth, adults, fitness runners, competitive/elite athletes, para athletes, and corporate clients, with no single anchor customer accounting for a disproportionate share of revenue.

Name

Kuopion Reipas ry

Legal name

Kuopion Reipas ry

Website

https://kuopionreipas.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuopion Reipas ry is a non-profit athletics club founded in 2011 in Kuopio, Finland, offering year-round track-and-field training, competitions, running school, summer camps, para-athletics programs, and corporate wellness services to children, youth, adults, and competitive athletes across the Kuopio region.

Ownership category

akta.pro rank

Product category

Athletics Sports Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Athletics training
• Youth sports coaching
• Running school programs
• Sports event organization
• Corporate wellness services

Headquarters

HQ city

Kuopio

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership fees: 25 EUR junior (under 18), 30 EUR adult, collected via Suomisport platform. Fee is billed together with the first activity fee. Season runs October 1 – September 30.
2. Training/program fees: Fees for athletics schools, competition groups, running school, and adult athletics school, billed in 4/8/12-month cycles. Prices range from 41–81 EUR/month depending on group and duration.
3. Summer camps: Summer camps priced at 150 EUR per week (5 days) or 40 EUR per single day. Additional revenue from competition entry fees and event day sales (kiosk).
4. Corporate wellness services: 'Reipas Business' corporate wellness offerings including athletics training, running school, and company competitions, sold as tailored packages to businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kuopion Reipas ry is a Kuopio-based athletics club offering year-round training programs in general athletics, running, and competition coaching for children (from age 3), youth, adults, and competitive/elite athletes. The club runs athletics schools (yleisurheilukoulut), youth training groups, running schools, summer camps, and adult athletics programs, and organizes competitive events such as Hannes Junior Games, Itsenäisyysmaraton, and Kuopio Maraton. It also delivers tailored corporate wellness packages through its Reipas Business program.

Product overview

Kuopion Reipas ry is an athletics club offering a comprehensive range of services structured around athletics training and competition. The core offering consists of Yleisurheilukoulut (athletics schools) for children starting from age 4, progressing through Nuorisovalmennusryhmät (youth training groups) for competitive athletes, and extending to Kuntoliikunta/aikuisurheilu (adult fitness and athletics) programs. The club runs seasonal Juoksukoulu (running school) and Kesäleirit (summer camps) for youth. Corporate services branded as Reipas Business provide company athletics packages. The club organizes major events including Hannes Junior Games, Itsenäisyysmaraton, and Hippo-kisat. The product portfolio follows an athlete development pathway from youth introduction through competitive athletics to adult fitness participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Yleisurheilukoulut (Athletics Schools)

Quantifiable outcome

• Multiple SM medals and top placements annually across youth, adult, and para categories
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• KultajousicoreGTM or Marketing PartnerPrimary partner (pääyhteistyökumppani). Kultajousi offers Kuopion Reipas members 20% discount on regular-priced products (excluding services, seppälä work, and Fennia laboratory diamond collection). Located at Kolmisoppi/Citymarket, Puijonkatu 23/Kauppakeskus Sektori, and Matkus Shopping Center in Kuopio.
• Urheilu Mehiläinen (Mehiläinen Sports Medicine)coreGTM or Marketing PartnerSports medicine partner providing athlete injury prevention, treatment, and rehabilitation services. Located at Siikaranta 9, 70620 Kuopio. The club has a dedicated Urheilu Mehiläinen treatment pathway (hoitopolku) for acute injuries with direct contact procedures. Members accumulate bonus points for the club through the Oma Urheilu app.
• Kuopion EnergiaminorGTM or Marketing PartnerLocal energy company providing member discounts and sponsoring club events. Located at Haapaniementie 30, 70100 Kuopio.
• OP Pohjois-Savo (OP Bank North Savo)minorGTM or Marketing PartnerRegional bank providing financial services and co-sponsoring club events including Hippo-kisat and season awards ceremonies. OP is also the employer for the club's summer youth job program (Kesäduuni OP:n piikkiin).
• Intersport KuopiominorChannel Partner/ Reseller/ DistributorSports equipment retailer offering Kuopion Reipas members 10% discount on regular shelf prices (excluding campaign prices, bicycles, heart rate monitors, club merchandise, and cannot be combined with other offers). Located on Haapaniemenkatu, Kuopio. Craft brand purchases accumulate bonus points for the club.
• Kauppakeskus MatkuscoreStrategic or Co-development PartnerShopping center that will host Kuopio Marathon starting 2026 (moved from Rauhalahti). Three-year agreement 2026–2028. Matkus provides event space, restaurants, and services as event center for participants and supporters. Partnership aims to grow Kuopio Marathon into a larger annual sports carnival.
• Tilintarkastusyhteisö Juha Tissari OyminorOthersAccounting and audit firm providing financial services to the club. Located at Maaherrankatu 25, 70100 Kuopio. Offers member discounts.
• Joupet Pesula (Auto Pesula)minorGTM or Marketing PartnerCar wash and auto care service in Kuopio offering 20% discount on regular services to club members showing their member card.
• Trube LeipomominorGTM or Marketing PartnerLocal bakery contributing to Hannes Junior Games 2026 as a co-organizer and supporter. Listed as event partner on HJ G2026 communications.
• Itä-Suomen SeiväspankkiminorGTM or Marketing PartnerPole vault equipment bank (Seiväspankki) from Eastern Finland that provided jumping poles for athletes during Hannes Junior Games 2026 pole vault competition.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Oulun Pyrintö: Oulu-based athletics club with similar youth-to-elite athlete pathway and city-scale membership model. Direct comparable as a Finnish regional athletics club.
• Helsingin Kisa-Veikot (HKV): One of Finland's largest and oldest athletics clubs, based in Helsinki. Directly comparable to Kuopion Reipas as a membership athletics association offering year-round training, competition groups, and athlete development pathways from youth to elite.
• Turun Urheiluliitto: Turku's traditional athletics club operating athletics schools, competitive groups, and adult fitness programming — virtually identical structure to Kuopion Reipas at city scale.
• Tampereen Pyrintö: Major Tampere-based athletics and multi-sport club with similar year-round programming, competitive athlete development, and event organization. Directly comparable in mission and product mix.
• Esbo Idrottsförening (Esbo IF): Espoo athletics club with athletics schools, competition groups, and adult fitness — a structurally similar Finnish athletics club peer.
• Jyväskylän Kenttäurheilijat (JKU): Athletics club in Jyväskylä (nearby Central Finland region) offering youth athletics schools, competition training, and adult fitness. Closely comparable regional Finnish athletics club peer.
• Borgå Akilles: Porvoo-based multi-sport club with a strong athletics section. Comparable as a regional Finnish sports association offering athletics training and competitive pathways.

Regional players

• IF Åsarna: Swedish athletics club offering comparable youth training, competition groups, and adult running programs. Comparable product/mission but operates in Sweden, not in Reipas's Finnish catchment.

Others

• Pohjois-Savon Liikunta: Regional sports umbrella organization that co-organizes Kuopio Marathon alongside Kuopion Reipas. Ecosystem partner rather than competitor, but relevant as a regional sports-services peer sharing the same Kuopio catchment.

Broad incumbents

• SATS Finland: Large commercial fitness chain operating across Finland. Competes with Reipas's adult athletics school and corporate wellness (Reipas Business) offerings for the same adult fitness customer segment, though it does not offer athletics-specific or youth programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kuopion_reipas
• LinkedInlinkedin.com/company/kuopion-reipas-ry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuopion Reipas ry