What Assistansbolaget i Sverige AB does

Kura Omsorg i Sverige AB (formerly Assistansbolaget i Sverige AB) is a Sweden-based personal assistance provider operating under the country's LSS framework (Lagen om stöd och service till vissa funktionshindrade). Founded in 2007 and headquartered in Örebro, the company delivers in-home personal assistance to individuals with physical, cognitive, or psychological functional disabilities across Sweden, supported by approximately 2,287 personal assistants and four regional offices in Örebro, Trollhättan, Örnsköldsvik, and Lidköping, with 24/7 on-call coverage.

The service portfolio centers on Personlig assistans (core personal assistance) and integrates several surrounding modules: Juridisk hjälp (in-house LSS-specialized legal advisory for applications, appeals, and decision expansions), Byte av assistansbolag (a structured provider-switching service), Ledsagarservice (out-of-home companion support), and an accessibility-adapted apartment in Torrevieja, Spain, offered exclusively to clients. Operations are run on Tidvis, a proprietary digital platform for time reporting, scheduling, daily notes, deviation reporting, and internal messaging shared among employees, customers, and administrative staff. Kura is a subsidiary of Team Olivia AB, a diversified Swedish care services group that provides shared HR, IT, legal, finance, and compliance infrastructure.

Kura's revenue model is government-funded recurring reimbursement: customers with approved assistance decisions receive compensation from Försäkringskassan (the Swedish Social Insurance Agency) or municipalities under LSS, covering assistant wages, social fees, insurance, administration, and customer activities. There is no direct customer billing for the core service; a free legal consultation is offered to prospects regardless of application outcome. Distribution is direct-to-customer across Sweden via the website, phone/email, free consultations, referrals, and customer testimonials, with marketing support from the Team Olivia parent brand.

Name

Assistansbolaget i Sverige AB

Legal name

Kura Omsorg i Sverige AB

Website

https://kuraomsorg.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Kura Omsorg i Sverige AB provides government-funded personal assistance and LSS-specialized legal advisory to individuals with disabilities across Sweden, employing roughly 2,287 assistants across four regional offices.

Ownership category

akta.pro rank

Product category

Personal Assistance Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industry

Accessibility, Accommodations & Assistive Services (EDALAFAN)

Keywords

• Personal assistance services
• Disability care services
• LSS support
• Personal assistance provider
• Social care services

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Personal Assistance Services: Government-funded personal assistance services provided under LSS (lagen om stöd och service till vissa funktionshindrade). Customers with approved assistance decisions receive compensation from Försäkringskassan (Swedish Social Insurance Agency) or their municipality, which covers the costs of Kura's services including assistant wages, social fees, insurance, administration, and customer activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kura Omsorg i Sverige AB (trading as Kura) is a complete personal assistance provider operating under Sweden's LSS (lagen om stöd och service till vissa funktionshindrade) framework. The company delivers in-home and community-based personal assistance to individuals with disabilities across Sweden through approximately 2,287 employed personal assistants, supported by an in-house LSS-specialized legal team, recruitment, scheduling, and 24/7 emergency support. Services are funded through government assistance decisions from Försäkringskassan (Swedish Social Insurance Agency) and municipalities.

Product overview

Kura Omsorg i Sverige AB is a complete personal assistance provider operating under Sweden's LSS (Lagen om stöd och service till vissa funktionshindrade) framework. The company's core product is Personlig assistans, supplemented by several integrated modules: Juridisk hjälp (in-house LSS-specialized legal advisory), Byte av assistansbolag (assistance provider switching service), Ledsagarservice (companion service), and Tidvis (a digital time reporting and documentation system). Additionally, Kura offers a unique add-on — an accessibility-adapted apartment in Spain for client vacations. The product suite is delivered through local offices in Lidköping, Trollhättan, Örebro, and Örnsköldsvik, with 24/7 on-call support and approximately 2,200 personal assistants serving clients across Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Tidvis: Digital time reporting and documentation system used by employees, customers, and administrative staff for time tracking, scheduling, daily notes, and communication.

Products and services

• Personlig assistans (Personal Assistance) Core service providing personalized, in-home and community-based assistance to individuals with physical, cognitive, or psychological disabilities in Sweden. Covers basic daily needs including personal hygiene, dressing, eating, communication assistance, mobility support, rehabilitation training, and participation in social activities. Delivered by approximately 2,287 employed personal assistants across Sweden with 24/7 on-call support.
• Juridisk hjälp (Legal Assistance) LSS-specialized legal advisory service helping clients with assistance applications, decision appeals, and expansions of existing assistance decisions. Includes free initial consultation for assistance applications regardless of outcome, delivered by in-house LSS-specialized lawyers.
• Byte av assistansbolag (Switching Assistance Provider) Service helping clients transition from their current assistance provider to Kura, including handling notice periods, contract negotiations, and staff recruitment for the customer's new team.
• Ledsagarservice (Companion Service) Out-of-home support service where a companion assists clients with activities outside the home, complementing the in-home personal assistance service.
• Lägenhet i Spanien (Apartment in Spain) Accessibility-adapted apartment rental in Torrevieja, Spain, available exclusively to Kura's clients. Features wheelchair-accessible facilities, terrace, and Swedish-speaking on-site contact for guests with disabilities.

Quantifiable outcome

• Over 12,223 additional assistance hours added to customers' decisions this year

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Team OliviacoreStrategic or Co-development PartnerKura is a subsidiary of Team Olivia AB, a larger care and assistance conglomerate. This provides Kura with the resources and stability of a larger organization while maintaining local responsiveness. Team Olivia provides centralized services including HR, IT, legal, and finance support.
• PwC (PricewaterhouseCoopers)minorOthersPwC serves as an independent third party for Team Olivia's whistleblower function. They receive and conduct initial assessment of reports before forwarding to Team Olivia for action. This ensures independent handling of employee concerns about misconduct.
• AFA FörsäkringarminorOthersAFA Försäkringar provides collective agreement-based insurance for Kura's employees including AGS (group sickness insurance), TFA (occupational injury insurance), TGL (group life insurance), TSL (transition insurance), and SAF-LO pension.
• TidviscoreTechnology or IntegrationTidvis is the digital time reporting and documentation system used by Kura for employee time tracking, scheduling, daily notes, deviation reporting, and internal messaging. This system provides quality assurance and streamlines administrative processes.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Samhall AB: State-owned Swedish provider of employment services for people with disabilities. Different business model (employment placement vs. personal assistance) but serves overlapping disability population and competes for the same publicly funded mandates.
• Team Olivia AB: Parent company of Kura Omsorg and a diversified Nordic care conglomerate offering personal assistance, elderly care, and social services. Comparable through shared services, shared customer base, and adjacent service lines.
• Attendo AB: Nordic-listed care provider operating personal assistance, elderly care, and residential services across Sweden. Competes directly with Kura in LSS personal assistance as part of a much broader care services portfolio.

Direct peers

• Ambea AB (Nytida): Listed Nordic care provider whose Nytida division delivers LSS personal assistance, residential support, and disability services in Sweden. Direct competitor with overlapping customer base and service model.
• Liv laga Assistans AB: Swedish LSS personal assistance provider with full-service delivery including recruitment and legal support. Direct peer competing for individual customers in the same regulatory framework.
• Humana AB: One of Sweden's largest personal assistance (LSS) and elderly care providers, listed on Nasdaq Stockholm. Direct competitor for both individual LSS customers and municipality contracts, with very similar operating model and customer base.
• Vi Assistans AB: Swedish personal assistance provider operating under LSS with a similar customer-centric model. Smaller competitor but competes for the same individual LSS customers across Sweden.
• Frösunda Omsorg AB: Major Swedish personal assistance provider with a comparable full-service model including recruitment, legal support, and customer service. Direct head-to-head competitor in LSS market.
• Olivia (Team Olivia brand): Sibling brand under Team Olivia offering personal assistance services. Operates in the same LSS framework with shared resources, providing a direct comparison for Kura's operating model.

Regional players

• Stockholms Sjukhem: Stockholm-based non-profit providing rehabilitation, elderly care, and palliative care with some LSS-adjacent services. Comparable in regulatory environment and partially overlaps in disability services, though geographic focus is narrower.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kura-omsorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistansbolaget i Sverige AB