Kūrybinės jungtys

What Kūrybinės jungtys does

Kūrybinės jungtys is a Lithuanian non-profit association (asociacija, legal code 303469454) founded in 2014 and headquartered in Vilnius, operating a curated community of approximately 100 creative professionals drawn from disciplines including architecture, theatre, music, design, journalism, illustration, curation, dance, and psychology. The association exists to make creativity work practically in education and culture, deploying its members as practitioner-facilitators alongside staff of participating organisations to co-create solutions and build lasting organisational capabilities. Its core technology is the Kūrybinės jungtys methodology — a structured, practice-based professional development framework, adapted from the UK Creative Partnerships programme (recognised by the WISE Award 2011), in which competencies are developed in the workplace rather than in classroom theory. Supporting tools include the Kūrybingos organizacijos žemėlapis (Creative Organisation Map) diagnostic co-developed with UK-based Nimble Fish, the 5 Creative Learning Habits Model, and the Mokytojų klubas (Teachers' Club) in-school format.

The association runs a portfolio of continuous programmes: Tyrinėjimo menas (Art of Curiosity) for schools; Atvirumo menas (Art of Openness) for cultural organisations; Dialogo bendruomenės (Dialogue Communities) for regional cultural organisations; the completed Ryšio kūrimas (Building Connections) programme for children's day-care centres; the Erasmus+ 'shifting walls' history and media education project; and the Horizon Europe CLiViE (Cultural Literacies' Value in Europe) project. Customer outcomes reported include 94% of students reporting strengthened 21st-century skills knowledge and 85% of teachers reporting opportunities to develop those skills in practice, alongside documented impact across 138 Lithuanian schools, 1,000 teachers, and 10,000 students during the 2011-2015 predecessor programme.

The business model is a hybrid of programme fees, paid practitioner training (e.g., 140 EUR per participant for the 3-day 'Fundamentals of Creative Learning Facilitation' course), and grant funding from public and EU sources. Key funding and strategic partners include the Lithuanian Culture Council (long-term supporter since 2018), British Council Lithuania, Active Citizens Fund, Vilnius City Municipality, Vilnius EDU, Kaunas 2022, and EU programmes (Erasmus+, Horizon Europe). Annual recruitment of new creative professionals via Facebook calls (typically May-June), selective selection, and a 3-day intensive training form the supply-side pipeline; demand is generated through direct outreach, programme presentation events, and institutional referrals, primarily in Lithuania with selective international engagement through EU-funded projects.

Name

Kūrybinės jungtys

Legal name

asociacija "Kūrybinės jungtys"

Website

https://kurybinesjungtys.lt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kūrybinės jungtys is a Lithuanian non-profit association that runs practice-based creative learning programmes for schools, cultural organisations, and day-care centres, deploying a ~100-strong community of trained creative practitioners using a methodology adapted from the UK Creative Partnerships programme.

Ownership category

akta.pro rank

Product category

Creative Education and Cultural Professional Development Services

NAICS

Fine Arts Schools (611610), Other Management Consulting Services (541618)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Personal Enrichment & Creative Arts Programs (EDAAAEAG)

Keywords

• Creative education programmes
• Professional development training
• Cultural organisation consulting
• Creativity facilitation services
• Nonprofit learning programmes

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Continuous learning and innovation implementation programmes: Multi-month structured programmes (Tyrinėjimo menas, Atvirumo menas, Dialogo bendruomenės, Building Connections) for schools, cultural organisations, and day-care centres. Delivered by trained creative practitioners under Kūrybinės jungtys coordination.
2. Training fees (Kūrybiško mokymosi fasilitavimo pagrindai): 3-day intensive training for creative professionals aspiring to join the community. Participant fee: 140 EUR per person. Discounts applied for those travelling more than 100 km.
3. Consulting and custom programme design: Custom advisory and programme design services for education and cultural organisations, tailored to specific institutional needs and challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kūrybinės jungtys is a non-profit association that delivers structured, multi-month creative learning and change-implementation programmes for schools, cultural organisations, and children's day-care centres across Lithuania, deploying trained creative practitioners using a proprietary methodology adapted from the UK Creative Partnerships programme. Its offerings include the Tyrinėjimo menas school programme, the Atvirumo menas cultural-organisation programme, Dialogo bendruomenės, Ryšio kūrimas, plus international projects (shifting walls, CLiViE) and paid training for creative professionals seeking to join the community.

Product overview

Kūrybinės jungtys operates as a creative practitioners' association offering a portfolio of continuous learning and innovation implementation programs, not a unified software platform. The core programs include Tyrinėjimo menas (Art of Curiosity) for schools and Atvirumo menas (Art of Openness) for cultural organizations, both supported by the proprietary 'Kūrybingos organizacijos žemėlapis' (Creative Organization Map) diagnostic tool. Additional programs include Dialogue Communities for regional cultural organizations, the now-completed Building Connections (Ryšio kūrimas) program for day-care centers, and international initiatives such as the Erasmus+ 'shifting walls' project and Horizon Europe CLiViE project. The organization also provides training programs for creative professionals seeking to join the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyrinėjimo menas (Art of Curiosity) A continuous programme for Lithuanian school communities (students, teachers, and administrators) that develops creativity, critical thinking, communication and other 21st-century competencies through inquiry-based projects, integrated lessons, and the Teachers' Club (Mokytojų klubas) facilitated by Kūrybinės jungtys creative practitioners.
• Atvirumo menas (Art of Openness) A continuous professional-development and positive-change programme for Lithuanian cultural organisations (museums, theatres, cultural centres, libraries, festivals) that strengthens audience understanding, improves visitor experience, increases loyalty, and develops 21st-century cultural-professional competencies. Offered in two modules: Diagnostika (4 sessions over 2 months) and Pokyčiai (8 sessions over 3–4 months).
• Kūrybingos organizacijos žemėlapis (Creative Organisation Map) A proprietary diagnostic tool for cultural organisations to explore and self-assess creativity and organisational functioning across multiple dimensions (audiences, employees, leadership), helping organisations identify strengths, challenges and development plans. Co-developed with UK partner Nimble Fish.
• Dialogo bendruomenės (Dialogue Communities) A programme for regional Lithuanian cultural organisations that strengthens their capacity to create spaces for community dialogue, strengthen community connections, and overcome divisions and discord.
• Ryšio kūrimas (Building Connections) A programme (2016–2022) for Lithuanian children's day-care centres that develops creativity, teamwork, and critical thinking in children at social risk, and strengthens their bonds with themselves and their environment, delivered with one or two creative practitioners per centre.
• shifting walls An Erasmus+ school programme combining media education with recent European history, designed to inspire secondary-school students to take an interest in history through personal stories and creative photography. Kūrybinės jungtys is the Lithuanian partner.
• CLiViE (Cultural Literacies' Value in Europe) A Horizon Europe project led by Kūrybinės jungtys focused on the value of cultural literacies in Europe.
• Kūrybiško mokymosi fasilitavimo pagrindai (Fundamentals of Creative Learning Facilitation) A 3-day intensive training programme for creative professionals who wish to join the Kūrybinės jungtys community, covering creative learning facilitation basics, creativity concepts in educational contexts, and the practical application of creative methods.

Quantifiable outcome

• 94% of students reported strengthened knowledge in 21st-century skills; 61% stated they gained and strengthened actual abilities (not just knowledge)
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• British Council LithuaniacoreStrategic or Co-development PartnerLong-term strategic partner supporting the association's mission to build a creative, open, and learning society. Collaborated on the Tyrinėjimo menas programme launch in 2016.
• Lithuanian Culture Council (Lietuvos kultūros taryba)coreStrategic or Co-development PartnerSince 2018, one of the cultural organisations whose long-term strategy and programme implementation is supported and funded by the Lithuanian Culture Council.
• Active Citizens Fund (Aktyvių piliečių fondas)coreStrategic or Co-development PartnerLong-term partner providing funding and support for the association's activities since 2018.
• Vilnius EDUcoreStrategic or Co-development PartnerStrategic partner supporting educational initiatives in Vilnius.
• Vilnius City MunicipalitycoreStrategic or Co-development PartnerLong-term strategic partner supporting the association's activities in Vilnius.
• Knowledge Economy Forum (Žinių ekonomikos forumas, ZEF)coreStrategic or Co-development PartnerCollaborated on the research 'Role of Creators in Solving Educational Problems in Schools' (2017) and other initiatives.
• Nimble Fish (UK)coreStrategic or Co-development PartnerUK-based partner that co-developed the Kūrybingos organizacijos žemėlapis (Creative Organisation Map) diagnostic tool together with Kūrybinės jungtys. Also provided the foundational methodology for Tyrinėjimo menas in 2016.
• Kaunas 2022 – European Capital of CulturecoreStrategic or Co-development PartnerLong-term strategic partnership in building a creative, open, and learning society. Kaunas was European Capital of Culture in 2022.
• SILC (Sweden)minorStrategic or Co-development PartnerSwedish organisation collaborating on shared mission of creative and open society development.
• Shifting Walls consortium (Erasmus+)coreStrategic or Co-development PartnerEuropean history education project for schools combining media education with recent European history. Led by Kulturring (Berlin, Germany) with partners in Spain, Lithuania (Kūrybinės jungtys), Greece, and Bulgaria.
• Kulturring (Berlin, Germany)coreStrategic or Co-development PartnerLead organisation of the shifting walls Erasmus+ project. Based in Berlin, focuses on cultural education.
• University of Valladolid (Spain)minorStrategic or Co-development PartnerAcademic partner in the shifting walls Erasmus+ project.
• Doukas School (Greece)minorStrategic or Co-development PartnerEducational partner in the shifting walls Erasmus+ project.
• Sofia University (Bulgaria)minorStrategic or Co-development PartnerAcademic partner in the shifting walls Erasmus+ project.
• Pestalozzi-Fröbel-Haus (Germany)minorStrategic or Co-development PartnerEducational institution partner in the shifting walls Erasmus+ project.
• Artscape (VšĮ)minorStrategic or Co-development PartnerCollaborated on the Lithuanian Theatres Marketing Study (2016–2017), applying the Kūrybinės jungtys methodology to specific theatre improvements.
• CLiViE (Horizon Europe project)coreStrategic or Co-development PartnerThe Cultural Literacies' Value in Europe project, a Horizon Europe initiative. Saulė Norkutė serves as Kūrybinės jungtys curator for this project (2026–2027 academic year focus).

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• British Council Lithuania: Long-term strategic partner and broader international cultural-relations organisation; overlaps in education/culture programming and 21st-century skills but operates at country/region scale rather than as a niche practitioner.
• Lithuanian Culture Council (Lietuvos kultūros taryba): Primary public-sector funder of cultural organisations in Lithuania; comparable only as an institutional counterparty — broader remit and funding role, not a direct competitor.

Regional players

• SILC (Sweden): Swedish organisation collaborating with Kūrybinės jungtys on shared creative-society missions; Nordic peer operating in a similar creative-learning/cultural-development space but in a different geography.
• Future Anything: Australia-based youth-empowerment organisation using creative and entrepreneurial facilitation in schools; comparable methodology and target audience but operating outside the European market.

Emerging players

• Sound Connections: UK charity using creative music practitioners to develop young people's personal and educational outcomes — narrower focus (music only) but the same embedded-practitioner model in education settings.

Direct peers

• Creative Schools Ireland: Government-backed initiative placing creative practitioners in Irish schools to co-create learning experiences. Targets the same teacher-practitioner-school triad and creativity outcomes as Kūrybinės jungtys.
• Creativity, Culture and Education (CCE): UK-based charity that ran the original Creative Partnerships programme — the direct methodological predecessor of Kūrybinės jungtys. Operates the same creative-practitioner-in-schools model with cultural and creative learning outcomes.
• A New Direction: London-based charity delivering creative learning programmes in schools and cultural settings; uses creative practitioners embedded in schools to develop 21st-century skills, closely aligned with Kūrybinės jungtys' Tyrinėjimo menas model.
• Artscape Lithuania: Lithuanian creative-sector organisation that collaborated with Kūrybinės jungtys on the Lithuanian Theatres Marketing Study; operates in the same Lithuanian creative/cultural sector applying the Kūrybinės jungtys methodology to theatres.
• Kulturring in Berlin: Berlin-based cultural education network and lead partner of the shifting walls Erasmus+ project; comparable in delivering cultural-education projects in schools and partnering with creative professionals across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KurybinesJungtys
• LinkedInlinkedin.com/company/kurybines-jungtys

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kūrybinės jungtys