Jazyková škola English School

What Jazyková škola English School does

Jazyková škola English School is a privately held Czech language school founded in 2004 and headquartered in Mnichovo Hradiště, operating under three legal entities: a sole proprietorship owned by Mgr.Art. Radka Horáčková for in-person teaching, Elajda s.r.o. for online instruction, and PROVIM, s.r.o. for corporate/in-company training. It delivers English-language instruction through four modalities — short telephone conversations (5-20 minutes), online lessons via Zoom (25-50 minutes), the accredited Callan Method online, and in-person group or individual classes at two physical branches in Mnichovo Hradiště and Bakov nad Jizerou and on-site at corporate clients across the Prague-to-Jablonec corridor. The core differentiator is the school's accredited status in the Callan Method, with annually audited certified instructors and exclusive access to Callan books; the company also runs a summer day camp (Příměstský tábor) for children aged 6-13 at three locations.

The business operates as a small-scale, founder-led operation with 8 reported employees and around 15 named instructors (mix of native speakers and Czech specialists). Commercial activity is direct-to-consumer and direct-to-SME/enterprise, with no app, no public paid-advertising presence, and marketing driven primarily by the kurzanglictiny.com website, a free CEFR placement test, and word-of-mouth referrals. Revenue is generated through prepaid lesson packages of 5 or 10 sessions, priced per session or per seat depending on format, with 100% upfront online payment processed via a SimplyBook.it booking and payment gateway integrated into the website.

The unit economics are low-ticket and recurring: phone trials start at 59 Kč per 5-minute session; online solo packages range 1,750-3,450 Kč; in-person per-seat pricing tiers from 200 Kč (Klasik, 5-6 students) up to 690 Kč for one-on-one. Corporate pricing and summer camp pricing are not publicly disclosed and require direct inquiry. The school holds GDPR-compliant terms and conditions and relies on standard SaaS tooling (SimplyBook, Zoom, Plausible analytics), with no proprietary software or AI/ML components in the stack.

Name

Jazyková škola English School

Legal name

PROVIM, s.r.o. and Elajda s.r.o.

Website

https://kurzanglictiny.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Jazyková škola English School is a small Czech language school (founded 2004, 8 staff, two physical branches in Mnichovo Hradiště and Bakov nad Jizerou) that teaches English to individual adults, children, and corporate clients using the accredited Callan Method delivered via phone, Zoom, in-person, and a children's summer day camp.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industries

Live Online Language Tutoring & Small-Group Classes (EDAMAFAD), General Language Tutoring (Conversation & Fluency) (EDANACAA)

Keywords

• English language training
• Language education services
• Callan method instruction
• Corporate language training
• Online english lessons

Headquarters

HQ city

Mnichovo Hradiště

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lesson Packages (Phone, Online, Callan): Prepaid bundles of lessons sold in packages of 5 or 10 sessions. Students book specific time slots through the online system. Phone lessons range 5–20 minutes per session. Online lessons are 25 or 50 minutes. Pricing varies by format, duration, and whether studied alone or with a partner.
2. In-Person Group and Individual Lessons: Face-to-face instruction at school branches (Mnichovo Hradiště, Bakov nad Jizerou) and at corporate locations. Priced per student per lesson with tiered pricing by group size (1 to 6 students). Payment collected at booking via online payment.
3. Summer Camp (Příměstský tábor): Week-long day camps for children aged 6–13 featuring English language learning combined with adventure activities. All-inclusive pricing covering meals, materials, and activities. Offered during summer months at three locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jazyková škola English School is a Czech language school that teaches English to individuals, children, and corporate clients using the accredited Callan Method and conversation-based instruction. Lessons are delivered via four formats — telephone conversations (5–20 minutes), online Zoom sessions (25–50 minutes), in-person group or individual classes at two Czech branches, and on-site corporate training — and are sold as prepaid packages or single sessions with 100% upfront online payment.

Product overview

English School is a language school offering multiple English learning products through three delivery formats: telephone conversations, online lessons (via Zoom), and in-person instruction. The core offerings include the accredited Callan Method (Callan online), general conversation lessons, children's programs, and a summer day camp. Products range from 5-minute phone sessions (59 Kč) to multi-student in-person classes (200-690 Kč per lesson). The school operates public branches in Mnichovo Hradiště and Bakov nad Jizerou, serves corporate clients from Prague to Liberec, and serves online students worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Telefonní konverzace (Phone Conversations) Telephone-based English conversation training where the student is called by an instructor at a pre-scheduled time. Sessions range from 5 to 20 minutes and are suited for busy professionals needing short, focused practice or preparation for meetings.
• Online konverzace (Online Conversations via Zoom) Live English lessons delivered via Zoom for individual students or pairs, available in 25- or 50-minute sessions. Topics such as job interviews, business meetings, and travel are chosen at booking, with meeting links delivered automatically by email.
• Callan online (Callan Method Online) Online delivery of the accredited Callan Method for children and adults from beginner to advanced levels (A1–C1). Features intensive drilling and rapid progress in 25- or 50-minute lessons, taught by annually audited Callan-certified instructors.
• Prezenční výuka (In-Person Teaching) Face-to-face English instruction at the school's public branches (Mnichovo Hradiště and Bakov nad Jizerou) and on-site at corporate clients' premises across the Prague–Liberec corridor. Tiered pricing by group size from individual (690 Kč) to 5–6 student Klasik groups (200 Kč per student).
• Dětské kurzy (Children's English Courses) Playful, interactive English lessons for children led by instructors experienced in teaching young learners. Available across phone, online, Callan Method, and in-person formats and tailored to maintain engagement and confidence.
• Příměstský tábor (Summer Day Camp) Week-long day camp for children aged 6–13 that combines English language learning through games and interactive activities (with Callan Method elements) and adventurous daily themes. Runs Monday–Friday, 8:00–15:30, at three locations (Kněžmost, Mnichovo Hradiště, Jivina) with all-inclusive pricing covering meals, snacks, drinks, materials, and activities.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Duolingo: Leading consumer language-learning app with AI-driven adaptive practice and gamification. Comparable only as a competing channel for beginner-to-intermediate Czech learners seeking low-cost, self-paced English, though it does not replicate live conversation practice or the Callan Method.
• Cambly: Global online marketplace for on-demand English conversation practice with native speakers via video. Comparable as a low-friction conversation-practice channel competing for the same adult learner segment that wants speaking practice, though the delivery is purely online and pay-as-you-go at lower price points.
• Preply: Online tutor marketplace connecting learners with vetted language tutors globally, including many Czech-based English tutors. Comparable as a competing channel for individual adult learners seeking flexible English conversation and structured lessons online at market-rate pricing.
• italki: Global marketplace for online language lessons with professional and community tutors. Comparable as an alternative to the school's online and phone conversation offerings for self-directed Czech learners seeking flexible English practice.

Direct peers

• International House Prague: Well-known accredited language school in Prague offering English courses to individuals and corporate clients with multiple formats including in-person and online. Comparable in target customers, course formats, and the Czech B2C/B2B English teaching segment.
• Jazyková škola J. A. Komenského (Czech language school network): Long-established Czech language school network offering English and other languages to individuals and companies. Comparable as a multi-branch Czech language school with a similar adult-learner, exam-prep, and corporate-training offering.
• Callan School London: The original Callan Method school in London, founded by the method's creator. It is the most direct comparable as the anchor of the Callan accreditation framework and the source of the method's content and instructor certification that English School relies on.

Broad incumbents

• British Council Czech Republic: Major established English teaching institution in the Czech Republic offering adult courses, kids' classes, and corporate training. Comparable as a multi-format English school with physical branches, online delivery, and exam preparation (IELTS, Cambridge) in the same Czech market.
• Berlitz Czech Republic: Global language school chain with a Czech presence offering in-person and online English lessons. Comparable as a general English language school serving individuals and corporate clients in the Czech market, though Berlitz operates on a much larger scale with proprietary immersion methodology.

Regional players

• James Cook Languages (Jazyková škola): Regional Czech language school chain with multiple branches offering English courses, corporate training, and exam prep. Comparable as a multi-branch Czech language school with overlapping in-person and corporate offerings, though operating primarily in different Czech regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/english-school-callan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jazyková škola English School