KUXA studio

What KUXA studio does

KUXA studio is a Romanian premium custom-kitchen-furniture brand operating through company-owned showrooms in Bucharest, Timișoara, Brașov, and Cluj-Napoca. Founded in 2009, the company sells custom-designed kitchen furniture to residential homeowners, supported by an in-house sales process that includes a free showroom consultation, 3D project visualization (where the rendering equals the technical drawing equals the quote), precision on-site measurement to ±1mm tolerance, factory pre-assembled units imported from German manufacturers, and installation performed exclusively by KUXA's own teams rather than subcontractors. The catalog spans 34 modern and 5 classic kitchen models, complemented by fronts, countertops (including Dekton), handles, carcasses, decorative panels, accessories, lighting, seating, organization, and integrated appliance distribution covering premium brands such as BORA cooktops and built-in appliances. The company claims more than 5,000 completed projects and reports 1,131 customer reviews averaging 4.61/5 with an 82% maximum-score recommendation rate, alongside a 522-project public reference catalog used as a primary demand-generation asset.

The business model is project-based one-time revenue per kitchen, priced through custom quotation following the showroom consultation and 3D design phase; a Kitchen Calculator (Calculator Bucătărie) online tool provides preliminary price-range guidance without requiring personal data. Distribution is entirely showroom-direct across the four Romanian cities, with no third-party retail, marketplace, or online-sales channel. Marketing relies on the showroom experience, customer testimonials, downloadable print and PDF catalogs, and an events layer (COOK & GO cooking events, team buildings, cooking courses, private parties, and photo/video location services) that doubles as community engagement. Legal operations are conducted through four parallel SRL entities (Morgan&Weber SRL in Bucharest, Deutsche Kuechen SRL in Timișoara, KUXA Napoca SRL in Cluj-Napoca, Kronstadt Kuechen SRL in Brașov) under a unified KUXA studio brand, with no disclosed external investors or funding rounds. Customer segments are concentrated in mid-to-upper-income residential homeowners willing to invest in German-manufactured, professionally designed and installed kitchens; no enterprise, hospitality, or developer accounts are present in the input data.

Name

KUXA studio

Legal name

Morgan&Weber SRL

Website

https://kuxa.ro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KUXA studio is a Romanian premium custom kitchen furniture brand operating four company-owned showrooms in Bucharest, Timișoara, Brașov, and Cluj-Napoca, selling German-manufactured kitchens designed and installed in-house to residential homeowners.

Ownership category

akta.pro rank

Product category

Custom Kitchen Furniture

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Island & Custom Storage Solutions (HSAPAAAH), Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom kitchen furniture
• Premium kitchen design
• Kitchen manufacturing
• Kitchen installation services
• Kitchen appliance distribution

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Kitchen Furniture Sales: KUXA generates revenue through the sale of custom-made kitchen furniture, including cabinets, countertops, handles, cases, decorative panels, and kitchen accessories. The company also distributes household appliances as part of complete kitchen solutions. Revenue is one-time per project with no recurring subscription component.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KUXA studio designs, sells, and installs premium custom kitchen furniture for residential customers in Romania. All furniture is manufactured in Germany by partner factories and installed exclusively by KUXA's own in-house installation teams, with 34 modern and 5 classic kitchen models available. The company also distributes integrated household appliances (BORA, Dekton) and provides design consultation, 3D visualization, precision on-site measurement (±1mm), and project management as part of the complete kitchen solution.

Product overview

KUXA studio is a premium custom kitchen furniture brand operating in Romania, offering complete furnishing solutions rather than just custom kitchen furniture. Their portfolio includes 39 kitchen models across two styles (34 modern and 5 classic), complemented by a full range of components including fronts, countertops, handles, carcasses, decorative panels, and kitchen accessories. The company provides integrated appliance distribution (including premium brands like BORA and Dekton), along with supporting services such as kitchen space planning tools (Calculator), organization solutions, lighting, and seating solutions. All furniture is manufactured in Germany and installed exclusively by KUXA's own teams, with over 5000 projects completed across Romania.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchens (Bucătării la comandă) Premium custom kitchen furniture designed and manufactured to client specifications, available in 34 modern and 5 classic models. Includes design consultation, 3D visualization, precision on-site measurement (±1mm), and installation by KUXA's own teams. For residential homeowners in Romania.
• Kitchen Appliance Distribution (Distribuție electrocasnice)

Quantifiable outcome

• 5000+ projects completed across Romania
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• German Manufacturing PartnerscoreStrategic or Co-development PartnerKUXA sources all furniture from German manufacturers, emphasizing German engineering quality and precision in their kitchen furniture production. This partnership is fundamental to their premium positioning and quality claims.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Howdens Joinery: UK-listed kitchen and joinery distributor operating thousands of trade/retail depots with in-house designer-sales motion. Comparable to KUXA on showroom-led, designer-fulfilled custom kitchen sales, albeit at much larger scale and broader product portfolio.
• IKEA: Global mass-market furniture and modular kitchen retailer with a configurator-driven online purchase experience and in-store planning services. A much larger, broader incumbent whose flat-pack approach sits at the opposite end of KUXA's premium-custom spectrum.

Direct peers

• Nolte Küchen: Premium German kitchen manufacturer operating through dealer/showroom networks across Europe and beyond. Comparable to KUXA on the German-engineering value proposition and a designer-led specification sales process.
• Schüller Möbelwerk: Family-owned German kitchen manufacturer distributing through partner showroom network across Europe. Same product category, similar distribution model, and overlapping premium-mid customer segment with KUXA.
• Poggenpohl: Luxury German kitchen brand with a global monobrand and partner showroom network targeting premium residential customers. Highly comparable to KUXA's premium positioning, custom-design offering, and showroom-led sales process.
• Häcker Systeme: German kitchen manufacturer with a large network of branded partner showrooms across Europe, supplying premium ready-to-assemble kitchen cabinetry. Closely comparable to KUXA on sourcing from a German factory and selling through showroom designers.
• LEICHT Küchen: Premium German kitchen brand sold through exclusive showroom partners globally, with explicit reference in KUXA customer testimonials. Directly comparable on premium positioning and showroom-led distribution of German cabinetry.
• Scavolini: Italian kitchen manufacturer operating through a large international monobrand showroom network with integrated designer and installation services. Comparable to KUXA on the bespoke customer journey from showroom consultation through professional installation.
• Nobilia: World's largest kitchen manufacturer producing German-made cabinetry distributed through a global partner showroom network. Most directly comparable to KUXA in product (custom kitchen cabinetry) and channel (dealer/showroom-led sales) strategy.
• Dan Küchen: German mid-premium kitchen manufacturer with branded partner showrooms concentrated in German-speaking markets and growing presence in CEE. Similar German-sourced product and dealer-showroom go-to-market to KUXA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kuxa-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KUXA studio