Bayerisches Rotes Kreuz, Kreisverband Augsburg-Land

What Bayerisches Rotes Kreuz, Kreisverband Augsburg-Land does

Bayerisches Rotes Kreuz, Kreisverband Augsburg-Land is one of 73 district chapters (Kreisverbände) of the Bayerisches Rotes Kreuz and operates within the international Red Cross/Red Crescent framework under the Geneva Conventions. Its primary catchment is the Landkreis Augsburg district in Bavaria, where it delivers 24/7 emergency medical rescue (Rettungsdienst) and qualified patient transport (Krankentransport) across nine Rettungswachen staffed by 250 full-time employees and 6,300 volunteers. The organization layers a broad social-services portfolio onto its rescue mandate: senior living and care (Seniorenwohnanlagen, Hausnotruf, Menüservice, Tagespflege, Kurzzeitpflege, stundenweise Betreuung), disability services (Offene Behindertenarbeit with 264 dedicated volunteers, Familienentlastender Dienst at €13/hour, leisure programs), child and family services (Kindertageseinrichtungen, Schulsanitätsdienst), disaster preparedness (Katastrophenschutz) with ten Schnelleinsatzgruppen (rapid response units), crisis intervention (psychosoziale Notfallversorgung), blood donation (Blutspende), first aid training (Erste-Hilfe-Kurse), clothing retail and donation (five Rot-Kreuz-Lädle and 30+ Kleidercontainer), and migration/integration support.

The proprietary StruPAL (Strukturierte Patientenablage) system — color-coded tarpaulins for structured patient placement in mass-casualty events — is registered under Geschmacksmusterschutz and licensed externally to 20+ BRK Kreisverbände and other German aid organizations. Revenue comes from a hybrid non-profit model: recurring Fördermitgliedsbeiträge from 15,500 supporting members, statutory health and long-term care insurance reimbursement for rescue and care services, project-restricted donations, fee-for-service income (first aid courses, Geschirrmobil rentals, care hours), and proceeds from clothing retail. Day-to-day governance is led by Vorsitzender Harald Güller (MdL a.D.) and Kreisgeschäftsführer Thomas Haugg, with a dedicated Ansprechpartner structure covering welfare, disability services, donation projects, rescue operations, rapid response, and senior care.

Name

Bayerisches Rotes Kreuz, Kreisverband Augsburg-Land

Legal name

Bayerisches Rotes Kreuz, Kreisverband Augsburg-Land

Website

https://kvaugsburg-land.brk.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bayerisches Rotes Kreuz, Kreisverband Augsburg-Land is one of 73 district chapters of the Bavarian Red Cross, providing 24/7 emergency rescue across nine stations plus senior, disability, and youth welfare services to residents of the Landkreis Augsburg, Germany.

Ownership category

akta.pro rank

Product category

Humanitarian and Emergency Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Ambulance Services (62191)

SIC

Services-Social Services (8300), Transportation Services (4700)

akta.pro industry

PRIMARYBPAGAAAJ

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYBPAGABAH

Refugee, Migration & Displacement Support

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYHLAJAGAJ

Search & Rescue (Urban/Water/Wilderness) Coordination

Healthcare & Life Sciences/Public Health, Government & Regulators/Emergency Preparedness, Disaster Response & EMS Coordination

Keywords

• Emergency medical services
• Disaster response
• Social welfare services
• First aid training
• Humanitarian aid

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees (Fördermitgliedschaft): 15,500 supporting members pay regular contributions (Fördermitgliedsbeiträge) that fund the organization's humanitarian work. This is a recurring revenue stream that constitutes a core pillar of financing.
2. Donations and fundraising: One-time and project-specific monetary donations from individuals and organizations. Donations are used locally in the Augsburg district (zweckgebunden vor Ort). Specific projects such as disaster preparedness ('Lage'), home care ('Daheim'), crisis intervention ('Hilfe'), and general support ('Solferino') have dedicated donation keywords.
3. Fee-for-service programs: Revenue generated from fee-based services including first aid courses (Erste-Hilfe-Kurse), rental of Geschirrmobile (dishwashing trailers) for events, care services such as Familienentlastender Dienst (€13/hour), and recreational programs for people with disabilities.
4. Public funding and statutory insurance reimbursement: Emergency rescue services and patient transport are financed through statutory health insurance (gesetzliche Krankenversicherung) and public-sector funding. This includes reimbursement for Notfallrettung (emergency rescue) and Krankentransport (patient transport) operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The BRK Kreisverband Augsburg-Land is a charitable non-profit humanitarian organization that delivers emergency medical rescue and patient transport services across nine rescue stations operating 365 days/year, social welfare programs for seniors and people with disabilities, disaster preparedness and rapid response through ten Schnelleinsatzgruppen, first aid training, blood donation organization, and the proprietary StruPAL mass-casualty patient placement system. Services are funded through membership fees, donations, public contracts, and statutory health insurance reimbursements.

Product overview

Bayerisches Rotes Kreuz, Kreisverband Augsburg-Land is a humanitarian organization operating as one of 73 district associations in Bavaria. The organization provides a comprehensive portfolio of emergency, social, and volunteer services through multiple interconnected offerings. Core services include Rettungsdienst (emergency/ambulance services) at nine rescue stations, supported by Schnelleinsatzgruppen (rapid response teams) including specialized units for treatment, transport, care, catering, and technical support. The organization maintains a robust volunteer network (Ehrenamt) with 6,300 volunteers engaged in welfare and social work, water rescue, and youth services. Disaster relief (Katastrophenschutz) capabilities are available regionally and internationally. The proprietary StruPAL-System provides structured patient placement during mass casualty events. Social services encompass senior living facilities, home emergency calls (Hausnotruf), meal delivery (Menüservice), and day/short-term care. Disability services (Offene Behindertenarbeit) support approximately 264 volunteers and include leisure programs and a dedicated flight day event. Additional services include blood donation, first aid training, crisis intervention, clothing stores (Rot-Kreuz-Lädle), clothing donation containers, and childcare facilities. The organization also operates a three-year paramedic training program and offers event services including mobile dishwashing units. All services are funded through membership fees, donations, and public contracts, with 15,500 supporting members.

Differentiator

Problem solved

Functional benefit

Brands

• Rot-Kreuz-Lädle: Second-hand clothing stores operated by the organization in Augsburg-Göggingen, Bobingen, Gessertshausen, Gersthofen, and Meitingen, selling donated clothing and using proceeds to fund social projects.
• StruPAL

Products and services

• Rettungsdienst (Emergency/Ambulance Service)

Quantifiable outcome

• 15,500 people in the district directly support the organization through membership contributions, enabling broad social programs.
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Polizeipräsidium Schwaben Nord (Police Headquarters Swabia North)coreStrategic or Co-development PartnerPolice and Red Cross share a common mission of public safety. The organizations support each other operationally during emergencies and joint campaigns such as #teamrettungsgasse (emergency corridor awareness). Polizeipräsidium Schwaben Nord is thanked for its ongoing support.
• ROCK ANTENNEminorGTM or Marketing PartnerLong-standing friendship with ROCK ANTENNE radio station. The station provides media coverage and support during the Corona pandemic and assists with the ROCK ANTENNE motorcycle tour. The organizations share mutual promotional support.
• Motorradservice Rau, NordendorfminorOthersMotorradservice Rau maintains and services the organization's BRK motorcycle patrol (Motorradstreife) vehicles, ensuring operational readiness at all times.
• Bäckerei RagerminorGTM or Marketing PartnerBakery Rager provides catering support at blood donation events, contributing to donor refreshments and the overall donor experience at BRK blood donation drives.
• Luftsportverband SchwabeggcoreStrategic or Co-development PartnerCo-organizer of the annual Flugtag für Menschen mit Behinderung (flight day for people with disabilities). Provides the airfield and aircraft infrastructure enabling approximately 150 people with disabilities to fly each year.
• Fahrschule ThomasminorGTM or Marketing PartnerDriving school Thomas partners with the Offene Behindertenarbeit to offer adapted driving experiences for people with disabilities, as documented in the OBA program.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Diakonie Deutschland: Protestant welfare organization offering parallel senior care, disability services, and emergency assistance; competes for similar statutory contracts and donor segments in Bavaria.
• Arbeiter-Samariter-Bund (ASB) Deutschland: National humanitarian and social services organization with overlapping offerings in emergency rescue, senior care, disability services, and civil protection; competes directly with BRK in Bavaria and across Germany.
• Deutsches Rotes Kreuz (DRK) Generalsekretariat: National German Red Cross umbrella organization overseeing all BRK and other Landesverbände; provides strategic coordination, brand framework, and cross-chapter programs that include this Kreisverband's operations.
• Caritas Deutschland: Major German welfare organization providing overlapping senior care, disability services, migration support, and family services; competes for the same donor base and statutory social-service contracts.
• Johanniter-Unfall-Hilfe: National German humanitarian organization operating ambulance services, first aid training, senior care, and civil protection — directly overlapping BRK service lines and competing for the same donor and volunteer pools.
• Malteser Hilfsdienst: Major German humanitarian aid organization providing overlapping ambulance, emergency medical, social, and disaster response services across Germany. Competes with BRK chapters in tenders and donor share.
• Falck Rettungsdienst: Private-sector ambulance and patient transport provider in Germany that competes with BRK Kreisverbände for public tenders for Rettungsdienst and Krankentransport contracts, including in the Augsburg region.

Regional players

• Arbeiterwohlfahrt (AWO) Bezirksverband Schwaben: Regional welfare organization operating senior care, disability services, and family support in the Swabia region, directly overlapping with BRK Kreisverband Augsburg-Land's social welfare footprint.

Direct peers

• Bayerisches Rotes Kreuz, Kreisverband München: Another Bavarian Red Cross Kreisverband operating under the same BRK structure, providing identical emergency rescue, social services, and disaster response functions in Munich. Direct structural and operational peer.
• Bayerisches Rotes Kreuz, Kreisverband Nürnberg-Stadt: Direct peer BRK district chapter in Nuremberg providing the same portfolio of rescue, social, and humanitarian services under the same parent organization, offering comparable scale and operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BRK_Augsburg_L
• YouTubeyoutube.com/channel/UC7YI2eHFdUaHihHD-ZmS7oQ
• Facebookfacebook.com/RotesKreuzAugsburg
• Instagraminstagram.com/brk_augsburgland
• LinkedInlinkedin.com/company/bayerisches-rotes-kreuz-kreisverband-augsburg-land

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayerisches Rotes Kreuz, Kreisverband Augsburg-Land