What Kampeerwinkel Roermond does

Kampeerwinkel Roermond is a Dutch specialty retailer of camping, outdoor, caravanning, winter sports, and barbecue equipment, operating from a single physical showroom at Schaarbroekerweg 4a in Roermond, Limburg, alongside a Shopify-based e-commerce storefront. The company serves individual consumers and families across the Netherlands, Belgium, and Germany, positioning itself as 'Dé Outdoor & Kampeerspecialist van Limburg.' Its catalog spans 11,744+ SKUs across eight categories — Barbecues (451), Caravan & Camper (717), Kampeerartikelen (2,267), Outdoor & Reizen (4,143), Outdoor Sport (482), Tenten (360), Voortenten & Luifels (1,319), and Wintersport (1,005) — with featured items priced from roughly €4.95 to €999.99.

The business runs a direct-to-consumer hybrid model combining in-store retail with online sales. The physical showroom is open daily from 10:00 to 18:00, offering expert advice, product viewing, fitting, and a click & collect service for online orders. Online orders ship within the Netherlands (with free shipping above €100) and to Belgium and Germany at varying rates, supported by a 14-day return policy for unused items in original packaging. The revenue model is pure hardware/unit sales with pay-as-you-go pricing and no subscription component.

The company is privately held, appears independently and locally owned, has no disclosed parent company or institutional investors, and operates with approximately 9 employees. Its marketing is driven primarily by a content library (blogs on camping tips, hiking shoes, BBQ selection, and family camping), SEO-optimized category pages, and 150+ Google reviews. No management team, patents, certifications, partnerships, or M&A activity is publicly disclosed, and revenue figures are not shared.

Name

Kampeerwinkel Roermond

Legal name

Kampeerwinkel Roermond

Website

https://kwroermond.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kampeerwinkel Roermond is a privately held Dutch specialty retailer operating a single physical showroom in Roermond and a Shopify e-commerce store, selling 11,700+ camping, outdoor, caravanning, winter sports, and barbecue products to consumers across the Netherlands, Belgium, and Germany.

Ownership category

akta.pro rank

Product category

Outdoor & Camping Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ), Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

Keywords

• Camping equipment retail
• Outdoor gear store
• Caravan accessories
• Winter sports equipment
• Barbecue supplies

Headquarters

HQ city

Roermond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: The company generates revenue through direct product sales of outdoor, camping, caravanning, winter sports, and barbecue equipment. Products are sold at fixed retail prices with one-time purchase transactions. The business model is pure hardware/product sales without subscription components.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kampeerwinkel Roermond is a Dutch specialty retailer that sells camping, outdoor, caravan, winter sports, and barbecue equipment through a physical showroom in Roermond and a Shopify online store. The assortment spans 11,744+ products across eight main categories, with free shipping over €100 within the Netherlands, click & collect, and a 14-day return policy. In-store customers receive personal advice from camping specialists and access the "Ski Doctor" winter sports fitting service.

Product overview

Kampeerwinkel Roermond is a Dutch outdoor and camping retail specialist based in Roermond, Limburg, operating as both an e-commerce platform and physical store. The company offers a comprehensive product portfolio organized into eight main categories: Barbecues (451 products including electric, gas, charcoal, pellet & smoker barbecues), Caravan & Camper (717 products for vehicle accessories, electricity, water), Kampeerartikelen (2,267 camping gear products including furniture, cooking, sleeping), Outdoor & Reizen (4,143 outdoor and travel products including clothing, footwear, bags), Outdoor Sport (482 products including swimwear, cycling gear), Tenten (360 tent products including dome, tunnel, family, and air tents), Voortenten & Luifels (1,319 awning products), and Wintersport (1,005 winter sports products including skis, snowboards, accessories). The company differentiates through personalized customer advice from camping experts, a full product discovery experience in-store, and online services including free shipping over €100, click & collect, and a 14-day return policy. The product portfolio spans from compact backpacking gear for beginners to luxury glamping interiors for experienced outdoor enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Barbecues A full range of barbecue products including electric, gas, charcoal, pellet & smoker barbecues and accessories such as grilling tools, starters, and BBQ equipment, sold to consumers through the physical store and online.
• Caravan & Camper Products for caravan and camper vehicles including exterior accessories (covers, protection, bike racks, roof boxes, windows, roof hatches, locks, security), interior accessories, electricity supplies, maintenance tools, cleaning products, and water connections.
• Kampeerartikelen (Camping Gear) Comprehensive camping equipment including camping furniture (tables, chairs, beds), storage solutions, games and entertainment, garden items, swimming pools, cooling and heating equipment, cooking and dining ware, gas and energy supplies, sanitation products, and sleeping gear.
• Outdoor & Reizen (Outdoor & Travel) Outdoor accessories, clothing, shoes, bags, backpacks, and travel gear including navigation and optics, anti-insect products, walking accessories, water bottles, hiking clothing for men, women, and children, and outdoor footwear for all terrains.
• Outdoor Sport Sports apparel and equipment including swimwear for men, women, and children, cycling clothing and bicycles, and general sportswear including jackets and pants.
• Tenten (Tents) Various tent types including special tents (dome tents, tunnel tents), family tents (air tents, 2-8 person tents), party tents, beach tents, and tent accessories such as ground coverings and spare parts.
• Voortenten & Luifels (Awnings & Canopies) Awnings and canopies for caravans including various types, bus tents, storage tents, caravan awnings, and related accessories.
• Wintersport (Winter Sports) Winter sports equipment including skis, snowboards, ski shoes, ski accessories, helmets, goggles, gloves, ski socks, protective gear, and winter sport clothing for children and adults.
• Barbecook Arthur Pellet Grill Pellet grill with digital temperature control for precise cooking, sold to consumers as a featured barbecue product.
• Dometic CFF18 Portable Compressor Coolbox 18L Portable 18L compressor cooler box for camping and outdoor use, sold to consumers as a featured cooling product.
• Nomad Bedouin 2 Premium Tent Premium 2-person tent available in Titanium Blue color, sold to consumers as a featured tent product.
• Vango Savannah Air 400 Package 4-person air tent with pump included, available in Deep Blue, sold to consumers as a featured tent product.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Vrijbuiter: Dutch outdoor and camping specialty retailer with multi-store presence and a broad assortment of tents, camping equipment, and outdoor gear. Compares closely to Kampeerwinkel Roermond in product mix, target customer, and Dutch regional specialty-retail positioning.
• Bever: Largest Dutch specialty outdoor and camping retailer with both physical stores and a strong e-commerce platform. Directly competes with Kampeerwinkel Roermond across the same core categories (tents, camping gear, outdoor clothing, winter sports) and shares the same target customer of Dutch outdoor enthusiasts.
• Mountain Warehouse: UK-headquartered outdoor and camping retailer with extensive European store and e-commerce footprint. Comparable to Kampeerwinkel Roermond as a multi-category outdoor specialist targeting the same end consumer for tents, outdoor clothing, and camping gear.
• Perry Sport: Dutch sporting goods chain with both physical stores and e-commerce, covering outdoor, fitness, and team-sport categories. Comparable to Kampeerwinkel Roermond as a Dutch specialty sporting goods retailer with omnichannel distribution.
• Sport 2000: European sporting goods retail cooperative with Dutch-affiliated stores focused on outdoor, camping, and ski equipment. Comparable to Kampeerwinkel Roermond in product mix and customer profile, with similar specialty-retail positioning in the Dutch market.

Broad incumbents

• Intersport: International sporting goods retailer with Dutch franchise stores and an omnichannel platform covering outdoor, camping, ski, and fitness. Provides a broader incumbent benchmark against Kampeerwinkel Roermond's specialty outdoor assortment.
• Decathlon: Global sporting goods retailer with significant Dutch store footprint and a dominant private-label assortment across camping, hiking, cycling, and winter sports. Represents a scaled incumbent competing in the same product categories but with vastly broader reach and price competitiveness than Kampeerwinkel Roermond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kampeerwinkel-roermond

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kampeerwinkel Roermond