Krakowska Wyższa Szkoła Promocji Zdrowia

What Krakowska Wyższa Szkoła Promocji Zdrowia does

Krakowska Wyższa Szkoła Promocji Zdrowia (KWSPZ) is a private non-profit higher education institution founded in 2002 in Kraków, Poland, specializing exclusively in health promotion disciplines. The university delivers degree programs at the bachelor's (licencjackie), integrated master's (jednolite magisterskie), second-cycle master's (magisterskie), and postgraduate (podyplomowe) levels across three core fields: Physiotherapy, Dietetics, and Cosmetology. Over 23 years of operation, KWSPZ has produced approximately 8,774 cumulative graduates and currently operates 14 fields and specializations, serving Polish and international students seeking qualifications in health sciences and wellness.

The institution's technology stack combines standard third-party platforms — Microsoft Teams for communication, Moodle-based e-Learning for course delivery, CloudLabs for virtual laboratory exercises, and CloudExams for online assessment — with proprietary internal systems including the Wirtualny Dziekanat (Virtual Dean Office) student portal, ASAP student management, and Dietomat KWSPZ, an in-house dietary planning and nutrition assessment application designed for health-science students and professionals. KWSPZ also publishes its own scientific journal, "Promocja Zdrowia i Ekologia" (Health Promotion and Ecology), and operates a specialized library supporting its health-sciences curriculum. Physical operations are distributed across three Kraków locations (Krowoderska 73, Grottgera 1/6, and Lea 203), supporting teaching, administration, and student services.

KWSPZ operates under Polish higher education law as a non-profit private institution, generating revenue primarily through tuition fees across full-time and part-time study modes. Pricing is not publicly disclosed and prospective students are directed to contact the institution directly. Student acquisition follows a sales-led GTM model executed through an electronic enrollment system (e-Rekrutacja), dedicated international student recruitment, social media channels (TikTok, Facebook, Instagram, LinkedIn, YouTube), participation in recruitment fairs, and community-level engagement through health-event sponsorships. The institution holds an Erasmus Charter for Higher Education (ECHE) valid through 2027 under code PL KRAKOW31, enabling cross-border student and staff mobility with EU partner institutions.

Name

Krakowska Wyższa Szkoła Promocji Zdrowia

Legal name

Krakowska Wyższa Szkoła Promocji Zdrowia w Krakowie

Website

https://kwspz.pl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Krakowska Wyższa Szkoła Promocji Zdrowia (KWSPZ) is a private non-profit Polish higher education institution in Kraków specializing in Dietetics, Physiotherapy, and Cosmetology, serving domestic and international students across bachelor's, master's, and postgraduate programs.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAGAK

Nutrition & Dietetics Schools

Education/Higher Education (Colleges & Universities)/Medical & Health Sciences Universities

SECONDARYEDAAAHAA

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYEDALAFAH

Nutrition & Dietetics Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

Keywords

• Higher education services
• Health science degrees
• Dietetics education
• Physiotherapy programs
• Cosmetology courses

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees: Revenue generated from tuition fees for various study programs including first-degree (licencjackie), second-degree (magisterskie), uniform master's studies, and postgraduate studies. Both full-time and part-time study modes available.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Krakowska Wyższa Szkoła Promocji Zdrowia is a private higher education institution founded in 2002 in Kraków, Poland, offering bachelor's and master's degree programs in health sciences. The school centers its curriculum on health promotion and delivers programs in Dietetics, Physiotherapy, and Cosmetology, supported by an online learning platform and an in-house dietary planning application.

Product overview

Krakowska Wyższa Szkoła Promocji Zdrowia (KWSPZ) is a higher education institution offering a comprehensive portfolio of educational programs across health sciences, including Physiotherapy, Dietetics, and Cosmetology at bachelor's, master's, and postgraduate levels. The institution operates multiple digital platforms and tools including Dietomat KWSPZ (an innovative dietary planning application), the Wirtualny Dziekanat (virtual dean office) student portal, e-Learning system, CloudLabs, CloudExams, and ASAP student management. KWSPZ also publishes the scientific journal 'Promocja Zdrowia i Ekologia' and provides student support services through its Career Office, Office for Persons with Disabilities, and Erasmus+ international mobility program.

Differentiator

Problem solved

Functional benefit

Brands

• Dietomat KWSPZ: Innovative proprietary dietary planning and assessment program for nutritionists and health science students
• Promocja Zdrowia i Ekologia
• Biblioteka KWSPZ

Products and services

• Dietetics degree program Bachelor's and master's degree program in Dietetics focused on nutrition science, dietary planning, and health promotion, taught using proprietary tools such as Dietomat KWSPZ.
• Physiotherapy degree program Bachelor's and master's degree program in Physiotherapy, preparing students for clinical and rehabilitative practice in line with the school's health promotion focus.
• Cosmetology degree program Bachelor's and master's degree program in Cosmetology covering skin care, beauty therapy, and related health-and-beauty disciplines, aligned with the institution's health promotion theme.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Letni Bieg ZbójaminorGTM or Marketing Partner · 8 August 2026KWSPZ served as a partner for the Letni Bieg Zbója (Summer Bandit Run) event taking place on August 8-9, 2026 in Bielsko-Biała. The partnership aligns with the university's health promotion mission.
• Święto Rabczańskiej SolankiminorGTM or Marketing PartnerKWSPZ has been a recurring partner for Święto Rabczańskiej Solanki, one of the most important outdoor events promoting health in the region.
• Małopolskie Biegi Górskie 'Dwa Beskidy'minorGTM or Marketing PartnerKWSPZ supported participants of the Małopolskie Biegi Górskie 'Dwa Beskidy' mountain running event held in Krynica-Zdrój, demonstrating commitment to health promotion through sports.
• European Commission (Erasmus+)coreStrategic or Co-development PartnerKWSPZ holds the Erasmus Charter for Higher Education (ECHE) valid until 2027. The university participates in student and staff mobility programs with partner institutions across EU countries, enabling internationalization of education and supporting cross-border academic cooperation.
• Fundacja DKMS (Bone Marrow Donor Foundation)minorStrategic or Co-development PartnerPartnership with DKMS for bone marrow donor registration drives during student conferences. The university organized successful campaigns registering potential stem cell donors, achieving record numbers in Poland.
• Olimp LaboratoriesminorStrategic or Co-development PartnerField trip destination for Dietetics students to visit the pharmaceutical and supplement manufacturing facility in Dębica. Students learn about quality control, production processes, and regulatory compliance in the supplement industry.
• EurostudentminorOthersPartner of the Career Office providing educational resources and support for students.
• Gabinet Dietetyki Klinicznej (Natalia Jedzina)minorOthersPartnership with alumni-owned dietary clinic through the Career Office for student internships and practical training opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Akademia Wychowania Fizycznego im. Bronisława Czecha w Krakowie: Public university of physical education in Kraków that competes directly with KWSPZ in physiotherapy and adjacent health sciences. As a public institution with established brand, it caps private tuition pricing power in the local Kraków market.
• Społeczna Akademia Nauk (SAN): Large private Polish university with multiple campuses and a broader program portfolio than KWSPZ, including health-related fields. Comparable as a private-sector competitor but with materially larger scale and geographic reach.
• Uniwersytet Andrzeja Frycza Modrzewskiego w Krakowie: Private Polish university based in Kraków with a broader program portfolio including health-adjacent fields. Comparable as a private Kraków-based competitor, though significantly larger and more diversified than KWSPZ.
• Collegium Medicum Uniwersytetu Jagiellońskiego: Medical school of Poland's top-ranked Jagiellonian University, based in Kraków. Provides public-sector competition across KWSPZ's health-sciences programs with strong brand recognition and zero-tuition public pathway.

Direct peers

• Collegium Masoviense – Wyższa Szkoła Nauk o Zdrowiu: Private Polish higher education institution specializing in health sciences. Comparable to KWSPZ in niche focus, private nonprofit status, and health-sciences program orientation.
• Śląska Wyższa Szkoła Medyczna w Katowicach: Private Polish medical higher school offering health-oriented programs. Comparable to KWSPZ as a private, regionally focused HEI targeting working adults and recent graduates seeking health credentials.
• Wyższa Szkoła Nauk o Zdrowiu w Bytomiu: Private Polish HEI focused on health sciences with similar profile to KWSPZ — small institution offering specialized health-related programs at bachelor's and master's levels in a regional Polish city.
• Wyższa Szkoła Zdrowia, Urody i Edukacji w Poznaniu: Private Polish higher education institution focused on health, beauty/cosmetology, and education programs. Closely comparable to KWSPZ in mission, size, and program mix (cosmetology, dietetics, health sciences), making it the most directly analogous peer in the Polish private HEI landscape.
• Wyższa Szkoła Medyczna w Białymstoku: Private Polish medical higher school with a similar regional, small-institution footprint and health-sciences focus, comparable in size and program structure to KWSPZ.

Regional players

• Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej: Private Polish HEI operating in the Małopolska/Silesia region with similar private, multi-program profile. Comparable to KWSPZ in operating model and regional positioning, though without KWSPZ's specialized health-sciences focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KWSPZ
• Facebookfacebook.com/KrakowskaWyzszaSzkolaPromocjiZdrowia
• LinkedInlinkedin.com/school/krakowska-wy%C5%BCsza-szko%C5%82a-promocji-zdrowia
• Instagraminstagram.com/kwspz
• TikToktiktok.com/@studiuj_kwspz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krakowska Wyższa Szkoła Promocji Zdrowia