Druckerei Kyburz AG

What Druckerei Kyburz AG does

Druckerei Kyburz AG is a Swiss-owned commercial printing company founded in 1972 in Dielsdorf, Zurich, specializing in dialogmarketing and personalized direct mail production. The company operates a single integrated production facility of 8,500 m² with approximately 75 employees, producing 75 million mailings per year from 7,500 tonnes of paper, and serving roughly 600 business customers annually. Its core product range includes selfmailers, direct mailings, promotional lottery tickets (Promotionslose), and general advertising print materials (Werbedrucksachen), alongside vertical-specific solutions for agencies, fundraisers, and retailers.

The technology stack centers on a multi-modal print platform combining web offset and sheetfed offset (with LED-UV drying) with digital printing (Canon ProStream 1800, iGen 5, Kodak Prosper S10, Domino K600i) and a world-first Canon i-Web Inkjet Rotation System with integrated finishing line. The company has built proprietary capabilities in variable data printing, programattic printing connecting CRM/ERP systems to trigger-based mailings, an isolated data center for GDPR-compliant address management, and camera-based selective enveloping. The 2025 deployment of a Duplo iSaddle gathering machine and active LED-UV retrofit program reflect ongoing capital investment in differentiated production technology.

The business model is transaction-based with quote-driven pricing, free premium consultation as a standard offering, and direct enterprise sales led by an in-house team plus German/Netherlands representation. Revenue is generated across four main streams: print production, lettershop services, shipping/logistics, and address/data management. Customer segments are horizontally diversified across retail (Coop, Migros, IKEA), financial services (UBS, ZKB), transport (SBB, Deutsche Bahn, Swiss), non-profits (Caritas, WWF, Pro Infirmis, Heilsarmee), media (Ringier, CH Media), and major advertising agencies (TBWA). The company is family-controlled, with Patrick Kyburz as Managing Director and Chairman since 2007.

Name

Druckerei Kyburz AG

Legal name

Druckerei Kyburz AG

Website

https://kyburzdruck.ch

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Druckerei Kyburz AG is a Swiss family-owned commercial printer in Dielsdorf, Zurich, founded in 1972, specializing in dialogmarketing, personalized direct mailings, and lettershop services for agencies, retailers, non-profits, financial institutions, and transport companies across Switzerland, Germany, and the Netherlands.

Ownership category

akta.pro rank

Product category

Commercial Printing and Dialogmarketing Services

NAICS

Printing (32311), Commercial Printing (except Screen and Books) (323111), Direct Mail Advertising (541860)

SIC

Commercial Printing (2750), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Corporate, Promotional & Custom Print Products Distribution (CRAOALAM)

Keywords

• Commercial printing services
• Direct mail production
• Dialogmarketing printing
• Lettershop services
• Personalized print mailings

Headquarters

HQ city

Dielsdorf

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Print Production Services: Core revenue from offset and digital printing services including selfmailers, direct mailings, promotional items, advertising prints, and commercial printing. Revenue is generated through per-job pricing based on print quantity, materials, and finishing requirements.
2. Lettershop Services: Envelope processing, selective matching, camera verification, and postal submission services. Bundled with print production as an integrated service offering.
3. Shipping and Logistics: Distribution services including direct shipping to end customers, warehousing, customs handling, and postal services for Switzerland and the EU.
4. Address and Data Management: Address data processing including duplicate checking, Robinson list matching, address standardization, and postal optimization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Druckerei Kyburz AG is a Swiss commercial printing company that produces high-volume personalized print mailings, selfmailers, direct mailings, promotional lottery tickets (Promotionslose), and advertising print materials. It operates an integrated dialogmarketing service covering prepress, printing (offset and digital), web finishing, address management, lettershop enveloping, postal submission, and shipping/logistics across Switzerland, Germany, and the Netherlands. Production capacity reaches 75 million mailings per year from an 8,500 m² facility, supported by LED-UV, Canon i-Web, Xerox iGen5, and Kodak Prosper technologies.

Product overview

Druckerei Kyburz AG operates as a Swiss printing company founded in 1972, offering a comprehensive portfolio of print and dialogmarketing solutions. The core product offerings include Selfmailer, Direct Mailings, Promotionslose (promotional lottery tickets), and Werbedrucksachen (advertising print materials). These are supported by specialized services organized in three tiers: Print Dialog and Programmatic Printing serve as customer engagement solutions; services like Lettershop, Webfinishing, and Drucktechnik (printing technology) handle production and finishing; and Digitale Lösungen (digital solutions) including Adresshandling provide data management and interface development. The company also provides Datenschutz (data protection) services for secure handling of customer addresses, and Versand und Logistik (shipping and logistics) for distribution. The integrated approach combines personalized printing technology with programmatic automation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Selfmailer Self-mailing printed materials that do not require an envelope, delivered as standalone printed pieces with integrated address and reply functionality. Targeted at agencies, fundraisers, and retailers running direct-response campaigns.
• Direct Mailings Traditional direct mailing campaigns sent to targeted recipients, including personalized letters, promotional materials, and response mechanisms. Used by agencies, charities, and retailers for fundraising, acquisition, and retention mailings.
• Promotionslose Promotional lottery and game tickets with scratch-off fields, personalized codes, and interactive elements for marketing and fundraising campaigns. Produced in high volume with full personalization capabilities.
• Werbedrucksachen (Advertising Print Materials) General advertising print materials including flyers, brochures, catalogs, and promotional items that communicate marketing messages. Includes business print materials, magazines, flyers, folded prospectuses, and brochures.
• Trauerdrucksachen (Memorial Prints) Memorial and condolence print materials including memorial cards, obituary notices, and remembrance stationery. Targeted at funeral homes, families, and remembrance occasions.
• Print Dialog Tailored print dialogue solutions addressing customers both emotionally and rationally, providing custom print services for customer engagement. Bundled with premium agency support consulting for agencies, fundraisers, and retailers.
• Programmatic Printing Automated, trigger-based print production that connects CRM, webshop, or campaign systems with personalized print advertising, enabling One-to-One marketing at scale. Bridges digital marketing mix with personalized print mailings via intelligent interfaces.
• Lettershop Complete lettershop services including enveloping with selective matching and camera verification, give-away application using pick-and-place robots, postal submission, and Read & Print personalization technology. Certified with DDV Quality Seal Lettershop.
• Drucktechnik (Printing Technology) Comprehensive printing technology services including roll offset, sheet offset, roll digital, sheet digital printing, and impression systems using Kodak Prosper and Domino technology. Includes LED-UV drying capability for specialty materials.
• Webfinishing Finishing services including die-cutting (flatbed, continuous, figurative), coating (UV, dispersion, structure, glitter, relief), special colors (rubber paint, thermal paint), and packaging solutions.
• Adresshandling (Address Management) Data and address management including duplicate matching, Robinson list verification, address data preparation, postal optimization, quality assurance, prize game programming, QR and barcode creation, and image personalization.
• Druckvorstufe (Prepress) Prepress services for print data preparation, including file setup, color space conversion, PDF export settings, and preflight verification. PDFX-ready certified for PDF/X-4 compliant offset printing.
• Digitale Lösungen (Digital Solutions) Custom digital solutions including interface development for Salesforce/ERP/CRM integration, prize game programming, and customer solution development such as printshops or webshops. Connects client systems to print production workflows.
• Datenschutz (Data Protection) Full-service data protection including secure data transmission via encapsulated systems, data processing agreements, and compliance with GDPR requirements. Operated from an isolated proprietary data center with DIN 66399 banking-standard paper shredding.
• Versand und Logistik (Shipping and Logistics) Distribution services including direct shipping to end customers, warehousing, customs handling, and postal services for Switzerland and the EU. Includes Deutsche Post certified mailer status for Dialogpost, Postwurfspezial, and Teilleistungen Brief.
• Premium Agency Support Premium consulting services provided free of charge, including agency support for material concepts, address handling, data protection, and implementation techniques. Available via phone, email, or on-site visits.

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• myClimatecoreStrategic or Co-development PartnerPartnership for effective climate protection - local and global. myClimate serves as the company's partner for CO2-balanced printing programs and climate protection contributions.
• FSC (Forest Stewardship Council)coreStrategic or Co-development PartnerFSC chain-of-custody certified production enabling customers to use FSC logos and numbers correctly. Supports responsible forestry practices.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerCompany commitment to reducing company-wide CO2 emissions following SBTi's scientific methods for climate target setting.
• ACT Cleantech Agentur SchweizcoreStrategic or Co-development PartnerPartnership for energy efficiency improvements through an accredited target agreement with the Swiss Federal Office for the Environment (BAFU) and Canton Zurich, extending until 2029.
• SQS (Schweizerische Vereinigung für Qualitäts- und Management-systeme)minorStrategic or Co-development PartnerCertification body for FSC chain-of-custody certification.
• EcoVadisminorStrategic or Co-development PartnerSustainability rating organization that awarded the company a Bronze Medal in June 2025.
• PDFX-readycoreTechnology or IntegrationData exchange standard certification for PDF/X-compliant offset printing. Company has supported this standard for decades.
• DDV (German Dialogmarketing Association)coreStrategic or Co-development PartnerAwarded DDV Quality Seal for lettershop services, confirming GDPR compliance and professional lettershop performance.
• Deutsche Post AGcoreChannel Partner/ Reseller/ DistributorCertified mailer for Dialogpost, Postwurfspezial, Teilleistungen Brief, and DV-Freimachung with Premium Address. Enables optimized postal services for customers.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Onlineprinters GmbH: Established European online commercial printer with broad offset and digital offering. Overlaps on business-stationery, flyers and selfmailers but is e-commerce-led rather than dialogmarketing/agency-led like Kyburz.
• CEWE Stiftung & Co. KGaA: Listed European printing incumbent with retail-facing photofinishing and commercial print operations. Comparable in scale and broad printing capability but specializes in retail/photo rather than dialogmarketing.
• Flyeralarm GmbH: Large European commercial and digital printing platform serving agencies and SMEs. Comparable in offset/digital production capability but operates at materially larger scale across multiple categories versus Kyburz's dialogmarketing specialization.

Direct peers

• Bonifatius GmbH Druck | Buch | Verlag: German commercial printing, book and publishing services company. Comparable mid-size print manufacturer with integrated prepress-to-finishing workflow, similar reliance on long-standing customers in publishing and non-profit segments.
• Optimal Media GmbH: German full-service printer with book, catalog and direct-mail capabilities. Comparable in offset/digital technology mix and integrated finishing, though with a stronger book-publishing customer base.
• Vögeli AG: Swiss commercial printer and mailing house with comparable scale and direct-mail/dialogmarketing focus. Closest like-for-like competitor in the Swiss DACH market for Selfmailer, Direct Mailings and lettershop services.
• Druckhaus Kaufmann GmbH: Mid-sized German commercial printer offering offset, digital and finishing for advertising, publishing and direct-mail clients. Direct comparable in customer mix and integrated production model.
• Verlag Aschendorff: German publisher-printer operating its own press facilities. Comparable in combining publishing/marketing customers with in-house offset production and direct-mail capabilities.

Others

• Heidelberger Druckmaschinen AG: Global press manufacturer and adjacent industry participant. Not a direct competitor but supplies the offset technology Kyburz uses, and shares exposure to the same secular print-market dynamics.

Regional players

• Denz Druck GmbH: Austrian commercial printing and lettershop provider of comparable size to Kyburz. Similar end-to-end print + lettershop + postal service model, but primarily serves the Austrian market rather than Swiss + EU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/druckerei-kyburz-ag

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Druckerei Kyburz AG