Medical Plaza

What Medical Plaza does

Medical Plaza (legal entity: ТОВ «ЕКОСТАР» / LLC "ECOSTAR") is a Ukrainian private multi-specialty medical center network headquartered in Kyiv, with branches operating in Dnipro, Lviv, and Bucha. The network originated with its Dnipro clinic in 2014 and expanded its Kyiv footprint in 2022 with two branches (Obulon and Pechersk). It delivers outpatient and surgical care across reproductive medicine/IVF, obstetrics and gynecology, general surgery, urology, phlebology, proctology, and aesthetic medicine/cosmetology, and reports more than 6,000 surgical interventions per year and an IVF success rate above 50%, with over 1,000 couples treated.

The clinic operates premium medical technology, including the DaVinci robotic surgical system, OrthoPilot, ICG navigation, Karl Storz instrumentation, and Piezotome equipment, supporting high-acuity surgical and reproductive procedures. Medical leadership is credentialed at the doctoral and candidate-of-sciences level, including General Director Nataliia Dankovych (Doctor of Medical Sciences), Medical Director Maksymets Tetiana Oleksandrivna, Shahbazov David (Head of Obstetrics-Gynecology and ART), and Petrusenko Pavlo (Head of Surgery). The network holds affiliation with the Association of Reproductive Medicine and the US-based Consortium on Oncofertility (Chicago), and renewed its medical practice license in 2024.

The business model is direct-to-consumer and fee-for-service. Revenue is generated per procedure and per consultation, with IVF cycles priced from 70,000 UAH and consultations at 1,200–1,900 UAH. Patient acquisition is fragmented across multiple specialties and four cities, with no disclosed enterprise or institutional contracts. The legal and clinical scope is governed by Ukrainian medical licensing requirements.

Name

Medical Plaza

Legal name

Товариство з обмеженою відповідальністю «ЕКОСТАР» (Limited Liability Company "ECOSTAR")

Website

https://kyiv.medicalplaza.ua

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Plaza (LLC "ECOSTAR") is a Ukrainian private multi-specialty clinic network operating in Kyiv, Dnipro, Lviv, and Bucha, providing IVF, reproductive medicine, surgery, and adjacent specialties to individual fee-paying patients.

Ownership category

akta.pro rank

Product category

Multi-Specialty Healthcare Services

NAICS

Outpatient Care Centers (6214), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAJAM

Women’s & Children’s Surgical Care Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFAKAN

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Multi-specialty healthcare
• Reproductive medicine
• Gynecological services
• Minimally invasive surgery
• IVF treatment

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Consultation Services: Patients pay for consultations with various specialists including gynecologists, reproductologists, and other specialists. Consultation fees range from 1200-1900 UAH depending on specialist level.
2. IVF and Reproductive Programs: Extracorporeal fertilization programs and related reproductive treatments. IVF programs start from 70000 UAH with individualized treatment plans.
3. Surgical Procedures: Laparoscopic surgeries, gynecological surgeries, aesthetic procedures. Costs vary based on complexity and type of anesthesia required.
4. Diagnostic Services: Ultrasound diagnostics, laboratory tests, colposcopy, and other diagnostic procedures.
5. Insurance Patients: Services for insured individuals under health insurance programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Medical Plaza is a private network of multi-specialty medical centers providing diagnostic, therapeutic, and surgical healthcare services across more than 30 specialties. Core offerings include reproductive medicine (IVF with success rates exceeding 50%), gynecology, minimally invasive and robotic surgery (DaVinci), pregnancy management, urology, endocrinology, plastic and aesthetic gynecology, and expert-level ultrasound and laboratory diagnostics delivered at clinic branches in Kyiv, Dnipro, Lviv, and Bucha.

Product overview

Medical Plaza is a multi-profile private medical center network in Ukraine (Kyiv, Dnipro, Bucha, Lviv) providing comprehensive healthcare services across more than 30 medical specialties. The facility offers a unified medical platform encompassing reproductive medicine (IVF/ЭКО with >50% success rates), gynecology, surgery, urology, therapy, endocrinology, embryology, ultrasound diagnostics, general diagnostics, plastic surgery, pregnancy management, and aesthetic gynecology. Specialized surgical services utilize advanced equipment including the DaVinci robotic system, OrthoPilot navigation for joint replacement, and ICG navigation technology. The center performs over 6,000 surgical interventions annually and maintains over 30 specialized departments. A mobile application for iOS and Android provides patient access to services.

Differentiator

Problem solved

Functional benefit

Products and services

• Reproductology (Репродуктологія) Reproductive medicine department specializing in fertility treatment and assisted reproductive technologies, including IVF (ЕКЗ) for couples and individuals facing infertility.
• Gynecology (Гінекологія) Comprehensive gynecological care including diagnosis and treatment of female reproductive system conditions, menstrual disorders, endometriosis, fibroids, ovarian cysts, and cervical dysplasia.
• Surgery (Хірургія) General and specialized surgical services, including minimally invasive laparoscopic and DaVinci robotic procedures for various medical conditions.
• Urology (Урологія) Urological care and treatment for male and female urinary tract conditions.
• Therapy (Терапія) Internal medicine and general therapeutic care services for adult patients.
• Endocrinology (Ендокринологія) Endocrine system diagnosis and treatment, including hormonal disorders and reproductive endocrinology support.
• Embryology (Ембріологія) Embryology laboratory services supporting IVF and other assisted reproductive technology procedures.
• Ultrasound Diagnostics (УЗД) Ultrasound imaging and diagnostic services, including expert-level prenatal ultrasound, performed with advanced equipment across multiple specializations.
• Diagnostics (Діагностика) Comprehensive diagnostic services including laboratory tests, colposcopy, and medical imaging.
• Plastic Surgery (Пластична хірургія) Plastic and reconstructive surgery services, including aesthetic procedures.
• Pregnancy Management (Ведення вагітності) Prenatal care and pregnancy monitoring services, including management of high-risk and IVF pregnancies.
• Aesthetic Gynecology (Естетична гінекологія) Aesthetic gynecological procedures including intimate rejuvenation, labioplasty, and hymenoplasty.
• IVF / ЕКЗ Program Extracorporeal fertilization (ЕКЗ) assisted reproductive technology program for treating infertility, with individualized multi-stage protocols (stimulation, puncture, fertilization, embryo transfer) and reported success rates above 50%.
• Endometriosis Treatment Comprehensive diagnosis and treatment of endometriosis, including medication therapy and surgical interventions.
• Labioplasty (Лабіопластика) Surgical procedure for correcting the size and shape of the labia for aesthetic or functional reasons.
• Hymenoplasty (Гіменопластика) Surgical hymen reconstruction procedure available in short-term and long-term options.
• Laparoscopic Ovarian Cyst Removal (Лапароскопія кісти яєчника) Minimally invasive laparoscopic surgery for ovarian cyst removal, including resection, enucleation, ovariectomy, and adnexectomy variants.
• STD/STI Diagnosis and Treatment (Лікування ЗПСШ) Diagnosis and treatment of sexually transmitted infections (STIs), including gonorrhea, syphilis, chlamydia, and other infections.

Quantifiable outcome

• IVF success rate exceeds 50%, with approximately 80% of couples under 35 years becoming parents
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cleveland Clinic: US-based global multi-specialty academic health system with strong women's health, reproductive medicine, and robotic surgery capabilities. Comparable as a benchmark for advanced surgical technology and multi-specialty scale.
• IVI-RMA Global: World's largest assisted reproduction network, headquartered in Spain with presence across Europe, Latin America, and the Middle East. Comparable as a global IVF clinical services leader with published success-rate benchmarks.
• Bumrungrad International Hospital: Bangkok-headquartered multi-specialty hospital serving large international/medical-tourism patient flows. Comparable as a precedent for cross-border private specialty/IVF patient capture.
• European Medical Center (EMC): Large Moscow-headquartered private multi-specialty hospital group offering advanced surgery, diagnostics, IVF, and OB-GYN. Comparable as a higher-end, multi-city Eastern European private clinical platform with similar service mix.
• MD Medical Group (Mother and Child): The publicly listed CIS leader in private women's health, fertility, and pediatrics with hospitals and clinics across Russia and other CIS countries. Comparable as a scaled private multi-specialty women's-health and IVF operator targeting the same regional patient base.

Regional players

• Intersono (Ukraine): Ukrainian IVF and reproductive medicine clinic network based in Lviv and other Ukrainian cities. Comparable as a Ukrainian regional IVF competitor targeting similar patients with similar protocols.
• Bourn Hall Clinic: Pioneer UK-based fertility clinic specializing in IVF and assisted reproduction with strong published success rates. Comparable as a Western European IVF specialist with similar flagship procedure and outcome metrics.

Direct peers

• Nadiya (Mother and Child Ukraine): Ukrainian private fertility and reproductive medicine clinic that operates IVF/ART programs alongside OB-GYN services. Directly comparable to Medical Plaza's reproductive medicine line of business.
• ADONIS Medical Group: Ukrainian private multi-specialty clinic network offering reproductive medicine, OB-GYN, surgery, and diagnostic services across Kyiv and other cities. Comparable in being a private multi-specialty provider anchored on women's health and IVF.
• ISIDA Clinic: One of Ukraine's largest private IVF, maternity, and multi-specialty women's health networks with clinics across multiple Ukrainian cities. Highly comparable to Medical Plaza in reproductive medicine focus and gynecological surgery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medicalpaza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Plaza