KZA

What KZA does

KZA (Karen Zupko & Associates, Inc.) is a privately held healthcare consulting and education firm founded in 1985 and headquartered in Rosemont, Illinois, with approximately 35 employees. The company specializes in medical coding, audit, and practice management education and advisory services for healthcare practices across ten or more procedural specialties, with primary depth in orthopaedics, otolaryngology (ENT), dermatology, and general surgery, and additional coverage of neurosurgery, vascular surgery, plastic surgery, interventional pain, and hand surgery. KZA's offerings include customized coding and audit consulting, practice operations consulting, and expert legal resources for healthcare attorneys, plus a multi-format education catalog spanning on-demand courses, monthly live webinars, and multi-day national conferences (e.g., Elevate 2026 in Nashville covering orthopaedics, ENT, general surgery, and revenue cycle management; Ascend Practice Management Summit).

KZA operates a proprietary learning management system at educate.kzanow.com that delivers on-demand video courses ($99-$399), live webinar registration ($119 per session with CEU credits), and conference enrollment ($595-$695 per multi-day event), with CEU tracking, certification management, and an E/M Alumni Resource Center for past attendees. Supporting content infrastructure includes the KZA Kast podcast (Modifier Mondays, Inside the Practice, KZA Alerts), the freemium Coding Coaches specialty email program across eight specialties, and KZA Alerts email newsletters. The firm maintains "Core" strategic co-development partnerships with nine major U.S. medical societies — AAOS, ACS, AANS, SVS, ASSH, OTA, AAFPRS, and SAOE — enabling embedded presence at flagship society annual meetings, plus a minor GTM partnership with CareCredit. Community infrastructure comprises National Alumni and Private Alumni networks for ongoing engagement with past conference attendees.

Revenue is generated through professional services engagements (consulting, audit, legal resources), unit-priced course and webinar sales, conference registration fees, and a freemium email community. The firm underwent a leadership transition in January 2024, launched a refreshed brand identity and website in March 2024, expanded into podcast and telehealth resource content in 2024-2025, and was recognized by Healthcare Business Review as a top medical coding and audit consulting firm in 2025. The December 2025 National Conference achieved record-high attendance, signaling demand momentum.

Name

KZA

Legal name

KZA, Inc.

Website

https://kzanow.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

KZA is a healthcare consulting and education firm that delivers medical coding, audit, and practice management training to specialty medical practices across orthopaedics, ENT, dermatology, and other procedural specialties via on-demand courses, live webinars, national conferences, and customized consulting engagements.

Ownership category

akta.pro rank

Product category

Healthcare Consulting and Medical Coding Education

NAICS

Business Schools and Computer and Management Training (6114), Other Scientific and Technical Consulting Services (54169), Other Management Consulting Services (541618)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industry

Training & Competency Programs for GxP Compliance (HLAGAKAM)

Keywords

• Medical coding education
• Healthcare audit consulting
• Practice management consulting
• Continuing medical education
• Revenue cycle management

Headquarters

HQ city

Rosemont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: KZA provides expert consulting services including coding and audit education, practice operations consulting, and legal resources for healthcare organizations. These are customized engagements with practices nationwide.
2. On-Demand Online Courses: Self-paced online courses in medical coding across multiple specialties. Courses range from $99-$399 and include video content, downloadable materials, and CEU credits upon completion.
3. Live Webinars: Monthly live virtual webinars priced at $119 offering continuing education credits for healthcare professionals.
4. National Conferences and Summits: In-person national conferences (e.g., Nashville 2026) and virtual summits (Ascend 2026) providing intensive education sessions. Pricing varies from $595-$695 for multi-day events.
5. Coding Coaches Email Program: Free specialty-specific email newsletter program providing bi-weekly coding questions, answers, and resources to subscribed healthcare professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

KZA delivers expert consulting, audit, and coding education solutions to healthcare practices and professionals across multiple medical specialties. Core offerings include coding and audit education consulting, practice operations consulting, legal resources for healthcare attorneys, and a proprietary online learning platform that supports on-demand courses, live monthly webinars, and multi-day national conferences. The company also operates freemium content programs such as the KZA Kast podcast, KZA Alerts email newsletters, and Coding Coaches specialty email lists.

Product overview

KZA (Karen Zupko & Associates) is a healthcare consulting and education firm offering a unified platform combining online learning (KZA Learning Platform), professional services (Coding & Audit Education, Practice Operations, Legal Resources), and community resources (KZA Kast podcast, KZA Alerts, Coding Coaches). The core offering centers on the KZA Learning Platform at educate.kzanow.com, which delivers on-demand courses, live webinars, and national conferences. Additional products include the Ascend Practice Management Summit, the KZA Kast podcast series, specialty-specific Coding Coaches, the E/M Alumni Resource Center, and the KZA Telehealth Solutions Center. Together, these products serve healthcare professionals in specialties including orthopaedics, otolaryngology, dermatology, general surgery, and more.

Differentiator

Problem solved

Functional benefit

Brands

• KZA Kast: A podcast by KZA featuring practical insights and conversations for physicians, coders, and practice leaders.
• KZA Learning

Products and services

• KZA Learning Platform Proprietary online learning management system (educate.kzanow.com) offering on-demand courses, live webinar registration, conference enrollment, CEU tracking, and certificate management for individual learners and practice teams across multiple medical specialties.
• Coding & Audit Education Expert consulting services providing auditing and advisory support for medical coding compliance, drawing from decades of specialty coding expertise across 10+ medical specialties for healthcare practices and organizations.
• Practice Operations Consulting Comprehensive audit and training services for healthcare practice managers and staff focusing on financial management, revenue cycle management, and customer service to enhance operational efficiency and patient satisfaction.
• Legal Resources Expert auditing guidance and coding audit compliance support for healthcare attorneys, including clear coding explanations and authoritative, source-backed reports for legal proceedings.
• Live Webinars Monthly expert-led live virtual webinars ($119 per session) providing continuing education credits and covering current coding topics, regulatory updates, and practice management guidance for healthcare professionals.
• National Conferences In-person national conferences including the Elevate 2026 Nashville conference (August 20-22, 2026) covering Orthopaedics, Otolaryngology, General Surgery, and Revenue Cycle Management with intensive multi-day education for healthcare professionals.
• Ascend Practice Management Summit Virtual executive-level companion to the National Coding Conferences (Ascend 2026) featuring seven sessions focused on practice management leadership for practice administrators and healthcare executives.
• KZA Kast Podcast Branded podcast series including Modifier Mondays (weekly modifier breakdowns), Inside the Practice (monthly in-depth conversations), and KZA Alerts (audio versions of official alerts) providing ongoing education and thought leadership for healthcare professionals.
• On-Demand Courses Self-paced online education courses priced $99-$399 tailored to medical specialties including Orthopaedics, Otolaryngology, Dermatology, and General Surgery, including video content, downloadable materials, and CEU credits upon completion.

Quantifiable outcome

• December 2025 National Conference achieved highest attendance in event history
• +1 more outcomes

Named customers8 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AAOS (American Association of Orthopaedic Surgeons)coreStrategic or Co-development PartnerKZA collaborates with AAOS for annual meeting coding and reimbursement sessions. The partnership delivers specialized orthopaedic coding education through AAOS conferences and provides KZA alumni access to exclusive AAOS-specific resources and materials.
• ACS (American College of Surgeons)coreStrategic or Co-development PartnerKZA partners with ACS for general surgery coding education at Clinical Congress events. Sessions cover surgical coding, E/M services, trauma, and critical care coding for ACS members.
• AANS (American Association of Neurological Surgeons)coreStrategic or Co-development PartnerKZA provides neurosurgical coding and reimbursement education for AANS members, including sessions on spine surgery coding and pediatric neurosurgical procedures.
• SVS (Society for Vascular Surgeons)coreStrategic or Co-development PartnerKZA collaborates with SVS for vascular surgery coding education, providing members with specialized guidance on vascular procedure coding and reimbursement updates.
• ASSH (American Society for Surgery of the Hand)coreStrategic or Co-development PartnerKZA provides hand surgery CPT coding and reimbursement update education for ASSH members through annual meeting presentations and specialty resources.
• OTA (Orthopaedic Trauma Association)coreStrategic or Co-development PartnerKZA delivers orthopaedic trauma coding essentials education for OTA annual meeting attendees, covering complex trauma procedure coding and documentation requirements.
• CareCreditminorGTM or Marketing PartnerCareCredit provides healthcare financing solutions for KZA clients. CareCredit promotes KZA educational content to its provider network as a recommended resource for coding and compliance education.
• AAFPOScoreStrategic or Co-development PartnerKZA provides coding education resources for AAFPRS members covering otolaryngology and facial plastic surgery coding topics.
• SAOE (Southeastern Association of Orthopaedic Executives)coreStrategic or Co-development PartnerKZA collaborates with SAOE for annual meeting coding track sessions serving orthopaedic executives and practice managers in the southeastern United States.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MGMA (Medical Group Management Association): MGMA is the leading association for medical practice administrators, offering conferences, publications, and benchmarking that directly overlap with KZA's Practice Operations consulting and the Ascend Practice Management Summit buyer (practice executives and managers).
• AAPC (American Academy of Professional Coders): AAPC is the dominant provider of medical coding certifications (CPC, CRC) and offers books, online courses, practice exams, and conferences directly comparable to KZA's specialty coding curriculum and live events. Both serve coders, billers, and practices seeking CPT/ICD-10 expertise, though AAPC is far broader across all specialties.
• DecisionHealth: DecisionHealth publishes coding alerts, specialty newsletters (e.g., Part B Insider, ED Coding Alert), and training products for physician practices, paralleling KZA's Coding Coaches and KZA Alerts content streams and serving the same front-office and coding professionals.
• AHIMA (American Health Information Management Association): AHIMA provides health information management (HIM) credentials (RHIA, RHIT, CCS), continuing education, and thought leadership directly overlapping KZA's coding and compliance training, with a similarly professional association-led model. AHIMA is more credentialing-focused while KZA is more specialty-content focused.

Broad incumbents

• Wolters Kluwer Health: Wolters Kluwer's Lippincott and Medi-Span units provide clinical decision support, drug data, and coding/regulatory reference content used by healthcare providers. It competes broadly with KZA's content library but at much larger scale and as part of a diversified publishing portfolio.
• Elsevier (RELX): Elsevier publishes clinical reference, nursing and allied health content, and coding/HIM training materials that overlap KZA's specialty education mission, but as one slice of a global academic and clinical publishing empire.

Emerging players

• Healthicity: Healthicity offers coding audit, compliance, and education SaaS for healthcare organizations, including a Coding Audit Workbench and training content. It overlaps with KZA's audit and consulting services but delivers more of the workflow via technology rather than live consultants.
• SuperCoder (by AAPC parent): SuperCoder provides online coding lookups, crosswalks, and specialty code sets used by physician coders. It overlaps with KZA's specialty coding reference utility but is a tool/vendor rather than an education-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/karenzupkoandassociates
• LinkedInlinkedin.com/company/kzanow
• Instagraminstagram.com/kzanow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KZA