What Lab11 does

Lab11 is a privately held Italian innovation management consulting firm founded in 2023 and headquartered in Santa Croce sull'Arno, Pisa. The firm delivers customized consulting, training, and workshop services across three interconnected practice areas: Technology Transfer (bridging public research and private industry), Regenerative Innovation (integrating innovation with social impact across Impatto, Purpose, and People modules), and Open Innovation (executive training, in-company workshops, and Italy Tech Tours). Lab11 serves primarily medium-to-large enterprises, research institutions, and social-impact-focused organizations, with named engagements including Knauf, Gruppo Lupi, Politecnico di Milano, and Sandbloom Industrial.

The company's core intellectual capital is a five-person team predominantly composed of academics affiliated with Scuola Superiore Sant'Anna's Institute of Management, including two professors (Andrea Piccaluga, Alberto Di Minin), two research fellows (Gianluca Gionfriddo, Giovanni Tolin), and a former Deloitte consultant (Maria Giulia Garcea). Di Minin additionally holds a research associate role at the Berkeley Roundtable on the International Economy at UC Berkeley, anchoring an international perspective. The firm operates a sales-led, project-based professional services model with bespoke engagements priced on request and no publicly disclosed standard pricing.

Revenue streams are entirely professional services in nature: consulting engagements, training and workshops, and Italy Tech Tours. Lab11 acquires clients through direct outreach, LinkedIn, referrals from academic and business partners, and thought-leadership content. The company has no disclosed funding rounds, subsidiaries, parent entities, or external investors, and there is no evidence of software products, AI/ML capabilities, or proprietary technology assets — the offering is purely advisory and methodology-driven.

Name

Lab11

Legal name

Lab11

Website

https://lab11.it

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Lab11 is a 5-person Italian consulting firm founded in 2023 that helps enterprises and research institutions with technology transfer, regenerative innovation, and open innovation through customized projects, training, and Italy Tech Tours.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Croce sull'Arno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Lab11 generates revenue through customized consulting engagements focused on innovation management, technology transfer, regenerative innovation, and open innovation. Services are tailored to each client organization's specific needs.
2. Training and Workshops: The company delivers executive training programs and workshops on open innovation, technology transfer, social impact evaluation, and regenerative innovation topics.
3. Tech Tours: Lab11 organizes customized Italy Tech Tours for international managers and investors, providing guided experiences of the Italian innovation ecosystem with partnership facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lab11 is an Italian consulting firm that accompanies enterprises and organizations through customized innovation journeys. Its portfolio spans three core service areas: Technology Transfer (facilitating knowledge and technology transfer between public research and private industry), Regenerative Innovation (integrating innovation management with social value creation across Impact, Purpose, and People), and Open Innovation (unlocking external sources of innovation through collaborative synergies, executive training, in-company workshops, and Tech Tours).

Product overview

Lab11 is a consulting company that offers a portfolio of three interconnected service areas: Technology Transfer, Regenerative Innovation, and Open Innovation. These services are designed to help businesses and organizations navigate change and innovation journeys with a strong social orientation. Technology Transfer serves as the bridge between public research and private industry. Regenerative Innovation is structured across three modules (Impatto, Purpose, People) to integrate innovation with social value creation. Open Innovation acts as the core pillar, supporting companies in discovering new ideas through collaborative synergies, executive training, workshops, and IT Tech Tours. The offering is delivered as professional consulting services rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Transfer Consulting service that facilitates the sharing and rapid transfer of knowledge, technologies, and competencies between public research entities and private companies, including impact evaluation of public policies, technology valorization, patent valuation, and training workshops.
• Regenerative Innovation Custom consulting service for companies and organizations that want to integrate innovation management with social value creation, organized across three areas: Impatto (Impact), Purpose, and People.
• Open Innovation Core consulting service that supports companies in discovering new ideas and opportunities to transform their business, offering collaborative synergies, executive training, in-company training, innovation workshops, and IT Tech Tours.
• Italy Tech Tours Customized tours for international managers and investors providing curated experiences of the Italian innovation ecosystem with partnership facilitation.
• Executive Training and Workshops Customized training programs and workshops on open innovation, technology transfer, social impact evaluation, and regenerative innovation topics, including in-company training and executive programs.

Quantifiable outcome

• International training programs delivered across America, Europe, and Asia for enterprise clients

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Scuola Superiore Sant'AnnacoreStrategic or Co-development PartnerLab11's core team members are affiliated with the Institute of Management at Scuola Superiore Sant'Anna in Pisa. This academic partnership provides research foundation and credibility, with team members including professors and research fellows who contribute to Lab11's innovation consulting methodologies.
• Berkeley Roundtable on the International Economy (BRIE)minorStrategic or Co-development PartnerAlberto Di Minin, a core Lab11 team member, serves as Associate Research Fellow at BRIE at UC Berkeley, providing international perspective and connections to the US innovation ecosystem.
• Politecnico di MilanocoreStrategic or Co-development PartnerLab11 collaborated with Politecnico di Milano's Innovation & Strategy research group on the 'Italian Open Innovation Lookout 2024' report. Lab11 team members contributed to the research and analysis of the Italian Open Innovation ecosystem.
• Netval (Technology Transfer Offices Association)minorStrategic or Co-development PartnerAndrea Piccaluga served as President of Netval, the association of Technology Transfer Offices from Italian public research institutions, from 2014 to 2019.
• Spin-off Sant'Anna di PisaminorOthersLab11 has worked with spin-off companies from Scuola Superiore Sant'Anna, supporting their development and connection to the innovation ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global management consultancy with innovation and transformation practices serving large enterprises. Comparable as a broad incumbent participating in the same enterprise innovation consulting market Lab11 addresses.
• McKinsey & Company (QuantumBlack / Innovation Practice): Global management consultancy with established corporate innovation and technology-strategy practices. Comparable because it competes for the same enterprise-level innovation and transformation mandates that Lab11 targets, but with vastly deeper bench and brand.
• Deloitte Consulting: Global professional services firm with large innovation, strategy, and technology advisory practices (including former Monitor). Comparable as an incumbent Lab11 competes against for enterprise mandates; relevant because Lab11 team member Maria Giulia Garcea is ex-Deloitte.
• The Boston Consulting Group (BCG Henderson Institute): Global management consultancy with a dedicated innovation research and practice arm. Comparable as a broader incumbent offering overlapping innovation strategy, technology transfer, and corporate transformation services to enterprise clients.

Direct peers

• Arthur D. Little: Global strategy and innovation management consultancy with deep roots in technology and innovation advisory. Comparable because it serves the same enterprise buyer with a similar mix of innovation strategy, technology transfer, and R&D advisory.
• Nesta: UK innovation foundation that turns applied research into practical innovation methods for organizations and policymakers. Comparable because of the research-led-to-practice model and focus on mission-driven innovation, paralleling Lab11's academic-rooted, regenerative orientation.
• Innosight: Innovation strategy consulting firm built on a founder-led, methodology-led approach to corporate innovation and transformation. Comparable because of its closely aligned focus on transforming corporate innovation practice, despite very different scale.
• European House - Ambrosetti: Italian-origin strategy and innovation advisory firm that helps Italian and European enterprises tackle innovation, technology, and competitiveness challenges. Comparable because of shared Italian context, academic-grade thought leadership, and similar executive briefing culture.

Others

• Politecnico di Milano (Innovation & Strategy research group): Italian university research group that co-authored the 'Italian Open Innovation Lookout 2024' with Lab11 and acts as an academic counterpart. Comparable as an ecosystem participant and partner rather than a competitor, with similar research-and-practice orientation.

Regional players

• H-Farm: Italian innovation platform and incubator/consultancy operating at the intersection of corporate innovation, acceleration, and education. Comparable as an Italian player offering corporate innovation services and ecosystem programs overlapping with Lab11's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lab11

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lab11