La Badira Hotel

What La Badira Hotel does

La Badira is a privately held, adult-only luxury hotel (guests aged 16+) located in Hammamet, Tunisia. The property is positioned as Tunisia's flagship within The Leading Hotels of the World collection and operates under the brand ethos drawn from Hammamet's early-20th-century artistic heritage — the name 'Badira' meaning 'as luminous as the full moon'. The hotel offers a limited number of individually themed suites named after cultural figures (Leïla Menchari, Jean Cocteau, Claudia Cardinale, Paul Klee, Wallis Simpson, and others), with configurations ranging from 45 m² entry suites to a 120 m² flagship with terrace and outdoor whirlpool. F&B is led by Chef Ramzi Bouguila, focused on Tunisian and Mediterranean cuisine. Wellness is delivered through a branded 'Spa by Clarins' facility offering Clarins treatments, hammams, a fitness room, and an indoor semi-covered heated pool with sea views.

La Badira's go-to-market is direct-to-consumer, combining a multilingual proprietary website with booking functionality, a WhatsApp concierge/reservation channel, and global distribution through the Leading Hotels of the World network (web, iOS app, Google Play, Leaders Club loyalty). Five revenue streams — accommodation, gastronomy, spa, MICE and wedding events, and curated cultural/sporting experiences via a Clefs d'Or concierge — are complemented by downloadable brochures (dress code, MICE, wedding, concierge). Pricing is not publicly disclosed and is quoted on inquiry, consistent with five-star positioning.

The operating base comprises approximately 75 employees and a single property. The company holds ISO 9001:2015, ISO 22000:2018, and Travelife sustainability certifications, and has partnered with the BeMed network on single-use plastic reduction. Documented sustainability outcomes in the 12 months prior to July 2025 include a 23% reduction in energy consumption, 12% reduction in water consumption, 15% decrease in greenhouse gas emissions per overnight stay, and 6% reduction in single-use plastics. The executive leadership consists of CEO Mouna Ben Halima (Présidente Directrice Générale) and Hotel Manager Achweck Cheikh Fraj (Directrice de l'hôtel).

Name

La Badira Hotel

Legal name

LA BADIRA

Website

https://labadira.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

La Badira is a privately held, adult-only five-star boutique hotel in Hammamet, Tunisia, offering themed luxury suites, Clarins-branded spa, Mediterranean gastronomy, and MICE/event services to affluent leisure and corporate travelers via direct channels and the Leading Hotels of the World network.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Spa wellness services
• Culinary dining experiences
• Event hosting venues
• Concierge cultural tours

Headquarters

HQ city

Hammamet

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Accommodation: Revenue generated from renting suites and rooms to adult guests (16+). Suites include Yasmine Suite (45m², partial sea view), Nour Suite (120m² with terrace and outdoor whirlpool), Fell Superior Suite (45m² with pool & sea view), and themed suites (Leïla Menchari, Claudia Cardinale, Jean Cocteau, Georges Sebastian, Wallis Simpson, Paul Klee, Fell Standard, Fell Sea View).
2. Gastronomy: Chef Ramzi Bouguila leads international and Tunisian Mediterranean cuisine across inventive menus, contributing to F&B revenue.
3. Spa by Clarins: Indoor semi-covered heated pool with sea view, multiple treatment cabins, hammams, fitness room, hair salon, pedicure, nail bar, Clarins product range. Revenue from spa treatments and services booked through Spatime.
4. Events & MICE: Seminars, incentives, conferences, weddings, and private events hosted in an elegant and functional setting. Brochures available for business (MICE) and wedding segments.
5. Concierge & Cultural Experiences: Clefs d'Or concierge-led exclusive visits and cultural/sporting activities. Brochures available for concierge services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

La Badira is an adults-only (16+) five-star luxury hotel in Hammamet, Tunisia that rents individually themed suites (Yasmine, Nour, Superior Fell, and suites named after cultural figures such as Claudia Cardinale, Jean Cocteau, and Paul Klee) and bundles them with Mediterranean/Tunisian gastronomy by Chef Ramzi Bouguila, the SPA by Clarins wellness offering, and MICE/event hosting. It monetises through accommodation rates, food and beverage, spa treatments and event packages, distributed direct via its own website and through The Leading Hotels of the World global network.

Product overview

La Badira is a luxury adult-only hotel (16+) located in Hammamet, Tunisia, offering an integrated experience combining themed suites (Yasmine, Nour, Superior Fell, and others named after notable cultural figures), gastronomic dining under Chef Ramzi Bouguila, a full-service SPA by Clarins with heated pool, and event/MICE services for seminars, conferences, and weddings. The hotel is The Leading Hotels of the World certified and focuses on Tunisian heritage, art, and luxury.

Differentiator

Problem solved

Functional benefit

Brands

• Spa by Clarins: Spa and wellness services provided by Clarins at La Badira hotel

Products and services

• Luxury Themed Suites Adults-only (16+) themed suites with Mediterranean views, including the Yasmine Suite (45m² with partial sea view), Nour Suite (120m² with terrace and outdoor whirlpool), Superior Fell Suite (45m² with pool and sea view), and additional suites individually named after notable cultural figures (Leïla Menchari, Claudia Cardinale, Jean Cocteau, Georges Sebastian, Wallis Simpson, Paul Klee, Fell Standard, Fell Sea View). Targeted at affluent adult travellers seeking luxury accommodation in Hammamet, Tunisia.
• Gastronomie (Restaurant) In-house restaurant offering international and Tunisian/Mediterranean cuisine under Chef Ramzi Bouguila, featuring several inventive, regularly renewed menus rooted in local terroir, flavours and spices. Available to hotel guests and external diners.
• SPA by Clarins Full-service Clarins-branded spa offering the complete range of Clarins treatments and massages across multiple treatment cabins, hammams, a fitness room, a tisanerie (herbal tea lounge), a hair salon with pedicure and nail bar, and a semi-covered heated indoor pool with Mediterranean views. Spa appointments are scheduled through Spatime (emea.spatime.com/hlbt8050).
• Events & MICE (Seminars, Incentives, Conferences, Weddings) Full-service event hosting in an elegant, functional setting for corporate seminars, incentives, conferences, and weddings, with an events team available seven days a week providing organisation, gastronomy and overnight-stay packages. MICE and wedding brochures are available for download for the 2025–2026 season.
• Cultural and Sporting Activities (Concierge Experiences) Clefs d'Or concierge-curated exclusive cultural visits, sporting activities and discoveries designed to enhance guest stays. A downloadable concierge brochure is available and the experience serves as a distinctive demand-generation and word-of-mouth driver for luxury travellers.

Quantifiable outcome

• 23% reduction in energy consumption; 12% reduction in water consumption; 15% decrease in greenhouse gas emissions per overnight stay; 6% reduction in single-use plastics — all achieved in the 12 months prior to July 2025

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• BeMed (Business Association for Zero Single-Use Plastic)minorStrategic or Co-development Partner · 15 July 2024La Badira partners with the BeMed business network on the 'Towards a Zero Single-Use Plastic Hotel' project, which has enabled a 6% reduction in single-use plastic over the 12 months prior to July 2025. The partnership contributes to the hotel's sustainable development strategy and 2030 environmental targets.
• The Leading Hotels of the World (LHW)coreChannel Partner/ Reseller/ DistributorLa Badira is a member of The Leading Hotels of the World, described as the most demanding luxury hotel label in the world. This membership provides global distribution, a loyalty program (Leaders Club), and international brand credibility. The hotel appears on the LHW website and mobile apps (iOS and Android), making it discoverable to a global affluent traveler audience.
• ClarinscoreTechnology or IntegrationLa Badira's full-service spa operates under the Clarins brand, offering the complete range of Clarins treatments, massages, and products. This is a branded spa partnership providing an internationally recognized wellness brand experience. The SPA by Clarins features multiple treatment cabins, hammams, fitness room, tisanerie (herbal tea lounge), hair salon, pedicure, nail bar, and an indoor semi-covered heated pool with Mediterranean views.
• ISO (International Organization for Standardization)minorOthersLa Badira maintains certifications under ISO 22000:2018 for food preparation and restaurant/beverage service, and ISO 9001:2015 for reservations, reception, accommodation, restaurant, banquet and spa. These certifications underpin the hotel's quality and food safety management system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Residence Tunis: Boutique luxury hotel in Gammarth, Tunisia, offering upscale suites, spa, and fine dining. Comparable as a Tunisia-based luxury hotel operator with similar adult-skewing leisure appeal and international branding positioning.
• Royal Thalassa Monastir: Luxury thalassotherapy resort in Monastir, Tunisia. Comparable as a Tunisia-based upscale spa resort competing for European thalassotherapy and wellness travelers in the same coastal region.
• Mövenpick Resort & Marine Spa Sousse: International five-star resort with spa and conference facilities on Tunisia's coast. Comparable as a Tunisia-based luxury resort combining accommodation, F&B, spa and MICE capabilities under a globally recognized brand.
• Hasdrubal Thalassa & Spa Hammamet: Upscale thalassotherapy-focused hotel in Hammamet, Tunisia. Comparable as a same-destination luxury spa resort competing for similar affluent leisure guests in the Tunisian Mediterranean market.
• Dar Jerba (Iberostar): Luxury resort in Djerba, Tunisia operated by Iberostar. Comparable as a Tunisia-based luxury beachfront property competing for the same European Mediterranean leisure segment.
• Africa Jade Thalasso & Spa: Beachfront thalasso and spa hotel on the Tunisian coast. Comparable as a Tunisia-based luxury wellness resort offering suites, dining, and spa services in the same competitive set.

Broad incumbents

• Laico Hammamet: Large resort complex in Hammamet offering multiple room categories, conference facilities, and F&B. Comparable as a same-destination operator competing in the upper-middle Hammamet segment, but at significantly larger scale.
• TUI Magic Life Hammamet: Large all-inclusive resort operator in Hammamet under the TUI brand. Comparable as a competitor in the same Hammamet destination, but operates at higher volume and broader (family-inclusive) positioning, offering a scale contrast.
• Four Seasons Hotel Tunis at Gammarth: Global luxury chain property in Gammarth, Tunisia. Comparable as a top-tier international competitor in the Tunisian luxury hotel market, offering scale, brand strength, and MICE capabilities that La Badira's distribution must counter.

Emerging players

• Anantara Sahara Tozeur Resort: Luxury resort in southern Tunisia under the Minor Hotels Anantara brand. Comparable as a Tunisia-based luxury resort aiming at affluent experiential travelers, though operating in a desert rather than Mediterranean setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/1Yxk2zb3xy
• Facebookfacebook.com/1Yxk2zb3xy
• LinkedInlinkedin.com/company/la-badira-hotel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Badira Hotel