LAB71 architetti

What LAB71 architetti does

LAB71 Architetti is an Italian architecture and design studio operating as a professional services partnership (Studio Associato di Architettura) under the legal name Studio Associato di Architettura Arch. Giovanni Castellano Arch. Massimiliano Gotti Porcinari. Founded in 2000 by Giovanni Castellano and Massimiliano Gotti Porcinari, the firm is headquartered in Rome with a secondary office in Milan, and operates with a five-person core team including two partners. The studio delivers a full suite of architectural and design services spanning architecture, interior design, exhibit design, set and event design, brand design, and graphic design, with project delivery underpinned by BIM methodology for integrated design, construction, and management phases.

The firm serves enterprise and institutional clients primarily in the automotive sector, anchored by a long-standing multi-brand relationship with FCA/Stellantis covering Alfa Romeo, Fiat, Abarth, Jeep, RAM, Lancia, Chrysler, Dodge, and Opel. Notable projects include the Casa 500 museum at Pinacoteca Giovanni e Marella Agnelli in Turin, the Officine Abarth stand (Special Mention for Creativity, Geneva International Motor Show 2016), a modular Multibrand Autoshows system rolled out across EMEA (2015-2020), and the V2G Terminal at Stellantis's Mirafiori plant. Beyond automotive, the client base includes AXA (insurance), BNL BNP Paribas and Deutsche Bank (banking), Fondazione Policlinico Gemelli (healthcare), Dsquared2 (fashion), Comune di Roma (government), and cultural/publishing projects with De Luca Editore d'Arte.

The business model is project-based professional services with quote-based, customized pricing. Revenue derives from enterprise design contracts (exhibit design, brand environments, event design, architectural projects) and consulting/project management engagements including tax incentive evaluation. Geographic reach is EMEA-focused, with project delivery across Italy, Switzerland, France, Spain, Belgium, Morocco, UAE, Turkey, Russia, and Germany. The firm is entirely founder-owned, with no institutional investment, funding rounds, or M&A activity on record.

Name

LAB71 architetti

Legal name

Studio Associato di Architettura Arch. Giovanni Castellano Arch. Massimiliano Gotti Porcinari

Website

https://lab71.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

LAB71 Architetti is a five-person Italian architecture and design partnership in Rome delivering exhibit, event, brand, and interior design services primarily to enterprise clients in the automotive sector (notably FCA/Stellantis brands), with a secondary base in Milan and EMEA project reach.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Other Specialized Design Services (54149), Interior Design Services (541410)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Architecture design
• Exhibit design
• Interior design
• Brand design
• Event design

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Architecture and Design Services: Professional services for architectural design, interior design, exhibit design, brand design, and set/event design. Projects range from residential restoration to large-scale corporate event installations and automotive show stands.
2. Consulting and Project Management: Management, economic and financial consulting for architectural projects including tax incentives evaluation for interior renovations and supervision coordination.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

LAB71 Architetti is an architecture and design studio that delivers integrated services spanning architecture, interior design, exhibit design, brand design, set and event design, and graphic design. The firm serves major Italian and international corporate clients—particularly FCA/Stellantis automotive brands—with communicative spaces, exhibition stands, museums, corporate event installations, and brand identity environments, using BIM methodology and participatory co-design processes.

Product overview

LAB71 Architetti is a project research laboratory in architecture and design offering a comprehensive suite of services including Architecture, Exhibit Design, Set and Event Design, Brand Design, Graphic Design, and Interior Design. The company operates primarily as a studio serving major Italian and international corporate clients, with particular expertise in automotive brand experiences (FCA/Stellantis brands) and cultural/event installations. Key featured projects include Casa 500 (museum exhibition at Pinacoteca Agnelli), Officine Abarth (award-winning motor show stand), Multibrand Autoshows (modular exhibit system), and various architectural projects. The firm uses BIM methodology and focuses on sustainability principles in design.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services
• Exhibit Design
• Set and Event Design
• Brand Design
• Graphic Design
• Interior Design

Quantifiable outcome

• Special Mention for Creativity at Geneva International Motor Show 2016 for Officine Abarth stand, alongside Rolls Royce and Bentley
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• FCA - Fiat Chrysler AutomobilescoreStrategic or Co-development PartnerLong-standing strategic partnership for design of communicative spaces and brand identities. Multiple flagship projects including Casa 500 museum, Multibrand Autoshows, and international press events. Collaboration spans exhibit design, brand design, and event design across multiple brands under FCA/Stellantis umbrella.
• StellantiscoreStrategic or Co-development PartnerContinuation of FCA partnership following merger. Current projects include V2G Terminal at Mirafiori plant and ongoing brand design work across multiple Stellantis brands.
• Eurofiere spaminorImplementation/ SI/ Consulting PartnerStand builder/exhibition construction partner for multiple auto show projects including Officine Abarth at Geneva Motor Show 2016.
• Interfiere srlminorImplementation/ SI/ Consulting PartnerStand builder for Alfa Romeo DNA exhibition booth and other international motor show projects.
• Fondazione Policlinico Universitario Agostino Gemelli IRCCSminorStrategic or Co-development PartnerHealthcare partnership for communication campaign design including hand hygiene campaign and graphic design communication projects.
• De Luca Editore d'ArteminorStrategic or Co-development PartnerPublishing partnership for exhibition design including Zeffirelli exhibition at Villa D'Este and '500-'600 fashion exhibition.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iosa Ghini Associati: Bologna/Milan-based architecture and design firm with comparable expertise in automotive brand environment, exhibition, and showroom design for major Italian OEMs. Direct competitor for the same FCA/Stellantis-adjacent brand-experience commissions.
• Archea Associati: Florence-based architecture firm of similar Italian scale, with multi-disciplinary design services spanning residential, commercial, and exhibition design — competing for comparable Italian enterprise and cultural commissions.
• Marco Piva Studio: Milan-based architecture and interior design studio with comparable enterprise hospitality, retail, and brand-environment work for Italian and international clients.
• Dante O. Benini & Partners: Milan-based Italian architecture studio with comparable portfolio in commercial, corporate, and exhibition architecture, serving enterprise clients in Italy.
• Lombardini22: Milan-based architecture, interior, and brand design firm offering a comparable multi-disciplinary suite (architecture, exhibit, brand, retail design) to enterprise clients including corporate and retail brands in Italy and internationally.
• Park Associati: Milan-based architecture studio with a comparable profile of corporate, cultural, and mixed-use architecture commissions in Italy. Competes for similar premium Italian enterprise and institutional clients.
• Migliore+Servetto Architects: Milan-based architecture and design firm specializing in exhibition, museum, and brand environment design. Strong overlap with LAB71's Casa 500-style cultural/exhibition work and brand-experience commissions.

Broad incumbents

• Antonio Citterio Patricia Viel (ACPV): Larger, internationally established Milan-based architecture firm offering architecture, interior, and brand-environment design at greater scale; overlaps with LAB71 on premium corporate and cultural projects but serves a broader global client portfolio.
• Mario Cucinella Architects: Established Italian architecture firm with strong sustainability positioning and global cultural/corporate portfolio; competes for premium enterprise and institutional commissions in Italy and internationally.
• Studio Fuksas: Major international Italian architecture practice (Massimiliano and Doriana Fuksas) operating at significantly larger scale with global cultural, exhibition, and corporate commissions; competes for high-prestige Italian and international briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LAB71aa
• Instagraminstagram.com/lab71_architetti
• LinkedInlinkedin.com/company/lab71-architetti-associati

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAB71 architetti