AT(h)OME label.rock.ouvert.independant.

What AT(h)OME label.rock.ouvert.independant. does

AT(h)OME is a privately-held, independent French record label founded in February 2002 by brothers Olivier and Stéphane Laick, headquartered in Pantin, Île-de-France. The label operates as a digital-native structure with in-house competencies for managing social media, community management, and e-commerce operations for its roster. AT(h)OME serves two distinct customer segments: independent artists (B2B) who receive distribution, promotional, and marketing support, and end consumers (B2C) who purchase music and merchandise directly through the label's proprietary e-commerce store (boutique.label-athome.com).

The company's core products include a music catalog spanning rock, metal, punk, French chanson, and pop genres, offering CDs (9-14 EUR), digipak and collector editions (12-20 EUR), vinyl records (18-27 EUR), and artist merchandise such as t-shirts, hoodies, and mugs (10-30 EUR). Physical distribution in France is handled via Wagram Music, worldwide digital distribution via Believe Digital, with regional partners covering Benelux (LC MUSIC), DACH (AL!VE), and Canada (Distribution Select). Since 2012, AT(h)OME has expanded into publishing contracts, touring management, and merchandising services.

The business model combines direct-to-consumer e-commerce sales with wholesale distribution through established partners. Revenue is generated through one-time physical and digital music sales, merchandise sales, and professional services for touring and publishing. The label is also the founder of the 'Producteur 100% Indépendant' quality charter, which positions the company as an ecosystem advocate for independent producers. Notable commercial successes include Kaolin's gold-certified album in 2007 and AqME's cumulative sales of 100,000+ albums across six studio releases. The company operates with 17 employees and has no disclosed external funding, acquisitions, or institutional investment.

Name

AT(h)OME label.rock.ouvert.independant.

Legal name

AT(h)OME

Website

https://label-athome.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

AT(h)OME is a privately-held independent French record label founded in 2002 by brothers Olivier and Stéphane Laick, managing a diverse roster of rock, metal, punk, and French chanson artists with physical and digital distribution across Europe and Canada.

Ownership category

akta.pro rank

Product category

Independent Record Label

NAICS

Record Production and Distribution (51225), Music Publishers (512230)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

Keywords

• Independent record label
• Music distribution services
• Physical music sales
• Digital music catalog
• Artist merchandise

Headquarters

HQ city

Pantin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Physical Music Sales: Sales of physical music products including CDs, vinyl records, and special editions through their e-commerce store and distribution network. The label offers various formats including digipack, collector editions, and vinyl releases.
2. Digital Music Sales: Digital distribution and sales of music worldwide through Believe Digital platform, including downloads and streaming.
3. Merchandising: Sales of artist merchandise including t-shirts, hoodies, mugs, and other branded items through the online store.
4. Publishing and Touring Activities: Since 2012, the label has expanded into new activity domains including publishing contracts, touring management, and merchandising services for artists.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

AT(h)OME is an independent French record label that signs, develops, produces, and distributes music from a roster of rock, alternative, metal, reggae, and French chanson artists. It operates a direct-to-consumer online store selling CDs, vinyl records, collector editions, and artist-branded merchandise, while also providing artist development, touring support, publishing, and merchandising services to its signed acts.

Product overview

AT(h)OME is an independent French record label founded in February 2002, operating as a digital-native structure with physical and digital music distribution. The company offers a portfolio of products and services including a comprehensive online store (La Boutique) for purchasing albums in various formats (CD digipack, crystal case, collector editions, vinyl), artist merchandise (t-shirts, hoodies, mugs), and special collector editions. The label represents diverse artists across genres including metal (AqME, Lofofora, Mass Hysteria), punk (Tagada Jones), pop (Kaolin), and French chanson. Distribution is handled through Wagram Music for physical releases in France and Believe Digital for worldwide digital distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• AT(h)OME Independent Record Label Services Full-service independent record label offering artist development, recording, publishing, touring support, and merchandising for independent rock, alternative, metal, reggae, electronic, and French chanson artists. Services include distribution partnership management, career development, and A&R across multiple sublabels.
• La Boutique (Online Store) Direct-to-consumer e-commerce boutique selling albums, vinyl, collector editions, and artist merchandise. Customers can find new releases, reissues, back-catalog items, and artist-branded apparel. Includes free shipping thresholds and digital download options.
• Music Catalog (Albums) Extensive catalog of 200+ albums from signed artists including Marcel et son orchestre, Lofofora, La Caravane Passe, Madame Robert, Headcharger, Bukowski, and others. Available in CD, vinyl, and digital formats across multiple genres.
• Vinyl Records Vinyl record releases from AT(h)OME roster artists, including standard editions and limited collector vinyl variants for audiophiles and collectors.
• Collector Editions and Limited Releases Limited and collector edition releases including special digipak CDs, numbered vinyl variants, and box sets for dedicated fans and collectors.
• Artist Merchandise Artist-branded merchandise including clothing, accessories, and tour-related items from signed artists, available through the online store.
• Digital Music Downloads Digital album downloads offered alongside physical products through the online store, providing immediate access to music without physical shipping.

Quantifiable outcome

• Kaolin album certified gold record in 2007
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Wagram MusiccoreChannel Partner/ Reseller/ Distributor · 1 March 2005National physical distribution partner for France since March 2005, handling all physical music products including CDs, vinyls, and physical merchandise for the AT(h)OME catalog.
• Believe DigitalcoreChannel Partner/ Reseller/ Distributor · 1 March 2005Global digital distribution partner handling worldwide digital music sales and streaming for all AT(h)OME releases since March 2005.
• LC MUSICminorChannel Partner/ Reseller/ DistributorRegional distribution partner covering Belgium, Netherlands, and Luxembourg.
• AL!VEminorChannel Partner/ Reseller/ DistributorRegional distribution partner covering Germany, Austria, and Switzerland.
• Distribution SelectminorChannel Partner/ Reseller/ DistributorRegional distribution partner covering Canada.
• CentPourCent Indépendant (Producteur 100% Indépendant)coreOthersAT(h)OME is the founder and bearer of the 'Producteur 100% Indépendant' quality charter that valorizes and defends the work of independent producers. This is a collective initiative rather than a commercial partnership.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Microbe Records: French independent rock/metal label with similar boutique positioning, comparable artist development approach, and a roster spanning French-language and international acts — a direct competitor for indie artists in the metal/punk space.
• Because Music: Major French independent label with diverse roster spanning chanson, electronic, rock and pop — comparable in independent positioning, genre breadth, and reliance on Believe Digital-adjacent distribution infrastructure.
• Season of Mist: Independent French label with significant metal and rock roster, comparable physical/digital distribution model, and similar genre focus — competes directly with AT(h)OME for metal/punk artist signings and fan audiences.
• K Industria: French independent label specializing in rock, metal, and alternative — directly comparable genre focus, similar artist development approach, and boutique operating model.
• Big Mama Records: French independent label with comparable roster size and genre diversity across rock, chanson and pop — direct comparable in boutique independent label positioning.
• Jarring Effects: Independent French label with eclectic roster spanning hip-hop, electronic, and world music — comparable independent charter alignment and boutique operating model.
• Dixiefrog: Independent French label with eclectic roster and physical catalog focus — comparable in independent charter ethos and direct-to-consumer retail strategy.
• Naïve Records: Independent French label with broad repertoire and comparable physical/digital distribution footprint — competes for artist signings and domestic market share in France's independent music ecosystem.

Broad incumbents

• Wagram Music: AT(h)OME's own physical distribution partner in France, but also operates as a broad independent label/distributor with a much wider catalog — serves similar independent music retail market but at a much larger scale.
• PIAS (Play It Again Sam): Larger European independent label and distributor with integrated physical/digital distribution — operates at a bigger scale but serves the same independent artist segment and competes for similar roster additions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/labelathome
• YouTubeyoutube.com/user/labelathome
• Facebookfacebook.com/label.athome
• LinkedInlinkedin.com/company/at-h-ome

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT(h)OME label.rock.ouvert.independant.