La Boite à Pizza
La Boite à Pizza is a privately held French pizza franchise chain operating 40+ restaurant locations across France and overseas territories, serving individual consumers via dine-in, takeaway, and delivery through a franchised multi-channel model built over 30 years.
- Company typePrivate
- Founded1990
- HeadquartersJuvignac, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What La Boite à Pizza does
La Boite à Pizza is a French pizza franchise chain founded in Paris around 1990 by Frantz Lallement, operating under a 100% French-owned and managed group headquartered in Juvignac (Montpellier area). The company offers dine-in, takeaway, and delivery pizza through a network of 40+ franchised restaurants spanning metropolitan France plus overseas territories (La Réunion, New Caledonia). Its core product is the pizza restaurant service, differentiated by an exclusive library of original recipes developed in collaboration with Michelin-starred chefs since 2010 and refreshed monthly through limited-edition releases.
The business operates a multi-channel model combining physical franchised restaurants, a proprietary online ordering platform (laboiteapizza.com), dark kitchen/virtual restaurant brands for delivery-only demand, and third-party delivery marketplace integrations. Supplementary revenue streams include branded cross-supplier partnerships (Haagen-Dazs desserts, Dr Pepper and Monster Energy beverages) and franchise fees from entrepreneurs onboarding via a dedicated recruitment site (devenirfranchise.laboiteapizza.com). Franchisees receive centralized support including POS/cash register systems, CRM tooling, supply chain management, and national/local marketing (notably Google Ads). Operational technology is conventional for the QSR sector; the company reports no proprietary AI, data, or platform capabilities.
The company employs 206 people, with most personnel concentrated at the Juvignac headquarters. Revenue is not publicly disclosed, there are no funding rounds, no M&A activity, and no parent company involvement; the entity is privately held and founder-led. Customer segments are horizontal and consumer-focused (individual diners, families, takeaway, and delivery customers), with franchise entrepreneurs as a secondary B2B segment served by the recruitment program. The principal growth levers are unit franchising into mid-tier French cities, overseas territory expansion, dark kitchen rollout, and average-ticket extension through expanded menu and beverage partnerships.
La Boite à Pizza firmographics
Firmographics- Name
- La Boite à Pizza
- Legal name
- La Boite à Pizza
- Website
- https://laboiteapizza.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Boite à Pizza is a privately held French pizza franchise chain operating 40+ restaurant locations across France and overseas territories, serving individual consumers via dine-in, takeaway, and delivery through a franchised multi-channel model built over 30 years.
- Ownership category
- akta.pro rank
La Boite à Pizza industry classification
Industry- Product category
- Quick-Service Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
Keywords
Where La Boite à Pizza is headquartered
LocationHeadquarters
- HQ city
- Juvignac
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Boite à Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Food Sales: Revenue from dine-in, takeaway, and delivery orders at physical restaurant locations across France and overseas territories.
- Franchise Fees: Franchise investment fees from entrepreneurs launching La Boite à Pizza restaurants under the established brand and operating model.
- Dark Kitchen/Virtual Brands: Revenue from virtual restaurant brands (dark kitchens) operating under the La Boite à Pizza umbrella, targeting delivery-only customers.
- Third-Party Delivery Platforms: Commission-based revenue through integration with delivery platforms where customers order La Boite à Pizza products.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
La Boite à Pizza product offering
Product offeringCore offering
La Boite à Pizza is a French franchise pizza restaurant chain selling original, gourmet pizzas via dine-in, takeaway, and home delivery across 40+ locations in France and overseas territories. Its menu features exclusive recipes co-created with Michelin-starred chefs since 2010 and a new limited-edition pizza released every month. The business also recruits and supports franchise entrepreneurs through its 30-year-old operating system, supplying POS/CRM tools, supply chain coordination, and digital marketing assistance.
Product overview
La Boite à Pizza is a multi-channel pizza restaurant concept operated by a 100% French group, offering dine-in, takeaway, and delivery services through a franchise model established over 30 years ago. The core product is the Pizza Restaurant Service, complemented by a Franchise Opportunity program. The company differentiates through Recettes Originales—exclusive pizza recipes created with Michelin-starred chefs since 2010—and monthly Limited Edition releases. Additional offerings include the Menu Enfant Kidélir for children and various promotional items. The franchise side provides operational tools (POS system, CRM) and marketing support to franchisees.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza Restaurant Service Core consumer offering: dine-in, takeaway, and home delivery of original and limited-edition pizzas (including recipes co-created with Michelin-starred chefs) at 40+ franchise locations across France and overseas territories.
- Franchise Opportunity B2B offering for entrepreneurs and small business investors to open and operate their own La Boite à Pizza restaurant, supported by a 30+ year operating model, POS/CRM tools, centralized supply chain, and national/local marketing assistance including Google Ads.
Companies that use La Boite à Pizza
Customer profileSegments2 records
Ideal customer profiles2 records
La Boite à Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
La Boite à Pizza partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Michelin-Starred ChefscoreLa Boite à Pizza has collaborated with Michelin-starred chefs since 2010 to create exclusive original pizza recipes. These collaborations bring culinary creativity and expertise to the brand's menu, reflecting a shared passion for pizza and culinary innovation. New limited edition recipes are created regularly.
- Haagen-DazsminorHaagen-Dazs ice cream is offered as a dessert option at La Boite à Pizza locations.
- Dr PepperminorDr Pepper beverages (33cl) are featured as drink options on the menu.
- Monster EnergyminorMonster Energy drinks are available as beverage options at La Boite à Pizza locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
La Boite à Pizza competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Boite à Pizza social profiles
Digital presenceLa Boite à Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Boite à Pizza leadership team
Management profileNumber of profiles
Profiles1 record
La Boite à Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Boite à Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Boite à Pizza
What does La Boite à Pizza do?
La Boite à Pizza is a French franchise pizza restaurant chain selling original, gourmet pizzas via dine-in, takeaway, and home delivery across 40+ locations in France and overseas territories. Its menu features exclusive recipes co-created with Michelin-starred chefs since 2010 and a new limited-edition pizza released every month. The business also recruits and supports franchise entrepreneurs through its 30-year-old operating system, supplying POS/CRM tools, supply chain coordination, and digital marketing assistance.
Is La Boite à Pizza a public or private company?
La Boite à Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Boite à Pizza founded?
La Boite à Pizza was founded in 1990. It employs 101 to 250 people.
Where is La Boite à Pizza based?
La Boite à Pizza is headquartered in Juvignac, France, in the Europe region.
How does La Boite à Pizza make money?
Four revenue lines are on record. Restaurant Food Sales are the primary driver. The others are franchise Fees, dark Kitchen/Virtual Brands and third-Party Delivery Platforms.
Does La Boite à Pizza have an API?
No public API is recorded for La Boite à Pizza.
What industry is La Boite à Pizza in?
La Boite à Pizza's product category is Quick-Service Pizza Restaurants. Its primary akta.pro industry code is THAFAAAB, Pizza QSR. Its NAICS code is 722513 and its SIC code is 5810.