Torre Medica Las Américas

What Torre Medica Las Américas does

Laboratorio Médico Las Américas is a clinical reference laboratory headquartered in Medellín, Colombia, operating as a subsidiary within the Auna healthcare network. Founded in 1993 alongside the Banco de Sangre (blood bank), it provides comprehensive diagnostic services across clinical chemistry, hematology, microbiology, immunology, molecular biology, flow cytometry, and histopathology, supported by an integrated blood bank offering 100% pre-storage leukoreduced components. Technology stack centers on the Abbott Alinity ci system (first South American installation, 2018, covering ~70% of critical tests), MALDI-TOF mass spectrometry for microbial identification, FilmArray syndromic PCR panels with under-one-hour turnaround, and a POCT program streaming results into the hospital EHR. The laboratory holds CAP accreditation for over 20 years and operates the only AABB-accredited hospital blood bank in Colombia.

The business serves four primary customer segments: ambulatory patients via nine walk-in branches and a free home sample collection service across the Aburrá Valley and eastern Antioquia; hospitalized patients within the integrated Clínicas Auna network (24-hour service at main and south branches); external referring hospitals and laboratories requiring specialized testing; and enterprise/corporate clients through insurance (EPS) convenios and blood donation drives. Revenue is generated primarily on a transaction-fee per-test basis, with recurring contractual revenue from national insurance agreements. The marketing and distribution model combines direct-to-consumer channels (walk-in, WhatsApp scheduling, online results portal) with B2B institutional relationships.

The laboratory was acquired in 2018 by Auna (Peru), integrating it into a regional healthcare group with ~6,000 collaborators across Peru and Colombia. Recent strategic emphasis has been on maintaining international quality accreditations, expanding the home-collection footprint, adding Anatomical Pathology to its CAP scope, and positioning the laboratory as a clinical trial site for international Phase III studies. Pricing is publicly disclosed for COVID-19 tests (COP 80,000–560,000) and varies by package for preventive checkups; insurance-driven revenue flows through negotiated tarifas.

Name

Torre Medica Las Américas

Legal name

Promotora Médica Las Américas S.A.

Website

https://laboratoriomedico.lasamericas.com.co

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Laboratorio Médico Las Américas is a CAP- and AABB-accredited clinical reference laboratory and blood bank in Medellín, Colombia, serving ambulatory patients, hospitalized patients within the Auna hospital network, and external institutions across the Aburrá Valley.

Ownership category

akta.pro rank

Product category

Clinical Laboratory Diagnostics

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Laboratory Automation, Sample Prep & Liquid Handling (IVD Lab Diagnostics) (HLAHAAAN)

akta.pro secondary industries

Blood Bank, Transfusion Medicine & Immunohematology (HLAHAAAH), Transfusion Medicine & Immunohematology (Blood Bank) (HLAFAMAG), Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN)

Keywords

• Clinical laboratory diagnostics
• Medical reference laboratory
• Blood banking services
• Molecular diagnostics testing
• Preventive health checkups

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Clinical Laboratory Testing Services: Fee-for-service laboratory testing for ambulatory patients, hospitalized patients, and referring laboratories. Services include routine and specialized diagnostic tests across hematology, chemistry, immunology, microbiology, molecular biology, and pathology. Revenue generated per test with results delivered online.
2. Preventive Health Checkup Packages: Bundled preventive health checkup packages sold directly to individual patients, accompanied by specialist medical consultation for interpretation of results. Examples include diabetes screening, hepatic checkup, renal checkup, women's health, and post-Covid-19 follow-up packages.
3. Covid-19 Diagnostic Testing: Covid-19 testing services including antigen, PCR, and multiplex panels. Public pricing listed. Provided since April 2020 under Instituto Nacional de Salud accreditation.
4. Blood Banking and Transfusion Services: Blood collection, processing, and transfusion services including blood donations, platelet donations by apheresis, and pre-storage leukoreduced blood components. Revenue from blood products supplied to hospital and external patients.
5. Corporate Health Agreements (Convenios): Contracts with insurance companies (EPS), health regimes, and corporate entities for laboratory services. The organization states it holds current agreements with important national-level entities.
6. Home Sample Collection Service: At-home sample collection service offered across the metropolitan area and eastern Antioquia. Service is free of charge; patients pay only for tests or copayments required by their insurance plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Laboratorio Médico Las Américas is a medical reference laboratory providing clinical diagnostic testing (hematology, chemistry, immunology, microbiology, molecular biology, flow cytometry) for ambulatory and hospitalized patients, alongside an AABB-accredited hospital blood bank supplying 100% pre-storage leukoreduced blood components. It also offers preventive health checkup packages, COVID-19 diagnostic testing, home sample collection, point-of-care testing in ICU and surgery, and online result consultation through patient and physician portals.

Product overview

Laboratorio Médico Las Américas operates as a comprehensive medical reference laboratory within the Auna Las Américas healthcare network. The portfolio consists of core diagnostic laboratory services spanning clinical chemistry, hematology, microbiology, molecular biology, immunology, and flow cytometry, complemented by a fully accredited blood bank (Banco de Sangre). Additional offerings include preventive health checkup packages, COVID-19 testing, home sample collection, point-of-care testing programs, and online result portals. The laboratory leverages advanced technology platforms including the Alinity ci system from Abbott for chemistry and immunoassay testing, FilmArray for syndromic molecular diagnostics, and MALDI-TOF mass spectrometry for rapid microbial identification.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Laboratory Diagnostic Services Comprehensive clinical diagnostic testing across hematology, clinical chemistry, immunology, microbiology, molecular biology, and pathology for ambulatory and hospitalized patients, delivering specialized testing with rapid and precise results for clinical decision-making.
• Banco de Sangre Las Américas Auna Blood bank service offering blood and platelet donation (including apheresis platelet donation), pre-transfusion management, and transfusion services, providing 100% pre-storage leukoreduced blood components. AABB-accredited and the only hospital blood bank with this recognition in Colombia.
• Preventive Health Checkup Packages Bundled preventive health checkup packages including assessments for diabetes screening, liver function, kidney function, thyroid screening, bone health, reproductive health, lifestyle, post-COVID-19 follow-up, and specialized packages for men and women, accompanied by internal medicine consultation.
• COVID-19 Diagnostic Testing COVID-19 diagnostic testing including antigen tests (results in 4 hours), RT-PCR tests (results in 24 hours), and multiplex SARS-CoV-2 panel testing for 3 bacteria and 17 viruses including SARS-CoV-2 (results in 2 hours).
• Home Sample Collection Service Home sample collection service for pediatric and adult patients, covering the metropolitan area and eastern Antioquia (Rionegro, Marinilla) with coverage verification for El Retiro and La Ceja. Sample collection is free; patients pay only for tests or insurance copayments.
• Online Results Consultation Portal Online result consultation portal enabling patients to access diagnostic test results, with separate physician portal for treating doctors to access results.
• Point of Care Testing (POCT) Program Point of care testing program providing portable diagnostic equipment for rapid bedside patient care in ICU and Surgery departments, with results available in real time in the patient's electronic medical record.
• Corporate Blood Donation Drives Organized enterprise and community blood donation drives, including mobile donation campaigns at companies, residential complexes, municipalities, churches, and shopping centers.

Quantifiable outcome

• Alinity ci system processes approximately 70% of critical tests for the institution
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Auna (Peru)flagshipStrategic or Co-development Partner · 1 January 2018In 2018, the majority shareholder of Las Américas group was acquired by Auna of Peru, integrating Las Américas companies into the Latin American healthcare network. Auna (founded 2008) is a regional healthcare group with approximately 6,000 collaborators operating clinics and medical centers in Lima, Arequipa, Piura, Chiclayo, Trujillo (Peru), and Medellín (Colombia). Auna's philosophy is 'Transforming the health experience of all people.'
• Abbott LaboratoriescoreTechnology or IntegrationAbbott provided the Alinity ci system, implemented in 2018 as the first such installation in South America. The system covers clinical chemistry and immunoassay for approximately 70% of the institution's critical tests. Abbott's ALINIQ business intelligence system is also used for data-driven decision making.
• BayerminorStrategic or Co-development PartnerBayer sponsors the Figaro and Fidelio Phase III clinical studies conducted at the laboratory (Finerenone study in diabetic nephropathy patients).
• Boehringer IngelheimminorStrategic or Co-development PartnerSponsor of the Emperor Phase III clinical trial (Empagliflozin study in chronic heart failure with preserved ejection fraction). Investigator principal: Dr. Juan Guillermo Echeverri Sierra.
• NovartisminorStrategic or Co-development PartnerSponsor of the Lipoproteína A observational study (epidemiological study characterizing prevalence of lipoprotein(a) levels in patients with established cardiovascular disease).
• Instituto de Cancerología Las AméricascoreStrategic or Co-development PartnerJoint operation within the Clínicas Auna network. The laboratory provides diagnostic services for cancer patients including participation in hereditary cancer studies (MK3475-522, MK3475-042, City of Hope studies).
• Clínica Las AméricasflagshipStrategic or Co-development PartnerThe laboratory and blood bank are integrated within Clínicas Auna hospital, providing all laboratory and blood banking services for inpatients and outpatients. The organizations have been co-located since 1993.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laboratorio Clínico Compensar: Compensar's EPS-affiliated laboratory services ambulatory and corporate clients in Colombia with a similar transactional fee-for-service model and preventive package offerings.
• Synlab Colombia: Synlab operates the largest reference laboratory network in Colombia, directly competing with Laboratorio Médico Las Américas across clinical diagnostics, specialized panels, and B2B hospital referrals in the Aburrá Valley and beyond.
• Laboratorio Clínico Colsanitas: Colsanitas operates its own clinical laboratory network in Colombia serving ambulatory and inpatient populations. Comparable in offering routine and specialized testing and integrated within a healthcare ecosystem similar to the Auna network relationship.
• Unilabs Colombia: Unilabs operates clinical and reference laboratory services in Colombia with similar molecular and specialized testing capabilities. Directly comparable as a multi-site reference lab competing for B2B contracts.
• Laboratorio Landerer (Peru): A reference clinical laboratory in Peru serving ambulatory patients and hospitals with similar diagnostic panels. Highly comparable as a regional LatAm clinical lab competitor and a potential partner given the Auna cross-border footprint.

Others

• Abbott Laboratories: Strategic technology partner that supplied the Alinity ci system (first South American installation at Las Américas). Relevant as the primary instrument vendor and reference site relationship rather than a direct competitor.
• Auna (parent) operations in Peru: Auna's clinics and medical centers in Peru (Lima, Arequipa, Trujillo, etc.) are sister entities within the same parent group. They represent an internal expansion channel for laboratory services and reference testing across the network.

Broad incumbents

• Quest Diagnostics (LatAm): Global clinical laboratory incumbent with select LatAm presence. Competes on advanced esoteric testing and reference lab services but does not focus exclusively on the Colombian ambulatory market.

Regional players

• Fundación Cardiovascular de Colombia (Laboratorio): A high-complexity hospital-based reference laboratory in Santander, Colombia. Comparable in operating specialized diagnostics inside a hospital network and serving as a regional reference center, though geographically distinct from Antioquia.
• Laboratorio VID (Centro Médico Imbanaco): Reference laboratory operated within a major Cali-based hospital network. Comparable in being hospital-integrated and offering advanced molecular and immunologic panels, though primarily serving the Pacific region of Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lasamericasauna
• YouTubeyoutube.com/user/canallasamericastv
• Facebookfacebook.com/lasamericasauna
• LinkedInlinkedin.com/company/torre-medica-las-am%C3%A9ricas
• Instagraminstagram.com/lasamericasauna

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torre Medica Las Américas