What Laboratorium does

Laboratorium is a Brazilian innovation and entrepreneurship consulting and education company, founded in 2010 in São Paulo by Diego Remus and Marcelo Pimenta, with a small team of approximately 17 people. Its core activities are the design and in-person delivery of entrepreneurship education programs, business model and design thinking workshops, startup validation courses, and large-scale entrepreneurship events. The company has built a differentiated position through its pioneering Batismo Digital Empreendedor digital inclusion program, which it delivers via state-level SEBRAE partnerships to bring small and micro entrepreneurs (carpenters, hairdressers, mechanics, bakers, retailers) online; it also runs the Virada Empreendedora 24-hour entrepreneurship marathon and formal courses such as Labstartups and Design de Negócios in partnership with ESPM and other institutions. The business model is professional-services based: revenue is generated through ticket sales and sponsorships for events like Virada Empreendedora, paid cohort courses via institutional partners (notably ESPM), and contract workshops and consulting engagements with SEBRAE and similar government support organizations across multiple Brazilian states (São Paulo, Rio de Janeiro, Bahia, Ceará, Maranhão, Amazonas, Minas Gerais). Laboratorium does not operate a proprietary technology platform; delivery is human-led via training sessions, workshops, conferences, and event production, with marketing and content distributed through a WordPress blog, Facebook, and Twitter. Its competitive position depends on founder reputation, a five-year track record with SEBRAE (5,000+ entrepreneurs trained), and its institutional network with ESPM, FGV, and accelerators rather than on technology differentiation or recurring SaaS revenue.

Name

Laboratorium

Legal name

Laboratorium

Website

https://laboratoriumbr.wordpress.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Laboratorium is a São Paulo-based innovation and entrepreneurship consulting and education firm, founded in 2010, that designs and delivers entrepreneurship courses, design thinking workshops, and large events for SEBRAE, ESPM, and small Brazilian entrepreneurs across multiple states.

Ownership category

akta.pro rank

Product category

Business Consulting and Entrepreneurship Education

NAICS

Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Entrepreneurship consulting
• Digital inclusion programs
• Startup validation training
• Business model workshops
• Innovation education

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Programs and Workshops: Revenue generated through intensive courses and workshops on business model design, design thinking, startup validation, and innovation delivered in partnership with ESPM and other institutions.
2. Event Organization: Organizing entrepreneurship events like Virada Empreendedora with ticket sales and partner sponsorships from organizations like SEBRAE, FGV, and others.
3. Consulting Services: Innovation and business model consulting delivered to SEBRAE for digital inclusion programs and entrepreneur support across Brazilian states.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Laboratorium is a Brazilian innovation and entrepreneurship consulting and education company. It delivers training courses, workshops, and large-scale events focused on startup validation, design thinking, business model design, and digital inclusion for small entrepreneurs. Services are delivered through partnerships with institutions such as SEBRAE, ESPM, and FGV across multiple Brazilian states.

Product overview

Laboratorium is a Brazilian innovation and entrepreneurship consulting and education company that operates as a portfolio of programs and services. The core offerings include educational courses (Laboratório de Startups, Design de Negócios, Desenvolvimento de Clientes, Prática de Inovação), workshops (Design Thinking, Business Model Innovation, Startup workshops), and event programs (Virada Empreendedora marathons). The company also develops creative products like the Estrategista Visual e-book and Cartas de Amor card deck. Services are delivered primarily through in-person training, consulting engagements, and events, often in partnership with educational institutions like ESPM and government organizations like SEBRAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Batismo Digital Empreendedor Digital inclusion program for entrepreneurs, teaching basic internet skills (email, Facebook, Google, WordPress, government sites) to small business owners through workshops and training sessions at entrepreneurial fairs across Brazil. Targeted at small and micro entrepreneurs with limited or no digital presence.
• Laboratório de Startups (Labstartups) Intensive business validation program focusing on startup validation methodologies and business viability paths, delivered at ESPM São Paulo and Rio campuses. Aimed at startup founders and entrepreneurs seeking investor readiness and pitch development.
• Design de Negócios Business design course teaching Design Thinking and Business Model Canvas methodology for developing winning business strategies. Offered at ESPM campuses for entrepreneurs and business students.
• Desenvolvimento de Clientes para Pequenas e Médias Empresas Customer development course teaching hypothesis validation through experimentation and customer co-creation of unique value propositions, targeted at small and medium business owners.
• Prática de Inovação nos Negócios para Pequenas e Médias Empresas Practical innovation course teaching creative thinking and team engagement for generating and validating new ideas with potential customers, designed for small and medium enterprises.
• Criação e Aceleração de Startup Startup creation and acceleration course focusing on structuring and validating innovative business practices, delivered in partnership with Rodrigo Carvalho from Hélice Consultoria in Rio de Janeiro.
• Workshop de Inovação em Modelo de Negócios Business model innovation workshop delivered for SEBRAE teams and local innovation agents across multiple Brazilian states (Maranhão, Amazonas, Bahia, Minas Gerais) to train entrepreneurs at fairs.
• Virada Empreendedora 24-hour continuous entrepreneurial marathon event featuring panels, lectures, debates, Startup Run, and Pitch Fight competitions for startups to pitch to investors and mentors. Held at FGV-SP and other venues, expecting 2,500+ participants per edition with tickets at R$98.
• Design Thinking Workshop Design thinking workshop offered in partnership with IBMEC for applying creative problem-solving methodologies to business challenges.
• Startup Workshop Startup workshop conducted in partnership with accelerators for entrepreneurship training and venture validation.
• Estrategista Visual Digital ebook featuring visual tools and methodologies for strategists, co-created with multiple contributors and achieving over 2,000 downloads.
• Cartas de Amor Illustrated card deck inspired by Tarot and fairy tale elements, forming a memory game, funded through crowdfunding via the Catarse platform in partnership with artist Flammarion Vieira.

Quantifiable outcome

• 5,000+ entrepreneurs trained in digital skills since 2010

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• ESPM (Centro de Inovação e Criatividade)coreStrategic or Co-development Partner · 1 January 2013Partnership for Labstartups intensive startup validation course and Design de Negócios course, coordinated by Marcelo Pimenta with mentorship from Diego Remus and Gustavo Santi
• SEBRAE BahiacoreStrategic or Co-development Partner · 1 January 2013Seminário Negócios Digitais organized in Salvador with 24 expoents discussing digital entrepreneurship, startups, and creative economy topics
• SEBRAE CearácoreStrategic or Co-development Partner · 1 January 2010Pioneering partnership initiated in 2010 for Batismo Digital Empreendedor digital inclusion program at entrepreneur fairs in Fortaleza, expanding to other Brazilian states
• FGV-SP (Fundação Getúlio Vargas)majorChannel Partner/ Reseller/ DistributorVenue partner for Virada Empreendedora events (III and IV editions), providing campus facilities for 24-hour entrepreneurship marathons expecting 2,500+ participants
• SEBRAE MaranhãocoreStrategic or Co-development PartnerWorkshop de Inovação em Modelo de Negócios for Local Innovation Agents and consulting team in São Luiz
• SEBRAE AmazonascoreStrategic or Co-development PartnerWorkshop de Inovação em Modelo de Negócios training for team preparing for entrepreneur fair in September
• Flammarion Vieira (Artist)minorStrategic or Co-development PartnerPartnership for 'Cartas de Amor' crowdfunding project using assemblage art inspired by Tarot and fairy tales, funded through Catarse platform
• Rodrigo Carvalho (Professor)minorImplementation/ SI/ Consulting PartnerPartnership for criação e aceleração de startup course in Rio de Janeiro, co-founder of Hélice Consultoria

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Distrito: Brazilian innovation ecosystem platform producing research, events, and corporate innovation programs. Comparable to Laboratorium in combining ecosystem-building content with corporate-facing innovation consulting.
• Artemisia: Brazilian impact entrepreneurship organization that supports and trains under-served entrepreneurs, including those with low digital literacy. Comparable to Laboratorium's Batismo Digital mission of bringing micro-entrepreneurs into the formal economy.
• Endeavor Brazil: Major Brazilian organization supporting high-impact entrepreneurs through mentorship, events, and education. Directly comparable as a Brazilian entrepreneurship support and education player targeting founders and ecosystem builders.
• ACE Startups: Brazilian startup accelerator offering acceleration programs and entrepreneurship education. Comparable to Laboratorium's Labstartups and Design de Negócios courses, targeting early-stage founders with validation methodology training.
• Startse: Brazilian entrepreneurship events, education, and content platform. Comparable as it runs business/technology events and training programs for founders and the broader Brazilian innovation ecosystem.
• Liga Ventures: Brazilian innovation and open innovation consultancy running corporate-startup programs and ecosystem reports. Comparable as a Brazil-based entrepreneurship services company combining consulting, events, and ecosystem content.
• Quintessa: Brazilian entrepreneurship education and events company focused on founder training and corporate innovation. Comparable to Laboratorium's combination of workshops, courses, and entrepreneurship events in Brazil.
• WOW Acceleration Center: Brazilian startup accelerator running structured acceleration and education programs. Comparable as a Brazil-based startup education and acceleration provider serving early-stage founders with methodology-driven programs.

Broad incumbents

• Cubo Itaú: Major Brazil-based innovation hub backed by Itaú Unibanco, supporting startups and corporate innovation. Comparable as a larger incumbent in the same Brazilian entrepreneurship ecosystem, but operating at significantly greater scale with corporate backing.
• FIAP: Established Brazilian technology and business school offering courses, bootcamps, and innovation programs. Comparable to Laboratorium's educational partnerships with ESPM, but operating as a much larger incumbent across multiple technology and management disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/laboratoriumbr
• YouTubeyoutube.com/subscribe_widget?p=labbrasil
• Facebookfacebook.com/lab.br
• LinkedInlinkedin.com/company/laboratoriumbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratorium