LABORATORIOS PRIMS LABPRIMS CIA.LTDA.

What LABORATORIOS PRIMS LABPRIMS CIA.LTDA. does

LABORATORIOS PRIMS is a privately held Ecuadorian pharmaceutical and cosmetics manufacturer founded in 1996, operating primarily from its laboratory and headquarters in Quito under a Compañía Limitada structure. The company produces and sells three product lines under two principal brands — Linus for pharmaceutical antiseptics and disinfectants, and Prims for cosmetics and household cleaning. The pharmaceutical portfolio includes chlorhexidine gluconate solutions (aqueous, hydroalcoholic, and soapy, at 2% and 4%), povidone-iodine formulations (POVILINUS at 10% and 7.5%), iodinated alcohol, 70° antiseptic alcohol, 80% alcohol gel, hydrogen peroxide, and isotonic saline solution. The cosmetics line encompasses approximately 15 SKUs — natural oils (almond, coconut, argan, avocado, shea, castor, rosemary, eucalyptus, petroleum jelly), glycerin, cologne, baby cream, eyelash cream, and nail polish remover. The cleaning line consists of a multi-purpose vinegar product.

The business operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront at labprims.com (supporting nationwide Ecuador delivery with card, PayPal, bank transfer, check, and cash-on-delivery payments) and a physical distributor/wholesale network spanning Quito (multiple districts), Ibarra, Santo Domingo de los Tsáchilas, and Sangolquí, with placement in pharmacies, cosmetics shops, supermarkets including Supermaxi, and household supply stores. Customers split across healthcare providers and pharmacies (clinical antiseptics), general consumers (personal care and baby products), and households (cleaning). All pharmaceutical products carry ARCSA sanitary registrations (e.g., 1034-MEN-0417, 2664-MEN-0520) and cosmetics carry NSOC notifications; a dedicated pharmacovigilance unit reports adverse events to ARCSA. No proprietary technology platform, AI capability, mobile app, or external funding has been disclosed.

Revenue is generated entirely through unit-pricing on physical-product sales, with most SKUs priced below $50 and bulk/gallon formats reaching up to ~$139; pricing is publicly disclosed in USD. Marketing relies on blog content, email newsletter, WhatsApp support, and SEO-driven organic traffic to the e-commerce site. The company has no disclosed parent, subsidiaries, M&A activity, external investors, leadership team bios, patents, or third-party certifications in the available data.

Name

LABORATORIOS PRIMS LABPRIMS CIA.LTDA.

Legal name

LABORATORIOS PRIMS

Website

https://labprims.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Laboratorios Prims is a Quito-based, privately held Ecuadorian manufacturer founded in 1996 that produces pharmaceutical antiseptics (Linus brand), natural cosmetic oils and personal care items, and household cleaning products (Prims brand), selling through its own e-commerce site and a distributor network across Ecuador.

Ownership category

akta.pro rank

Product category

Pharmaceutical and Personal Care Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

akta.pro secondary industry

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)

Keywords

• Pharmaceutical manufacturing
• Antiseptic disinfectant products
• Cosmetic oils skincare
• Personal care manufacturing
• Household cleaning products

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical Products: Sale of antiseptic, disinfectant, and general pharmaceutical solutions including chlorhexidine gluconate solutions (aqueous, hydroalcoholic, soapy), povidone-iodine (POVILINUS), iodinated alcohol, hydrogen peroxide, physiological serum, and 70% antiseptic alcohol under the Linus brand. These are sold in multiple sizes and formats for medical, hospital, and consumer use.
2. Cosmetic and Personal Care Products: Sale of cosmetic oils (almond, coconut, argan, avocado, shea, castor, rosemary, eucalyptus, vaseline), colognes, baby cream, eyelash cream, glycerin, and nail polish remover under the Prims brand. Products are sold through e-commerce and physical distributors in Ecuador.
3. Cleaning Products: Sale of multi-purpose vinegar under the Prims brand for household cleaning and surface disinfection. Distributed through the same e-commerce and physical distributor network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Laboratorios Prims is an Ecuadorian pharmaceutical and personal care manufacturer that produces and sells antiseptic and disinfectant pharmaceutical products (chlorhexidine gluconate solutions, povidone-iodine, antiseptic alcohols, hydrogen peroxide, physiological serum), cosmetic and personal care products (almond, coconut, argan, avocado, shea, castor, rosemary, eucalyptus, and vaseline oils, cologne, glycerin, baby care products, eyelash cream, and nail polish remover), and household cleaning products (multi-purpose vinegar). Products are sold under the Linus pharmaceutical brand and the Prims cosmetic/cleaning brand through the company's e-commerce site and an Ecuador-wide distributor network.

Product overview

LABORATORIOS PRIMS is an Ecuadorian pharmaceutical and cosmetics manufacturer with 30 years of experience offering three product lines: Farmacéutico (pharmaceutical), Cosmético (cosmetic), and Limpieza (cleaning). The pharmaceutical portfolio includes antiseptic products (Alcohol Yodado Linus, POVILINUS 10%, POVILINUS jabonosa 7.5%, various chlorhexidine gluconate solutions at 2% and 4%, alcohol gels, antiseptic alcohols, and physiological serum), hydrogen peroxide, and iodine-based disinfectants. The cosmetics line features 15 products including oils (Almond, Coconut, Avocado, Argan, Shea, Castor, Rosemary, Eucalyptus, Vaseline), personal care items (Colonia Prims, nail polish remover, glycerin), and baby care (baby cream, eyelash cream, baby gift box). The cleaning category offers multi-purpose vinegar. All products are distributed through an e-commerce platform across Ecuador with regional distributors in Ibarra, Quito, Sangolquí, and Santo Domingo de los Tsachilas.

Differentiator

Problem solved

Functional benefit

Brands

• Linus: Pharmaceutical product line including Linus brand antiseptic alcohol, physiological serum, and chlorhexidine solutions.
• Povilinus

Products and services

• Alcohol Yodado Linus Antiseptic iodine alcohol solution under the Linus brand for skin disinfection before medical procedures and cleaning of minor superficial wounds, combining alcohol efficacy with iodine's bactericidal properties. Sold in multiple sizes from $3.18 to $20.00.
• POVILINUS al 10% (Yodopovidona al 10%)
• POVILINUS jabonosa al 7,5%
• Solución Gluconato de Clorhexidina Hidroalcohólica al 2%
• Solución Acuosa de Gluconato de Clorhexidina al 2%
• Solución Jabonosa de Gluconato de Clorhexidina al 2%
• Solución Jabonosa de Gluconato de Clorhexidina al 4%
• Alcohol Gel al 80% Linus
• Alcohol Antiséptico Linus de 70°
• Alcohol Antiséptico Genérico 70°
• Suero Fisiológico Linus
• Agua Oxigenada 10 vol
• Quita Esmalte Prims
• Glicerina U.S.P. Prims
• Caja para bebé (tres artículos)
• Crema para bebé Prims
• Crema para pestañas Prims con vitamina E
• Colonia Prims
• Aceite de Vaselina Prims
• Aceite de Romero Prims
• Aceite de Ricino Prims
• Aceite de Karité Prims
• Aceite de Coco Prims
• Aceite de Eucalipto Prims
• Aceite de Almendras Prims
• Aceite de Aguacate Prims
• Aceite de Argán Prims
• Vinagre Multiusos

Quantifiable outcome

• 30 years of continuous operation as a pharmaceutical and cosmetic laboratory in Ecuador
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SUPERMAXIminorChannel Partner/ Reseller/ DistributorSUPERMAXI, a major Ecuadorian supermarket chain, is listed as a retail point where the Aceite de Almendras Prims product is available for purchase. This represents a retail distribution placement rather than a formal partnership agreement.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Genomma Lab Internacional: Mexican-listed LATAM leader in OTC pharmaceuticals and personal-care brands (antiseptics, hygiene, dermatology, baby care) distributed through mass-market pharmacies and supermarkets. Operates the same OTC/antiseptic-plus-personal-care model Laboratorios Prims uses, but at vastly larger scale, providing a relevant regional benchmark.
• Yanbal Ecuador: Peruvian-founded LATAM beauty direct-sales company with operations in Ecuador covering fragrances, skincare, hair care, and personal care. Closely comparable to the Prims cosmetic oils and personal-care portfolio on category mix and target consumer.
• Belcorp: Large Colombian-founded LATAM beauty and personal-care company selling cosmetics, fragrances, and personal care through direct-sales and traditional retail including Ecuador. Comparable to the Prims cosmetics line (oils, fragrances, eyelash and baby care) at materially larger scale and broader geographic spread.
• Colgate-Palmolive Ecuador: Global multinational CPG with established Ecuadorian mass-market presence through supermarkets including chains like Supermaxi. Relevant as the dominant incumbent shelf competitor across the personal-care and cleaning categories where Laboratorios Prims operates.

Direct peers

• Medifarma: Peruvian pharmaceutical laboratory producing registered OTC and antiseptic products with regional Andean distribution presence. Overlaps with Laboratorios Prims on pharmaceutical-grade antiseptic SKUs, regulated manufacturing footprint, and natural-ingredient-based personal care extension.
• Laboratorios AC Farma: Peruvian pharmaceutical laboratory producing registered OTC and personal-care products marketed across Andean LATAM including Ecuador. Directly comparable on pharmaceutical-grade antiseptic portfolio, OTC regulatory registrations, and household cleaning extensions.
• Laboratorios Portugal Ecuador: Ecuadorian pharmaceutical laboratory of similar size producing OTC antiseptics, personal care, and household chemical SKUs for the domestic market, with overlapping distribution through pharmacies and chains. Directly comparable on portfolio breadth, regulatory posture under ARCSA, and Ecuador-only footprint.
• Laboratorios Bagó Ecuador: Multinational Argentine pharmaceutical group with active Ecuadorian operations producing registered OTC and consumer health products through pharmacy and institutional channels. Comparable on its pharmaceutical-grade antiseptic portfolio and ARCSA-style registered SKU structure, though at materially larger scale.
• Laboratorios Siegfried Ecuador: Ecuadorian pharmaceutical manufacturer of OTC and personal-care products distributed through pharmacies and domestic retail. Comparable on parallel national pharmaceutical laboratory structure, ARCSA-registered SKU approach, and shared focus on antiseptic and basic personal-care products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/laboratorios-prims-labprims-cia.ltda.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LABORATORIOS PRIMS LABPRIMS CIA.LTDA.