La Bri Wines

What La Bri Wines does

La Bri Wine Estate (legal name La Bri Wine Estate) is a private, family-owned boutique winery on one of the oldest Huguenot-allocated farms in the Franschhoek Valley, Western Cape, South Africa, with original land grants dating to 1688. The estate operates 15 hectares of vineyard and a 120-tonne gravity-fed boutique wine cellar built in 2007, producing a portfolio organised across three ranges: an Estate Range of wines from estate-grown grapes (Chardonnay, Syrah, Affinity Bordeaux blend, Merlot) priced at R215-R260 per bottle; a Limited Release Range of barrel-selected wines with vintage production as low as 440 bottles per wine, priced at R420-R500 per bottle; and a Double Door Range of distinctive blends that incorporate grapes sourced from neighbouring farms, priced at R150-R200 per bottle. Each wine carries a proprietary botanical label featuring an indigenous Cape flower symbolising its character. The portfolio is supported by sustained high-credibility critic recognition (Tim Atkin 90-93 points, Platter 4-5 stars, Michelangelo Double Gold and Gold, Decanter 95 points, Trophy Wine Show 96 points).

Name

La Bri Wines

Legal name

La Bri Wine Estate

Website

https://labri.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Bri Wine Estate is a family-owned boutique Franschhoek winery producing premium estate, limited release, and Double Door wines from 15 hectares and a 120-tonne gravity-fed cellar, serving direct consumers, tourists, and wholesale trade across South Africa and nine international markets.

Ownership category

akta.pro rank

Product category

Boutique Wine Production

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Boutique winery
• Estate wines
• Wine production
• Wine tasting
• Wine distribution

Headquarters

HQ city

Franschhoek

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: One-time purchase model for estate wines, limited release wines, and Double Door range wines sold through e-commerce and cellar door.
2. Wine Tasting Experiences: On-site wine tasting experiences including standard tastings, wine and chocolate pairings, wine and lokum pairings, biltong and wine experiences, cheese platters, and limited release tastings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Bri Wines is a boutique Franschhoek Valley winery that produces estate-grown and estate-sourced wines across three ranges (Estate Range, Limited Release Range, and Double Door Range) using a 120-tonne gravity-fed cellar, and sells them through cellar door tastings and food pairings, an e-commerce shop, and an international distributor network. All wines are made from estate vineyards totalling 15 hectares in the upper Franschhoek Valley, with limited-production offerings for select varietals. The estate also delivers on-site wine tourism experiences, including standard tastings, wine-chocolate pairings, wine-lokum pairings, biltong and wine experiences, and cheese platters.

Product overview

La Bri Wines is a boutique Franschhoek winery offering three distinct wine ranges: Estate Range (core wines from estate-grown grapes), Limited Release Range (exclusive barrel-selected wines with limited production), and Double Door Range (wines blending estate grapes with sourced grapes for distinctive styles). The portfolio includes Chardonnay, Merlot, Syrah, Cabernet Sauvignon, Bordeaux-style blend (Affinity), and various blends. All wines feature indigenous Cape flowers on labels symbolizing their characteristics. The winery operates a 120-tonne gravity-fed boutique cellar and offers wine tasting experiences at the cellar door.

Differentiator

Problem solved

Functional benefit

Brands

• Double Door Range: Wines made from a mix of estate grapes and grapes brought in from neighbouring farms, offering distinctive styles.
• Limited Release Range
• Estate Range

Products and services

• La Bri Chardonnay 2025 An unwooded Chardonnay with fruity and expressive notes of white pear and peach, featuring a creamy balanced palate with crisp acidity and a sweet-sour finish. Part of the Estate Range at R225 per bottle.
• La Bri Syrah 2023 A refined Estate Range Syrah with plumes of lavender, thyme, and heady spice. Made from 98% Shiraz and 2% Viognier, co-fermented and matured 24 months in French oak barrels.
• La Bri Merlot 2022 An Estate Range red wine with aromas of smoked bacon, violets, and ripe mulberry, featuring a juicy soft palate with dark chocolate, integrated tannins, structured acidity, and a long finish. Aged 22 months in French oak barrels.
• La Bri Affinity 2022 An Estate Range Bordeaux-style blend of 59% Cabernet Sauvignon, 29% Merlot, 10% Cabernet Franc, and 2% Petit Verdot. Features cassis, potpourri, tea-leaf, earth, and vanilla on the nose with a medium-bodied, well-balanced palate.
• La Bri Syrah 2023 "440" Bottles A barrel-selected Limited Release Syrah with only 440 bottles produced. Intensely perfumed with sumptuous berry fruit and dark chocolate, featuring a lovely juicy palate. Aged 24 months in selected French oak barrels.
• La Bri Barrel Select Chardonnay 2024 A barrel-selected Limited Release Chardonnay showing concentration from low yields, marrying layers of fresh citrus and stone fruit. Rich yet bright, focused and elegant with a mineral finish. Won successive 5-star Platter awards.
• La Bri Limited Release Cabernet Sauvignon 2023 A velvet-textured Limited Release Cabernet Sauvignon produced only in exceptional years, featuring cassis fruit and pencil shaving nuance. Only 853-1300 bottles produced per vintage. Matured 24 months in French oak, can cellar for at least 10 years.
• Double Door Petit Verdot 2024 A full-bodied Double Door Range Petit Verdot from a unique block on the estate with beautiful black fruit, whiffs of tar and wildflower. Rich lingering finish, supple and polished. Only 1800 bottles produced.
• Double Door White 2024 A Double Door Range white blend of 77% Viognier and 23% Chardonnay. A quirky, perfect food wine with structure, packed with ripe peaches and citrus, sweet-fruited but bone-dry. Matured 12 months in old French barrels.
• Double Door Red 2021 A Double Door Range red blend of 45% Cabernet Sauvignon, 34% Merlot, 15% Petit Verdot, and 6% Cabernet Franc. Made from a selection of estate-grown components aged 24 months in old barrels.
• Double Door Roussanne 2024 A 100% Roussanne from the Double Door Range made from estate grapes and grapes from neighbouring farms. Broad, textured, and intense with crisp clean palate, subtle oak-derived sweetness, and quince and stone fruit flavours. Only 949 bottles produced.
• Wine Tasting Experiences Cellar door wine tasting experiences at the Franschhoek estate for visitors and wine tourists, including standard tastings, wine and chocolate pairings, wine and lokum pairings, biltong and wine experiences, and limited release tastings. Pricing is per person, with the Franschhoek Wine Tram (Blue line) bringing tourists to the estate.
• Cheese & Biltong Platter Cheese and biltong platter served at the La Bri cellar door in Franschhoek as part of the tasting experience offering, designed to complement the estate's wines.

Quantifiable outcome

• Tim Atkin ratings of 90-93 points across multiple vintages
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Vinimark The Wine CompanycoreChannel Partner/ Reseller/ DistributorSouth African domestic distributor handling wholesale distribution of La Bri wines to wine stores and restaurants across South Africa.
• The WineStore (Germany)coreChannel Partner/ Reseller/ DistributorGerman importer and online retailer distributing La Bri wines in Germany. Contact: [email protected], www.the-winestore.com
• Vineshop24 (Germany)minorChannel Partner/ Reseller/ DistributorGerman online wine shop distributing La Bri wines in Germany.
• Benier Global Wines (Netherlands)coreChannel Partner/ Reseller/ DistributorDutch importer distributing La Bri wines in the Netherlands. Contact: [email protected], www.benierglobalwines.com
• Dewit Wines (Belgium)coreChannel Partner/ Reseller/ DistributorBelgian importer distributing La Bri wines in Belgium. Contact: [email protected], www.dewitwines.be
• Cap.wine (Belgium)minorChannel Partner/ Reseller/ DistributorBelgian wine company distributing La Bri wines. Website: www.cap.wine
• Portal, Dingwall & Norris / Ivy Wines (UK)coreChannel Partner/ Reseller/ DistributorUK importer distributing La Bri wines. Contact: [email protected], www.pdnwines.com
• Elephants Corner Wines LLC (USA - North Carolina)coreChannel Partner/ Reseller/ DistributorUS importer distributing La Bri wines in North Carolina. Contact: [email protected], www.elephantscornerwines.com
• MyVino (Switzerland)coreChannel Partner/ Reseller/ DistributorSwiss importer distributing La Bri wines. Contact: [email protected], www.myvino.ch
• Zebra Wines (Czech Republic)minorChannel Partner/ Reseller/ DistributorCzech importer distributing La Bri wines. Contact: [email protected], www.zebrawines.cz
• Progeny Wines (Hong Kong)coreChannel Partner/ Reseller/ DistributorHong Kong importer distributing La Bri wines. Contact: [email protected]
• Franschhoek Wine TramminorGTM or Marketing PartnerLa Bri is a stop on the Franschhoek Wine Tram Blue line, which brings tourists to the estate for wine tasting experiences. The tram showcases Franschhoek's mountains and vineyards.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Graham Beck Wines: Larger South African producer based in Robertson, particularly known for Cap Classique sparkling wines alongside a broader still-wine portfolio. La Bri's Sauvage Cap Classique competes for the same awards category (Trophy, Gilbert & Gaillard); Graham Beck offers a useful scale and category benchmark rather than direct niche competition.

Direct peers

• Leopard's Leap Family Vineyards: Franschhoek-based premium winery with multi-tier range, strong DTC e-commerce, and active wine-tourism programming. Closely comparable in price point, range structure, and reliance on cellar door and DTC revenue alongside wholesale.
• Maison Estate: Franschhoek wine estate offering Estate and Culte ranges with cellar door and wine tourism. Comparable in tiered range structure, Franschhoek location, and DTC plus cellar-door distribution model.
• Chamonix Estate: Boutique Franschhoek estate producing a focused range of premium wines including Chardonnay, Pinot Noir, and a Cap Classique. Comparable in boutique scale, Franschhoek terroir, and cellar-door tastings, though somewhat narrower in distribution geography.
• Holden Manz Wine Estate: Small boutique Franschhoek estate with a focused premium portfolio, gravity-flow cellar, and curated tasting experiences. Closely comparable in scale, location, gravity-fed cellar technology, and pairing-led tasting-room format.
• La Motte Wine Estate: Franschhoek heritage estate in the same valley as La Bri, producing premium ranges including Pierneef and Mill Collection with significant cellar door and restaurant operations. Comparable heritage positioning, Franschhoek terroir, multi-range brand architecture, and curated tasting/pairing offerings.
• Dieu Donné Vineyards: Franschhoek estate known for Bordeaux-style red blends and Shiraz with active cellar door tastings. Comparable in small-scale premium winemaking, Franschhoek location, and emphasis on cellar-door revenue and curated experiences.
• Haute Cabrière: Franschhoek estate famously associated with Pierre Henri Cabrière and Cap Classique sparkling wines, with Chardonnay and Pinot Noir ranges. Closely comparable in Franschhoek location, premium positioning, cellar-door experience, and reliance on iconic winemaker personality.
• Boschendal Wines: One of the oldest Huguenot-allocated Franschhoek estates, producing a wide portfolio of wines including Cap Classique, Chardonnay, and Bordeaux blends. Directly comparable in heritage positioning, Franschhoek terroir, multi-tier wine range, and cellar-door retail model.

Regional players

• Thelema Mountain Vineyards: Stellenbosch-based premium boutique winery known for Cabernet Sauvignon, Syrah, and award-winning single-vineyard wines with international distribution. Comparable in boutique scale, premium price points, and strong critic scores, but operates from a different terroir and uses a wider regional distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/labriwine
• Facebookfacebook.com/LaBriWine
• Instagraminstagram.com/labriwine
• LinkedInlinkedin.com/company/la-bri-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Bri Wines