La Cachette, Friendly Hotel

What La Cachette, Friendly Hotel does

La Cachette is a 4-star hotel operated by SAS LA CACHETTE under the Friendly Hotel Group brand at Arc 1600 within the Les Arcs / Paradiski ski domain in the French Alps. The property offers 88 rooms and suites ranging from 17m² entry-level Cabanes to a 50m² flagship Suite La Cachette, alongside the Friendly Kitchen restaurant, a bar and lounge with coworking facilities, and a Spa by Pure Altitude. The hotel operates year-round and markets itself on ski-in/ski-out positioning at the foot of the Combettes chairlift, with car-free access via TGV to Bourg-Saint-Maurice followed by the electric funicular to Arc 1600. The property was acquired from Belambra by Friendly Hotel Group and reopened in 2022 following a complete renovation by Patriarche architecture that preserved the original Charlotte Perriand modernist design language from the early 1970s.

The business operates through a hybrid distribution model combining direct-to-consumer bookings (hotel website with Mews booking engine, phone, email), OTA listings (Booking.com, Expedia, Trivago) priced 15% above direct rates to incentivize direct conversion, and a dedicated B2B sales motion for corporate seminars and groups via friendlyhotels.backyou.app. Revenue streams span room reservations across flexible and non-flexible rate tiers (with up to 30% early-booking discounts), food and beverage (breakfast buffet, half-board packages, à la carte lunch and dinner), spa services (treatments, packages such as Dîner & Spa at €115/person and Petit déj & Spa at €85/person, and external day access), MICE venue rental, and ancillary fees including pet supplements (€15/night) and travel insurance (Safebooking at 4.5%). The customer base is segmented across ski/outdoor enthusiasts, families with children, corporate groups and event planners, and remote workers/digital nomads. Strategic partnerships with ESF Arc 1600 (ski school), Skiset (on-site ski shop), Pure Altitude (spa brand), Physioski (spa therapists), Montagne Experiences (summer activities), and SNCF/Funiculaire des Arcs (car-free access) form an integrated guest experience ecosystem that is difficult to replicate at non-slope-side competitors.

Underlying technology is conventional hospitality SaaS: Mews for property management and online reservations, Kalendes for spa scheduling, The Fork for restaurant bookings, and standard digital marketing tools (Google Analytics, AdWords Remarketing, Facebook pixel). The legal entity is registered in Chambéry, France, with share capital of €4,550,614 and two named legal representatives (Eric Belluardo and Laurent Chelle); the company operates as a privately held SAS with no disclosed external venture or private equity investment. The reported 16-employee figure appears to capture only direct legal-entity staff and likely understates the broader operational headcount required to run the 88-room property across food service, spa, reception, and housekeeping functions.

Name

La Cachette, Friendly Hotel

Legal name

SAS LA CACHETTE

Website

https://lacachette-lesarcs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

La Cachette is a 4-star, 88-room hotel at Arc 1600 in the Paradiski ski domain, operated by SAS LA CACHETTE under the Friendly Hotel Group. It serves ski and outdoor leisure travelers, families, corporate MICE groups, and digital nomads via direct, OTA, and B2B sales channels, with on-site restaurant, bar-coworking, and Pure Altitude spa.

Ownership category

akta.pro rank

Product category

Mountain Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Alpine ski hotel
• Mountain resort accommodation
• Spa wellness services
• Corporate seminars events
• Ski-in ski-out lodging

Headquarters

HQ city

Bourg-Saint-Maurice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Room bookings: The hotel generates the majority of its revenue from room reservations across 88 rooms and suites. Flexible rate (30% deposit, balance 15 days before arrival) and non-flexible rates (full prepayment, up to 30% discount) are offered. A 'Séjour à la carte' personalization option adds €15/night for room preferences.
2. Food & beverage: The Friendly Kitchen restaurant serves breakfast (buffet or express), lunch, and dinner buffet. The bar and lounge offer drinks, cocktails, snacks, and aperitif boards. Half-board packages are available. Restaurant capacity is up to 130 persons for private events.
3. Spa services: Spa access (€15+ for external clients) and treatments (30-min massages and care packages) are sold. Package offers include Dîner & Spa (€115/person) and Petit déj & Spa (€85/person). Spa privatization is also offered.
4. Groups & seminars / MICE: Corporate groups and seminar bookings generate revenue through room blocks, meeting room rentals (2 rooms, up to 32/35 people), restaurant and bar privatization (up to 130 persons), and activity packages. A welcome drink is offered to groups arriving by train.
5. Ancillary services: Pet accommodation (€15/night), ski equipment rental referrals (via Skiset with hotel discount code), ski school bookings (via ESF Arc 1600), and travel insurance (via Safebooking, 4.5% of booking value) generate supplementary revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

La Cachette is a 4-star mountain hotel at Arc 1600 in Les Arcs, France, with 88 rooms and suites providing ski-in/ski-out access to the Paradiski domain. The hotel operates a Savoyard restaurant (Friendly Kitchen), a bar/lounge with co-working space, a Pure Altitude spa, and dedicated seminar/event facilities. It also offers family-friendly services (ski school partnerships, babysitting referrals) and ancillary services (equipment rental, travel insurance).

Product overview

Hôtel La Cachette is a 4-star mountain hotel in Arc 1600, Les Arcs ski resort, part of the Friendly Hotels group. The property features 88 rooms and suites designed in a modernist style inspired by Charlotte Perriand. Core offerings include accommodation (from 17m² Cabanes to 50m² flagship suite), the Friendly Kitchen restaurant with Savoyard cuisine, Friendly Bar & Lounge with co-working space, and a Spa by Pure Altitude with treatment cabins and outdoor wellness facilities. The hotel also offers seminar and event spaces for up to 200 guests, plus various add-on packages including half-board dining, spa packages, activity passes, and travel insurance. The property is accessible without a car via train to Bourg-Saint-Maurice and electric funicular.

Differentiator

Problem solved

Functional benefit

Brands

• Friendly Kitchen: The hotel's restaurant concept featuring local Savoyard cuisine, buffet dining, and mountain flavors.

Products and services

• Accommodation (88 rooms and suites)
• Friendly Kitchen Restaurant
• Friendly Bar & Lounge
• Spa by Pure Altitude
• Seminar & Events Spaces

Quantifiable outcome

• Train + funicular access reduces car dependency for ski access — hotel is 100% accessible without a car
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• ESF Arc 1600 (École du Ski Français)coreGTM or Marketing PartnerESF Arc 1600 is the ski school partner for the hotel. The hotel can reserve ski lessons for guests (at no extra cost) and facilitate group bookings for ski lessons. ESF Arc 1600 also runs children's clubs (Piou Piou) and a range of lessons for all ages and levels, making it a key partner for the family segment.
• Skiset (Skishop La Cachette)coreChannel Partner/ Reseller/ DistributorSkiset operates the on-site ski shop 'Skishop La Cachette' in front of the hotel. Hotel guests receive an exclusive discount code 'HOTELCACHETTE' giving an additional 5% off online rates, for savings of up to 50% on equipment rental depending on the season. The hotel can directly refer guests to the shop.
• Pure AltitudecoreStrategic or Co-development PartnerPure Altitude is the spa brand partner providing the hotel's spa product line. The hotel's spa is branded 'Spa by Pure Altitude.' Pure Altitude products use over 200 mountain plant and mineral actives, with edelweiss as the signature ingredient. The partnership defines the hotel's wellness positioning and treatment menu.
• PhysioskisupportingTechnology or IntegrationPhysioski provides massage and wellness treatments at the hotel's spa. Their therapists deliver wellbeing, sports, and holistic massages in the hotel's 4 treatment cabins (3 with mountain views, 1 duo cabin).
• Montagne Experiences (Arc 1600)supportingGTM or Marketing PartnerMontagne Experiences is a local activity provider offering quad, VTT, canyoning, and rafting in the Arc 1600 area. The hotel includes these activities in its group and team-building programs for seminars and leisure guests.
• SNCF + Funiculaire des ArcscoreGTM or Marketing PartnerThe hotel is positioned as a car-free destination, accessible by TGV to Bourg-Saint-Maurice station followed by a 7-minute electric funicular ride to Arc 1600. The funicular is free for pedestrians in summer and included in ski passes in winter. The hotel offers a complimentary welcome drink to groups arriving by train. This partnership supports the hotel's low-carbon positioning.
• Hero Pass (Arc 1600)supportingGTM or Marketing PartnerFor every direct summer booking, the hotel provides the Hero Pass Arc 1600 to guests for the duration of their stay, offering free access to activities including archery, swimming, circus, mini-golf, tennis, guided hiking, laser biathlon, and fitness classes. Valid: 1 night = 1 daily pass per person.
• SafebookingsupportingOthersSafebooking provides travel cancellation and interruption insurance for hotel bookings. Offered at 4.5% of the booking value, covering illness, accident, death of a close relative, home damage, work reasons, and lack of snow. All participants are covered. Sold at the time of booking.
• Patriarche ArchitecturecoreOthersPatriarche is the architecture firm that led the complete renovation of the hotel. The firm preserved Charlotte Perriand's 1970s modernist spirit while upgrading the building for modern comfort. Pauline Fatiga of Patriarche described the project as leveraging the forward-thinking ideas of Perriand that remain fully relevant today.
• Friendly Hotels CollectioncoreOthersFriendly Hotels is the hotel group/hotel brand under which La Cachette operates. The collection includes Totem (Flaine), Victoria Lodge (Val d'Isère), and Le Grand Aigle (Serre Chevalier). The group brings brand recognition, centralized marketing, and shared booking infrastructure.
• La Coupole (Arc 1600 event venue)supportingOthersLa Coupole is a nearby auditorium event space 3 minutes' walk from the hotel, privatisable for up to 200 persons. Used by the hotel to accommodate larger corporate events and seminars beyond the hotel's own 35-person meeting room capacity.
• CIS Parking Agency (Arc 1600)minorOthersCIS agency manages a covered parking near the hotel. Hotel staff can direct guests to reserve a parking space at +33 4 79 07 46 21. Note: the hotel itself does not have private parking.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hôtel Barrière Les Neiges: 5-star luxury ski-in/ski-out hotel in Courchevel 1850 by Groupe Barrière. Directly comparable as a luxury alpine hotel with ski access, full spa, and multiple dining venues, though at a higher tier and in a more prestigious resort.
• Hôtel Les Trésoms: 4-star mountain hotel in Annecy with spa, lake views, and design-led refurbishment. Comparable mid-tier mountain hotel positioning to La Cachette in the broader French Alps market.
• Le Grand Aigle Hôtel & Spa: Sister property in the Friendly Hotels collection located in Serre Chevalier. Operates under the same parent group with a closely aligned 4-star mountain positioning, design-led ethos, and integrated spa offering.
• Le Strato: 5-star ski-in/ski-out hotel in Courchevel Moriond with full spa, multiple restaurants, and similar mountain luxury positioning. Closely comparable in ambition and amenity breadth to La Cachette's offering.
• Le K2 Palace: 5-star luxury ski palace in Courchevel 1850 with ski-in/ski-out access, full spa, and multiple restaurants. Comparable luxury alpine positioning and revenue mix, though at a higher ADR ceiling.
• Hotel Totem: Sister property in the Friendly Hotels collection located in Flaine. Same 4-star mountain hotel positioning, design-forward renovation, and ski-in/ski-out access — directly comparable in scale and brand positioning.
• Victoria Lodge: Sister property in the Friendly Hotels collection located in Val d'Isère. Comparable 4-star mountain hotel with ski-in/ski-out positioning and the same Friendly Hotels brand identity and operating model.
• Hôtel Avenue Lodge: 4-star ski hotel in Val d'Isère with spa and ski-in/ski-out access. Closely comparable tier and positioning to La Cachette in the French Alps ski market, with similar size and family-friendly orientation.

Broad incumbents

• Four Seasons Hotel Megève: Luxury mountain resort in Megève operated by Four Seasons with ski-in/ski-out positioning, full spa, and multiple dining venues. Comparable alpine luxury positioning but at a larger scale and with a globally established brand.

Regional players

• Hôtel Le Refuge de la Traye: Boutique mountain hotel near Les Arcs with spa and intimate scale. Comparable regional positioning in the Tarentaise valley, though operating a different style (intimate boutique) versus La Cachette's full-service family hotel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-cachette-friendly-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cachette, Friendly Hotel