Lacerta Winery Switzerland
Lacerta Winery is a Romanian boutique producer operating an 82-hectare estate in the Dealu Mare region, making red, white, rose, and premium cuvee wines sold direct-to-consumer domestically with selective Asian-market positioning.
- Company typePrivate
- Founded-
- HeadquartersFintesti, Romania
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lacerta Winery Switzerland does
Lacerta Winery is a Romanian boutique wine producer operating an 82-hectare estate in the Dealu Mare region, Fintesti, Buzau County, despite the "Switzerland" element in its brand name. The company produces red wines (six varieties), white wines (six varieties), rose, table wines, and tiered sub-brands including the Vintage Collection, Cuvee Grand Prix (Cuvee X, Cuvee IX), Dolce, and a Gift Collection. The firm is co-owned by Austrian national Walter Friedl and Romanian Mihai Banita.
The business model is direct-to-consumer (DTC), with primary distribution through the company's own e-commerce platform (shop.lacertawinery.ro) and on-site sales at the winery. Retail pricing spans 50 Lei for entry-level Rose, 60 Lei for Rheinriesling, 80 Lei for Cuvee X, and 120 Lei for Cuvee IX, anchoring a premium price ladder. The website is rendered in five languages (English, German, Japanese, Korean, Romanian), and a Korean flag is displayed prominently, signaling selective international outreach. Distribution is otherwise predominantly domestic.
Operations are lean, with approximately five employees, and the company invests in brand-building via international wine competitions (Decanter, Korea Wine Challenge, VINVEST, International Wine Contest Bucharest, ADAR) and architectural differentiation through a winery building designed in partnership with Tyrolean architects V. Miklautz and M. Gaertner. International media coverage (AFP, France 24) and wine-tourism positioning round out the strategy. No AI/ML capabilities, automation systems, or proprietary technology platforms are evident; the business is a traditional agricultural and craft-production operation.
Lacerta Winery Switzerland firmographics
Firmographics- Name
- Lacerta Winery Switzerland
- Legal name
- Lacerta Winery
- Website
- https://lacertawinery.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lacerta Winery is a Romanian boutique producer operating an 82-hectare estate in the Dealu Mare region, making red, white, rose, and premium cuvee wines sold direct-to-consumer domestically with selective Asian-market positioning.
- Ownership category
- akta.pro rank
Lacerta Winery Switzerland industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Lacerta Winery Switzerland is headquartered
LocationHeadquarters
- HQ city
- Fintesti
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Lacerta Winery Switzerland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the winery's online shop (shop.lacertawinery.ro) and at the physical winery location in Fintesti, Romania. Products include red, white, and rosé wines across various price points, as well as special collection wines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Entry-level wines (Rose, Rheinriesling) |
| Unit Pricing | — | Premium Cuvee wines |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Lacerta Winery Switzerland product offering
Product offeringCore offering
Lacerta Winery produces and sells red, white, and rosé wines from its 82-hectare vineyard estate in the Dealu Mare region (Fintesti, Buzau County, Romania). Its portfolio spans everyday and ultra-premium collections matured in oak barrels, complemented by on-site wine tourism and tasting experiences at the estate.
Product overview
Lacerta Winery is a wine-producing estate operating as a unified product portfolio centered on winemaking. The winery produces red wines (Cabernet Sauvignon, Syrah, Pinot Noir, Merlot, Feteasca Neagra) and white wines (Sauvignon Blanc, Pinot Gris, Rheinriesling, Muscat Ottonel, Chardonnay, Feteasca Alba), totaling 6 red and 6 white varietals. Beyond standard wines, the portfolio includes four special collections: Vintage Collection (collectible aged wines), Cuvee Grand Prix (premium Cuvee blends), LacertA Dolce (sweet/mild wines), and LacertA Gift Collection (premium gift sets). Wines are aged in French, Hungarian, Russian, and Romanian oak barrels.
Differentiator
Problem solved
Functional benefit
Brands
- The Vintage Collection: Special collection wines, collectible wines of exceptional quality
- LacertA Cuvee Grand Prix
- LacertA Dolce
- LacertA Gift Collection
Products and services
- Lacerta Red Wine Range
- Lacerta White Wine Range
- Lacerta Rosé Wine Range
- Ultra-Premium Lacerta Wine Collection
- Lacerta Winery Wine Tourism & Tastings
Companies that use Lacerta Winery Switzerland
Customer profileSegments1 record
Ideal customer profiles2 records
Lacerta Winery Switzerland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lacerta Winery Switzerland partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mihai BanitacoreRomanian business partner co-owning the Lacerta winery estate alongside Austrian Walter Friedl. Together they manage the 82-hectare estate in Romania's Dealu Mare region.
- Walter FriedlcoreAustrian co-owner of Lacerta winery. Represents the international investment and expertise bringing world-class winemaking standards to Romania's Dealu Mare region at 45 degrees latitude comparable to Bordeaux and Tuscany.
- V. Miklautz and M. Gaertner (Tyrolean Architects)minorTyrolean architects who designed the modern winery facility, creating an architectural landmark that has become a point of reference for the entire region.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Lacerta Winery Switzerland competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lacerta Winery Switzerland social profiles
Digital presenceLacerta Winery Switzerland compliance and trust
Trust signalCompliance1 record
Lacerta Winery Switzerland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lacerta Winery Switzerland leadership team
Management profileNumber of profiles
Profiles2 records
Lacerta Winery Switzerland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lacerta Winery Switzerland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lacerta Winery Switzerland
What does Lacerta Winery Switzerland do?
Lacerta Winery produces and sells red, white, and rosé wines from its 82-hectare vineyard estate in the Dealu Mare region (Fintesti, Buzau County, Romania). Its portfolio spans everyday and ultra-premium collections matured in oak barrels, complemented by on-site wine tourism and tasting experiences at the estate.
Is Lacerta Winery Switzerland a public or private company?
Lacerta Winery Switzerland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lacerta Winery Switzerland founded?
Lacerta Winery Switzerland was founded in -1. It employs 1 to 10 people.
Where is Lacerta Winery Switzerland based?
Lacerta Winery Switzerland is headquartered in Fintesti, Romania, in the Europe region.
How does Lacerta Winery Switzerland make money?
One revenue line is on record: direct Wine Sales.
Does Lacerta Winery Switzerland have an API?
No public API is recorded for Lacerta Winery Switzerland.
What industry is Lacerta Winery Switzerland in?
Lacerta Winery Switzerland's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.