Festival Au Fil du Son

What Festival Au Fil du Son does

Festival Au Fil du Son is an annual music festival operated since approximately 2004 by La Ch'mise Verte, a French non-profit association (loi 1901) based in Civray, Nouvelle-Aquitaine, with roughly 10 employees. The event itself is the organization's core product: a recurring live-music gathering that has run continuously for over 20 years, anchoring a recognizable regional cultural brand in the Civray area and supported by dedicated web properties at lachmiseverte.com and aufilduson.com.

The organization's underlying business model combines ticket revenue, public subsidies, and local sponsorship typical of French regional cultural associations of this size. Beyond the festival, La Ch'mise Verte has built an internal capability stack spanning four functional domains: promotion, production, communication strategy, and technical management (régie technique). There is no proprietary technology platform; delivery is people- and event-based, relying on a small permanent team augmented by seasonal staff and volunteers during the festival.

From 2026, the association is repositioning these four capabilities as discrete services offered to other cultural and artistic actors in the region, signaling a pivot from a single-event operator toward a broader cultural-production services provider. No AI/ML, digital platform, or recurring SaaS-style revenue component is evident in the available data; the organization remains a labor-intensive live-events and cultural-production business with revenue concentrated in one annual event and one regional market.

Name

Festival Au Fil du Son

Legal name

La Ch'mise Verte

Website

https://lachmiseverte.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Festival Au Fil du Son is an annual regional music festival in Civray, France, operated since 2004 by the non-profit association La Ch'mise Verte (~10 employees), which from 2026 is extending its promotion, production, communication, and technical management services to other cultural and artistic actors.

Ownership category

akta.pro rank

Product category

Live Music Events and Cultural Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

akta.pro secondary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Music festival
• Artist promotion
• Event production
• Cultural services
• Technical event management

Headquarters

HQ city

Poitiers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Festival Operations: The association organizes music festivals and provides cultural event services including artistic promotion, event conception to realization, communication tools, and technical management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Festival Au Fil du Son is an annual music festival organized by La Ch'mise Verte, a French non-profit cultural association, serving regional audiences in the Poitiers area with national and international artists. Beyond the festival, the association offers comprehensive cultural event services to other artistic actors, including artist promotion, event conception-to-realization, communication strategy and tools, and technical management (régie technique).

Product overview

Festival Au Fil du Son is organized by La Ch'mise Verte, a non-profit cultural association that provides artist promotion and event management services. The organization operates as a single unified offering centered around its flagship music festival while expanding into broader cultural event services including promotion and production, communication strategy and tools, and technical event management (régie technique). The festival itself is the primary product, supported by the association's comprehensive event accompaniment services from conception to realization.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Au Fil du Son An annual music festival organized by La Ch'mise Verte for over 20 years, featuring national and international artists and serving as an essential cultural event for regional audiences in the Poitiers area.
• Artist Promotion and Production Services Promotion and production support services for other cultural and artistic actors, leveraging the association's 20+ years of festival expertise. Targeted at cultural organizations and artists needing professional support for event conception and execution.
• Communication Strategy and Tools Adapted communication tools and diffusion strategies developed to help cultural partners promote their initiatives and events. Targeted at other cultural and artistic actors.
• Technical Event Management (Régie Technique) Technical management (régie technique) services that guarantee the quality and successful execution of cultural events. Targeted at other cultural and artistic organizations needing professional event production support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• La Route du Rock: Long-running independent French music festival organized as an association, with a comparable profile of curated programming, regional footprint, and small-team non-profit operations.
• Solidays: French non-profit music festival (association loi 1901) combining live music programming with a solidarity/health cause. Highly comparable to La Ch'mise Verte in legal form, non-profit cultural positioning, and reliance on festival operations as the core activity.
• Festival de Poupet: Regional French music festival with multi-decade history, organized by an association structure; closely comparable in scale, non-profit model, and touring-artist programming strategy.
• Francofolies de La Rochelle: Long-running French music festival organized as an association, comparable in non-profit cultural-event model, artist programming approach, and reliance on regional French audiences.
• Les Vieilles Charrues: Long-running French summer music festival organized by a non-profit association, comparable to Au Fil du Son in its non-profit model, annual regional format, and multi-decade track record of booking national and international artists.
• Le Printemps de Bourges: Major French multi-day music festival organized as an association, comparable in non-profit cultural-event structure, multi-stage programming model, and reliance on a centralized team for promotion and production.
• Festival de Cornouaille: Regional French cultural festival organized by a non-profit association, with a comparable long-running annual event structure, regional identity, and similar scale of operations.

Broad incumbents

• Rock en Seine: Established French summer music festival operating at a larger scale but in the same category; relevant as a broader incumbent competitor for touring artists and audience attention.
• Hellfest Open Air Festival: Large established French music festival and broader incumbent in the same live-events space; while much larger in scale, it competes for the same pool of touring artists, regional audiences, and cultural-event market that La Ch'mise Verte serves.

Others

• Nonstop Productions: French concert promoter visible on La Ch'mise Verte's homepage (Josman/Arena Futuroscope), illustrating an adjacent ecosystem player that the association partners with for larger-venue artist routing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/festival-au-fil-du-son

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Au Fil du Son