LA CHOUETTE COMPAGNIE

What LA CHOUETTE COMPAGNIE does

LA CHOUETTE COMPAGNIE is a French artisanal producer and direct-to-consumer retailer of handmade decorative figurines, operating under the legal entity SAS BUTTERFLY BEACH from Cap d'Agde, France. The company manufactures owl ("chouettes") and cat ("chats") figurines from cotton fabric offcuts, with wooden branches (tamarisk wood for family pieces), wool strands, polyester wadding, and polystyrene beads used for shaping; select SKUs incorporate magnets or metal keychain hardware. Products are configurable into solo, family, monoparent, identical, XXL, guirlande (garland), keychain, and magnet formats, and can be personalized using markers, with optional wooden name plaques for city or business labeling. The catalog spans 42 best-selling SKUs on the company's PrestaShop-based e-commerce storefront at lachouettecompagnie.com, with all items sold in fixed wholesale-style packs of 6 units.

The business operates a hybrid B2B / B2C go-to-market: B2B customers are primarily retail gift shops and souvenir stores reselling the figurines (notably at French tourist locations), while B2C customers are individual consumers purchasing personalized gifts and home décor. Unit prices range from €7 to €45 depending on product complexity, and the company supports transactions through a customer-account system with order history, addresses, and discount-voucher functionality. Marketing is conducted through Facebook, Twitter, and Pinterest sharing integrations plus an email newsletter. The company is privately held, managed by a sole gérant (Stéphane NEVES), employs approximately 25 people, and operates exclusively in France with no disclosed revenue, funding, partnerships, or M&A activity.

Name

LA CHOUETTE COMPAGNIE

Legal name

SAS BUTTERFLY BEACH

Website

https://lachouettecompagnie.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LA CHOUETTE COMPAGNIE is a French artisanal maker and online retailer of handmade cotton-fabric owl and cat decorative figurines, sold in packs of 6 to gift shops, souvenir stores, and individual consumers across France.

Ownership category

akta.pro rank

Product category

Handcrafted Decorative Figurines

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Miniatures & Figurines (Display/Collectible) (CRALAKAB)

Keywords

• Handmade textile figurines
• Artisan home decor
• Handcrafted gift items
• Personalized decorative crafts
• Cotton fabric ornaments

Headquarters

HQ city

Cap d'Agde

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of handmade textile figurines (owls and cats) sold in packs of 6 units. Revenue generated through direct e-commerce sales to consumers and retail buyers. Products are offered at fixed suggested retail prices (PVC).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LA CHOUETTE COMPAGNIE designs, manufactures, and sells handmade decorative figurines of owls (chouettes) and cats (chats) crafted from cotton fabric scraps, wooden branches, wool, and polyester wadding. Products are sold in standardized packs of 6 units through the company's own e-commerce website, with optional personalization via wooden name plaques and marker decoration.

Product overview

LA CHOUETTE COMPAGNIE is a French e-commerce company selling handmade decorative figurines of owls (chouettes) and cats (chats) crafted from cotton fabric. The product portfolio includes seven main owl product lines: Les Chouettes Solos (single owls), Les Chouettes Pitchounes (hanging owl groups with 2-7 same-sized members), Les Chouettes Familles (family owl groupings with 2-8 members of varying sizes), Les Chouettes Monoparents (single-parent owl groupings), Les Chouettes Identiques (identical owl groupings of 2-4 same-sized members), Les Chouettes XXL (oversized owl groupings), and Les Chouettes Guirlandes (vertical garland-style decorations). Additional owl products include keychains and magnets. For cats, the company offers Les Chats Solos (single cats in child/mother/father sizes), Les Chatons (kitten pairs), Les Chats Familles (family cat groupings of 2-5 members), Les Chats à Suspendre (hanging cats), and Les Chats Porte-Clés (cat keychains). Accessories include wooden name plaques (plaquettes longues and courtes) for personalization. All products are handmade using cotton fabric scraps, wooden branches (tamarisk wood for some), wool decoration, and polyester wadding or polystyrene bead filling. Products are sold exclusively in packs of 6 pieces with randomized print patterns. The company is operated by SAS BUTTERFLY BEACH and is located in Cap d'Agde, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Chouettes Solos Single owl figurines made from cotton fabric, displayed on wooden branches with wool decoration and polyester wadding filling. Available in sizes from 8cm x 9cm to 12cm x 13cm, sold in packs of 6.
• Les Chouettes Pitchounes Hanging owl groups composed of 2 to 7 same-sized members displayed horizontally on wooden branches. Sizes range from L 8cm x H 4cm (2 members) to L 23cm x H 4cm (7 members), sold in packs of 6.
• Les Chouettes Familles Family owl groupings composed of 2 to 8 members (two parents with varying numbers of children) of different dimensions, displayed on tamarisk wood branches. Sizes range from L 14cm x H 8cm (2 members) to L 32cm x H 8cm (8 members), sold in packs of 6.
• Les Chouettes Monoparents Single-parent owl groupings composed of one parent and 1 to 3 children of different dimensions. Sizes range from L 14cm x H 8cm (1 parent + 1 child) to L 22cm x H 8cm (1 parent + 3 children), sold in packs of 6.
• Les Chouettes Identiques Identical owl groupings composed of 2 to 4 members of the same dimensions. Sizes range from L 14cm x H 8cm (2 members) to L 26cm x H 8cm (4 members), sold in packs of 6.
• Les Chouettes XXL Extra-large owl groupings composed of 2 to 4 oversized members. Sizes range from L 21cm x H 13cm (2 members) to L 40cm x H 14cm (4 members), sold in packs of 6.
• Les Chouettes Guirlandes Vertical garland-style owl decorations composed of 3 to 5 owls of different dimensions, connected by cord for hanging. Heights range from 1m10 (3 members) to 1m50 (5 members), sold in packs of 6.
• Les Porte-Clefs (Chouettes) Owl keychain figurines with metal ring for key attachment, made from cotton fabric with polyester wadding filling. Sold in packs of 6.
• Les Magnets (Chouettes) Owl-shaped magnets (4cm x 4cm) with cotton fabric design and magnet attachment for metal surfaces. Sold in packs of 6.
• Les Accessoires - Plaquettes en bois Wooden name plate accessories for personalizing owl decorations. Long plaques (10cm x 1.7cm) for cities with longer names and short plaques (7cm x 1.7cm) for shorter names, sold in packs of 6.
• Les Chats Solos Single cat figurines in child size (L 6cm x H 9cm), mother size (L 7cm x H 12cm), and father size (L 8cm x H 15cm), made from cotton fabric with polyester wadding. Sold in packs of 6.
• Les Chatons Kitten figurines composed of 2 members of the same dimension (L 11cm x H 9cm), made from cotton fabric. Sold in packs of 6.
• Les Chats Familles Family cat groupings composed of 2 to 5 members of different dimensions. Sizes range from L 14cm x H 15cm (2 members) to L 26cm x H 15cm (5 members), made from cotton fabric. Sold in packs of 6.
• Les Chats Porte-Clés Cat keychain figurines with metal chain and ring for key attachment, made from cotton fabric with polyester wadding. Child size (L 6cm x H 9cm), sold in packs of 6.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moulin Roty: French artisanal toy and decorative-character maker using fabric craft traditions. Comparable assortment (fabric characters, family/friend themes) and similar specialty-retail + online distribution model.
• Jellycat: UK plush and soft-toy brand selling stuffed animals and decorative characters through specialty retail and own storefront. Comparable on 'original soft toy' positioning and gifting-led catalog.
• Kaloo: French plush-toy and decorative stuffed-character brand selling to specialty retail and own e-commerce. Comparable on handmade-feel positioning, nursery/gifting use-cases, and DTC + gift-shop channel mix.
• Trousselier: French maker of fabric and wood decorative characters (mice, fairies, owls) sold through gift shops and own site. Direct overlap in product category, handmade positioning, and B2B/B2C channel mix.
• Maileg: Danish maker of heirloom-style fabric and wooden mice and animals, sold through gift shops and own e-commerce. Comparable on artisanal positioning, mixed-material craftsmanship, and premium gifting price points.
• Doudou et Compagnie: French plush-toy maker focused on infants and gifting with comparable product categories and distribution via specialty and online retail.
• Charlie Bears: UK collectible handcrafted fabric bears and characters sold through authorized retailers. Directly mirrors the handmade-collectible figurine model and B2B-gift-shop channel.
• Käthe Kruse: German maker of heirloom fabric dolls and characters with handcrafted positioning. Comparable on artisan craft narrative, family-themed gifting, and specialty-retail distribution.

Emerging players

• Mokulock: Japanese maker of handcrafted wooden miniature figurative crafts. Comparable as a craft-driven decorative collectible brand, though the primary medium (wood vs cotton) differs and connects more at the artisanal-collectible level than direct product overlap.

Broad incumbents

• Steiff: German heritage plush manufacturer with a much broader catalog and global distribution. Comparable category (high-end stuffed characters/figurines) but operates at significantly larger scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Pinterestpinterest.com/lachouettecompagnie
• LinkedInlinkedin.com/company/la-chouette-compagnie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA CHOUETTE COMPAGNIE