La Commerciale S.r.l.

What La Commerciale S.r.l. does

La Commerciale S.r.l. is a privately held, family-owned Italian graphic printing company founded in 1945 in Alba, Piedmont, and now operated by the fourth generation of the Artuffo family. The company specializes in premium self-adhesive reel labels, traditional paper-and-glue labels, luxury packaging (astucci), cases, and high-end brochures serving wineries, distilleries, craft beverage producers, cosmetics brands, and luxury goods companies. Its production combines offset printing (sheet-fed and reel), mixed-technique printing that consolidates multiple embellishment steps in a single pass, digital printing on HP Indigo 6800 and now three HP Indigo 6K digital presses (the third installed in July 2024), and finishing via ABG Digicon, Gallus TCS 250, hot foil stamping, dry embossing (including multi-level Bohemi-style relief), and die-cutting. Materials can be FSC-certified and the firm holds DNV ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications.

The business operates a direct B2B sales model with project-based quoting: dedicated sales contacts (Stefano Artuffo for sales, Federica Artuffo for purchasing, Carolina Artuffo for graphics) manage relationships and the company has no reseller or distribution channel. Pricing is not publicly disclosed; quotes reflect specifications, materials, techniques, run length, and finishing complexity. Named prestige customers include La Spinetta, Damilano, Bruno Rocca, Vite Colte, Donna Olimpia 1898, Ciabot Berton, Poderi dal Nespoli, Terre da Vino, Rapitalà, Antonellis Distillery, Kinahan's Whiskey, and Birrificio Occupato, with co-marketing and project execution involving design partners (Resistenza, BasileADV, Spazio Di Paolo, Doni e Associati) and material suppliers (Luxoro/Kurz, Avery Dennison, Fedrigoni, Arconvert, hinderer+mühlich Italia).

Go-to-market is anchored in industry trade shows (Vinitaly, Packaging Première, Packaging Première Collection), community initiatives (Etichettala creative contest with the Art Institute and Oenological School of Alba), and earned media (Gazzetta d'Alba). The firm has received Top Application Award 2006 (London), Oscar della Stampa 'La Vedovella' 2016 (Milan), and Vinitaly 2020 Gold Medal, anchoring brand reputation across four generations of continuous operation.

Name

La Commerciale S.r.l.

Legal name

La Commerciale S.r.l.

Website

https://lacommerciale.it

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian family-owned printing company (est. 1945) specializing in premium self-adhesive labels, luxury packaging, and finishing for wine, spirits, and luxury brands across four generations of the Artuffo family.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Converted Paper Product Manufacturing (3222), Printing (32311)

SIC

Commercial Printing (2750), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Label printing services
• Luxury packaging printing
• Wine label production
• Offset and digital printing
• Hot foil embossing

Headquarters

HQ city

Alba

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom label printing (reel/self-adhesive and paper-and-glue): Primary revenue stream from printing high-value reel labels and paper-and-glue labels for wine, spirits, cosmetics, and luxury packaging. Projects are custom, one-time production with industrial capacity combined with artisan finishing.
2. Luxury packaging and boxes (astucci): Production of premium packaging, cases (astucci), and brochures with high added value, serving luxury goods sectors.
3. Premium finishing and embellishment services: Hot foil stamping, dry embossing, die-cutting, and other finishing services offered as part of or independently from label printing projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

La Commerciale S.r.l. is a graphic-industry printing firm specializing in custom self-adhesive reel labels and paper-and-glue labels for the wine, spirits, cosmetics, and luxury packaging sectors. It also produces luxury packaging (astucci/cases) and high-value brochures, combining offset, digital (HP Indigo), and mixed-technique printing with premium finishing such as hot foil stamping, dry embossing, and die-cutting. Services are project-based, with quote-driven pricing and integrated design, prepress, printing, and finishing capabilities.

Product overview

La Commerciale S.r.l. is a graphic industry and printing company specializing in the production of high-quality self-adhesive reel labels, paper and glue labels, luxury packaging, cases (astucci), and brochures. Founded in 1945 with over 80 years of experience across four generations, the company combines industrial speed and capacity with artisan care, offering premium finishing techniques including hot foil stamping, embossing, die-cutting, and complex paper solutions. The product portfolio centers on luxury wine and spirits label printing alongside high-value packaging solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Etichette a Bobina (Self-Adhesive Reel Labels) Self-adhesive reel labels printed using industrial capacity combined with artisan care, featuring high-quality materials and sophisticated finishing techniques. Targeted at enterprise wineries, distilleries, and luxury brands.
• Etichette Carta e Colla (Paper and Glue Labels) Traditional paper labels with glue application, produced with precision and quality controls typical of luxury wine and spirits packaging. Targeted at premium wineries and spirits producers.
• Packaging di Pregio (Luxury Packaging) High-added-value packaging solutions for luxury goods, featuring premium materials and sophisticated finishing techniques including hot foil stamping, embossing, and die-cutting. Targeted at luxury cosmetics, spirits, and specialty food brands.
• Astucci (Cases and Boxes) Luxury folding cartons and cases for premium products, crafted with attention to detail and high-quality finishing. Targeted at premium product manufacturers in wine, spirits, cosmetics, and luxury goods.
• Brochure High-value brochures produced with premium materials and sophisticated printing techniques for luxury brand communication. Targeted at enterprise wineries, luxury brands, and premium goods manufacturers.
• Premium Finishing and Embellishment Services Hot foil stamping, dry embossing (including multi-level relief), die-cutting, and other finishing services offered as part of or independently from label printing projects. Targeted at premium label and packaging projects.
• Digital Label Printing Department (HP Indigo 6800 and HP Indigo 6K) Digital printing capability for short-run and variable-data label production using HP Indigo 6800 and three HP Indigo 6K Digital Presses with ABG Digicon finishing line for fast delivery and best-in-class quality. Targeted at enterprise clients needing fast digital label runs.

Quantifiable outcome

• Vinitaly 2020 Gold Medal for the 'Irpo' label
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Istituto Artistico di AlbacoreStrategic or Co-development Partner · 1 January 2025Art school in Alba collaborating on the Etichettala creative competition (2024–2025), engaging fourth and fifth-year students in designing wine labels. The 2025 edition involved over 70 students, with winners including Francesca Pionzo (1st place) and Lia Anna Racca, Lorena Camera, Annasofia Cavallo, Alexandru Concieaga.
• Scuola Enologica di AlbacoreStrategic or Co-development Partner · 1 January 2025Oenological school of Alba collaborating on the second edition of Etichettala (Limited Edition 80° Anniversario, 2025), bridging creative education with the wine industry.
• HPcoreTechnology or Integration · 1 May 2024HP signed an agreement with La Commerciale for the purchase and installation of the third HP Indigo 6K Digital Press in May 2024, operational from July 2024. This investment optimizes operational costs and enhances quality and versatility in digital label printing.
• ASL CN2 Alba BraminorOthers · 1 January 2024ASL CN2 Alba Bra leads the Talenti Latenti shared welfare project. La Commerciale joined on November 14, collaborating with 20+ local enterprises to develop welfare initiatives benefiting employees and the wider community.
• MAD13 Creative Room (Dario Gazzelli)coreStrategic or Co-development Partner · 1 January 2024Graphic and communication studio specializing in wine label design and wine communication, based in La Morra (CN). Co-conceiver with winemaker Fabio Oberto of the TogetherWeWine initiative for COVID-19 emergency relief, with La Commerciale producing the limited edition label.
• FedrigonicoreTechnology or Integration · 1 January 2023Partner raw materials supplier for the Birrificio Occupato Christmas Reserve project, providing Reno de Medici Gr 290 cardboard for offset printing and hot foil finishing.
• Dario Frattaruolo (Graphic Studio)coreStrategic or Co-development Partner · 1 January 2023Graphic studio collaborating with La Commerciale to design the label and packaging identity for Birrificio Occupato's Christmas Reserve IPA, creating a concept of luxury and elegance with floral motifs and balanced cold/warm tones.
• Avery DennisoncoreTechnology or Integration · 1 January 2021Avery Dennison supplies specialty FSC-certified papers (Fasson® Paper New Black FSC, Fasson® Silver Foil Embossed FSC) used in the Bohemi Luxoro 2021 label project. These materials enabled the multi-level dry embossing and tone-on-tone hot foil finishing.
• hinderer+mühlich ItaliacoreTechnology or Integration · 1 January 2021Provided the multi-level relief cliché (printing plate) for the Bohemi Luxoro 2021 project, enabling the precise reproduction of the horse's musculature and mane in motion for the dry embossing process.
• Resistenza (Giuseppe Salerno, Paco González)coreStrategic or Co-development Partner · 1 January 2020Design studio responsible for fonts and graphic design of the Irpo Spirit label (Vinitaly 2020 Gold Medal), creating a wolf totemic design with ancient and evocative letterforms on high-quality paper.
• Luxoro (Kurz Italia distributor)coreTechnology or Integration · 1 January 2020Luxoro supplies gold and specialty foils for premium label projects. Distributed hot stamping lamina for both the Irpo Spirit (gold foil) and Bohemi Luxoro 2021 (gold and black foil) projects.
• BasileADV (Andrea Basile)coreStrategic or Co-development Partner · 1 January 2020Creative director and coordinator of the Irpo Spirit label project, conceiving and coordinating the collaboration between La Commerciale, Resistenza, Luxoro, Vetroelite, Arconvert, and photographer Diego De Dominicis.
• Kinahan's WhiskeyminorStrategic or Co-development Partner · 1 January 2020Irish whiskey brand presenting the KASC™ project; La Commerciale was chosen as the production partner for the limited edition 500-piece 'I'M OK' by MARCANTONIO, a non-profit initiative.
• MARCANTONIO (artist)minorStrategic or Co-development Partner · 1 January 2020Iconic Italian contemporary artist collaborating on the KASC™ 'I'M OK' limited edition, creating a unique and provocative artistic object for the non-profit whiskey project. La Commerciale produced the label.
• Food for SoulminorOthers · 1 January 2020Non-profit organization founded by chef Massimo Bottura and Lara Gilmore; recipient of all profits from the KASC™ 'I'M OK' limited edition whiskey label project. Supports community kitchens and social food ecosystems.
• LuxorocoreStrategic or Co-development Partner · 1 January 2015Exclusive Italian distributor of Kurz Italia; developed and presented the Hugonis label for Rapitalà at Vinitaly 2015, selecting La Commerciale as the label producer. Luxoro chose the Tangeri Bronze color of the year.
• Doni e Associati di FirenzecoreStrategic or Co-development Partner · 1 January 2015Communication agency entrusted with the creative direction of the Hugonis label for Rapitalà, designing a Moorish-inspired label with modern metallic effects, produced by La Commerciale at Vinitaly 2015.
• Spazio Di Paolo (Mario Di Paolo)coreStrategic or Co-development PartnerArt direction and design of the Bohemi Luxoro 2021 special label restyling, drawing inspiration from the Bussolera-Branca Foundation, the estate's natural surroundings, and the Andalusian horse Bohemi. The design concept was realized through La Commerciale's printing and finishing expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coveris: Coveris is a pan-European packaging converter producing labels and flexible packaging for food, beverage, and personal-care customers. It competes for the same premium wine/spirits and luxury label projects that anchor La Commerciale's book, but as a broad incumbent with global procurement leverage.
• Constantia Flexibles: Constantia Flexibles is a major European flexible packaging and label converter serving food, beverage, and pharma markets. It overlaps with La Commerciale's luxury packaging (astucci) and decorative-label offerings but at a much larger scale across multiple geographies.
• Multi-Color Corporation (now part of Fortis Solutions Group): Multi-Color Corporation, merged into Fortis Solutions, is one of the world's largest label converters serving global wine, spirits, and consumer brands. It overlaps with La Commerciale on premium spirits/wine labels but operates at vastly greater scale, with global multi-site production and integrated supply-chain capabilities the boutique Italian firm cannot match.
• CCL Industries: CCL Industries is the world's largest specialty label company (Avery, CCL Label, CCL Container) and a broad incumbent serving premium beverage, cosmetics, and luxury markets. While not boutique, CCL competes for the same large wine and spirits RFPs that La Commerciale occasionally wins at the high-craft end of the market.

Others

• Fedrigoni: Fedrigoni is a leading Italian paper and self-adhesive materials producer that supplied award-winning substrates (e.g., the Top Application Award 2006). It is both a key supplier and a partial adjacency — through its self-adhesive label stock business — making it an ecosystem comparator rather than a direct label-printer competitor.
• Avery Dennison: Avery Dennison is a global pressure-sensitive label materials supplier and a strategic materials partner of La Commerciale (Bohemi Luxoro 2021). While Avery also operates its own label converting and RFID businesses, in the context of La Commerciale it functions as a primary upstream materials ecosystem peer.
• Indigo (HP Indigo): HP Indigo is the digital press vendor that supplies La Commerciale's three HP Indigo 6K and HP Indigo 6800 presses. As an enabling technology provider, HP Indigo is a critical ecosystem peer whose roadmap directly determines La Commerciale's ability to expand short-run, variable-data, and on-demand label revenue.
• Kurz (Luxoro / Kurz Italia): Kurz is the global leader in hot-stamping foils and decorative surface finishes; its Italian distributor Luxoro is a core technology partner of La Commerciale. Kurz is an enabling ecosystem peer — without Kurz foils, La Commerciale's signature embellishment projects (Irpo, Hugonis, Bohemi Luxoro) would not be feasible.

Direct peers

• Eurostampa: Eurostampa is an Italian premium label printer specializing in wine, spirits, and cosmetics labels with embellishment capabilities (hot foil, embossing). It is the closest direct comparable to La Commerciale in terms of geography (northern Italy), customer base (premium wine/spirits producers), and core offering (high-value decorated labels with in-house design).
• Smyth Companies: Smyth Companies is a US-based premium label and packaging converter serving wine, spirits, and luxury brands. It is a direct specialty peer to La Commerciale in terms of target customer (premium beverage) and embellishment-driven value proposition, though operating across the Atlantic and at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-commerciale-s-r-l

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Commerciale S.r.l.