Crown Plaza La Concha

Name

Crown Plaza La Concha

Legal name

La Concha Key West, Autograph Collection

Website

https://laconchakeywest.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Historic boutique hotel
• Luxury accommodations
• Food and beverage
• Event venues
• Pool club

Headquarters

HQ city

Key West

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from guest room bookings across various room categories including Standard Rooms, Suites, and Villas. Room types range from 225 Sq Ft Standard 2 Queen rooms to 600 Sq Ft Hemingway Suite. Pricing varies by season, room type, and availability.
2. Food and Beverage: On-site dining venues including Perla (Modern Cuban cuisine, breakfast and dinner), El Dom Cuban Cafe (Cuban coffee and pastries, 6:30am-1pm), Tropicado (mojito bar, 12pm-11pm), and The Conch Club Pool Bar. Revenue from restaurant covers, cocktails, and catering services.
3. Pool Club Day Passes: Day passes to the La Concha Pool Club offering access to cabanas, iconic pool, loungers, and refreshments for non-hotel guests seeking a tropical pool experience.
4. Meetings and Events: Event spaces available for celebrations and corporate events with catering services, room blocks, and custom event planning.
5. Marriott Bonvoy Loyalty Program: Integration with Marriott Bonvoy program drives repeat bookings and customer retention through points earning and redemption, exclusive member benefits, and targeted promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

La Concha Key West is a historic boutique hotel in Key West, Florida that sells overnight accommodations ranging from standard rooms to the 600 sq ft Hemingway Suite and exclusive Grand Dame Villas. Revenue is complemented by four on-site dining and bar venues (Perla, El Dom Cuban Cafe, Tropicado, and The Conch Club Pool Bar), event hosting, pool club day passes, and standard hotel amenities such as a fitness center, EV charging, and pet-friendly rooms. The property operates as part of Marriott International's Autograph Collection.

Product overview

La Concha Key West, Autograph Collection is a historic boutique hotel offering a unified hospitality experience centered around accommodations and dining. The property features hotel rooms and suites (Standard 2 Queen, Standard King, Premium King, Balcony Premium King, Pure Wellness rooms, Standard Suite, Concha Suite, Duval Suite, Hemingway Suite), premium villas (The Grand Dame Villas at The Rooftop), and four distinct dining venues (Perla for modern Cuban cuisine, El Dom Cuban Cafe, Tropicado mojito bar, and The Conch Club pool bar). Amenities include a fitness center, pool club, and event spaces. The hotel is part of Marriott's Autograph Collection and participates in the Marriott Bonvoy loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Perla: Modern Cuban cuisine restaurant offering breakfast and dinner with a chef's tasting menu, blending Spanish and Cuban influences.
• El Dom Cuban Cafe
• Tropicado
• The Conch Club (La Concha Pool Club)
• The Grand Dame Villas at The Rooftop

Products and services

• La Concha Key West Hotel Accommodations Historic boutique hotel accommodations in Key West with multiple room categories including Standard 2 Queen (225 sq ft), Standard King, Premium King, Balcony Premium King, Skyline Corner King, Standard Suite, Concha Suite, Duval Suite, and the Hemingway Suite, plus PURE Wellness rooms for allergy-conscious travelers. Designed for leisure travelers, couples, and families seeking historic Art Deco character and modern amenities on Duval Street.
• The Grand Dame Villas at The Rooftop High-end villa accommodations featuring private terraces, rooftop access, in-suite rum tastings, cultural immersions in art, music, and dance, plus premium amenities including Bose sound systems, telescopes, and stocked refrigerators. Targeted at luxury leisure travelers seeking an elevated Key West experience.
• Perla Restaurant Modern Cuban cuisine restaurant serving breakfast and dinner with a chef's tasting menu by reservation, blending Spanish and Cuban influences. Open to hotel guests and outside diners.
• El Dom Cuban Cafe Cuban-inspired cafe serving espresso drinks such as buche, cafe con leche, and cortadito, plus empanadas and freshly baked pastries with guava. Open daily from 6:30am to 1pm for hotel guests and walk-ins.
• Tropicado Bar Havana Nights-inspired mojito bar featuring expertly crafted cocktails including signature, Island Time, and Mango Mojitos plus the Hemingway Daiquiri, served alongside inventive tapas. Open 12pm to 11pm to hotel guests and outside visitors.
• The Conch Club Pool Bar Roaring '20s-style pool club offering cabanas, signature cocktails, and poolside dining and bar service for hotel guests and pool club day pass holders. Food available 12pm to sunset with the pool bar open 11am to 6pm.
• Meetings and Events Hosting Event spaces available for celebrations, weddings, milestone events, and corporate retreats, supported by on-site catering, room blocks, and custom event planning. Targeted at event planners and group coordinators seeking a distinctive historic venue.

Quantifiable outcome

• Historic Hotels of America membership since 1991
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SebagominorStrategic or Co-development PartnerPremium water sports partner providing boat charters, sunset sails, snorkeling excursions, dolphin watching, and sandbar trips. Located at 205 Elizabeth St, Key West, FL 33040. Hotel offers in-lobby Tour & Activity Concierge to connect guests with Sebago's experiences. Partnership enhances guest activity offerings without direct integration.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ocean Key Resort & Spa: Boutique resort on Key West's historic Mallory Square facing the sunset pier, directly comparable in scale, F&B depth, and luxury leisure positioning to La Concha.
• The Reach Key West (Curio Collection by Hilton): Curated/independent-style Key West resort operating under Hilton's Curio Collection, structurally analogous to La Concha's positioning under Marriott Autograph Collection in the same destination.
• Casa Marina Key West (Waldorf Astoria): Iconic 1920s historic resort on Key West's southernmost beach, directly competing with La Concha for heritage-driven luxury leisure and event business in the same destination market.
• Hyatt Centric Key West Resort & Spa: Upscale resort in Old Town Key West with multiple F&B venues and event space, comparable to La Concha's luxury leisure, group, and curated-brand positioning.
• Southernmost Beach Resort: Resort property at the southernmost point of Duval Street in Key West, offering rooms, pools, dining, and beach access in the same leisure and event-driven segment as La Concha.
• The Marquesa Hotel: Boutique hotel in Old Town Key West with mature gardens, small-room footprint, and on-site dining, competing for the same historic-boutique leisure guest as La Concha.
• Sunset Key Cottages: Luxury cottage resort on a private Key West island, competing with La Concha's Grand Dame Villas for ultra-premium Key West leisure and milestone-event demand.
• The Marker Key West: Historic boutique waterfront hotel in Old Town Key West offering comparable room tiers, on-site dining, and event space in the same Duval Street / Key West luxury leisure segment as La Concha.
• Pier House Resort & Caribbean Spa: Long-standing Key West waterfront resort with multiple dining outlets, spa, and event venues, competing in the same Old Town leisure and group market as La Concha.

Emerging players

• Marriott's Autograph Collection (other properties): Portfolio of independent boutique hotels operating under the same brand standards, loyalty integration, and distribution platform that La Concha benefits from, providing direct comparability on RevPAR benchmarks and brand economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laconchakeywest
• Instagraminstagram.com/laconchakw
• LinkedInlinkedin.com/company/crown-plaza-la-concha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Plaza La Concha