Château de la Crée

What Château de la Crée does

Château de la Crée is a privately held Burgundy wine estate headquartered at 11 Rue Gaudin in Santenay, Côte de Beaune, France, owned by Ken and Grace Evenstad through Evenstad Estates. The estate's vineyard history dates to 1431 on land associated with Nicolas Rolin, founder of the Hospices de Beaune; the current Evenstad ownership began in April 2015 and added approximately 15 acres of Côte de Nuits vineyards in June 2021 through the Domaine Christian Confuron et fils acquisition, bringing total Burgundy holdings to roughly 40 acres across seven prestigious villages (Pommard, Volnay, Meursault, Puligny-Montrachet, Chassagne-Montrachet, Santenay, and Maranges), plus Grand Cru parcels in Bonnes-Mares and Clos de Vougeot.

The estate operates three wine brands — flagship Château de la Crée, prestige label Maison Evenstad, and Côte Chalonnaise-focused Les Tourelles de la Crée — using a gravity-flow winery (built 2011), biodynamic viticulture, 15th-century vaulted cellars for barrel aging, and a proprietary DSGC zero-tolerance cork program. Two Monopole parcels (Clos du Château and Clos de la Confrérie) in Santenay provide appellation-protected exclusivity, and roughly 40% of plantings are designated Premier Cru.

Revenue derives from three streams: direct-to-consumer wine sales (including gift boxes and case shipments to Europe and internationally, particularly the US and UK), oenotourism experiences (priced €22–€114 per person, ranging from 5-wine tastings to premium 8-wine Collection Experiences with e-cycling and picnic add-ons), and recurring wine club memberships across three tiers (Chevalier d'Or, L'Ambassadeur, Le Cercle) offering exclusive releases and concierge service spanning Burgundy and Oregon. The company distributes almost entirely through DTC channels anchored at the estate and via online booking and e-commerce platforms, with prestige positioning reinforced by participation in the Hospices de Beaune wine auction and critical recognition including Wine Spectator top-3 Wines of the World placements and Decanter World Wine Awards.

Name

Château de la Crée

Legal name

Château de la Crée

Website

https://la-cree.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Château de la Crée is a family-owned Burgundy wine estate in Santenay producing Premier and Grand Cru Pinot Noir and Chardonnay from ~40 acres across seven Côte d'Or villages, serving premium collectors, wine tourists, and wine club members through DTC sales and paid oenotourism experiences.

Ownership category

akta.pro rank

Product category

Premium Burgundy Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Burgundy wine estate
• Premier Cru wines
• Oenotourism experiences
• Wine club memberships
• Pinot Noir production

Headquarters

HQ city

Santenay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Direct sales of Château de la Crée, Maison Evenstad, and Les Tourelles de la Crée wines to consumers. Includes bottle sales, gift boxes, and case orders shipped throughout Europe and internationally.
2. Oenotourism Experiences: Paid experiences including wine tastings, vineyard tours, e-cycling, cooking classes, and food & wine pairings. Experiences priced from €22 to €114 per person with various durations.
3. Wine Club Memberships: Annual membership programs (Chevalier d'Or, L'Ambassadeur, Le Cercle) providing exclusive access to limited wines, special releases, concierge services, and preferential booking for experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Château de la Crée produces and sells Premier Cru and Grand Cru Pinot Noir and Chardonnay wines from its 40-acre Burgundy estate across seven Côte d'Or villages, marketed under three labels (Château de la Crée, Maison Evenstad, Les Tourelles de la Crée). The estate directly sells bottled wines and gift cases, runs paid wine tasting and tour experiences at the Santenay château, and operates a three-tier wine club membership program with concierge service and exclusive releases.

Product overview

Château de la Crée operates as a multi-brand Burgundy wine estate with three distinct wine labels: the flagship Château de la Crée (Premier Cru and Grand Cru wines from the Côte d'Or), Maison Evenstad (prestige curated selections), and Les Tourelles de la Crée (Côte Chalonnaise wines). The company supplements wine production with experiential oenotourism offerings including Discovery Experiences (tastings from €22), Collection Experiences (premium themed tastings at €95), and Picnic packages. Wine club memberships provide ongoing access to limited-production wines and concierge services.

Differentiator

Problem solved

Functional benefit

Brands

• Maison Evenstad: A prestige label offering hand-selected barrels from the legendary terroir of the Côte d'Or, curated exclusively for connoisseurs and members.
• Les Tourelles de la Crée

Products and services

• Château de la Crée wines Flagship Pinot Noir and Chardonnay wines crafted from Premier Cru and Grand Cru vineyards across seven Côte d'Or villages: Pommard, Volnay, Meursault, Puligny-Montrachet, Chassagne-Montrachet, Santenay, and Maranges.
• Maison Evenstad wines Prestige label offering hand-selected barrels from the most prized and rare Côte d'Or vineyard sites, curated exclusively for connoisseurs and members.
• Les Tourelles de la Crée wines Sub-brand highlighting the Côte Chalonnaise region, particularly Montagny, offering wines of uncommon value and integrity crafted by Château de la Crée.
• Discovery Experiences Entry-level oenotourism experiences for visitors to Santenay: Dégustation de la Crée (5 wines, €22, 30 minutes), Château de la Crée tour (5 wines, €32), Les Climats (6 wines including Grand Cru, €59, 1.5 hours), and E-Cycling vineyard tours (€89, 2.5 hours, 2–4 people).
• Collection Experiences Premium themed tasting experiences at €95 per person featuring 8 exceptional wines, including Hospices de Beaune vertical tastings across four vintages, The Côte de Beaune in 8 Chapters (Premier Cru and Grand Cru), and The Great Whites of Burgundy (Chardonnay from Montagny to Chablis and Corton Charlemagne).
• Picnic Experiences Outdoor picnic offerings in the château grounds available as add-ons to wine experiences or standalone, featuring seasonal local produce from Burgundian artisans (Château de la Crée & Picnic at €57, Les Climats & Picnic at €84, E-Cycling & Picnic at €114).
• Wine Club Memberships Three membership tiers — Chevalier d'Or, L'Ambassadeur, and Le Cercle — providing exclusive access to limited-production wines, concierge service in Burgundy and Oregon, and preferential booking for experiences.

Quantifiable outcome

• Four wines rated 90+ by Wine Enthusiast (December 2020)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Appellation ChocolatminorStrategic or Co-development Partner · 13 April 2021Partnership with master chocolatiers in Pommard village for wine and chocolate tasting experiences. Offered as at-home kit with 4 wines and 4 chocolate varieties for €242 (serves 4 people). Includes online tasting sessions led by château sommelier.
• Restaurant Le TerroirminorGTM or Marketing Partner · 26 March 2021Gastronomic partnership with Corinne Germain's restaurant in Santenay for food and wine pairing content. Collaborative Easter recipe featuring lamb paired with Château de la Crée wines.
• Hospices de BeaunecoreStrategic or Co-development PartnerLong-standing participants in the famous Hospices de Beaune Wine Auction, purchasing barrels and maturing wines under Maison Evenstad brand. Special Collection Experience featuring wines from two founders' cuvées (Nicolas Rolin and Guigone de Salins) across four vintages.
• Local Producers and ArtisansminorStrategic or Co-development PartnerPartnerships with local Burgundy producers and artisans for picnic baskets featuring seasonal, fresh, local ingredients. Strengthened annually for picnic offerings May-September.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sarl-chateau-de-la-cree

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château de la Crée