La Dancemagic
LA Dance Magic is a U.S. dance convention and competition company that runs a national tour of 17+ cities each season, serving dancers ages 4 through pre-professional, with instruction, scholarship auditions, and competitions delivered by working entertainment industry faculty.
- Company typePrivate
- Founded1999
- HeadquartersMontrose, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Dancemagic does
LA Dance Magic (LADM) is a privately held U.S. dance convention and competition company founded in 1999 by Jackie Sleight and Dave Carter and headquartered in Montrose, California. The company operates a touring model that brings professional dance instruction, scholarship auditions, and competitive routines to 17+ cities across the United States each season, serving dancers from age 4 (Magic Minis) through pre-professional (LADM Company, Pro Track, Kairos). Programming is anchored by 12+ faculty members who are working entertainment industry professionals, and the company maintains alumni outcomes in commercial dance, Broadway, and major concert tours. The core product is the regional convention and competition weekend, with each per-city event structured around scholarship auditions, competition entries across solo, duo/trio, group, line, and production categories, and faculty performances.
The business model is event-driven and per-transaction. Studios register groups of dancers and pay per-seat convention fees and per-routine competition entry fees, with extended-time surcharges and credit card processing fees. Premium revenue streams include the Kairos Pro Dance Prep ($2,800, LA-based intensive), the Magic Performer Experience at National Finals ($650-$750), LADM Company membership fees (recurring), and Magic Experience in-studio and virtual events. The company is distributed entirely through dance studio partnerships and direct dance registration via its website; there is no app, no proprietary enterprise platform, and payments are processed through PayPal. Marketing is primarily organic — studio referrals, social media (Facebook, Instagram, X, YouTube), newsletters, and word-of-mouth — with a strategic partnership with Bloch as official shoe sponsor. The company has no external funding, no parent company, and operates with a six-person core team that relies on a deep bench of contract faculty and event staff to deliver the national tour.
La Dancemagic firmographics
Firmographics- Name
- La Dancemagic
- Legal name
- LA Dance Magic
- Website
- https://ladancemagic.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LA Dance Magic is a U.S. dance convention and competition company that runs a national tour of 17+ cities each season, serving dancers ages 4 through pre-professional, with instruction, scholarship auditions, and competitions delivered by working entertainment industry faculty.
- Ownership category
- akta.pro rank
La Dancemagic industry classification
Industry- Product category
- Dance Education Services
- NAICS
- Dance Companies (71112), Performing Arts, Spectator Sports, and Related Industries (711), Fine Arts Schools (61161)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD)
Keywords
Where La Dancemagic is headquartered
LocationHeadquarters
- HQ city
- Montrose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Dancemagic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Convention Registration Fees: Dancers and studios pay registration fees to attend LA Dance Magic conventions across regional tour cities. Fees vary by dancer level (Junior, Teen, Senior) and registration timing (Early, Standard, At the Door). Convention attendance is required to participate in competition.
- Competition Entry Fees: Studios pay per-routine entry fees for competition categories including solos, duos/trios, small groups, large groups, lines, extended lines, and productions. Competition fees vary by routine type and timing.
- MP Experience Program Fees: Magic Performer Experience is a premium program at National Finals. Magic Performers of the Weekend pay $650 and Runner Ups/MP Finalists pay $750 for the enhanced experience including convention tuition, gala tickets, solo competition, rehearsals, and private party.
- Kairos Pro Dance Prep Program: Intensive Los Angeles-based commercial dance career program costing $2,800 total, with a $500 non-refundable deposit upon registration. Held annually at Revolution Dance Center with additional accommodation for participants.
- LADM Company Membership Fees: Company members pay mandatory company fees determined at the beginning of each season. Members must attend multiple convention events throughout the year and commit to the program's requirements.
- Magic Experience In-Studio and Virtual Events: LA Dance Magic offers virtual and in-studio events where faculty members visit studios or teach remotely, providing additional revenue through these supplementary programs.
- Observer Bands and Miscellaneous Fees: Parents and observers can purchase observer bands for class access. Additional fees apply for extended time limits on competition routines and credit card processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Per event | Convention Registration - Teacher/Owner |
| Per seat | Per event | Convention Registration - Senior (16 & up) |
| Per seat | Per event | Convention Registration - Teen (12-15) |
| Per seat | Per event | Convention Registration - Junior (7-11) |
| Per seat | Per event | Convention Registration - Breakout Room (12 & up) |
| Per seat | Per event | Convention Registration - Magic Mini (4-6) |
| Per seat | Per event | Convention Registration - Observer |
| Per seat | Per event | Competition Entry - Solos |
| Per seat | Per event | Competition Entry - Duo/Trio |
| Per seat | Per event | Competition Entry - Small Group (4-9) |
| Per seat | Per event | Competition Entry - Large Group (10-15) |
| Per seat | Per event | Competition Entry - Line (16-24) |
| Per seat | Per event | Competition Entry - Extended Line (25+) |
| Per seat | Per event | Competition Entry - Production (15+) |
| One time/ perpetual license | One time | MP Experience - Magic Performer of the Weekend |
| One time/ perpetual license | One time | MP Experience - Runner Up & MP Finalist |
| One time/ perpetual license | Multi-year contract | Kairos Pro Dance Prep Program |
| Per seat | Per event | MP Finalist Program Entry |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
La Dancemagic product offering
Product offeringCore offering
LA Dance Magic operates a touring dance convention and competition business, hosting weekend events in 17+ U.S. cities each season that feature technique classes taught by working entertainment industry professionals, judged competition routines across multiple categories, scholarship auditions, and awards. The core offering is the regional LADM Convention & Competition, augmented by intensive specialty programs (Kairos Pro Dance Prep, Final Cut, Magic Performer Experience at National Finals) and the multi-age LADM Company pipeline (Junior, Senior, Men's, Pro Track). Customers are primarily individual dancers (ages 4 through adult) and the dance studios that register them.
Product overview
LA Dance Magic operates as a dance convention and competition company offering a portfolio of interconnected programs. The core offering is the LA Dance Magic Convention & Competition, a series of regional weekend events across 20+ U.S. cities featuring classes, competitions, and scholarships. Supporting programs include the LA Dance Magic Company (with Junior, Senior, and Pro Track divisions) for aspiring professional dancers, and the Magic Minis program for young children. The Kairos Pro Dance Prep is an intensive LA-based workshop for advanced dancers seeking commercial careers. The Magic Performer Experience is an elite national finals program for top regional winners. Additional offerings include the Five Diamond Studios recognition program and Final Cut, an intensive summer audition program. All programs emphasize dance education, competition, and professional development with scholarships and awards throughout.
Differentiator
Problem solved
Functional benefit
Brands
- Kairos Pro Dance Prep: An intense workshop program designed for advanced dancers (ages 13 and up) interested in jumpstarting their commercial dance career in Los Angeles, held at Revolution Dance Center
- Magic Performer Experience (MP Experience)
- LADM Company
- Magic Minis
- Magic Experience
- Five Diamond Studios
Products and services
- LA Dance Magic Convention & Competition Regional dance conventions and competitions held across 17+ U.S. cities annually, offering dance classes taught by industry professionals, competitive routines, scholarship auditions, faculty performances, and awards ceremonies for dancers ages 4 and up.
- Kairos Pro Dance Prep An intense one-week workshop in Los Angeles designed for advanced dancers ages 13+ to jumpstart their commercial dance careers, featuring auditions with Hollywood choreographers, LA dance agency meetings, business seminars, and a final performance.
- Magic Performer Experience (MP Experience) An elite program for Magic Performer of the Weekend winners featuring convention tuition, gala tickets, solo competition, MProv competition, private party, and National Finals Gala performances at East Coast and West Coast National Finals.
- LADM Company A company program providing young dancers with resources to transition from student to professional dancer, including Junior Company, Senior Company, Pro Track, and Men's Company divisions that train under LADM faculty and perform at conventions and special events.
- Magic Minis An early-start program for mini movers ages 4-6 featuring age-appropriate classes, games, costumes, and a special performance during convention weekends.
- Magic Experience Virtual and in-studio events bringing LADM faculty directly to dance studios, featuring opening warm-ups, classes at various levels, free teacher sessions, and optional parent workouts.
- Final Cut An intensive summer program held in Glendale, CA featuring week-long training, auditions for LA Dance Magic Company, and performances for dancers seeking professional development.
- National Finals (West Coast - Anaheim & East Coast - Boston) National-level championship competition and convention held at the Hyatt Regency Orange County (West Coast) and in Boston (East Coast), featuring top regional winners competing for national titles, Magic Performer of the Year, and special awards.
- Five Diamond Studios A recognition program honoring top-performing dance studios across LADM's tour cities that demonstrate excellence in dance education and competition participation.
Quantifiable outcome
- Alumni have gone on to professional careers with major artists including Britney Spears, Beyoncé, Taylor Swift, Rihanna, Jennifer Lopez, and more
- +2 more outcomes
Companies that use La Dancemagic
Customer profileSegments7 records
Ideal customer profiles3 records
La Dancemagic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
La Dancemagic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BlochcoreBloch is the official shoe sponsor of LA Dance Magic. The partnership includes the Bloch Dancer of the Year award, with Bloch providing recognition and likely product support for top LADM dancers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
La Dancemagic competitors and assessment
Company assessmentDirect peers
- JUMP Dance Convention: National dance convention tour focused on jazz, contemporary, lyrical, and hip-hop with scholarship auditions and competition categories. Competes head-to-head with LADM for the same competitive dancer segment across US cities.
- Radix Dance Convention: Multi-city dance convention and competition circuit with regional tour stops and finals. Comparable age divisions, competition categories, and studio-channel go-to-market.
- Tremaine Dance Convention: Long-established dance convention and competition tour (now under the Break the Floor Productions umbrella). Competes with LADM for studio registrations and dancer attendance in shared US cities.
- Hollywood Vibe Dance Convention: Touring dance convention with LA-style training focus, scholarships, and competitions. Targets the same competitive dancer demographic and overlaps in tour geographies.
- Nuvo Dance Convention: Touring dance convention and competition with national finals, similar faculty/industry professional positioning, and comparable convention + competition dual-product offering to LADM.
- New York City Dance Alliance (NYCDA): One of the largest national dance convention and competition circuits in the US, operating a multi-city tour and National Finals. Directly competes with LADM for studio registrations and dancer attendance in overlapping tour cities.
- The Pulse Dance Convention: Multi-city dance convention tour offering classes, scholarships, and competitions taught by industry professionals. Closely comparable operating model, age divisions, and pricing structure to LADM.
- 24 Seven Dance Convention: National dance convention tour running classes, competitions, and scholarships across multiple US cities. Directly comparable operating model and studio-driven acquisition.
- KAR Dance Convention: National dance convention tour with competitions, scholarships, and industry-faculty instruction. Operates in overlapping US geographies and competes directly for studio partnerships.
Broad incumbents
- Break the Floor Productions: Largest US dance event organizer operating multiple convention brands (Tremaine, others), workshops, and competitions. Larger and broader portfolio than LADM with greater resources, but LADM competes for the same end dancers and studios.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Dancemagic social profiles
Digital presenceLa Dancemagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Dancemagic leadership team
Management profileNumber of profiles
Profiles2 records
La Dancemagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Dancemagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Dancemagic
What does La Dancemagic do?
LA Dance Magic operates a touring dance convention and competition business, hosting weekend events in 17+ U.S. cities each season that feature technique classes taught by working entertainment industry professionals, judged competition routines across multiple categories, scholarship auditions, and awards. The core offering is the regional LADM Convention & Competition, augmented by intensive specialty programs (Kairos Pro Dance Prep, Final Cut, Magic Performer Experience at National Finals) and the multi-age LADM Company pipeline (Junior, Senior, Men's, Pro Track). Customers are primarily individual dancers (ages 4 through adult) and the dance studios that register them.
Is La Dancemagic a public or private company?
La Dancemagic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Dancemagic founded?
La Dancemagic was founded in 1999. It employs 1 to 10 people.
Where is La Dancemagic based?
La Dancemagic is headquartered in Montrose, United States, in the North America region.
How does La Dancemagic make money?
Seven revenue lines are on record. Convention Registration Fees are the primary driver. The others are competition Entry Fees, MP Experience Program Fees, kairos Pro Dance Prep Program, LADM Company Membership Fees, magic Experience In-Studio and Virtual Events and observer Bands and Miscellaneous Fees.
Who are La Dancemagic's main competitors?
Direct peers on record are JUMP Dance Convention, Radix Dance Convention, Tremaine Dance Convention, Hollywood Vibe Dance Convention, Nuvo Dance Convention, New York City Dance Alliance (NYCDA), The Pulse Dance Convention, 24 Seven Dance Convention and KAR Dance Convention. Break the Floor Productions is listed as a broad incumbent.
Does La Dancemagic have an API?
No public API is recorded for La Dancemagic.
What industry is La Dancemagic in?
La Dancemagic's product category is Dance Education Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 71112 and its SIC code is 7990.