Ladies World Health & Fitness

Name

Ladies World Health & Fitness

Legal name

World Health & Fitness Inc.

Website

https://ladiesworld.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Women-only fitness centre
• Gym memberships
• Group fitness classes
• Personal training services
• Childminding gym services

Headquarters

HQ city

Vernon

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees with two tiers: 12-month commitment at $39.99/month and no-commitment option at $49.99/month, both with $49 sign-up fees. Membership provides access to all three locations.
2. Personal Training: One-on-one personal training sessions with certified trainers. Individualized fitness assessments and customized training programs tailored to member goals.
3. Tanning Services: Tanning services available as an add-on to any membership. Members can enquire at front desk for pricing and availability.
4. InBody Composition Analysis: Advanced body composition scanning using the InBody 380 device. Provides detailed health metrics including muscle/fat breakdown, visceral fat levels, hydration, and cellular health indicators.
5. Gift Cards: Gift cards available for purchase, redeemable for training, apparel, supplements, and memberships.
6. Supplement Sales: Supplement Pro Shop at Highway 6 location carrying brands like Mutant, Diesel, AllMax, and more. Also offers ready-to-heat meals from Meal Prep 4 U and World Health & Fitness branded apparel. Members receive 10% discount.
7. Virtual Class Subscriptions: Live virtual Zoom classes available for remote participation, providing additional value to members and potential reach to non-members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ladies World Health & Fitness operates a women's-only fitness centre in Vernon, BC as part of a three-location network under World Health & Fitness Inc. The company sells recurring gym memberships that grant access to all three locations, supplemented by personal training, group fitness classes (including Mossa programs such as Group Power, Group Fight, Ride, and R30, plus barre, yoga, Zumba, spin, and HIIT), InBody 380 body composition analysis, tanning, Kidz Kare on-site childminding, virtual Zoom classes, and on-site supplement and apparel retail.

Product overview

Ladies World Health & Fitness is a women's-only fitness center and part of the World Health & Fitness network of three gyms in Vernon, BC. The company operates a multi-location fitness business offering personal training, diverse group fitness classes (including Mossa programs, barre, yoga, Zumba, and spin), and specialized services such as InBody 380 composition analysis, tanning, and Kidz Kare childminding. The Highway 6 and Anderson Way locations cater to the general population with features like Olympic lifting platforms, turf training zones, and a Booty Builder Zone, while Ladies World provides a women-exclusive environment with virtual cardio experiences. All three locations share a unified membership model and are supported by a Trainerize-powered mobile app and iClub scheduling system.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training
• Group Fitness Classes
• Gym Memberships (12-Month and No-Commitment)
• InBody 380 Body Composition Analysis

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: Largest global low-cost fitness franchise. Competes for budget-conscious fitness consumers in the broader fitness market but doesn't specialize in women's-only or community-focused programming.
• Crunch Fitness: Multi-format fitness chain with broad programming. Overlaps in group fitness and personal training offerings but operates at much larger scale and does not focus on women's-only.
• Gold's Gym: Established global fitness brand with strength-training focus. Competes broadly in the fitness market but doesn't specifically target the women's-only segment where Ladies World operates.

Emerging players

• F45 Training: Boutique functional training franchise with strong brand and community identity. Targets similar demographic and competes for premium membership spend in small-to-mid Canadian markets.
• Orangetheory Fitness: Boutique fitness franchise using heart-rate-based interval training. Increasingly attracts the higher-spending female demographic that Ladies World relies on, particularly in secondary Canadian markets.

Direct peers

• Anytime Fitness: 24/7 franchise fitness model with global footprint. The Highway 6 location's 24-hour access directly competes with Anytime Fitness's core value proposition in Vernon.
• Fit4Less: Canadian low-cost fitness operator by GoodLife. Competes on price point and could pressure the $39.99-$49.99/month membership tier within the same Vernon market.
• GoodLife Fitness: Canada's largest fitness chain with multi-location clubs and broad membership tiers. Directly competes in the same Vernon/Okanagan market with substantially larger scale and pricing power.
• Steve Nash Fitness Clubs: BC-based premium fitness chain operating multiple clubs across the province. Comparable multi-location community model serving similar BC demographic and offering premium amenities.
• Curves International: Global women's-only fitness franchise offering 30-minute circuit training. Most direct comparable to Ladies World given the shared women-only positioning, small-format gyms, and community-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/worldhealthvernon
• Instagraminstagram.com/worldhealthvernon
• LinkedInlinkedin.com/company/ladies-world-health-&-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ladies World Health & Fitness