LA RHUMERIE
La Rhumerie is a historic family-owned Parisian bar and Caribbean brasserie in Saint-Germain-des-Prés, founded in 1932, serving consumers through a single venue with 150+ rum references, house-made infusions, Creole cuisine, live jazz, and private event privatization.
- Company typePrivate
- Founded1932
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LA RHUMERIE does
La Rhumerie is a historic Parisian cocktail bar and Caribbean brasserie founded in 1932 by Joseph Louville, operating continuously for over 90 years at the same address, 166 boulevard Saint-Germain-des-Prés in Paris's 6th arrondissement. The establishment is family-owned and currently co-managed by Dominique Louville, representing the fourth generation of the founding family. It serves walk-in consumers and private event bookers through a single physical venue, offering a curated selection of 150+ rum references from Martinique AOC, Guadeloupe, Réunion, Marie-Galante, Cuba, Haiti, Jamaica, and other origins, alongside house-infused Rhums Arrangés macerated in Réunion rum using traditional Caribbean techniques.
The core product portfolio spans rum-based cocktails and mocktails, three tiers of rum selection (Route des Rhums Blancs, Route des Rhums Vieux, Rhums d'Exception), customizable tasting flights (planchettes de dégustation priced €15-€80), and a Caribbean brasserie menu for lunch and evening service (€6-€22 per dish). Notable proprietary assets include the "Sophie" glass designed in-house in the 1960s for serving Ti Punch, and house-made infusions. Complementary offerings include live jazz programming every Sunday and Monday evening (20:30-22:30), rotating art exhibitions, themed rum-brand ambassador evenings (Havana Club, Saint James, Trois Rivières, Barceló, Botran, Sagatiba), and a 70m² privatisable first-floor event space accommodating up to 50 guests.
Revenue is generated through unit-priced food and beverage transactions (cocktails from €7.90, brasserie dishes €6-€22, exceptional rum tastings up to €80), event privatization fees quoted on a case-by-case basis, and tasting platter sales. Distribution is direct-to-consumer through the physical venue, supported by a website with an events blog, Facebook and Instagram presence, and WhatsApp reservations. The venue operates with extended hours seven days a week and is licensed for live entertainment. No external funding, parent company, or multi-site expansion has been disclosed.
LA RHUMERIE firmographics
Firmographics- Name
- LA RHUMERIE
- Legal name
- La Rhumerie
- Website
- https://larhumerie.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Rhumerie is a historic family-owned Parisian bar and Caribbean brasserie in Saint-Germain-des-Prés, founded in 1932, serving consumers through a single venue with 150+ rum references, house-made infusions, Creole cuisine, live jazz, and private event privatization.
- Ownership category
- akta.pro rank
LA RHUMERIE industry classification
Industry- Product category
- Cocktail Bar & Caribbean Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Speakeasies (THAFAEAE)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
Keywords
Where LA RHUMERIE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LA RHUMERIE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations
Revenue model
- Food & Beverage Sales: Primary revenue stream from sale of cocktails, mocktails, Ti Punch, rum selections, wines, beers, and Caribbean brasserie dishes including lunches and evening 'Ti'encas' (snacks). The menu includes traditional Antillean specialties made in-house.
- Event Privatization: Revenue from privatizing the first-floor private room (70m², up to 50 persons) for family, friend, or professional events. Customized quotation-based pricing.
- Tasting Planchettes: Sale of curated rum tasting platters allowing customers to sample multiple rum varieties. Customizable selections in categories: Arrangés (15€), Blancs (20€), Vieux (28€), and Exceptions (80€).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ti Punch cocktails from 7.90€ |
| Unit Pricing | Pay-as-you-go | Evening Caribbean brasserie dishes 6-22€ |
| Unit Pricing | Pay-as-you-go | Lunch menu items 17€ |
| Unit Pricing | Pay-as-you-go | Bar beverages from 3-98€ |
| Unit Pricing | Pay-as-you-go | Rum tasting planchettes 15-80€ |
| Unit Pricing | Pay-as-you-go | Happy Déj' lunch deal 6€ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
LA RHUMERIE product offering
Product offeringCore offering
La Rhumerie is a historic Parisian cocktail bar and Caribbean restaurant operating from a single location in Saint-Germain-des-Prés since 1932. The establishment serves rum-based cocktails, mocktails, over 150 rum references (white, aged, and exceptional), house-infused Rhums Arrangés, tasting flight platters, and Antillean brasserie cuisine for lunch and dinner. It also offers weekly live jazz evenings and a privatisable first-floor event space.
Product overview
La Rhumerie is a historic Parisian cocktail bar and restaurant established in 1932, located in Saint-Germain-des-Prés. The establishment operates as a unified offering centered around its core expertise in rum from around the world. The product portfolio comprises: (1) rum-based cocktails and mocktails (Les Cocktails à base de Rhum, Les Cocktails sans Alcool), (2) curated rum selections spanning La Route des Rhums Blancs (30+ white rums), La Route des Rhums Vieux (aged rums from Martinique AOC and international origins), and Les Rhums d'Exception (premium rare selections), (3) customizable tasting experiences via Les Planchettes de Dégustation, (4) house-infused rums via Les Rhums Arrangés Maison, (5) a full bar with Caribbean beers, wines, and spirits, (6) Caribbean-influenced brasserie dining (La Brasserie du Midi and La Brasserie du Soir), and (7) event services including Jazz evenings and first-floor privatization for private events. The establishment also offers an allergen information system for dietary requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Les Cocktails à base de Rhum Rum-based cocktails including Mojitos, Ti Punchs, Maï Taï, Planteur, Piña Colada, and house specialties such as La Soufrière and Mango Mojito, featuring rum selections from various Caribbean origins. Served to walk-in bar patrons at the Saint-Germain-des-Prés establishment.
Companies that use LA RHUMERIE
Customer profileSegments5 records
Ideal customer profiles3 records
LA RHUMERIE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LA RHUMERIE partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Saint JamescorePartnership with Saint James rum house for Summer Tour event featuring tastings, DJ entertainment, photo activities, challenges, and eco-responsible rum sampling at La Rhumerie. Also involved in prior Bio evening events.
- BotranminorGuatemalan rum brand partnership for tasting event featuring Brand Ambassador-led authentic tasting experience showcasing Botran rum varieties.
- Havana ClubcoreBrand ambassador partnership for Cuban Days events. Havana Club brand ambassadors participate in themed Cuban evenings at La Rhumerie, providing product expertise and entertainment programming with Cuban artists for the events.
- Saint James BiominorEco-responsible rum brand partnership for tasting evening featuring performances by three comedians, musical animations, eco-responsible glassware, musical competitions with prizes, and photo opportunities.
- BarcelócoreDominican rum brand partnership for Dominican evening events featuring brand ambassadors, specialized cocktails (Le Dominicain, Banana Daïquiri, So Fresh), Dominican cuisine, and tasting flights.
- Trois RivièrescoreBrand partnership for cocktail and food pairing evening events. Trois Rivières provided cocktails (Daïquiri de l'Océan, Madinina Mule, Basil Smash, I Rhum Mann) and tasting selections during exclusive tasting events.
- CocobamboocoreMusical entertainment partnership with Caribbean music company Cocobamboo, directed by Philippe Lossen for over 20 years. Company performs at La Rhumerie for Fête de la Musique and other Caribbean-themed events, enchanting audiences with tropical sounds and Caribbean music.
- Festival Jazz à Saint-Germain-des-PréscoreAnnual partnership with the Festival Jazz à Saint-Germain-des-Prés for 'after jazz' jam sessions and live performances following festival concerts. La Rhumerie serves as an official festival venue for post-concert celebrations.
- SagatibaminorBrazilian cachaça brand partnership for Sagatiba Special Evening featuring Caïpirinha cocktails and Brazilian tapas in Caribbean-themed atmosphere.
- Paris Jazz ClubminorPartnership with Paris Jazz Club for jazz programming and event promotion. La Rhumerie is listed as a venue partner on the Paris Jazz Club website for jazz programming and event listings, contributing to the jazz scene of Saint-Germain-des-Prés.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
LA RHUMERIE competitors and assessment
Company assessmentBroad incumbents
- Bar Hemingway (Ritz Paris): Legendary hotel bar at the Ritz Paris, named after Ernest Hemingway, known for its classic cocktails and heritage. Comparable as a high-prestige Parisian heritage cocktail bar, though anchored to a luxury hotel rather than a standalone venue.
Direct peers
- Le Mary Celeste: Marais-based cocktail bar and raw seafood restaurant offering a curated cocktail program alongside a food menu. Comparable as a Paris hybrid cocktail bar-restaurant concept with curated drinks and small-plates dining.
- Candelaria: Speakeasy cocktail bar hidden behind a taqueria in the 3rd arrondissement of Paris, part of the Experimental Group. Comparable as a themed, intimate cocktail destination in central Paris.
- Harry's New York Bar: Historic Parisian cocktail bar operating since 1911 near the Opéra, renowned as a landmark destination bar with a long-standing cocktail program. Directly comparable to La Rhumerie as a heritage Parisian cocktail institution relying on cultural cachet, classic drinks, and a tourist-local mix.
- Café Pacifico: Historic Parisian cocktail bar near the Opéra that pioneered themed cocktail culture in Paris and is known for its margaritas and long history. Comparable as a long-standing, themed Parisian cocktail institution with similar tourism-dependent traffic patterns.
- Little Red Door: Award-winning cocktail bar in the 11th arrondissement of Paris, repeatedly ranked among the World's 50 Best Bars. Comparable as a craft cocktail competitor in Paris competing for the same experiential drinker segment.
- Moonshiner: Hidden speakeasy cocktail bar behind a pizzeria in the 20th arrondissement of Paris. Comparable as a Paris cocktail destination focused on craft cocktails and an immersive bar atmosphere.
- Experimental Cocktail Club: Paris-founded speakeasy-style cocktail bar that pioneered the modern Parisian cocktail movement, with multiple international locations. Comparable as a destination cocktail bar in Paris competing for the same upscale cocktail-curious clientele.
Others
- Hemingway Rum Company / Maison La Mauny / HSE (rum producer brands): Caribbean rum producers whose brand representatives regularly host tastings and themed evenings at La Rhumerie. Comparable as upstream partners in the rum value chain whose go-to-market in Paris depends on venue activation of the kind La Rhumerie delivers.
Emerging players
- Bisou: Paris cocktail bar in the 3rd arrondissement recognized for its seasonal cocktail program and design-forward concept. Comparable as a contemporary Paris cocktail competitor targeting similar clientele, but with a newer brand and less heritage positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LA RHUMERIE social profiles
Digital presenceLA RHUMERIE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA RHUMERIE leadership team
Management profileNumber of profiles
Profiles1 record
LA RHUMERIE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA RHUMERIE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA RHUMERIE
What does LA RHUMERIE do?
La Rhumerie is a historic Parisian cocktail bar and Caribbean restaurant operating from a single location in Saint-Germain-des-Prés since 1932. The establishment serves rum-based cocktails, mocktails, over 150 rum references (white, aged, and exceptional), house-infused Rhums Arrangés, tasting flight platters, and Antillean brasserie cuisine for lunch and dinner. It also offers weekly live jazz evenings and a privatisable first-floor event space.
Is LA RHUMERIE a public or private company?
LA RHUMERIE is a private company. It is classified as family owned and is currently operating.
When was LA RHUMERIE founded?
LA RHUMERIE was founded in 1932. It employs 11 to 50 people.
Where is LA RHUMERIE based?
LA RHUMERIE is headquartered in Paris, France, in the Europe region.
How does LA RHUMERIE make money?
Three revenue lines are on record. Food & Beverage Sales are the primary driver. The others are event Privatization and tasting Planchettes.
Who are LA RHUMERIE's main competitors?
Bar Hemingway (Ritz Paris) is listed as a broad incumbent. Direct peers are Le Mary Celeste, Candelaria, Harry's New York Bar, Café Pacifico, Little Red Door, Moonshiner and Experimental Cocktail Club. Hemingway Rum Company / Maison La Mauny / HSE (rum producer brands) is listed as an others. Bisou is listed as an emerging player.
Does LA RHUMERIE have an API?
No public API is recorded for LA RHUMERIE.
What industry is LA RHUMERIE in?
LA RHUMERIE's product category is Cocktail Bar & Caribbean Restaurant. Its primary akta.pro industry code is THAFAEAE, Cocktail Bars & Speakeasies, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722410 and its SIC code is 5810.