La Fábrica de Viviendas
La Fábrica de Viviendas is a Paraguayan homebuilder based in Asunción that designs, constructs, and sells affordable turnkey prefabricated homes across two product lines (Standar and Deluxe) and the Barrio Modelo neighborhood development, serving lower-to-middle-income families through direct sales, an in-house commercial team, and a multi-channel financing ecosystem including Hábitat para la Humanidad, three banks, and AFD-backed credit.
- Company typePrivate
- Founded2018
- HeadquartersAsunción, Paraguay
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Fábrica de Viviendas does
La Fábrica de Viviendas (legal entity: La Fábrica Social Sociedad Anónima) is a Paraguayan homebuilder founded in 2018 and headquartered in Asunción, Paraguay. The company designs, constructs, and sells turnkey prefabricated housing through two product lines — Línea Standar (entry-level models including Tiny House at Gs. 45M, Hogar Feliz at Gs. 54M, Premium at Gs. 62M, and Premium Plus at Gs. 78M) and Línea Deluxe (Ñande Roga 1 at Gs. 68M and Deluxe Moderna at Gs. 100M) — and is developing Barrio Modelo Ykua Dure, a model neighborhood in Asunción with four larger typologies priced between Gs. 290M and Gs. 520M. The company is differentiated by an end-to-end service model covering credit facilitation, construction supervision, and key-in-hand delivery, with no proprietary technology platform underlying the business.
The company serves lower-to-middle-income families seeking affordable homeownership, including salaried employees, independent professionals, and families in underserved rural areas such as the Chaco Paraguayo. Revenue is generated primarily through one-time home sales, with supplementary fees from facilitating access to partner financing. The financing stack aggregates non-mortgage credit via Hábitat para la Humanidad Paraguay (no land title required, up to 7-year terms), mortgage credit via Cefisa, Banco Atlas, and Visión Banco (up to 20-year terms), and AFD-backed government programs (Mi Primera Vivienda, Mi Casa) with terms up to 30 years.
Go-to-market is direct-to-consumer via WhatsApp, Instagram, Facebook, Twitter, a company blog, and a physical showroom (Barrio Modelo Ykua Dure). The in-house commercial team manages the full funnel from model selection through credit application and home delivery. Construction is executed via in-house project management and local partner networks, notably Chaco Boreal de Ademar Barros for remote-region delivery. The company has reported cumulative deliveries of 200+ homes across Asunción, the Chaco region, Ciudad del Este, and Concepción, with no disclosed external funding and a small core team of approximately 10 employees.
La Fábrica de Viviendas firmographics
Firmographics- Name
- La Fábrica de Viviendas
- Legal name
- La Fábrica Social Sociedad Anónima
- Website
- https://lafabrica.com.py
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Fábrica de Viviendas is a Paraguayan homebuilder based in Asunción that designs, constructs, and sells affordable turnkey prefabricated homes across two product lines (Standar and Deluxe) and the Barrio Modelo neighborhood development, serving lower-to-middle-income families through direct sales, an in-house commercial team, and a multi-channel financing ecosystem including Hábitat para la Humanidad, three banks, and AFD-backed credit.
- Ownership category
- akta.pro rank
La Fábrica de Viviendas industry classification
Industry- Product category
- Residential Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Prefabricated Wood Bldgs & Components (2452)
- akta.pro industry
- Residential Accessory Dwelling Units (ADUs) & Backyard HomesIndustrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction
Keywords
Where La Fábrica de Viviendas is headquartered
LocationHeadquarters
- HQ city
- Asunción
- HQ country
- Paraguay
- HQ region
- Latin America
Offices6 records
Markets served
La Fábrica de Viviendas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Housing Sales (Direct): The primary revenue stream is the sale of prefabricated and constructed homes. Customers purchase homes either for cash or financed. The company manages the full lifecycle from credit application through construction and key-in-hand delivery. Two product lines are offered: Línea Standar (entry-level) and Línea Deluxe (premium).
- Financing Facilitation: The company facilitates access to financing through partner financial institutions and AFD (government housing agency), earning revenue by enabling mortgage and non-mortgage credit for homebuyers. Construction commences upon credit approval, and customers pay in aligned installments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Tiny House – Línea Standar – 1 habitación, precio de contado Gs. 45.000.000 |
| One time/ perpetual license | Monthly | Hogar Feliz – Línea Standar – 27.50 m², precio de contado Gs. 54.000.000 |
| One time/ perpetual license | Monthly | Premium – Línea Standar – 35.50 m², precio de contado Gs. 62.000.000 |
| One time/ perpetual license | Monthly | Ñande Roga 1 – Línea Deluxe – 30 m², 1 habitación, precio de contado Gs. 68.000.000 |
| One time/ perpetual license | Monthly | Premium Plus – Línea Standar – 47.20 m², 2 habitaciones, precio de contado Gs. 78.000.000 |
| One time/ perpetual license | Monthly | Deluxe Moderna – Línea Deluxe – 49.50 m², precio de contado Gs. 100.000.000 |
| Transaction based/ take rate | Monthly | Tipología 1 – 58 m², 2 habitaciones, precio de venta Gs. 290.000.000, cuotas desde Gs. 2.150.000/mes |
| Transaction based/ take rate | Monthly | Tipología 2A – 80 m², con quincho, precio de venta Gs. 410.000.000, cuotas desde Gs. 4.000.000/mes |
| Transaction based/ take rate | Monthly | Tipología 2C – 91 m², 2 baños, precio de venta Gs. 435.000.000, cuotas desde Gs. 4.241.277/mes |
| Transaction based/ take rate | Monthly | Tipología 3 – 108 m², 3 habitaciones, 3 baños, precio de venta Gs. 520.000.000, cuotas desde Gs. 5.065.000/mes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
La Fábrica de Viviendas product offering
Product offeringCore offering
La Fábrica de Viviendas designs, manufactures, and delivers turnkey prefabricated affordable homes in Paraguay, offering a Línea Standar (two-bedroom starter home, ~36 m²) and a Línea Deluxe (three-bedroom premium home, ~70 m²). The company also develops the Barrio Modelo Ykua Dure, a planned community in Villa Hayes with paved streets, sanitary facilities, and a community center, and facilitates buyer financing through partner banks and AFD subsidies.
Product overview
La Fábrica de Viviendas is a home construction company operating two distinct housing product lines: Línea Standar (Standard Line) featuring entry-level models including Tiny House, Hogar Feliz, Premium, and Premium Plus; and Línea Deluxe (Deluxe Line) offering premium models such as Deluxe Moderna and Ñande Roga. The company also develops Barrio Modelo Ykua Dure, a model neighborhood project with 4 typologies. Beyond construction, the company facilitates home financing through partnerships with financial institutions including Cefisa, Banco Atlas, Visión Banco, and AFD, offering various credit options including non-hypothecary loans and mortgage credits with terms ranging from 5 to 30 years. Houses are delivered turnkey with electrical and sanitary installations included.
Differentiator
Problem solved
Functional benefit
Products and services
- Línea Standar Entry-level prefabricated home with two bedrooms, one bathroom, and a combined kitchen/living area (approximately 36 m²). Designed for first-time low-income Paraguayan homeowners seeking fast, turnkey delivery.
- Línea Deluxe Premium prefabricated home with three bedrooms and expanded living space (approximately 70 m²). Targeted at families upgrading from the Línea Standar or seeking larger affordable housing.
- Barrio Modelo Ykua Dure Planned community development in Villa Hayes comprising prefabricated Línea Standar and Línea Deluxe homes, with paved streets, sanitary facilities, green spaces, and a community center. Targeted at low-income Paraguayan families seeking homeownership within a developed urban environment.
- Credit Facilitation Service Financing facilitation service connecting prospective homebuyers with partner banks and AFD government subsidy programs, providing installment-based credit access for low-income families that cannot qualify for traditional mortgages.
Companies that use La Fábrica de Viviendas
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
La Fábrica de Viviendas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Fábrica de Viviendas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chaco Boreal de Ademar BarrosminorLocal carpentry partner based in the Chaco Paraguayo. Thanks to this local partner, La Fábrica was able to construct homes for 40 families in the Chaco (Filadelfia, Loma Plata, Neuland, Mariscal Estigarribia). The partnership enables localized construction capacity and supply chain in a remote region.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
La Fábrica de Viviendas competitors and assessment
Company assessmentBroad incumbents
- Direcional Engenharia: Brazilian mass-market residential developer active in the affordable Minha Casa Minha Vida segment, with vertical integration in construction and partner-bank financing. Comparable value proposition (turnkey affordable home) and similar GTM via sales stores in target geographies.
- Tenda (Construtora Tenda): Brazilian affordable homebuilder focused on lower-income Minha Casa Minha Vida segments with embedded mortgage origination through partner banks. Closely mirrors La Fábrica's integrated credit + construction approach, but at national Brazilian scale.
- Cury Construtora: Brazilian affordable homebuilder serving the Minha Casa Minha Vida program with embedded financing. Same fundamental business model (credit + construction for lower-income families), at much larger scale and with public-company execution discipline.
- MRV Engenharia: Largest affordable homebuilder in Latin America (Brazil), developing entry-level housing at scale with integrated financing through Banco Inter, Banco do Brasil, and Caixa. Comparable in serving lower-income families with a credit-plus-construction model, but operates at vastly greater scale and in a more developed mortgage ecosystem.
Others
- Hábitat para la Humanidad Paraguay: Partner and funder for La Fábrica's non-mortgage financing track. While not a competing builder, Habitat Paraguay operates adjacent affordable housing programs and is a direct ecosystem participant in the same customer segment.
- AFD – Agencia Financiera de Desarrollo: Paraguay's government development finance agency, which backstops La Fábrica's Mi Primera Vivienda and Mi Casa credit programs via partner banks. Not a competitor, but a defining ecosystem participant that channels demand to the company.
Regional players
- Patio (Patio Homes / Patio Desarrollo): Argentine developer focused on horizontal, owner-occupied residential communities with on-site showrooms and embedded financing through local banks. Comparable end-to-end affordable home model with a sales experience built around visiting model homes, though focused on Argentina rather than Paraguay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
La Fábrica de Viviendas social profiles
Digital presenceLa Fábrica de Viviendas financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Fábrica de Viviendas leadership team
Management profileNumber of profiles
Profiles11 records
La Fábrica de Viviendas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Fábrica de Viviendas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Fábrica de Viviendas
What does La Fábrica de Viviendas do?
La Fábrica de Viviendas designs, manufactures, and delivers turnkey prefabricated affordable homes in Paraguay, offering a Línea Standar (two-bedroom starter home, ~36 m²) and a Línea Deluxe (three-bedroom premium home, ~70 m²). The company also develops the Barrio Modelo Ykua Dure, a planned community in Villa Hayes with paved streets, sanitary facilities, and a community center, and facilitates buyer financing through partner banks and AFD subsidies.
Is La Fábrica de Viviendas a public or private company?
La Fábrica de Viviendas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Fábrica de Viviendas founded?
La Fábrica de Viviendas was founded in 2018. It employs 1 to 10 people.
Where is La Fábrica de Viviendas based?
La Fábrica de Viviendas is headquartered in Asunción, Paraguay, in the Latin America region.
How does La Fábrica de Viviendas make money?
Two revenue lines are on record. Housing Sales (Direct) is the primary driver. The others are financing Facilitation.
Who are La Fábrica de Viviendas's main competitors?
Broad incumbents on record are Direcional Engenharia, Tenda (Construtora Tenda), Cury Construtora and MRV Engenharia. Others are Hábitat para la Humanidad Paraguay and AFD – Agencia Financiera de Desarrollo. Patio (Patio Homes / Patio Desarrollo) is listed as a regional player.
Does La Fábrica de Viviendas have an API?
No public API is recorded for La Fábrica de Viviendas.
What industry is La Fábrica de Viviendas in?
La Fábrica de Viviendas's product category is Residential Construction. Its primary akta.pro industry code is IMAFABAK, Residential Accessory Dwelling Units (ADUs) & Backyard Homes. Its NAICS code is 236115 and its SIC code is 2452.