La fabrik à click 🏭

What La fabrik à click 🏭 does

La fabrik à click is a French digital communication and marketing agency founded in 2017, registered as a SARL (SIREN 910793801) with operational offices in Saint-Étienne and Marseille. The agency delivers an integrated suite of services organized around five core pillars: digital strategy, content production (articles, social media, newsletters), podcast creation, paid advertising campaign management (Meta, Google, LinkedIn, TikTok, Reddit, Spotify, Twitch), and training programs. It serves three primary verticals — higher education and research institutions, French public-sector organizations (departments and municipalities), and private enterprises — with a particularly deep portfolio in the French higher education and research sector (emlyon, ENS Paris-PSL, HEC Paris, Université PSL, ESDES, IÉSEG, FESIC, Synchrotron Soleil). The agency maintains a specialized sub-brand, La fabrik à podcast, for podcast production services.

The business operates on a project-and-retainer professional services model with quote-based pricing; specific public signals include a €2,000 minimum budget for Spotify Ads campaigns and training programs ranging from 2-hour to 2-day formats. The go-to-market is sales-led, combining direct outreach with a content-driven inbound motion anchored by an active blog, the "Charabia" newsletter distributed via Brevo, and organic social presence on LinkedIn, Instagram, and X. The agency has no proprietary technology platform and uses third-party tools (Brevo, HubSpot, Spotify, Meta, Google, LinkedIn, TikTok) for delivery. In 2025, the agency added new service lines including GEO (Generative Engine Optimization) consulting for AI-driven search platforms and certified management of emerging paid channels such as Reddit, Twitch, and Spotify. The team comprises approximately 8 specialists covering strategy, content, social media, media buying, journalism, and administration.

Name

La fabrik à click 🏭

Legal name

La fabrik à click

Website

https://lafabrikaclick.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

La fabrik à click is a French digital communication and marketing agency founded in 2017, serving primarily higher education institutions, French public-sector organizations, and select private enterprises with integrated digital strategy, content production, podcast creation, paid advertising, and training services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Digital marketing services
• Content production
• Podcast creation
• Social media management
• Employer brand strategy

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing & Communication Services: Agency provides strategy, content production, social media management, paid advertising campaign management, and training services on a project or retainer basis. Revenue is generated through service fees for consulting, content creation, campaign management, and training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

La fabrik à click is a French digital communication and marketing agency that provides strategy consulting, multi-format content production, podcast creation, social media management, and paid advertising campaign management (Meta, Google, Reddit, Spotify, TikTok) for organizations. The agency also offers professional training programs and specialized services in scientific mediation and employer brand strategy.

Product overview

La fabrik à click is a communication and marketing agency offering an integrated suite of services centered around digital strategy, content production, podcast creation, and digital advertising. The core offering is organized around five interconnected service pillars: (1) Stratégie Digitale for strategic consulting and brand positioning, (2) Production de Contenus for multi-format content creation, (3) Création de Podcasts for audio content production, (4) Marketing Digital for paid advertising campaigns across major platforms, and (5) Formations for professional development. Additional specialized offerings include GEO (Generative Engine Optimization) consulting, scientific vulgarization and mediation services, employer brand strategy, and the agency's own Charabia newsletter. The agency also maintains a separate brand identity for its podcast production services under the name La fabrik à podcast (lafabrikapodcast.com).

Differentiator

Problem solved

Functional benefit

Brands

• La fabrik à podcast: A specialized sub-brand of La fabrik à click dedicated to podcast creation and production services, with its own website at lafabrikapodcast.com.

Products and services

• Stratégie Digitale Strategic consulting services including digital strategy development, content strategy, social media strategy, brand strategy, website auditing, and digital communication planning for organizations in the higher education, public, and private sectors.
• Production de Contenus Comprehensive content production including social media management (Instagram, X, Bluesky, LinkedIn, Facebook, TikTok), copywriting, scientific vulgarization, newsletter creation, and email marketing for organizational clients.
• Création de Podcasts End-to-end podcast production services including strategy development, episode recording, editing, post-production, distribution, and podcast training for internal teams. Also operates a sub-brand La fabrik à podcast for podcast creation.
• Marketing Digital (Campagnes Publicitaires) Digital marketing campaign management including Social Media Ads (Meta, LinkedIn, X, TikTok), Google Ads (Search, Display, Video, Performance Max), Reddit Ads, and Spotify Ads. Services include campaign creation, audience targeting, creative development, and performance monitoring.
• Formations Training programs for social media management and podcast creation. Offerings include LinkedIn, X, Bluesky, TikTok, Instagram, crisis management, and podcast production training for various skill levels. Delivered on-site, at agency premises, or via distance learning.
• GEO - Generative Engine Optimization Audit and strategy service to optimize brand presence on AI generative platforms like ChatGPT, Perplexity, and Deepseek. Includes GEO onsite optimization and offsite content strategy.
• Stratégie Marque Employeur Employer brand strategy services including employer brand platform definition (manifesto, vision, identity, mission, values), recruitment communication, employee advocacy programs, candidate journey modeling, and e-reputation management.
• Médiation et Vulgarisation Scientifique Science mediation and vulgarization services creating interactions between researchers and various audiences (children, journalists, elected officials, citizens) through articles, podcasts, written interviews, and videos that translate complex research into accessible content.

Quantifiable outcome

• 1,000,000 views on TikTok for Concours ACCÈS content
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brainsonic: French content and social media agency (now part of Havas) producing branded content, podcasts, and editorial campaigns. Directly comparable in podcast production and content-led storytelling for institutional clients.
• Wonderful: French social media and content agency focused on organic community management and editorial content production for brand clients. Comparable service mix and client profile in the French mid-market.
• Uzik: Paris-based independent digital communication agency offering strategy, social media, and content production for institutions and brands. Comparable in size, French focus, and integrated service model.
• Junto: French content marketing and digital communication agency based in Paris with a similar integrated offering spanning strategy, content production, and social media management for B2B and institutional clients.
• Eskimoz: French SEO and digital marketing agency serving SMB and mid-market clients across France with comparable service breadth (SEO, content, paid media). Similar team size and sales-led motion, competing for the same regional French marketing budgets as La fabrik à click.
• Hopscotch: Major French PR and communications agency with strong public-sector and institutional client base. Directly comparable in serving French government departments, higher education, and large institutions with strategic communication and media relations services.

Broad incumbents

• Digitas France: French arm of the global Publicis-owned Digitas network, offering integrated digital marketing, content, and media services to major brands. Competes for the same digital marketing RFPs but at significantly larger scale.
• Ogilvy Paris: Paris office of global agency Ogilvy, offering integrated creative, content, social, and media services. Comparable in social media management and content production but serves much larger enterprise clients with broader portfolios.
• Fabernovel: Larger French digital transformation and innovation consultancy offering strategy, content, and digital platform services. Overlaps in digital strategy and content production but operates at broader enterprise scale.
• Havas Paris: One of France's largest global advertising and communication groups with full-service capabilities including content, media, and digital. Overlaps with La fabrik à click across social media, content, and paid media for institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fabrikaclick
• LinkedInlinkedin.com/company/la-fabrik-click
• Instagraminstagram.com/lafabrikaclick

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La fabrik à click 🏭