La Fabrique de la Danse
La Fabrique de la Danse is a Paris-based artistic incubator specializing in dance, offering RNCP-certified choreographer training, corporate leadership and team-building programs, and social impact dance education across France.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What La Fabrique de la Danse does
La Fabrique de la Danse, operated under the legal entity USIN'ART SAS, is a Paris-based artistic incubator specializing in dance, founded in 2015 by Laure Nouraout and led by General Director Orianne Vilmer. The organization operates across three integrated pillars: professional training and certification for choreographers (including the first RNCP-registered choreographer certification in France), corporate formation services (leadership development, team building, behavioral training) delivered to enterprise clients, and social impact programs in priority education networks. Its core proprietary technology is DanceNote, a video documentation platform built for dance professionals featuring synchronized multi-camera playback (up to 4 videos), audio/text/image annotations, integrated messaging, and a secure artistic file repository.
The business model is predominantly sales-led B2B enterprise services, supplemented by space rental at their Paris headquarters and the newly opened La Petite Fabrique in Pantin, choreographer certification fees, and advisory/consulting work for choreographic events. Revenue is generated through customized quote-based corporate programs, a standardized team building offering at €80 TTC per person, and Qualiopi-certified training programs eligible for French training subsidies. Marquee enterprise clients include LVMH, Renault, EDF, BNP Paribas, KPMG, Blablacar, and General Electric, balanced by a diversified ecosystem of corporate foundations (Caisse des Dépôts, Fondation Groupe RATP, Fondation Orange, Fondation BNP Paribas) funding social impact programs.
The company employs 28 people and combines artistic and corporate expertise through a network of trainers and choreographers. Its market is primarily France with a foothold in Switzerland, and its go-to-market relies on direct enterprise engagement, content marketing, earned media coverage in major French outlets, and a multi-platform social presence. The organization has earned recognition including the FEDORA Education Prize (2019), innovation awards from Bpifrance and the Ministry of Culture for DanceNote, and the Budget Participatif de la Ville de Paris (€60,000, 2017).
La Fabrique de la Danse firmographics
Firmographics- Name
- La Fabrique de la Danse
- Legal name
- USIN'ART SAS
- Website
- https://lafabriquedeladanse.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Fabrique de la Danse is a Paris-based artistic incubator specializing in dance, offering RNCP-certified choreographer training, corporate leadership and team-building programs, and social impact dance education across France.
- Ownership category
- akta.pro rank
La Fabrique de la Danse industry classification
Industry- Product category
- Dance Training and Choreographic Services
- NAICS
- Professional and Management Development Training (611430), Dance Companies (711120), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industries
- Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Coach Education, Certification & Clinics (HSADAEAO)
Keywords
Where La Fabrique de la Danse is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
La Fabrique de la Danse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Training and Formation: La Fabrique de la Danse generates revenue through professional training services including leadership development programs, team building workshops, and artistic formation programs for choreographers. Programs are delivered both on-site at client locations and at their facilities in Paris and Pantin.
- Space Rental: The organization rents out dance spaces and studios to choreographers, artists, and companies, including their new location in Pantin (La Petite Fabrique).
- Choreographer Certification: Revenue generated through their certified choreographer training program, which is the first such certification in France registered with RNCP.
- Advisory and Consulting Services: The organization acts as a consulting agency for creation and events, providing advisory services for organizations in choreographic innovation and event design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Team Building Chorégraphique - 80€ TTC per person |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
La Fabrique de la Danse product offering
Product offeringCore offering
La Fabrique de la Danse is an artistic incubator that sells customized movement-based corporate training (leadership development and choreographic team building), professional formation including the first RNCP-registered choreographer certification in France, a creative-agency service for choreographic events, and dance studio rentals. Its proprietary DanceNote video tool supports their professional offerings with specialized dance documentation capabilities.
Product overview
La Fabrique de la Danse operates as an artistic incubator specialized in dance, offering a portfolio of interconnected products and services. The core offerings include DanceNote (a specialized video documentation tool for dance professionals), the Choreographer Incubator with certification programs (Chorégraphe, Manager de Projets Chorégraphiques et Artistiques, Sur la route), and corporate services (Leadership training, Team building, Consulting agency). Educational and social impact programs include Touche le ciel (dance and technology in schools), Impulsion (social impact choreography), Les Femmes sont là (female choreographer empowerment), and À vos jeux… Prêts ? Créez ! (inclusive dance for visually impaired). Space rental and various dance education pathways round out the offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Choreographer Incubator and Certification (Incubateur de chorégraphe) An RNCP-registered professional formation track for choreographers combining artistic practice, business skills, and professional recognition; the first such certification in France. Targets professional and emerging choreographers seeking a recognized credential. Programs include Chorégraphe, Manager de Projets Chorégraphiques et Artistiques, and Sur la route, with annual cohort intakes.
- Corporate Leadership Training (Formation Leadership) Qualiopi-certified leadership development training delivered to corporations through movement-based pedagogy, developing creativity, collaboration, non-verbal communication, and emotional intelligence. Targeted at HR, learning & development, and corporate leadership teams in French enterprises.
- Choreographic Team Building (Team building chorégraphique) A team-building experience for corporate groups in which employees collectively create and perform a choreographic phrase, with optional add-ons such as dedicated space rental, 3D technology/motion capture, gourmet reception, and video souvenir. Priced at €80 TTC per person and delivered in French or English.
- Choreographic Creative & Event Consulting Agency (Agence conseil) An advisory and creative agency service that helps organizations design and produce innovative choreographic events for stage, video, and unusual venues, serving as a consulting counterpart to La Fabrique de la Danse's training and incubation businesses.
- DanceNote Video Platform A domain-specialized video documentation and annotation platform for dance professionals and amateurs. Features include synchronized multi-camera playback (up to 4 videos), sound/text/image annotations, integrated messaging with interpreters, and a secure repository for artistic files, music, and videos. Originally built to support the company's own choreographer programs, it has been recognized via multiple French digital innovation awards.
- Dance Studio Space Rental (Location d'espaces) Rental of dance studios and rehearsal spaces at the Paris (2 Passage Delessert) and Pantin (La Petite Fabrique) locations, offered to choreographers, artists, and companies on a recurring and pay-as-you-go basis.
Quantifiable outcome
- 96% of 126 training participants in 2023 were very satisfied with training programs
- +2 more outcomes
Companies that use La Fabrique de la Danse
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
La Fabrique de la Danse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
La Fabrique de la Danse partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- FEDORA PlatformcoreEuropean philanthropy platform for opera and ballet. La Fabrique de la Danse won the FEDORA Education Prize Public Vote award for the Touche le Ciel project, gaining European visibility and crowdfunding support for their school dance education initiative.
- DRAC Ile-de-FrancecoreDirection Régionale des Affaires Culturelles d'Ile-de-France. Key government cultural funding body supporting Touche le Ciel and other La Fabrique de la Danse projects through the Culture et lien social program.
- CENTQUATRE-PARISminorCultural venue in Paris hosting Touche le Ciel project exhibitions and performances. La Fabrique de la Danse organizes events and exhibitions at this cultural center.
- Le Regard du CygnecoreDance studio and cultural partner in Paris 20th arrondissement. Partner in the Parcours Danse program alongside Conservatoire du 20ème and schools, developing dance education in priority education areas.
- Conservatoire du 20ème arrondissementcoreMunicipal conservatory in Paris 20th arrondissement. Partner in the Parcours Danse initiative to bring dance education to priority education network schools.
- Chaillot - Théâtre National de la DanseminorNational dance theater in Paris. Partner for student cultural outings and dance performances as part of Touche le Ciel project.
- La VilletteminorMajor cultural venue in Paris. Partner for cultural outings and performances for Touche le Ciel students.
- Mairie du 20ème arrondissementcoreMunicipal government of Paris 20th arrondissement. Supports Touche le Ciel project and Parcours Danse initiatives in local priority education schools.
- Association Valentin HaüycoreAssociation for blind and visually impaired people. Partner in 'À vos jeux... Prêts? Créez!' project bringing dance to visually impaired individuals and schools alongside sighted students.
- IDES (Institut d'Education Sensorielle)minorEducational institute for visually impaired youth in Paris. Partner in inclusive dance project 'À vos jeux... Prêts? Créez!'
- Studio RDCminorDance studio partner in Touche le Ciel project, providing space and expertise for dance education activities.
- Académie de Paris - DRAEACcoreParis Academic Authority for Artistic and Cultural Education. Supports school-based dance programs and Parcours Danse initiatives.
- Réinventer.ParisminorParis city innovation program for urban projects. La Fabrique de la Danse was designated winner in 2016 for innovative urban dance project.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
La Fabrique de la Danse competitors and assessment
Company assessmentDirect peers
- Conservatoire National Supérieur de Musique et de Danse de Lyon: State-funded higher-education conservatoire offering DNSP and DE dance diplomas. A state-level counterpart to LFD's RNCP-registered choreographer certification, providing the formal alternative credentialing pathway in France.
- École Supérieure de Danse de Cannes Rosella Hightower: Elite French higher-education dance school offering professional training pathways for choreographers and dancers. Directly comparable to LFD's Chorégraphe and Manager de Projets Chorégraphiques programs as a supplier of formal dance professional credentials.
- Centre National de la Danse (CND): France's national resource and training center for dance, providing professional development, choreographic resources, and continuing education for dance professionals. Closely mirrors LFD's choreographer training and resource mission.
- Ballet Preljocaj: Major Aix-based French dance company combining production, choreographic research, and significant educational and community programs. Comparable to LFD's blend of artistic creation, training, and social-impact programming.
- Stages: French corporate team-building and experiential training provider offering activity-based programs to enterprises. Comparable as a French B2B team-building competitor that targets the same HR and corporate buyers with experiential formats.
- Compagnie Maguy Marin: Major French contemporary dance company with long-running choreographic training, transmission, and educational-outreach programs in schools. Comparable to LFD on the dance-company-as-pedagogical-actor axis.
- Compagnie Käfig: Mourad Merzouki's flagship French dance company running choreographic education, mediation, and corporate/community engagement programs alongside production. Comparable as a French dance company that monetizes corporate training, social impact, and choreographic creation in parallel.
- Numeridanse: France's leading online video platform dedicated to dance, providing a searchable library and documentation tools. Directly comparable to DanceNote as a digital infrastructure for dance recording, documentation, and pedagogical annotation.
Emerging players
- Improove: French arts-based corporate training and team-building provider using improvisation and theatrical techniques. Comparable as an emerging competitor in the arts-led corporate training niche where LFD competes.
Broad incumbents
- Cegos: Largest French corporate training provider with a broad portfolio including leadership, management, and soft-skills programs. Comparable to LFD's Formation Leadership and team-building offering as a broad incumbent whose training catalogue overlaps with LFD's niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Fabrique de la Danse social profiles
Digital presenceLa Fabrique de la Danse compliance and trust
Trust signalCompliance1 record
La Fabrique de la Danse financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Fabrique de la Danse leadership team
Management profileNumber of profiles
Profiles6 records
La Fabrique de la Danse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Fabrique de la Danse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Fabrique de la Danse
What does La Fabrique de la Danse do?
La Fabrique de la Danse is an artistic incubator that sells customized movement-based corporate training (leadership development and choreographic team building), professional formation including the first RNCP-registered choreographer certification in France, a creative-agency service for choreographic events, and dance studio rentals. Its proprietary DanceNote video tool supports their professional offerings with specialized dance documentation capabilities.
Is La Fabrique de la Danse a public or private company?
La Fabrique de la Danse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Fabrique de la Danse founded?
La Fabrique de la Danse was founded in 2015. It employs 11 to 50 people.
Where is La Fabrique de la Danse based?
La Fabrique de la Danse is headquartered in Paris, France, in the Europe region.
How does La Fabrique de la Danse make money?
Four revenue lines are on record. Professional Services - Training and Formation is the primary driver. The others are space Rental, choreographer Certification and advisory and Consulting Services.
Who are La Fabrique de la Danse's main competitors?
Direct peers on record are Conservatoire National Supérieur de Musique et de Danse de Lyon, École Supérieure de Danse de Cannes Rosella Hightower, Centre National de la Danse (CND), Ballet Preljocaj, Stages, Compagnie Maguy Marin, Compagnie Käfig and Numeridanse. Improove is listed as an emerging player. Cegos is listed as a broad incumbent.
Does La Fabrique de la Danse have an API?
No public API is recorded for La Fabrique de la Danse.
What industry is La Fabrique de la Danse in?
La Fabrique de la Danse's product category is Dance Training and Choreographic Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of HSACAHAD, Dancers, Choreographers & Dance Troupes Booking. Its NAICS code is 611430 and its SIC code is 8200.