Fabrique de la Logistique

What Fabrique de la Logistique does

La Fabrique de la Logistique (FabLog) is a French non-profit association (loi 1901) founded in 2021 and headquartered in Paris at Wiki Village, operating as an open-innovation convening body for the French logistics sector. Its mission is to bring together public authorities, private logistics operators, academic researchers, startups, and trade federations to co-construct digital and methodological commons for sustainable urban logistics, organized around six thematic communities (Cyclo-logistique, Digitalisation, Logistique de chantier, Logistique durable, Report Modal, Territoires).

FabLog's core deliverables include CycloDiag, a free AGPL v3-licensed self-diagnostic web tool used by 24 local authorities to assess cyclo-logistics maturity; Programme Marguerite, a CEE-funded energy-efficiency programme deploying cyclo-logistics solutions to artisans and merchants across six metropolitan areas (Lille, Bordeaux, Lyon, Aix-Marseille, Grand Paris, Grand Est) that has reached 717 conversions from 1,453 tests as of mid-2026; Verdir ma Flotte (vehicle technology decision-support); DiaLog (circulation order tracker); BAC IDF (Marguerite solution catalogue); and a growing content library including the Guide Réussir en Cyclologistique authored with CRET-LOG. Technical co-development is anchored by partners CEREMA, Les Boites à Vélo, K-Ryole, INRIA, and Université Gustave Eiffel, with delivery executed through CCI/CMA territorial channels.

The business model combines three revenue streams: CEE programme management fees on Programme Marguerite, annual membership dues from legal-entity members, and operating grants from ADEME (Agence de l'Environnement et de la Maîtrise de l'Énergie), AIT (Agence de l'Innovation pour les Transports), and regional authorities in Île-de-France, Sud, and Grand Est. FabLog operates without venture funding or equity ownership, governed by a Bureau and Board of Directors under President Jérôme Rouge and Déléguée Générale Delphine Blanc, with a small core team supplemented by volunteers and field staff embedded in CCI territorial teams.

Name

Fabrique de la Logistique

Legal name

La Fabrique de la Logistique

Website

https://lafabriquedelalogistique.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

La Fabrique de la Logistique is a French non-profit association that convenes public authorities, logistics operators, researchers, and trade federations to co-build open-source tools and run the CEE Marguerite programme decarbonizing urban deliveries across six French metropolitan areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. CEE (Certificats d'Économies d'Énergie) Programme Management: FabLog serves as the programme manager and coordinator for the CEE Marguerite programme, which funds energy-efficiency solutions for professional transport. Revenue derives from programme management fees associated with operating the CEE scheme across six French metropolitan areas.
2. Membership Dues: Legal entities can become members of the association by paying annual membership fees. The association publishes a membership fee schedule and a membership form.
3. Public Funding and Grants: FabLog is financially supported by ADEME (the French Environment and Energy Management Agency) and AIT (Agence de l'Innovation pour les Transports). Additional regional funding comes from Île-de-France, Sud Region, and Grand Est region for specific programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

La Fabrique de la Logistique (FabLog) operates an open-innovation association that co-constructs and disseminates digital commons (web-based tools, open-source software, and methodological guides) for sustainable urban logistics across six thematic communities. It manages the CEE Marguerite programme, a funded energy-savings scheme that subsidizes artisans and traders across six French metropolises to test cyclo-logistics and low-emission delivery solutions. Its tools (CycloDiag, Verdir Ma Flotte, DiaLog) are free to use and target local authorities, logistics operators, shippers, and innovation partners.

Differentiator

Problem solved

Functional benefit

Brands

• CycloDiag: A diagnostic tool for local authorities to assess their readiness and actions for developing cyclologistics on their territory
• Programme Marguerite
• Verdir Ma Flotte
• EcoCyclo
• DiaLog

Products and services

• CycloDiag Free, open-source web-based diagnostic tool that enables local authorities and cyclo-logistics operators to self-assess their commitment to cargo-bike logistics via a 30-question questionnaire, with downloadable CSV/PDF results and links to a best-practice guide and operator index. Licensed under AGPL v3.
• Programme CEE Marguerite Funded CEE (Certificats d'Économies d'Énergie) programme managed by FabLog that helps artisans and traders in six French metropolitan areas (Lille, Bordeaux, Lyon, Aix-Marseille, Grand Paris, Grand Est) test cyclo-logistics and other sustainable delivery solutions via a subsidy-backed solution catalogue.
• Verdir Ma Flotte Web-based decision-support tool that helps shippers, carriers, and local authorities choose the most appropriate vehicle technologies relative to their operational profiles, configuration, and organization in order to structure low-emission fleet transitions.
• DiaLog Digital platform that hosts and makes consultable the various circulation orders (arrêtés de circulation) and associated regulations governing goods-vehicle traffic, available to cities and territories.
• Guide Réussir en Cyclologistique Best-practice guide for cyclo-logistics operators developed with CRET-LOG, covering operational methodology and action levers for cyclo-logistics deployment.
• Membership of the FabLog association Annual membership programme open to legal entities, providing entry into FabLog's six thematic communities, access to commons, and contribution rights to the association's open-innovation governance.

Quantifiable outcome

• 500+ vehicle conversions achieved through Programme Marguerite (April 2026)
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

23 partnerships are on record, tiered core, flagship, regional, strategic and minor.

• CEREMAcoreTechnology or IntegrationCEREMA (Centre d'études et d'expertise sur les risques, l'environnement, la mobilité et l'aménagement) co-developed CycloDiag from ideation, contributed to questionnaire testing with ~20 local authorities in early 2023, and has produced podcasts highlighting CycloDiag. CEREMA is listed as a CycloDiag participant and contributor.
• Les Boites à VélocoreStrategic or Co-development PartnerLes Boites à Vélo (the professional federation for cyclo-logistics) co-developed CycloDiag from its inception, is conducting the EcoCyclo experimentation with 5 operators in Région Sud, and collaborates on the CEE Cyclo-cargologie programme. It is a key actor in the Cyclo-logistique community.
• CRET-LOG (Centre de Recherche sur les Transports et la Logistique, Université d'Aix-Marseille)coreStrategic or Co-development PartnerCRET-LOG conducted the EcoCyclo qualitative study on cyclo-logistics and authored the 'Réussir en Cyclologistique' guide published in March 2026. The study was presented at restitution events in Paris and Marseille.
• La Plateforme du BâtimentflagshipGTM or Marketing PartnerLa Plateforme du Bâtiment partnered with the Marguerite programme to enable craftsmen and merchants to order materials online with next-day delivery via electric cargo bike (K-Ryole trailers). 268 mutualized delivery tests were completed on 44 depots in Île-de-France, demonstrating the model's viability for professional construction supply logistics.
• UMIH 44 (Union des Métiers et des Industries de l'Hôtellerie, Loire-Atlantique)regionalGTM or Marketing PartnerUMIH 44 joined the Marguerite programme to help hoteliers and restaurateurs in Loire-Atlantique transition to more sustainable delivery practices, extending the programme's reach to the hospitality sector.
• Chambre de Commerce et d'Industrie (CCI Lyon-Rhône / CCI Bordeaux Gironde / CCI Paris)coreChannel Partner/ Reseller/ DistributorChambers of Commerce serve as key territorial deployment partners for Programme Marguerite, recruiting artisans and merchants and facilitating their access to the solution catalogue in Lyon, Bordeaux, and Paris metropolitan areas.
• Chambre de Métiers et de l'Artisanat (CMA Nouvelle-Aquitaine / CMA Lyon-Rhône / CMA Ile-de-France)coreChannel Partner/ Reseller/ DistributorChambers of Trades serve as primary local deployment partners for Programme Marguerite, providing direct outreach to artisans and small businesses in Nouvelle-Aquitaine, Lyon, and Ile-de-France territories.
• Smart Construction LogisticscoreStrategic or Co-development PartnerSmart Construction Logistics leads the 'Clausier' project within the Logistique de Chantier community, developing public procurement clauses for low-carbon construction site logistics. Partnered with Recykub and metropolitan areas of Rouen, Bordeaux, and Nantes to submit a proposal to the ADEME Extremum Défi Logistique AAP.
• Horbe (Cabinet Horbe)strategicImplementation/ SI/ Consulting PartnerHorbe, an ecological transition consultancy, partnered with FabLog and Union TLF to launch a working group on environmental crisis management for the logistics sector. Horbe co-designed and facilitated the May 28 workshop on logistics resilience with a simulation exercise.
• Union TLFstrategicStrategic or Co-development PartnerUnion TLF (federation of transport and logistics companies) is an administrative member of FabLog and co-sponsor of the environmental risk management working group. TLF also participates in the CERTILUD certification initiative for sustainable urban logistics.
• SoFub (Société des Fédérations d'Utilisateurs de la Biométhanisation)minorStrategic or Co-development PartnerSoFub partnered with FabLog to co-develop CERTILUD (Certification Logistique Urbaine Durable), a new certification for last-kilometre logistics operators committed to environmental impact reduction.
• Grand Paris Métropole, Bordeaux Métropole, Lille, Lyon, Aix-Marseille ProvenceflagshipStrategic or Co-development PartnerSix French metropolitan areas are formal Marguerite programme partners, providing territorial anchoring, co-funding, and local deployment infrastructure for the programme. Each metro area runs its own AMI (Appel à Manifestation d'Intérêt) for solution providers.
• A4MT (Association pour les Transports et la Mobilité de Terrain)minorStrategic or Co-development PartnerA4MT collaborates with FabLog and Grand Chantier on the circular economy logistics programme for the Métropole du Grand Paris, contributing expertise on construction logistics and re-employment platforms.
• Grand ChantierminorStrategic or Co-development PartnerGrand Chantier partners with FabLog and A4MT on the circular economy logistics programme for the Métropole du Grand Paris, focusing on re-employment platform logistics and construction site delivery optimization.
• INRIA (Institut National de Recherche en Informatique et en Automatique)minorStrategic or Co-development PartnerINRIA contributes research expertise to FabLog communities, particularly in digital and data-related logistics topics.
• Université Gustave EiffelminorStrategic or Co-development PartnerUniversité Gustave Eiffel partners with FabLog and Smart Construction Logistics on the Clausier project, contributing academic research to public procurement clause development for low-carbon logistics.
• Aleth Gueguen ConsultingminorStrategic or Co-development PartnerAleth Gueguen Consulting developed the data interconnection experiment between a national transport company's TMS and a shared spreadsheet for a cyclo-logistics operator, within the CEE Cyclo-cargologie programme. The 'distributed collaborative network' approach aims to standardize data exchange without requiring TMS adoption by small operators.
• OTRE (Organisation des Transporteurs Routiers Européens)minorStrategic or Co-development PartnerOTRE is in discussion with FabLog and Union TLF regarding follow-up actions from the environmental risk management working group, expanding the stakeholder base for logistics resilience initiatives.
• LogicitésminorGTM or Marketing PartnerLogicités, a FabLog member, launched Appro'Visions — a 3-hour participatory workshop helping companies understand urban logistics mechanisms, identify levers, and build cross-departmental action plans. Also co-developer of the member communication platform.
• Feuille de Route ConseilsminorGTM or Marketing PartnerFeuille de Route Conseils, a FabLog member, co-created the Appro'Visions workshop format with Logicités for multi-service company engagement on urban logistics. They joined as a new FabLog member in 2026.
• Plein Centre (Nantes)regionalGTM or Marketing PartnerPlein Centre, a Nantes business district association, partnered with the Marguerite programme to help local businesses transition to sustainable delivery practices.
• Fédération des Boulangers Pâtissiers de Loire-AtlantiqueregionalGTM or Marketing PartnerThis bakers' federation partnered with the Marguerite programme in the Nantes area to support bakery businesses in transitioning away from diesel vehicle use for deliveries.
• Syndicat des Boulangers du Grand ParisregionalGTM or Marketing PartnerThe Paris bakers' guild joined the Marguerite programme to provide cyclo-delivery solutions tailored to the specific constraints of artisanal baking: delivery frequency, off-peak hours, and dense urban environments.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/fabrique-de-la-logistique

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabrique de la Logistique