L'AGAPA - Hôtel, restaurant, spa CODAGE

What L'AGAPA - Hôtel, restaurant, spa CODAGE does

L'AGAPA is a privately held (SAS L'AGAPA) luxury five-star hotel, restaurant, and spa complex located at 12 rue des Bons Enfants in Perros-Guirec, on the C\u00f4te de Granit Rose in Brittany, France. The property operates 45 rooms and suites distributed across three buildings (main building, Villa La D\u00e9sirade, and Villa Eden Roc), ranging from 22m² standard rooms to an 80m² family suite. It was rehabilitated and reopened in 2003 by owners Val\u00e9rie and Antoine Dh\u00e9nin, becoming the first independent establishment in C\u00f4tes d'Armor to achieve 5-star classification; a six-month renovation completed in 2023 introduced a new bar with panoramic terrace (Le Birinic) and re-branded the spa under the CODAGE Paris partnership.

The core product offering comprises four integrated revenue streams: hotel accommodation (rates not publicly disclosed, quote-based via SynXis); gastronomic restaurant Le B\u00e9louga under chef Steve Carda with tasting menus priced €39–€140 plus a €25 children's menu; bar Le Birinic serving cocktails and light dining; and Spa L'Agapa by CODAGE (400m²) including a 29°C heated pool, sauna, hammam, jacuzzi, Technogym fitness, and five treatment rooms. The technology stack is intentionally non-platform: no proprietary technology, with third-party booking engines (SynXis, MyAsterio, ZenChef), Bonkdo for gift vouchers, and Google Analytics as the only disclosed integrations.

The business model is direct-to-consumer across luxury traveler segments — couples, wellness-focused guests, families, corporate/MICE groups, and active/nature travelers — monetized through nightly accommodation, \u00e0 la carte F&B, packaged retreats (Romance €697, Parenth\u00e8se D\u00e9couverte €744, Surf & Yoga €625–€950, Beauty/Wellness/Detox retreats €273–€379), seminars (two modular rooms totaling 304m²), and gift vouchers. Pricing is euro-denominated and ranges from €25 (children's menu) to €349 (Magistral spa experience). Marketing relies on the hotel's own website/blog with SEO-driven regional content, earned media in French luxury publications (Luxus Magazine, Figaro Madame, Le Figaro, Yonder, D\u00e9sirs de Voyages), and referral traffic from Brittany tourism networks.

Name

L'AGAPA - Hôtel, restaurant, spa CODAGE

Legal name

SAS L'AGAPA

Website

https://lagapa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

L'AGAPA is a privately owned 5-star luxury hotel, gastronomic restaurant, bar, and CODAGE-branded spa on the C\u00f4te de Granit Rose in Perros-Guirec, Brittany, serving affluent leisure, wellness, family, and corporate guests across 45 rooms and suites.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Resort Convention Hotels (THAGALAC), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Gastronomic restaurant dining
• Wellness spa treatments
• Corporate event hosting
• Coastal resort hospitality

Headquarters

HQ city

Perros-Guirec

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Accommodation: Revenue from nightly room rentals across 45 rooms and suites in three buildings (main building, Villa La Désirade, Villa Eden Roc). Includes standard, deluxe, and family/suite categories priced from approximately 22m² to 80m². Breakfast (29€/person) may be included or charged separately depending on rate plan.
2. Gastronomic Restaurant Le Bélouga: Revenue from on-site dining at the panoramic restaurant serving French cuisine with Breton influences. Multiple tasting menus (Market Menu 39€, Discovery Menu 70€, Breton Menu 70€, Inspiration Menu 98€, Gargantua Menu 140€) plus à la carte, children's menu (25€), and wine pairing options. Breakfast service also generates revenue.
3. Bar Le Birinic: Revenue from bar sales including cocktails, local apéritifs, and light dining (tartinables and boards). Open daily 11h–23h with food service 12h–13h30 and 19h–21h30. Afterwork events on Thursdays and live music on Saturdays (summer) drive additional consumption.
4. Spa CODAGE Treatments & Wellness Packages: Revenue from spa treatments, wellness retreats, and day packages. Menu includes à la carte treatments (customized 45-min treatment from 99€) and multi-day packages: Beauty Retreat (4 days, 314€ pp), Wellness Retreat (4 days, 273€ pp), Détox Séjour (4 days, 379€ pp). À la carte experiences range from 90€ (duo wellness access) to 349€ (Magistrale Experience 1h45).
5. Events & Seminars: Revenue from corporate and private event bookings using two modular meeting rooms (Salon Cap 120m², Salon Cormoran 183m², combined 304m²). Supports theater, cocktail, and U-shape configurations up to 70 persons. Additional team-building activities (surf, yoga, cycling, guided walks) are coordinated with local partners for an integrated offering.
6. Gift Vouchers: Revenue from gift voucher sales (bons cadeaux) for hotel stays, spa treatments, and restaurant meals. Vouchers available at bonkdo.com platform and at hotel reception. Customizable packages and cash-amount vouchers are offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

L'AGAPA operates a 5-star independent luxury hotel offering 45 rooms and suites across three buildings, an on-site gastronomic restaurant (Le Bélouga) serving Breton-influenced French cuisine, a panoramic bar with terrace (Le Birinic), and a 400m² branded wellness spa (Spa L'Agapa by CODAGE) featuring pool, sauna, hammam, jacuzzi, and personalized skincare treatments. The integrated resort also hosts corporate seminars and private events in two modular meeting rooms and offers curated short-stay experience packages.

Product overview

L'AGAPA is a 5-star luxury hotel-restaurant-spa establishment offering an integrated luxury hospitality experience. The core offering consists of hotel accommodation (45 rooms/suites across 3 buildings), the gastronomic Restaurant Le Bélouga, Le Bar & Terrasse, and the Spa L'Agapa by CODAGE wellness center. The property operates as a unified luxury destination rather than separate modular products, enhanced by optional add-on packages including romantic getaways, surf & yoga retreats, beauty/wellness/detox programs, and seminar services.

Differentiator

Problem solved

Functional benefit

Brands

• Le Bélouga: The hotel's gastronomic restaurant offering French cuisine with local and international influences, headed by Chef Steve Carda, with panoramic views over the Bay of Sept Îles.
• Le Birinic
• Spa L'Agapa by CODAGE

Products and services

• L'Agapa Hôtel Accommodation 5-star luxury hotel accommodation with 45 rooms and suites distributed across three buildings (main building, Villa La Désirade, Villa Eden Roc), offering views of the sea, garden, or 7 Isles archipelago. Room categories range from 22m² Standard to 80m² Suite Famille.
• Restaurant Le Bélouga Gastronomic restaurant offering French cuisine with Breton and international influences, headed by Chef Steve Carda. Features multiple tasting menus (Market Menu €39, Discovery Menu €70, Breton Menu €70, Inspiration Menu €98, Gargantua Menu €140) plus à la carte options, children's menu (€25), and wine pairings, with panoramic views over the Bay of Sept Îles.
• Le Bar & sa Terrasse Hotel bar with panoramic terrace offering cocktails, local aperitifs, and light dining (tartinables and boards) prepared by Chef Steve Carda. Open daily 11h-23h with food service 12h-13h30 and 19h-21h30, featuring weekly Thursday afterwork events and Saturday summer live music.
• Spa L'Agapa by CODAGE 400m² wellness space offering a heated indoor pool at 29°C, jacuzzi, sauna, hammam, Technogym fitness room, and treatment cabins featuring CODAGE personalized skincare services, Iyashi Dôme, STENDOxCODAGE facial, LED mask, and Nordic Circuit treatments.
• Romance à l'Agapa Package Romantic getaway package from €697 for 2 persons / 1 night including double room, 2 breakfasts, Breton dinner for 2, private Duo Cabin (1h45: 1h duo massage + 45min bubble bath + infrared sauna) with champagne & mignardises, ½ bottle champagne in room, and rose petal welcome. Non-refundable, non-exchangeable.
• Parenthèse Découverte (2-Night Discovery Package) 2-night discovery package from €744 for 2 persons including 2 nights with breakfast, 1 Breton dinner (amuse-bouche, starter, main, pre-dessert, dessert), and 2 treatments per person (Iyashi Dôme 30min + massage 30min). Valid Tue-Sat; not valid on bridges or public holidays.
• Séjour Surf & Yoga (Active Weekend Package)

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Perroz Surf School (PSS)minorStrategic or Co-development PartnerPerroz Surf School (PSS) provides surf lessons as part of the hotel's Surf & Yoga package (Séjour Surf & Yoga). The surf school is directed by Alexis Deniel, a local professional, and conducts lessons on Trestraou beach at the foot of the hotel. This partnership enables the hotel to offer an active sports component as part of its short-stay packages, extending its appeal beyond spa and dining to adventure travelers.
• Luskan YogaminorStrategic or Co-development PartnerLuskan Yoga (Johanna) provides yoga instruction (Yin and Vinyasa) on the spa terrace as part of the Surf & Yoga package. This partnership enriches the hotel's wellness activity offering with professional, locally-known yoga instruction, complementing the CODAGE spa treatments and fitness facilities.
• Ponant Surf SchoolminorStrategic or Co-development PartnerPonant Surf School (directed by Alexis Deniel, double European Stand Up Paddle champion) is recommended to corporate groups and event clients for team-building activities. Located on Trestraou beach, it offers surf and paddle initiation sessions for groups staying at the hotel.
• CODAGE PariscoreTechnology or IntegrationThe hotel's spa operates exclusively under the CODAGE Paris brand, a French cosmetics house founded in 2010 by a brother/sister duo, pioneering customized skincare. CODAGE provides the spa's proprietary product range (Nutri-éléments system), staff training, treatment protocols, and marketing co-branding. The partnership was formalized as part of the 2023 renovation, replacing the previous spa branding. CODAGE's 100% made-in-France, vegan, personalized cosmetics differentiate the hotel's wellness offering from standard spa experiences.
• Nathalie Cadic Loisel — Energy Haircut PractitionerminorStrategic or Co-development PartnerNathalie Cadic Loisel, a hair and energy practitioner based in Perros-Guirec, offers energy haircuts (coupe énergétique) as an optional add-on (85€/session) to the hotel's Beauty Retreat package. Preceded by a shiatsu scalp massage, this service is recommended by the hotel's spa team and booked on request.
• Armor NavigationminorChannel Partner/ Reseller/ DistributorArmor Navigation operates boat excursions to the Sept Îles archipelago from Perros-Guirec. The hotel recommends this excursion (including in its suggested itineraries and blog content) as an activity for guests, functioning as an informal referral channel. The Sept Îles cruise is highlighted in the hotel's regional guide and weekend itinerary articles, driving guest engagement with the local ecosystem.
• Hotels Charme Bretagne & Bretagne EmotionminorChannel Partner/ Reseller/ DistributorThe hotel is listed on regional Brittany tourism platforms (hotelscharmebretagne.com and emotionbretagne.fr) which aggregate and promote premium independently-owned Breton hotels to regional and domestic travelers. These partnerships provide referral traffic and regional brand visibility without formal commercial agreements.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hôtel Ti al-Lannec: 4-star luxury boutique hotel in Trébeurden on the Côte de Granit Rose, only ~10 km from L'Agapa. It directly competes for the same coastal leisure clientele in Brittany with comparable room counts and an independent-owner identity, making it the closest geographic head-to-head peer.
• Hôtel & Spa Les Sables Blancs: Boutique luxury hotel and spa on the Brittany coast at Concarneau. Comparable in independent ownership, mid-size room count, integrated spa offering, and reliance on domestic French leisure demand for Brittany coastal destinations.
• Domaine de Locguénolé — Hôtel & Spa: Independent luxury hotel and spa on the Brittany coast offering rooms, gastronomy, and wellness programming. Directly comparable in integrated luxury-hospitality model and independent ownership structure serving the high-end leisure segment in Brittany.
• Castel Clara Thalasso & Spa: Independent 4-star luxury hotel and thalasso spa located on Belle-Île-en-Mer off the Brittany coast. It is a direct comparable to L'Agapa in terms of independent ownership, Brittany coastal positioning, multi-revenue model (rooms + thalasso spa + restaurants), and reliance on domestic French luxury leisure demand.
• Miramar La Cigale Hôtel — Thalasso & Spa: Independent luxury hotel with thalasso spa on the Brittany coast near Carnac. Comparable in integrated wellness-hospitality model, coastal-Brittany positioning, and targeting of the French premium leisure market with multiple revenue streams.
• Domaine des Hauts de Lozé: Independent boutique luxury hotel with restaurant in Brittany. Comparable in scale, independent ownership structure, and emphasis on gastronomy and curated guest experiences for an affluent domestic French clientele.

Broad incumbents

• Le Pavillon de la Reine: Boutique 5-star luxury hotel in Place des Vosges, Paris. Comparable in independent-owner heritage, intimate luxury positioning, and curated guest experience philosophy, though urban Paris location differs from L'Agapa's coastal-Brittany setting.
• Sofitel Quiberon Thalassa Sea & Spa: Major-chain 5-star thalasso and wellness resort in Quiberon, Brittany. Comparable on coastal-luxury wellness positioning, but operates within Accor's distribution and loyalty systems, giving it scale advantages in MICE and international demand capture relative to L'Agapa's independent model.
• Hôtel Barrière Le Grand Hôtel Dinard: Iconic 5-star luxury hotel under the Groupe Lucien Barrière in Dinard, Brittany. Comparable luxury positioning and Brittany coastal location, but operates within a national hotel group portfolio with broader distribution, marketing scale, and loyalty infrastructure that L'Agapa lacks as an independent.
• Hôtel du Palais — Biarritz: Iconic palace-tier luxury hotel on the French Atlantic coast. Useful comparable for luxury positioning, multi-revenue F&B and spa mix, and prestige media profile, though it sits in a higher tier of ADR and scale than L'Agapa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sa-l-agapa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'AGAPA - Hôtel, restaurant, spa CODAGE