L'Agenzia di Viaggi Magazine

What L'Agenzia di Viaggi Magazine does

L'Agenzia di Viaggi Magazine is an Italian B2B media company serving travel trade professionals, published by the cooperative Editoriale 3.0 Soc.Coop. and tracing its lineage to a professional daily newspaper founded in 1964. Its core offering is a weekly print magazine sent by subscription to 14,000 companies — including 7,000 travel agencies and tour operators — at €100 per 12-month term, complemented by a real-time news website (lagenziadiviaggimag.it) and a responsive daily newsletter delivered Monday through Friday to 52,000 professional recipients. The publication operates within a portfolio of sub-brands including ViaggiOff (an alternative-tourism news spin-off launched 2019), Italia Travel News (a foreign-language publication produced with ENIT Spa for international trade fairs), and Annuario del Turismo (a proprietary database of Italian tourism companies with a €300/year Premium tier for commercial data extraction).

The business model is multi-stream B2B media monetization: print and digital advertising (full-page print placements at €1,400–€2,800, homepage banners at up to €2,800 per four weeks, newsletter banners at €400 per issue), recurring subscriptions to print and the Annuario Premium database, dedicated Direct Email Marketing sends to the full 52,000-subscriber list at €1,300 per send, and professional training revenue from the Block Notes Digital e-learning platform that issues certified destination and product expertise credentials. Go-to-market is direct-to-consumer-style outreach to travel trade professionals, supplemented by media partnerships at major industry events such as TIS 2026 and ITB Asia 2026, and institutional alliances with ENIT and Politecnico di Milano that anchor the brand in official tourism promotion and academic research workflows. The organization is lean, with an editorial team of approximately 11 people shared with the ViaggiOff spin-off, headquartered at Via Tacito 74 in Rome.

The product surface is a conventional digital-media technology stack: a WordPress-based content site, email/newsletter delivery infrastructure, a dedicated LMS for Block Notes Digital, and a separate Annuario database portal. No mobile application, public API, or AI/ML capability is disclosed. Geographic focus is Italy-first with selective international trade fair presence, and the cooperative ownership structure means there is no external venture backing or public market exposure.

Name

L'Agenzia di Viaggi Magazine

Legal name

Editoriale 3.0 Soc.Coop.

Website

https://lagenziadiviaggimag.it

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Agenzia di Viaggi Magazine is an Italian B2B multimedia media company, operated by cooperative Editoriale 3.0 Soc.Coop., publishing a weekly travel trade print magazine (14,000 subscribers), a daily professional newsletter (52,000 recipients), a real-time news website, and ancillary e-learning and tourism database products targeting travel agencies, tour operators, and tourism suppliers in Italy.

Ownership category

akta.pro rank

Product category

Travel Trade Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (51314)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Travel trade media
• B2B travel news
• Tourism industry publishing
• Travel agent training
• Tourism company database

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Magazine Subscriptions: Weekly print magazine sent by subscription to 14,000 companies including 7,000 travel agencies and tour operators across Italy. Subscription rate €100 per 12 months.
2. Print Advertising: Display advertising in weekly magazine with rates from €1,400 to €2,800 per page/placement. Also includes inserts and catalog distributions at €3,500.
3. Digital Advertising: Banner advertising on website portal and daily responsive newsletter sent to 52,000 professional users. Website banner rates from €100/day to €2,800/4 weeks, newsletter banner €400 per issue.
4. Annuario Database Premium Access: Premium database access for commercial use of tourism company data (mailing, labels, fax, statistics). Annual fee €300 + VAT.
5. L'Agenzia di Viaggi Plus D.E.M. Direct email marketing service to full 52,000 subscriber list for companies and products. Rate €1,300 per send.
6. Training and Certification: Block Notes Digital elearning courses with certification for travel agents, webinar platform for professional development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

L'Agenzia di Viaggi Magazine is an Italian B2B travel-trade multimedia network delivering weekly print news, a real-time news website, a daily responsive newsletter to 52,000 professionals, e-learning certification for travel agents, and a commercial tourism company database. Core revenue comes from print and digital subscriptions, advertising, D.E.M. email blasts, and premium database access sold to Italian travel agencies, tour operators, and tourism suppliers.

Product overview

L'Agenzia di Viaggi Magazine is a multimedia travel industry news network published by Editoriale 3.0 Soc.Coop., comprising a weekly print newspaper (founded 1964), a real-time news website, and multiple digital products and services. The core offerings include the print magazine sent to 14,000 subscribers, the companion website updated continuously, and a responsive newsletter reaching 52,000 professionals. Additional products include L'Agenzia di Viaggi Plus (dedicated D.E.M. newsletter), Block Notes Digital (e-learning training for travel agents), the Annuario del Turismo (comprehensive tourism company database with commercial data access), ViaggiOff (spin-off online travel news outlet launched 2019), Italia Travel News (incoming tourism publication in partnership with ENIT), and the Premio Turismo Responsabile Italiano (responsible tourism award).

Differentiator

Problem solved

Functional benefit

Brands

• ViaggiOff: Online alternative tourism news publication spin-off of L'Agenzia di Viaggi magazine
• Italia Travel News
• Annuario del Turismo
• Premio Turismo Responsabile Italiano (TRI)
• Block Notes Digital

Products and services

• L'Agenzia di Viaggi Magazine (Print Edition) Weekly professional newspaper delivered by subscription to 14,000 Italian companies, of which 7,000 are travel agencies and tour operators. Collects the heritage of the professional daily founded in 1964 and serves as the flagship print publication of Italy's travel trade.
• lagenziadiviaggimag.it News Website

Quantifiable outcome

• 52,000 professional newsletter subscribers reached daily
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• ITB AsiaminorGTM or Marketing Partner · 21 October 2026Media partnership for ITB Asia 2026 tourism trade fair in Singapore (October 21-23). L'Agenzia di Viaggi Magazine provides media coverage and promotional support for the Asian tourism event.
• Tis - Tourism Innovation SummitcoreGTM or Marketing Partner · 6 October 2026Media partner for TIS 2026 (Tourism Innovation Summit) scheduled October 6-8, 2026 at Fibes Congress Center in Siviglia, Spain. Sustainability is a central theme of this innovation-focused tourism event.
• Politecnico di Milano - School of ManagementcoreStrategic or Co-development PartnerThe Annuario del Turismo is officially recognized as source for verifying sample significance of travel agencies in the Osservatorio Travel Innovation of Politecnico di Milano. This partnership provides academic credibility to the company's tourism data.
• Enit SpacoreStrategic or Co-development PartnerCollaboration with Enit Spa (National Tourism Agency of Italy, Ministry of Tourism) to produce Italia Travel News, a foreign-language publication distributed at major international tourism trade fairs. Represents official Italian tourism promotion partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Skift: Digital-first B2B travel-industry media company covering hospitality, airlines, online travel, and corporate travel. Comparable trade-media business model (subscription research, newsletters, events) targeting travel industry decision-makers.
• Web In Travel (WiT): Asia-Pacific travel-industry media and events platform serving travel, hospitality, and technology professionals. Comparable B2B travel media + conference model; geographic complement rather than direct competitor.

Others

• Phocuswright: Travel-industry research, events, and media company. Not a direct publisher but a comparable B2B information-services peer monetizing proprietary travel data and conferences aimed at travel trade and suppliers.

Direct peers

• Travel Daily Media: International B2B travel-trade daily/newsletter media brand. Comparable daily-newsletter format, trade audience, and advertising-led monetization aimed at the global travel industry.
• TTG Media: UK-based B2B travel-trade media brand (TTG, TTNG, TTG Luxury) covering agents, tour operators, and suppliers. Comparable B2B trade publishing model with print titles, newsletters, and events targeting the travel trade.
• TTG Italia: Italy's leading B2B travel-trade magazine and event portfolio (TTG Travel Experience). Closest direct peer — same Italian travel-trade audience, similar print + digital + event media mix, and overlapping advertiser base of airlines, tour operators, and DMCs.
• Guida Viaggi: Italian travel-trade magazine and news portal serving travel agencies and tour operators. Direct peer in the Italian B2B travel media niche with comparable coverage of operators, destinations, and trade news.

Regional players

• Business Travel News: B2B trade media focused on corporate/business travel managers and agencies in North America. Comparable B2B travel-trade publishing model but distinct sub-vertical (corporate travel) and different geography.

Broad incumbents

• TravelPulse: B2B travel news and agent-education platform covering agents, suppliers, and destinations. Comparable trade media + training mix aimed at travel agents, with broader US-centric scope.
• Travel Weekly: Long-established US B2B travel-trade publication (print + digital). Comparable trade-publisher targeting travel agents with news, education, and industry intelligence; broader geographic scope but same professional audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lagenziadiviaggimagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Agenzia di Viaggi Magazine