La Gioiosa S.p.A.
Italian family-owned Prosecco and sparkling wine producer operating four estates across Veneto and Friuli Venezia Giulia, distributing through Italian retail chains and motorway service areas while exporting 60% of production to over 110 countries.
- Company typePrivate
- Founded1920
- HeadquartersCrocetta del Montello, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Gioiosa S.p.A. does
La Gioiosa S.p.A. is an Italian wine producer specializing in Prosecco and sparkling wines, founded in the 1920s when the grandfather of current president Giancarlo Moretti Polegato acquired vineyards in the Treviso hills. The company operates four estates — Crocetta del Montello (headquarters), Valdobbiadene (within the UNESCO World Heritage Conegliano-Valdobbiadene hills), Nervesa della Battaglia (the first estate to obtain Biodiversity Friend certification), and Spilimbergo in Friuli Venezia Giulia — producing wines via the Charmat/Martinotti method with sustainability practices including organic viticulture for select lines. The product portfolio spans premium DOCG sparkling wines (Valdobbiadene Prosecco Superiore, Cartizze, Asolo Prosecco Superiore), Prosecco DOC variants (Brut, Biologico/Organic, Rosé Millesimato, Spago, Frizzante), other sparkling and semi-sparkling wines (Ca' Divo, Rosea, Ribolla Gialla, Gioioso, Chardonnay/Verduzzo/Pinot Rosa frizzante), still wines (Raboso IGT), aromatized aperitifs and cocktails (Spritzzoso, Hugo, Fragolino), Grappa di Prosecco, and an alcohol-free sparkling line (La Gioiosa 0.0).
The business model is wholesale/retail-led: La Gioiosa generates revenue by selling through major Italian retail chains (grande distribuzione) and motorway service areas, with an on-site point-of-sale at the Noventa di Piave winery. Approximately 60% of production is exported to distributors in over 110 countries. The legal entity is registered as an S.p.A. (Italian private joint-stock company) under the Villa Sandi S.p.A. group, with family ownership via the Moretti Polegato lineage; no public listing, venture capital, or private equity investment is disclosed. Sustainability credentials (Biodiversity Friend, ISO 9001 for suppliers, organic production, >60% renewable energy including a 600,000 kWh in-house hydroelectric plant) function as both cost management and brand differentiation. Notable collaborations include a recurring limited-edition partnership with British designer Yvonne Ellen (2022–2024) and official sponsorship of the MotoGP Italian Grand Prix at Mugello in 2023–2024.
La Gioiosa S.p.A. firmographics
Firmographics- Name
- La Gioiosa S.p.A.
- Legal name
- La Gioiosa S.p.A.
- Website
- https://lagioiosa.it
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Italian family-owned Prosecco and sparkling wine producer operating four estates across Veneto and Friuli Venezia Giulia, distributing through Italian retail chains and motorway service areas while exporting 60% of production to over 110 countries.
- Ownership category
- akta.pro rank
La Gioiosa S.p.A. industry classification
Industry- Product category
- Italian Sparkling Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wineries (31213)
- SIC
- Beverages (2080), Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI)
Keywords
Where La Gioiosa S.p.A. is headquartered
LocationHeadquarters
- HQ city
- Crocetta del Montello
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
La Gioiosa S.p.A. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine and Sparkling Wine Sales: La Gioiosa generates revenue primarily from producing and selling a wide range of wines including Prosecco DOC, Prosecco Superiore DOCG, sparkling wines, semi-sparkling wines (frizzante), still wines, aromatized wine-based cocktails (Spritzzoso, Hugo), grappa, and alcohol-free sparkling beverages. Products are sold through retail chains, motorway service areas, and direct point-of-sale at estates.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
La Gioiosa S.p.A. product offering
Product offeringCore offering
La Gioiosa is an Italian winery that produces and sells Prosecco DOC, Prosecco Superiore DOCG, sparkling and semi-sparkling wines, still wines, aromatized wine-based aperitifs (Spritzzoso, Hugo), grappa, and alcohol-free sparkling beverages. Production is carried out across four estates in the Veneto and Friuli Venezia Giulia regions using the Charmat/Martinotti method, with sustainable viticulture practices and organic production for select products.
Product overview
La Gioiosa S.p.A. is an Italian wine producer specializing in Prosecco and sparkling wines from the Veneto region. The product portfolio includes: (1) Premium sparkling wines from Valdobbiadene and Asolo DOCG areas including Valdobbiadene Prosecco Superiore DOCG (Extra Dry, Brut Millesimato, and Cartizze Dry varieties), (2) Prosecco DOC products from Treviso (Brut, Biologico/Organic, Rosé Millesimato, Spago, Frizzante styles), (3) Other sparkling/semi-sparkling wines including Ca' Divo Extra Dry, Rosea Spumante Brut, Ribolla Gialla Friuli DOC, and Gioioso Bianco, (4) Alcohol-free beverages (La Gioiosa 0.0), (5) Aperitivos and flavored drinks (Spritzzoso, Hugo, Fragolino Dolce), (6) Still wines from Marca Trevigiana including Chardonnay, Verduzzo, Pinot Rosa, and Raboso, (7) Grappa di Prosecco spirit. The company operates estates in Crocetta del Montello, Valdobbiadene, Nervesa della Battaglia, and Spilimbergo with sustainability certifications including Biodiversity Friend and organic production.
Differentiator
Problem solved
Functional benefit
Brands
- La Gioiosa: Primary wine brand producing Prosecco, sparkling wines, still wines, aperitifs and digestifs.
- Spritzzoso
- Ca' Divo
- Ribolla Gialla
- Rosea
- Gioioso
- Hugo
- Fragolino
- Grappa di Prosecco
- La Gioiosa 0.0
- Raboso
- Chardonnay Marca Trevigiana
- Verduzzo Marca Trevigiana
- Pinot Rosa Marca Trevigiana
Products and services
- Valdobbiadene Prosecco Superiore DOCG Extra Dry Premium sparkling wine produced in the DOCG area between Conegliano and Valdobbiadene, featuring floral and fruity notes with hints of golden apple and acacia flowers. Targeted at consumers seeking premium Italian Prosecco for special occasions.
- Valdobbiadene Prosecco Superiore DOCG Brut Millesimato Brut sparkling wine from the Valdobbiadene DOCG area with fruity aromas of pear and apricot and a crisp, fresh taste. Aimed at premium Prosecco consumers.
- Valdobbiadene Superiore di Cartizze DOCG Dry Prestigious dry sparkling wine from the small Cartizze area (approximately 106 hectares) in Valdobbiadene, known for exotic fruit and citrus notes. Targeted at the premium Prosecco segment.
- Asolo Prosecco Superiore DOCG Extra Dry Millesimato Biodiversity Friend Extra dry sparkling wine from the Asolo DOCG area, certified Biodiversity Friend for sustainable viticulture practices. Aimed at consumers seeking premium DOCG Prosecco with verified sustainability credentials.
- Asolo Prosecco Superiore DOCG Spago Biodiversity Friend Quality semi-sparkling aromatic wine from the Asolo DOCG with exotic tropical notes and certified Biodiversity Friend status.
- Prosecco DOC Treviso Brut Classic Prosecco Brut from the Treviso province DOC area, featuring fruity and flowery aromas with hints of golden apple. Targeted at the mainstream consumer Prosecco segment.
- Prosecco DOC Biologico Brut Organic Prosecco Brut produced from organically cultivated vineyards within the Prosecco DOC area. Aimed at consumers seeking organic-certified Italian sparkling wine.
- Prosecco DOC Rosé Millesimato Sparkling Rosé DOC from a blend of Glera and Pinot Nero grapes, featuring pomegranate nuances with soft pink reflections. Targeted at consumers seeking sparkling rosé options.
- Prosecco DOC Treviso Spago Quality aromatic semi-sparkling wine from the Treviso DOC area with citrus and delicate aromatic persistence.
- Ca' Divo Spumante Extra Dry Extra Dry white sparkling wine from north-eastern Italian vineyards with an exotic fruity and floral bouquet.
- Rosea Spumante Brut Rosé sparkling wine with delicate floral notes of rose, light pink color, and fruity harmony.
- La Gioiosa 0.0 Alcohol-free carbonated sparkling beverage with fresh fruity notes of apple, peach, and elderflower. Targeted at consumers seeking non-alcoholic alternatives to sparkling wine.
- Gioioso Bianco Frizzante Semi-sparkling white wine with fresh floral notes and pleasant aromatic persistence.
- Ribolla Gialla Friuli DOC Brut sparkling wine from the Friuli Venezia Giulia region made from the Ribolla Gialla grape variety.
- Spritzzoso Aperitivo Aromatized wine-based Venetian cocktail with attractive orange color and a balanced bitterness and sweetness profile. Targeted at aperitivo and cocktail occasions.
- Hugo Aperitivo Aromatic long drink aperitif with Italian origins, featuring floral and elderflower notes. Aimed at aperitivo occasions.
- Fragolino Dolce Sweet strawberry-flavored sparkling wine drink with intense ruby red color and fruity aroma.
- Chardonnay Marca Trevigiana Frizzante Semi-sparkling Chardonnay from Marca Trevigiana with fruity white fruit notes and a fresh taste.
- Verduzzo Marca Trevigiana Frizzante Semi-sparkling wine from Verduzzo grapes with delicate white flower notes and a fresh taste.
- Pinot Rosa Marca Trevigiana Frizzante Pink semi-sparkling wine from Pinot Bianco and Pinot Nero grapes with wild strawberry and rose notes.
- Raboso IGT Marca Trevigiana Intense ruby red table wine from Raboso grapes with notes of wild violets and marasca cherries.
- Grappa di Prosecco Young monovarietal grappa from Prosecco pomace with notable aroma of ripe tropical fruit, honey, and white flowers. Aimed at spirits consumers.
- Valdobbiadene Prosecco DOCG Spago Quality semi-sparkling wine from the Valdobbiadene DOCG area with fruity apple and peach notes.
- Yvonne Ellen 2024 Limited Edition Prosecco Rosé DOC Millesimato Limited-edition collector bottle of Prosecco Rosé DOC Millesimato with a custom Yvonne Ellen label design featuring her signature bee and floral motifs. Targeted at consumers seeking collectible and giftable sparkling wine.
Quantifiable outcome
- 60% of production exported to over 110 countries
- +2 more outcomes
Companies that use La Gioiosa S.p.A.
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
La Gioiosa S.p.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Gioiosa S.p.A. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Istituto Sperimentale di Viticoltura di Conegliano (Università degli Studi di Padova)coreLa Gioiosa collaborates with the Istituto Sperimentale di Viticoltura di Conegliano, part of the University of Padua, for monitoring all phases of grape growth and advancing sustainable viticulture techniques.
- Wine Research TeamcoreLa Gioiosa is part of the Wine Research Team, a project aimed at developing a protocol for a quality-oriented and fully sustainable production cycle, from vineyard to bottle. This collaboration has already produced wines without added sulfites.
- Brentella Canal Reclamation ConsortiumminorEfficient water management and coordination with the Brentella Canal Reclamation Consortium allows water used for hydroelectric energy production to also irrigate surrounding vineyards and cool tanks and autoclaves.
- Strawberry Fields OnlusminorLa Gioiosa supports the work of Strawberry Fields Onlus, a non-profit operating in Ethiopia in the fields of education and basic needs. Specifically supports the construction of a completely free primary school in Addis Ababa and work at the Abune Endrias orphanage in Dire Dawa.
- Ethiopiatomorrow.orgminorLa Gioiosa makes donations to Ethiopiatomorrow.org, a non-profit supporting schooling in orphanages located in the most depressed areas.
- Yvonne Ellen (British Designer)minorLa Gioiosa collaborates with British designer Yvonne Ellen for limited-edition label designs on Rosea Brut and Prosecco Rosé bottles. Three collaborations have taken place (2022, 2023, 2024), creating collectible bottles with distinctive floral designs featuring Yvonne's signature bee.
- MotoGP / Dorna SportscoreOfficial sponsor of the MotoGP Italian Grand Prix (Brembo) at the Mugello Circuit. La Gioiosa Prosecco is served at the VIP Lounge and used for winners' podium celebrations across MotoGP, Moto2, and Moto3 categories. Partnership active in 2023 and 2024.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
La Gioiosa S.p.A. competitors and assessment
Company assessmentDirect peers
- Adami S.r.l. Adami is a Valdobbiadene-based Prosecco Superiore DOCG producer with focus on terroir-specific Rive and Cartizze expressions and strong export presence. Directly comparable to La Gioiosa on DOCG terroir specificity and premium positioning.
- Astoria Vini: Astoria Vini is a Veneto-based Prosecco and sparkling wine producer with strong export focus and a diverse SKU portfolio including DOC, DOCG, and aromatized products. Comparable to La Gioiosa on family ownership, Veneto origin, broad Prosecco portfolio and international GTM.
- Nino Franco: Nino Franco is a Valdobbiadene Prosecco Superiore DOCG house with significant international distribution, recognized for premium Cartizze and Brut Millesimato offerings. Comparable to La Gioiosa on DOCG appellation, export-led GTM and family ownership.
- Val d'Oca: Val d'Oca is a Valdobbiadene Prosecco Superiore DOCG cooperative producer with broad product range across Brut, Extra Dry and Millesimato styles. Comparable to La Gioiosa on DOCG appellation breadth and Italian-domestic-plus-international distribution profile.
- Zonin 1821: Zonin is one of Italy's largest privately held wine groups with significant Prosecco and Veneto sparkling wine production, multiple estates across Italy, and an established presence in 100+ markets. Comparable to La Gioiosa on family ownership, Veneto viticulture footprint and global export-led distribution.
- Bottega S.p.A. Bottega is a family-owned Veneto producer of Prosecco DOC/DOCG, sparkling wines, grappa and ready-to-serve cocktails (including the well-known 'Spritz' products). Closely matches La Gioiosa on geography, family ownership, premium DOCG positioning, and aperitivo-occasion diversification.
- Bisol Desiderio & Figli: Bisol is a Valdobbiadene-based Prosecco Superiore DOCG producer with a portfolio emphasizing Cartizze and hillside single-vineyard wines. Closely comparable to La Gioiosa on premium DOCG positioning, family ownership and Valdobbiadene estate footprint.
- Mionetto: Mionetto is one of Italy's largest Prosecco producers based in the Veneto region, with broad international distribution and a portfolio spanning DOC and DOCG Prosecco, sparkling wines and aperitifs — directly comparable to La Gioiosa on category, geography, and channel mix including retail and on-trade.
- Carpenè-Malvolti: Founded in 1868 and based in Conegliano (heart of the Prosecco Superiore DOCG region), Carpenè-Malvolti produces Prosecco DOCG, sparkling wines and grappa and is recognized as one of the historic Prosecco houses. Direct peer given shared Conegliano-Valdobbiadene DOCG terroir and heritage positioning.
Broad incumbents
- Santa Margherita (Gruppo Santa Margherita): Santa Margherita is a larger, multi-regional Italian wine producer with Prosecco and sparkling offerings, and global premium distribution. Comparable to La Gioiosa as a broader Italian wine incumbent with Prosecco as a key line, though operating a much wider portfolio and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Gioiosa S.p.A. social profiles
Digital presenceLa Gioiosa S.p.A. compliance and trust
Trust signalCompliance3 records
La Gioiosa S.p.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Gioiosa S.p.A. leadership team
Management profileNumber of profiles
Profiles1 record
La Gioiosa S.p.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Gioiosa S.p.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Gioiosa S.p.A.
What does La Gioiosa S.p.A. do?
La Gioiosa is an Italian winery that produces and sells Prosecco DOC, Prosecco Superiore DOCG, sparkling and semi-sparkling wines, still wines, aromatized wine-based aperitifs (Spritzzoso, Hugo), grappa, and alcohol-free sparkling beverages. Production is carried out across four estates in the Veneto and Friuli Venezia Giulia regions using the Charmat/Martinotti method, with sustainable viticulture practices and organic production for select products.
Is La Gioiosa S.p.A. a public or private company?
La Gioiosa S.p.A. is a private company. It is classified as family owned and is currently operating.
When was La Gioiosa S.p.A. founded?
La Gioiosa S.p.A. was founded in 1920. It employs 11 to 50 people.
Where is La Gioiosa S.p.A. based?
La Gioiosa S.p.A. is headquartered in Crocetta del Montello, Italy, in the Europe region.
How does La Gioiosa S.p.A. make money?
One revenue line is on record: wine and Sparkling Wine Sales.
Who are La Gioiosa S.p.A.'s main competitors?
Direct peers on record are Adami S.r.l., Astoria Vini, Nino Franco, Val d'Oca, Zonin 1821, Bottega S.p.A., Bisol Desiderio & Figli, Mionetto and Carpenè-Malvolti. Santa Margherita (Gruppo Santa Margherita) is listed as a broad incumbent.
Does La Gioiosa S.p.A. have an API?
No public API is recorded for La Gioiosa S.p.A..
What industry is La Gioiosa S.p.A. in?
La Gioiosa S.p.A.'s product category is Italian Sparkling Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.