Lagoa Formosa

What Lagoa Formosa does

Lagoa Formosa is the municipal government (Prefeitura Municipal de Lagoa Formosa) of a municipality in the state of Minas Gerais, Brazil, currently led by Mayor Edson Machado (Didi) and Vice Mayor João do Ibraim. As a government state entity, it serves as the local governing authority for all residents, businesses, and social program beneficiaries within the municipality, delivering public services across health, education, social assistance, infrastructure, culture, and sports. The entity's revenue base is composed of municipal taxes (IPTU, ISS, ITBI) and federal/state transfers (ICMS, IPVA, and population-based allocations), with compliance-enhancing programs such as REFIS (fiscal recovery) and Programa Contribuinte Premiado (taxpayer lottery with CAIXA).

The municipality operates a digital government services ecosystem comprising NFS-e (Nota Fiscal de Serviços Eletrônica) for electronic service invoicing with WebService integration, the Conecta Lagoa mobile application for citizen services, a transparency portal for public access to budgets and contracts, e-SUS for health management, and a Portal do Servidor for municipal employees. Georeferencing infrastructure for urban and rural mapping is being developed with a specialized vendor. Go-to-market is direct-to-citizen via physical offices (Town Hall, CRAS, UBS health units, schools, Casa da Cultura), digital self-serve channels (app and web portals), and community outreach through social media, local radio (Rádio Piedade FM), and WhatsApp. Service delivery is operated within a small municipal administration that coordinates with state and federal entities for development projects, electoral services, and social programs.

Name

Lagoa Formosa

Legal name

Prefeitura Municipal de Lagoa Formosa

Website

https://lagoaformosa.mg.gov.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lagoa Formosa is the municipal government of a city in Minas Gerais, Brazil, delivering public services (health, education, social assistance, infrastructure, tax collection) to its residents through physical offices, digital platforms, and a mobile application.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive, Legislative, and Other General Government Support (921), Executive, Legislative, and Other General Government Support (9211), Other General Government Support (92119), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYBPAIACAA

Mayor/City Manager & General Administration

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIACAD

Municipal Tax & Revenue Administration (Local)

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIACAK

Local Public Health & Human Services Administration

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIABAI

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family)

Business & Public Services/Public Sector & Government Administration/State/Provincial & Regional Government Administration

Keywords

• Municipal government services
• Public administration
• Digital tax services
• Electronic invoicing
• Citizen service platform

Headquarters

HQ city

Lagoa Formosa

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. IPTU (Imposto sobre Propriedade Territorial Urbana): Urban property tax collected annually from property owners in the municipality, with potential exemptions available for qualifying citizens.
2. ISS (Imposto sobre Serviços): Services tax collected from service providers operating in the municipality, managed through the NFS-e electronic invoice system.
3. ITBI (Imposto sobre Transmissão de Bens Imóveis): Real estate transfer tax collected on property transactions within the municipality.
4. Federal and State Transfers: Revenue transfers from federal and state governments including ICMS, IPVA, and transfers based on population and municipal development indicators.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Lagoa Formosa is a municipal government (Prefeitura) in Minas Gerais, Brazil, that provides public administrative services to residents and local businesses. Core offerings include healthcare, education, social assistance, public works, and digital tax services such as electronic invoicing (NFS-e), property tax collection (IPTU Digital), and service tax (ISS-Web).

Product overview

Prefeitura de Lagoa Formosa operates a digital government services ecosystem comprising multiple interconnected platforms and services. The core infrastructure includes the main municipal website (lagoaformosa.mg.gov.br), the NFS-e (Nota Fiscal de Serviços Eletrônica) system for electronic service invoicing with WebService integration, the Conecta Lagoa mobile application for citizen services, the Portal do Servidor for municipal employees, the e-SUS health management system, and various digital tax services (IPTU, ISS). These services collectively enable digital government operations including fiscal document management, citizen service delivery, health administration, and public transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal da Transparência Online transparency portal that publishes municipal financial and administrative information for public accountability, available to citizens, businesses, and oversight bodies.
• NFS-e (Nota Fiscal de Serviços Eletrônica) Electronic service invoice system (NFS-e WebService) that allows local service providers to issue municipal service invoices and remit ISS (service tax) online.
• Conecta Lagoa Mobile application providing citizens with centralized access to municipal services, information, and communication channels with the Prefeitura.
• Portal do Servidor Web portal dedicated to municipal public employees, providing access to payroll, HR, and internal administrative information.
• e-SUS (Gestão da Saúde) Health management system used by the municipality to manage primary healthcare delivery, patient records, and public health programs.
• IPTU Digital Online platform for property taxpayers to consult, issue, and pay the municipal Urban Property Tax (IPTU) digitally.
• ISS-Web (ISSQN) Web platform for local service providers to declare and pay the municipal Tax on Services of Any Nature (ISS / ISSQN).

Quantifiable outcome

• Sports programs engaging 191+ young athletes across multiple disciplines
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered moderate, core and minor.

• APAE (Associação de Pais e Amigos dos Excepcionais)moderateStrategic or Co-development PartnerMunicipal administration formalized partnership with APAE for investments in special education, demonstrating commitment to inclusive education services for students with special needs.
• CAIXA Econômica FederalcoreOthersPartnership for the Programa Contribuinte Premiado lottery program for IPTU payments. CAIXA processes bank file transfers for the program, with a reported operational failure in May 2026 affecting the program schedule.
• League Patense de DesportosmoderateStrategic or Co-development PartnerSports league organizing regional football championships in which Lagoa Formosa's Escolinha de Futebol participates. Coordinates championship schedules and competition structure.
• EMPRESA COMIK – Construtora Minas O.K. LtdaminorStrategic or Co-development PartnerConstruction company identified in land property description for ZEIS-3 public hearing documentation. Company involved in municipal construction projects in the region.
• Governador Romeu Zema (Governo de Minas)coreOthersState government coordination for municipal development projects, pandemic response, and regional policy alignment. Regular meetings between mayor and governor's office for infrastructure and public service investments.
• Deputado BoscomoderateOthersState deputy organizing regional mayor meetings and facilitating communication between municipal and state governments for development projects.
• Deputado Newton Cardoso JuniorminorOthersFederal deputy providing parliamentary amendment for vehicle donation to the municipality (patrulha vehicle for public services).
• Daniel Garcia LeiloeirominorImplementation/ SI/ Consulting PartnerOfficial auctioneer for municipal online auction of moveable goods (Edital de Leilão Online N.º 01/2026), registered with JUCEMG.
• Delegacia da Receita FederalmoderateOthersFederal revenue service establishing 24 virtual attendance points in the region for CNPJ registration and tax-related services.
• TRE-MG (Tribunal Regional Eleitoral)moderateOthersElectoral court providing mobile unit (ônibus do TRE) for voter registration, biometrics, and electoral document services in the municipality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prefeitura de Carmo do Paranaíba: Small Minas Gerais municipality in the same microregion as Lagoa Formosa, providing directly comparable municipal services including health, education, social assistance, and local tax administration.
• Prefeitura de Patos de Minas: Larger neighboring municipality in Minas Gerais whose WebService is directly integrated with Lagoa Formosa's NFS-e system for fiscal document interoperability. Comparable as a municipal prefecture in the same region managing digital taxation and citizen services.
• Prefeitura de Presidente Olegário: Small Minas Gerais municipality geographically close to Lagoa Formosa, offering a directly comparable municipal administration model with similar revenue structure and service delivery scope.
• Prefeitura de São Gotardo: Small Minas Gerais municipality comparable in scale and service mix to Lagoa Formosa, with similar digital government service offerings and federal/state transfer dependency.
• Prefeitura de Vazante: Minas Gerais municipality in the same region as Lagoa Formosa with directly comparable municipal services, local tax administration, and digital government offerings.
• Prefeitura de Patrocínio: Medium-sized Minas Gerais municipality in the same region, operating comparable citizen services, electronic invoicing, transparency portals, and tax administration.
• Prefeitura de Coromandel: Small Minas Gerais municipality in the Alto Paranaíba region with comparable municipal services, digital tax systems, and small-municipality revenue characteristics.

Broad incumbents

• Prefeitura de Uberlândia: Major Minas Gerais municipality operating a much more mature digital government ecosystem. While not direct competition, it represents the broader-incumbent model of municipal digital services that smaller cities like Lagoa Formosa aspire toward.
• Prefeitura de Uberaba: Major Minas Gerais municipality operating comprehensive digital government services. Useful peer reference for understanding how mid-sized Minas Gerais municipalities mature their service delivery and digital infrastructure over time.

Regional players

• Prefeitura de Araxá: Larger Minas Gerais municipality in the broader region offering similar municipal services at a larger scale. Serves as a regional benchmark for digital government maturity and inter-municipal integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjY2At4YYkXLqPAY04pDJsw
• Facebookfacebook.com/prefeituralagoaformosa
• Instagraminstagram.com/prefeituralagoaformosa
• LinkedInlinkedin.com/company/lagoa-formosa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagoa Formosa