Haunted Hayride
Los Angeles Haunted Hayride is a seasonal Halloween live-entertainment event in Los Angeles, presented by Thirteenth Floor Entertainment Group, offering a multi-attraction themed experience including hayride, mazes, live shows, and interactive activities for individual visitors and groups.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Haunted Hayride does
Los Angeles Haunted Hayride is a seasonal, live-entertainment Halloween event operating select nights from September 19 through November 2 at 4730 Crystal Springs Dr in Los Angeles, California. The event is presented by Thirteenth Floor Entertainment Group, described as the world's largest Halloween-themed entertainment company with over 15 locations. The 2025 offering centers on the "Midnight Falls" themed town environment and bundles multiple attractions into a single destination experience: the core haunted hayride on wagons with seating, celebrity-themed haunted mazes (Elvira's Trick or Treat Mayhem, Monáe Manor, Hellbilly Halloween), live theatrical performances (Madame Aurora's Séance Theatre, Monte Revolta Show), interactive experiences (Zombie Splat GellyBall combat, Mini Escape Games, $5 Axe Experience), a themed carnival ride (Scary-Go-Round), retail (Elvira Pop Up Shop), and food and beverage (Midnight Falls Cider Company, s'mores stations).
The business model is direct-to-consumer ticketing sold through the company's own website (presale and at-door), supplemented by in-park add-on purchases for premium experiences, merchandise, and food. The customer base is consumer-facing — primarily individual Halloween enthusiasts, couples, friend groups, and families with older children, plus a secondary segment of groups and private party bookings. Marketing is conducted through owned email, Instagram, Facebook, YouTube, and direct website channels, with no third-party distribution partners. The entity is privately held with no disclosed funding, no executive team listed, and approximately 11 employees on record, consistent with a core full-time team that scales up with seasonal labor each fall.
Haunted Hayride firmographics
Firmographics- Name
- Haunted Hayride
- Legal name
- Los Angeles Haunted Hayride
- Website
- https://lahayride.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Los Angeles Haunted Hayride is a seasonal Halloween live-entertainment event in Los Angeles, presented by Thirteenth Floor Entertainment Group, offering a multi-attraction themed experience including hayride, mazes, live shows, and interactive activities for individual visitors and groups.
- Ownership category
- akta.pro rank
Haunted Hayride industry classification
Industry- Product category
- Seasonal Halloween Entertainment
- NAICS
- Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences) (THAJAEAH)
Keywords
Where Haunted Hayride is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haunted Hayride business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- General Admission Tickets: Primary revenue stream from ticket sales for event entry. Tickets available for presale and at-door purchase on select nights from September 19 through November 2, 2025.
- Axeperience Add-on: Additional paid activity where guests receive training and attempt to hit bullseye 5 times for $5 per person
- Mini Escape Games: Additional ticket purchase for fully immersive 5-minute escape room experiences. Admits one person per ticket with multiple games available.
- Merchandise Sales: Elvira Pop Up Retail Shop offering curated merchandise including witty tees, limited edition accessories, and official collectibles inspired by the Mistress of the Dark
- Food and Beverage: Midnight Falls Cider Company offering fresh apple cider and warm cider donuts, plus s'mores stations in Town Square
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Admission - General entry ticket |
| Unit Pricing | Pay-as-you-go | Axeperience Add-on - Axe throwing activity |
| Unit Pricing | Pay-as-you-go | Mini Escape Games - Per person admission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Haunted Hayride product offering
Product offeringCore offering
Los Angeles Haunted Hayride operates a seasonal Halloween entertainment event featuring the signature Haunted Hayride wagon ride through a themed Midnight Falls environment, supplemented by multiple haunted mazes, live theatrical shows, interactive attractions (escape rooms, GellyBall zombie experience, axe throwing), carnival rides, food/beverage outlets, and themed retail. The event runs select nights from September 19 through November 2 annually, with tickets sold for general admission and add-on experiences.
Product overview
Los Angeles Haunted Hayride is an annual Halloween entertainment event presented by Thirteenth Floor Entertainment Group. The core product is the Haunted Hayride attraction featuring hay wagons traversing Midnight Falls, supplemented by multiple add-on attractions including haunted mazes (Elvira's Trick or Treat Mayhem, Monáe Manor, Hellbilly Halloween), theatrical shows (Madame Aurora's Séance Theatre, Monte Revolta Show), interactive experiences (Zombie Splat GellyBall, Mini Escape Games, Axe Experience), dining options (Midnight Falls Cider Company, Town Square with s'mores), themed rides (Scary-Go-Round), and retail (Elvira Pop Up Shop). The 2025 event runs select nights from September 19 through November 2, with warnings that the event may be too intense for children 12 and under.
Differentiator
Problem solved
Functional benefit
Products and services
- Haunted Hayride
Companies that use Haunted Hayride
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Haunted Hayride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Haunted Hayride partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Elvira (Cassandra Peterson)flagshipEntertainment icon Elvira, the Mistress of the Dark, has partnered with the event for 2025 to create Elvira's Trick or Treat Mayhem haunted maze and Elvira Pop Up Retail Shop featuring merchandise, collectibles, and official accessories inspired by her character.
- Janelle MonáeflagshipHalloween icon Janelle Monáe collaborated on Monáe Manor haunted maze, described as a legendary party where it's Halloween every night. The maze features talking walls, music, and multiple ghostly encounters.
- Thirteenth Floor Entertainment GroupcoreThirteenth Floor Entertainment Group is the world's largest Halloween-themed entertainment company, presenting Los Angeles Haunted Hayride. They operate over 15 Halloween-themed entertainment locations across the country and bring premier haunted house experiences to markets nationwide.
- Madame AuroraminorWorld-famous Madame Aurora brings her talents to Midnight Falls with Madame Aurora's Séance Theatre, conjuring spirits before guests' eyes in live performances.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Haunted Hayride competitors and assessment
Company assessmentBroad incumbents
- Thirteenth Floor Entertainment Group: Parent company and direct operator of 15+ Halloween-themed entertainment locations including Los Angeles Haunted Hayride; comparable as the largest scaled Halloween attraction operator in the US and the most direct internal benchmark for LA Haunted Hayride's event format.
- Six Flags Magic Mountain Fright Fest: Theme park-based Halloween event in Valencia, CA featuring scare mazes, haunted attractions, and seasonal overlays; comparable as a ticketed, seasonal Halloween experience in the broader LA market, backed by a national theme park operator.
- The Haunted Mansion (Disney): Iconic permanent dark ride at Disneyland with a seasonal Nightmare Before Christmas overlay; comparable as a high-production, immersive themed scare attraction in the same Anaheim/LA market, although year-round rather than seasonal.
Direct peers
- Knott's Scary Farm: Long-running Southern California ticketed Halloween event operated by Knott's Berry Farm with multiple haunted mazes, scare zones, and live shows; one of the largest direct competitors in the same LA/OC market for seasonal Halloween ticket dollars.
- Sinister Pointe Haunt: Independent Southern California haunted attraction with multiple mazes and immersive experiences; comparable as a multi-attraction Halloween event operator competing in the same regional consumer market.
- Dark Harbor (Queen Mary): Seasonal Halloween event hosted aboard the Queen Mary in Long Beach with multiple haunted mazes and scare zones; directly comparable as a ticketed, multi-attraction Southern California Halloween experience.
- Reign of Terror Haunted House: Large-scale, multi-maze haunted attraction in Southern California with theatrical set design and high-production scare experiences; comparable on production intensity and premium Halloween positioning.
- Universal Studios Halloween Horror Nights: Flagship ticketed Halloween scare event in Los Angeles featuring IP-licensed haunted mazes (Stranger Things, etc.), live actors, and themed environments; competes directly with LA Haunted Hayride for the same seasonal Southern California scare-attraction consumer.
- Field of Screams (Pennsylvania): Large multi-attraction Halloween event in the eastern US with hayride, haunted mazes, and escape-style experiences; comparable on the hayride-plus-maze seasonal format that defines LA Haunted Hayride's core offering.
Emerging players
- Delusion (immersive horror theater): Immersive horror theater production in the Los Angeles area offering interactive, story-driven scare experiences; comparable on immersive narrative design and live-actor scare mechanics, though smaller-scale and theater-based rather than a full outdoor village.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Haunted Hayride social profiles
Digital presenceHaunted Hayride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haunted Hayride leadership team
Management profileNumber of profiles
Haunted Hayride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haunted Hayride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haunted Hayride
What does Haunted Hayride do?
Los Angeles Haunted Hayride operates a seasonal Halloween entertainment event featuring the signature Haunted Hayride wagon ride through a themed Midnight Falls environment, supplemented by multiple haunted mazes, live theatrical shows, interactive attractions (escape rooms, GellyBall zombie experience, axe throwing), carnival rides, food/beverage outlets, and themed retail. The event runs select nights from September 19 through November 2 annually, with tickets sold for general admission and add-on experiences.
Is Haunted Hayride a public or private company?
Haunted Hayride is a private company. It is classified as corporate owned and is currently operating.
When was Haunted Hayride founded?
Haunted Hayride was founded in -1. It employs 11 to 50 people.
Where is Haunted Hayride based?
Haunted Hayride is headquartered in Los Angeles, United States, in the North America region.
How does Haunted Hayride make money?
Five revenue lines are on record. General Admission Tickets are the primary driver. The others are axeperience Add-on, mini Escape Games, merchandise Sales and food and Beverage.
Who are Haunted Hayride's main competitors?
Broad incumbents on record are Thirteenth Floor Entertainment Group, Six Flags Magic Mountain Fright Fest and The Haunted Mansion (Disney). Direct peers are Knott's Scary Farm, Sinister Pointe Haunt, Dark Harbor (Queen Mary), Reign of Terror Haunted House, Universal Studios Halloween Horror Nights and Field of Screams (Pennsylvania). Delusion (immersive horror theater) is listed as an emerging player.
Does Haunted Hayride have an API?
No public API is recorded for Haunted Hayride.
What industry is Haunted Hayride in?
Haunted Hayride's product category is Seasonal Halloween Entertainment. Its primary akta.pro industry code is THAJAEAH, Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences). Its NAICS code is 713110 and its SIC code is 7900.