Laird and Good Company

What Laird and Good Company does

Laird and Good Company is a talent representation agency that connects brands, agencies, and publications with creative professionals for editorial, commercial, and advertising projects. The agency represents 80+ artists across disciplines including directors, photographers, wardrobe and interior stylists, food stylists, props/set designers, hair and makeup artists, illustrators, CGI specialists, and paper artists. Client work spans premium fashion and lifestyle brands (Calvin Klein, Nike, Adidas, Birkenstock, UGG, The Row, Away, Oura, ASOS, Ford), luxury hospitality (Aman Hotels, Mandarin Oriental), media and publishing (Vogue, Architectural Digest, The New York Times, Financial Times, Variety, Holiday Magazine, Frieze), and other verticals (Don Julio). The agency is structured as a dual-entity operation with Sarah Laird Ltd (UK) and Sarah Laird Inc (US) serving as joint data controllers, indicating a cross-Atlantic operating model.

The agency's core product is talent representation services, with talent discovery and booking facilitated through the website (lairdandgoodcompany.com) and direct relationships between artists and clients. A complementary 'Good Production' service offers production support alongside talent selection, bundling creative execution under a single agency relationship. The affiliated initiative 'Laird and Good Works' (lairdandgoodworks.com) extends the brand into social impact programming. Revenue is generated through commissions on talent bookings and project-based fees, with no standardized or publicly disclosed pricing. The go-to-market is sales-led, relying on direct outreach, established client relationships, and the website's portfolio as the primary discovery channel.

Name

Laird and Good Company

Legal name

Sarah Laird Ltd and Sarah Laird Inc (operating as Laird and Good Company)

Website

https://lairdandgoodcompany.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Laird and Good Company is a New York-based talent representation agency representing 80+ creative professionals across photography, directing, styling, and beauty disciplines, serving enterprise brands, publications, and luxury hospitality clients globally through its US and UK entities.

Ownership category

akta.pro rank

Product category

Creative Talent Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Talent representation services
• Creative talent agency
• Photography representation
• Fashion creative talent
• Brand campaign production

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Representation Services: The agency generates revenue by representing creative professionals (photographers, directors, stylists, makeup artists, hair artists, illustrators, set designers, art directors) and connecting them with clients for editorial, commercial, and advertising projects. Revenue comes from commissions or fees related to talent bookings and productions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Laird and Good Company is a talent representation agency that represents and manages a roster of 80+ creative professionals spanning directors, photographers, stylists, beauty artists, illustrators, and multidisciplinary artists. The agency connects these creative professionals with brands, agencies, and publications for editorial, commercial, and advertising projects. The agency also facilitates production services ("Good Production") to support the execution of creative projects from concept to completion.

Product overview

Laird and Good Company is a creative talent representation agency that represents a diverse roster of artists across multiple disciplines. The company operates through two legal entities: Sarah Laird Ltd (UK) and Sarah Laird Inc (US). Their core offering is talent representation services, which include Directors, Photographers, Multidisciplinary Artists (CGI, Creative Studio, Illustrators, Paper Artists), Stylists (Wardrobe, Interior, Food, Props/Set Design), and Beauty Professionals (Hair, Makeup). The agency facilitates advertising, editorial, and commercial projects through its 'Good Production' services. The company does not offer a traditional SaaS product, API, or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services Represent and manage a roster of creative professionals including directors, photographers, multidisciplinary artists, stylists, makeup artists, and hair artists for advertising, editorial, and commercial projects. The agency connects brands, agencies, and publications with creative talent across multiple disciplines.
• Good Production Production services offered in conjunction with the represented talent, facilitating the execution of creative projects from concept to completion. Supports clients in managing logistics and production for editorial and commercial shoots.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Laird and Good WorksminorOthersThe company has a related initiative called Laird and Good Works (lairdandgoodworks.com), which appears to be a separate entity focused on good works/social impact initiatives. This is an affiliated organization rather than a commercial partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Streeters: London-based talent agency representing hair, makeup, and creative artists for fashion editorial and advertising. Comparable in multi-discipline beauty/styling representation and premium fashion client base.
• Art Partner: Boutique creative talent agency representing photographers, stylists, and directors for fashion and advertising clients globally. Directly comparable in scale, multi-discipline offering, and client mix (luxury fashion brands and major publications).
• The Wall Group: Premium talent agency representing hairstylists, makeup artists, and stylists for editorial, fashion, and entertainment. Directly comparable in beauty/style discipline representation and luxury/fashion client roster.
• CLM (Cameron Lee Management): Boutique talent agency representing photographers and directors for fashion and advertising. Comparable in size, boutique positioning, and creative talent representation for premium fashion clients.
• Art Department: Talent agency representing art directors, set designers, and creative production talent for editorial and commercial projects. Comparable niche in supporting creative disciplines used alongside photography and styling.
• 2 Management (Second Name Management): Talent agency representing hair, makeup, and creative artists for fashion editorial and advertising. Comparable in beauty discipline representation and premium fashion publication client mix.

Broad incumbents

• UTA (United Talent Agency): Global talent agency representing photographers, stylists, and creative artists as part of broader entertainment representation. Comparable as a scaled incumbent with overlapping fashion/commercial representation services.
• IMG Models / IMG Artists: Global talent representation firm representing models, artists, photographers, and creative talent for fashion and commercial clients. Overlaps with Laird and Good in commercial representation but operates at much greater scale.
• WME (William Morris Endeavor): Major global talent agency with a fashion/commercial representation division representing photographers and directors. Overlaps with Laird and Good in creative talent representation but operates at significantly larger scale and scope.
• CAA (Creative Artists Agency): One of the largest global talent and entertainment agencies representing directors, photographers, and stylists alongside much broader entertainment clients. A scaled incumbent with overlapping fashion/lifestyle representation capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/laird-and-good-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laird and Good Company