Lake Crackenback Resort & Spa

What Lake Crackenback Resort & Spa does

Lake Crackenback Resort & Spa is a 150-acre alpine accommodation property situated in Crackenback, New South Wales, adjacent to Kosciuszko National Park in Australia's Snowy Mountains. Founded in 2003 and operating today under the Oaks Hotels, Resorts & Suites brand, the resort operates five distinct accommodation categories — Hotel Rooms, Studio Apartments, Villas, Mountain Chalets, and Lakeview Apartments (in up to 3-bedroom configurations) — generating the majority of its revenue from overnight stays supplemented by ancillary on-site services.

The resort's product is built around a dual-season alpine proposition. In winter, the property serves as a base for skiers via a complimentary Harro's Snowsports shuttle to the Skitube terminal for Perisher access, with Thredbo reachable in roughly 20 minutes by car. In summer and shoulder seasons, the property appeals to outdoor and nature guests through complimentary on-site activities (archery, tennis, golf, disc golf, canoes, walking trails, mountain biking, trampolines) and a man-made lake stocked with trout. Supporting amenities include the Cuisine Restaurant (breakfast service), Perrotta's Italian & Bar, a Day Spa & Wellness Centre, a Health Centre with gym/sauna/indoor heated pool, Foxtel in-room entertainment, and purpose-built venues for weddings, corporate events, and conferences. Grocery hampers are offered as a pre-bookable add-on via a Coles supply partnership.

The business model operates on a direct-to-consumer booking platform primarily through oakshotels.com and the Minor Hotels mobile app, augmented by third-party online travel agencies. Pricing is dynamic by season, room type, and availability, with promotional levers including 5–25% Stay and Save discounts for 3+ night stays, 7+ night Long Stay rates, Early Bird rates for bookings 14+ days out, and Advance Purchase with 50% deposit. Repeat demand is cultivated through the Minor DISCOVERY loyalty programme, which operates in conjunction with the GHA Discovery global hotel alliance. The resort is operated by Minor Hotels Australasia Limited (ACN 113 972 366), part of the Minor Hotels group headquartered in Queensland, with an on-property team of approximately 21 employees.

Name

Lake Crackenback Resort & Spa

Legal name

Minor Hotels Australasia Limited ACN 113 972 366 / ABN 70 113 972 366

Website

https://lakecrackenback.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lake Crackenback Resort & Spa is a 150-acre alpine resort in the Snowy Mountains of NSW, Australia, operated under Minor Hotels' Oaks brand. It serves leisure, family, and corporate guests with accommodation, dining, spa, weddings, and ski-season access to Perisher and Thredbo.

Ownership category

akta.pro rank

Product category

Alpine Resort Accommodation & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Destination Spa Resorts (THAGAMAA), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Alpine resort accommodation
• Spa and wellness retreats
• Mountain lodge stays
• Ski resort lodging
• Conference and events venues

Headquarters

HQ city

Crackenback

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room and apartment rentals including Hotel rooms, Studios, Villas, Chalets, and Lakeview Apartments. Revenue generated per night stay with various room types and sizes. Check-in 3:00pm, check-out 10:00am.
2. Food and Beverage: On-site Cuisine Restaurant offering breakfast, plus Perrotta's Italian & Bar. Revenue from dining services, with kids under 5 eating free and kids aged 5-12 receiving 50% discount at buffet meals.
3. Spa and Wellness: Day Spa & Wellness Centre offering massage and relaxation services. Revenue from spa treatments and wellness services.
4. Activities and Experiences: Complimentary activities included with stay (archery, tennis, trampolines, golf, canoes, walking trails, mountain biking). Some activities may generate additional revenue.
5. Meetings and Events: Purpose-built event spaces for weddings, business events, and conferences. Revenue from venue hire and event packages.
6. Grocery Hampers: Pre-bookable grocery hampers supplied through Coles partnership, available at check-in for an additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lake Crackenback Resort & Spa is a 150-acre alpine holiday resort in the Snowy Mountains (Crackenback, NSW) that rents Hotel Rooms, Studio Apartments, Villas, Mountain Chalets, and Lakeview Apartments on a nightly basis. The stay is bundled with complimentary recreational activities (archery, tennis, golf, canoes, walking trails, mountain biking, trampolines) and access to on-site dining (Cuisine Restaurant, Perrotta's Italian & Bar), a Day Spa & Wellness Centre, and a Health Centre with gym, sauna and heated pool. The resort also operates meetings, weddings and event venues, plus a winter shuttle to the Skitube for Perisher ski access, and sells add-on grocery hampers through Coles.

Product overview

Oaks Lake Crackenback Resort & Spa is an alpine resort accommodation property operated by Minor Hotels Australasia, located in Lake Crackenback, NSW near Kosciuszko National Park. The resort offers multiple accommodation types including Lakeview Apartments, Mountain Chalets, Villas, Studio Apartments, and Hotel Rooms, ranging from studios to 3-bedroom configurations. The resort features on-site amenities including a Day Spa & Wellness Centre, Health Centre (gym, sauna, heated pool), and Cuisine Restaurant. Guests receive complimentary access to recreational activities including archery, tennis, golf, and water sports. The property also offers event venues for meetings and weddings. Additional services include Grocery Hampers via Coles, Minor DISCOVERY loyalty programme, and winter shuttle service to the Skitube for access to Perisher ski resort.

Differentiator

Problem solved

Functional benefit

Brands

• Oaks Hotels, Resorts & Suites: The parent brand under which Lake Crackenback operates, part of Minor Hotels group offering hotels, resorts and suites across Australia, New Zealand, China, Qatar, and UAE.

Products and services

• Lakeview Apartments Lakeside self-contained apartments featuring a cosy fireplace, private balcony or patio, and open plan living, kitchen and dining spaces; available in 1, 2, 2 Deluxe, 2 Loft, 3, and 3 Deluxe bedroom configurations for leisure guests.
• Mountain Chalets Spacious alpine chalets with open plan living/dining areas, fully equipped kitchen, private balcony or patio with mountain views; 3-bedroom and Deluxe chalets include a cosy fireplace.
• Villas Calm villa retreats with open plan living, kitchen and dining; some include an outdoor patio or deck with mountain outlook, available in 1, 2 and 3-bedroom configurations.
• Studio Apartments Bright open plan studios with relaxed living and sleeping areas; options include kitchenette or fully equipped kitchen; Studio Deluxe adds mountain views, private balcony and cosy fireplace.
• Hotel Rooms Spacious comfortable rooms with private entrance, washer and dryer and in-room heating; Hotel Executive rooms add mountain views and a fully equipped kitchen.
• Day Spa & Wellness Centre On-site spa offering massage and relaxation treatments, forming part of the resort's wellness offering for staying guests and day visitors.
• Health Centre On-site fitness facility featuring a gym, sauna and indoor heated swimming pool, open daily from 8:00 am to 8:00 pm for resort guests.
• Cuisine Restaurant On-site restaurant at the resort serving breakfast with local produce, hot coffee, and views; kids under 5 eat free and kids aged 5–12 receive 50% off buffet meals.
• Resort Activities Complimentary on-site recreational activities at the resort, including archery, tennis (3 courts), disc golf, golf, trampolines, canoes, walking trails and mountain biking; access included with stay.
• Grocery Hampers Pre-bookable grocery hampers supplied by Coles and delivered to the resort prior to guest check-in, collected from reception on arrival.
• Minor DISCOVERY Loyalty Programme Minor Hotels loyalty programme offering DISCOVERY Dollars (D$) earning and redemption at select properties, including a 10% discount off the best flexible rate for members staying at Oaks Lake Crackenback.
• Meetings & Events Purpose-built event spaces at the resort available for corporate meetings, conferences, and business events, with accommodation and team-building activities on site.
• Weddings Wedding venue services hosted at the resort in the Snowy Mountains, providing ceremony and reception spaces with on-site accommodation.
• Skitube Shuttle Service Complimentary in-house shuttle service operated by Harro's Snowsports taking guests to the Skitube terminal during winter season, providing access to Perisher ski resort.

Quantifiable outcome

• Free access to multiple activities included with stay (archery, tennis, golf, canoes, walking trails, mountain biking, trampolines)

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Harro's SnowsportsminorStrategic or Co-development PartnerProvides complimentary in-house shuttle service to Skitube terminal during winter season, facilitating guest access to Perisher ski resort. Shuttle operates on a timetable during ski season only.
• TripadvisorminorGTM or Marketing PartnerGuest reviews and ratings embedded on property website via Tripadvisor widget. Used as social proof for marketing and trust building with prospective guests.
• ColesminorStrategic or Co-development PartnerGrocery hamper supplier for pre-bookable grocery hampers available at check-in. Hampers are standardized and subject to Coles terms and conditions.
• GHA DiscoverycoreGTM or Marketing PartnerGlobal hotel alliance loyalty program partner. Oaks hotels participate in the GHA DISCOVERY program, allowing members to earn and redeem points across multiple hotel brands globally. Minor Hotels operates its own Minor DISCOVERY loyalty program.
• Habitat for Humanity AustraliaminorOthersCharitable partnership through Oaks Giving Tree fundraising initiative. Donations collected support Habitat for Humanity Australia's housing programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rydges Hotels & Resorts: Australian hotel group with regional and resort properties including alpine locations (e.g., Mt Buller, Crackenback area). Competes for similar leisure and conference segments with comparable mid-upscale positioning.
• Hilton Queenstown Resort & Spa: International brand full-service alpine resort in Queenstown with spa, dining, and event facilities. Comparable in offering to Lake Crackenback but serves the NZ market under a global loyalty umbrella.
• Elysia Wellness Retreat: Sister property within the Oaks/Minor Hotels portfolio in the Hunter Valley. While focused on wellness rather than alpine activities, it competes for the same Minor Hotels loyalty member and shared distribution network.
• QT Hotels & Resorts: Australian design-led hotel collection with resort properties and event venues. Competes for boutique-leaning leisure travelers and corporate event bookings across regional Australia.
• Crystalbrook Collection: Australian luxury hotel collection with multiple properties. Competes at the upscale end of the domestic leisure market with similar amenity-driven positioning and corporate event capabilities.

Direct peers

• Perisher Valley Hotel & Lodges: On-mountain accommodation at Perisher ski resort accessible via the Skitube that Lake Crackenback shuttles guests to. Competes for the same winter sports audience with frictionless slope access.
• Spicers Peak Lodge: Luxury Australian lodge retreat offering premium accommodation, fine dining, and curated experiences in a nature-immersed setting. Comparable positioning for high-end domestic leisure travelers seeking experiential regional stays.
• Thredbo Alpine Hotel: On-mountain hotel in Thredbo village directly serving ski and summer visitors to the Snowy Mountains. The most direct competitor for guests choosing between ski-in/ski-out convenience and Lake Crackenback's larger amenity footprint.
• Millbrook Resort: Luxury alpine resort near Queenstown, NZ offering hotel rooms, apartments, golf, spa, and on-site dining in a mountain setting. Directly comparable full-service alpine resort model with similar amenity stack.

Emerging players

• Aro Hā Wellness Retreat: Sub-alpine wellness retreat near Queenstown combining accommodation with yoga, spa, and hiking. Comparable activity-inclusive wellness resort model but with stronger wellness focus and smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/oaks_hotels
• YouTubeyoutube.com/@oakshotelsresortsandsuites
• Facebookfacebook.com/OaksHotels
• Instagraminstagram.com/oaks_hotels
• LinkedInlinkedin.com/company/lake-crackenback-resort-&-spa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Crackenback Resort & Spa